Marketing Specialist (Graphic Designer) - Crowne Plaza Resort Guam

📌 Core Information

🔹 Job Title: Marketing Specialist (Graphic Designer) - Crowne Plaza Resort Guam

🔹 Company: IHG Hotels & Resorts

🔹 Location: Guam

🔹 Job Type: Full time

🔹 Category: Hospitality

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the delivery of Food & Beverage and Sales & Marketing initiatives for the Crowne Plaza Resort Guam
• Developing promotions and special events
• Liaising with vendors and local media
• Creating engaging content and storytelling for various platforms
• Assisting with sales and marketing reporting and interacting with stakeholders

ASSUMPTION: This role requires a strong background in marketing and graphic design, with a focus on creating engaging content and driving sales through promotions and events.

📋 Key Responsibilities

✅ Supporting the delivery of all aspects of Food & Beverage and Sales & Marketing, Communications for the Crowne Plaza Resort Guam

✅ Assisting in the development and execution of promotions and special events

✅ Liaising with vendors and partners, working closely with local media

✅ Supporting the Resorts digital agency with creating engaging content and storytelling

✅ Assisting with sales and marketing reporting and routine interaction with stakeholders

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong communication skills and the ability to work well with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: Four years of similar positions or an equivalent combination of education and work-related experience. Marketing/Media related experience preferred.

Required Skills:

• Knowledge of local businesses and the Guam Hotel market
• Good Communication and writing skills
• Demonstrated ability to interact with customers, employees and third parties
• Problem solving, reasoning, motivating, organizational and training abilities
• Tasks and Project Management Skills
• Strong team work and flexibility

Preferred Skills:

• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in graphic design software (e.g., Adobe Creative Suite) and social media platforms is likely to be essential for this role.

💰 Compensation & Benefits

Salary Range: $35,000 - $50,000 per year (Estimated based on industry standards for a Marketing Specialist with 2-5 years of experience in the Hospitality industry on Guam)

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• 401k Plan
• Paid Time Off
• Employee Discount

Working Hours: Full-time position, must be able to work all shifts when required

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. IHG Hotels & Resorts is one of the world’s leading hotel companies with a purpose to provide True Hospitality for Good.

Company Size: 10,001+ employees. As a large company, IHG offers numerous opportunities for career growth and development.

Founded: 2003. IHG was founded as a result of a merger between Six Continents Hotels and InterContinental Hotels.

Company Description:

• IHG Hotels & Resorts operates a portfolio of 19 hotel brands across more than 100 countries
• The company is committed to providing True Hospitality for Good, aiming to create a positive impact on society and the environment
• IHG offers a range of luxury, lifestyle, premium, essential, suites, and exclusive partner brands to cater to different customer segments

Company Specialties:

• Hotels
• Resorts
• Hospitality
• and Food & Beverage

Company Website: http://www.ihgplc.com

ASSUMPTION: IHG Hotels & Resorts is a well-established company in the hospitality industry, offering a wide range of career opportunities and benefits to its employees.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in marketing and graphic design, looking to advance their careers in the hospitality industry.

Reporting Structure: This role reports directly to the Cluster Director of Sales & Marketing, Director of Sales and Marketing, and Cluster Marketing Manager.

Work Arrangement: On-site. This role requires working on Guam, USA without any restrictions - US Citizens, US Permanent Residents or Residents of Federated States of Micronesia (FSM).

Growth Opportunities:

• Progression to senior marketing roles within IHG Hotels & Resorts
• Expanding skills and knowledge in the hospitality industry
• Potential to work across different brands and locations within the IHG portfolio

ASSUMPTION: This role offers opportunities for career growth and development within the hospitality industry, with the potential to take on more senior roles in the future.

🌍 Location & Work Environment

Office Type: Resort. This role is based at the Crowne Plaza Resort Guam.

Office Location(s): Guam

Geographic Context:

• Guam is a U.S. territory located in the western Pacific Ocean
• The island offers a tropical climate and a mix of urban and natural environments
• Guam is known for its beaches, water sports, and historical sites

Work Schedule: Full-time position, must be able to work all shifts when required

ASSUMPTION: Working in a resort environment on Guam offers a unique opportunity to combine a career in marketing and graphic design with a tropical island lifestyle.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Background check and reference verification
• Job offer

Key Assessment Areas:

• Graphic design skills and portfolio
• Marketing experience and strategies
• Communication and interpersonal skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant marketing and graphic design experience in your resume
• Tailor your cover letter to the specific role and company
• Prepare a portfolio showcasing your graphic design skills and marketing campaigns
• Research the company and its brands to demonstrate your understanding of the hospitality industry

ATS Keywords: Marketing, Graphic Design, Promotions, Events, Local Media, Content Creation, Storytelling, Sales & Marketing, Reporting, Stakeholders, Guam, Hospitality, Resort

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on graphic design skills and marketing experience. Applicants should tailor their application materials to highlight these skills and demonstrate their fit for the role.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Social media platforms (Facebook, Instagram, Twitter)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software

ASSUMPTION: Proficiency in Adobe Creative Suite and social media platforms is likely to be essential for this role, as well as a working knowledge of Microsoft Office Suite and CRM software.

👔 Cultural Fit Considerations

Company Values:

• True Hospitality
• One IHG
• Responsible Business
• Community Spirit

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive

Self-Assessment Questions:

• Do I have a strong commitment to providing excellent customer service and creating memorable experiences?
• Am I able to work well with diverse teams and stakeholders, both internally and externally?
• Do I have a proactive and results-driven approach to my work, with a focus on achieving success?

ASSUMPTION: IHG Hotels & Resorts values employees who are committed to providing excellent customer service, working well with diverse teams, and driving results through a proactive and collaborative approach.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic resort environment
• Managing multiple projects and deadlines simultaneously
• Adapting to a new location and culture
• Dealing with the unique challenges of working in the hospitality industry, such as seasonality and customer expectations

ASSUMPTION: This role may present challenges related to the fast-paced nature of the resort environment, managing multiple projects, and adapting to a new location and culture. Applicants should be prepared to work well under pressure and in a dynamic setting.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Specialist in the hospitality industry, but with a focus on graphic design and content creation
• In comparison to other marketing roles, this position requires a strong background in graphic design and a focus on creating engaging content and driving sales through promotions and events
• Career progression in this role could lead to senior marketing roles within IHG Hotels & Resorts or other hospitality companies

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on graphic design and content creation sets it apart and offers unique opportunities for career growth and development.

📝 Sample Projects

• Creating promotional materials for resort events and special offers
• Designing social media graphics and campaigns to increase engagement and reach
• Developing marketing strategies to drive sales and increase market share
• Collaborating with local media to secure coverage and promotions for the resort

ASSUMPTION: These sample projects illustrate the range of graphic design and marketing tasks that the successful candidate will be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• What are the key priorities for this role in the first 90 days?
• How does IHG Hotels & Resorts support the growth and development of its employees?
• What are the most challenging aspects of working in a resort environment, and how can this role address them?
• How does this role contribute to the overall success of the Crowne Plaza Resort Guam?

ASSUMPTION: These interview questions are designed to gain a deeper understanding of the role, the team, and the company, as well as to demonstrate the applicant's interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing and graphic design experience
• Write a cover letter that demonstrates your understanding of the role and your fit for the company
• Prepare a portfolio showcasing your graphic design skills and marketing campaigns
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.