📌 Core Information
🔹 Job Title: Marketing Specialist (Graphic Designer)
🔹 Company: dormakaba
🔹 Location: Sofia, Sofia-Grad, Bulgaria
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Supporting international marketing initiatives with consistent, high-quality visual communications
- Collaborating with local market teams on various design and marketing projects
- Creating engaging graphics that align with business and branding goals
- Managing trade show calendars and coordinating with local marketing teams
- Staying current on industry trends and competitor activities to improve future strategies
ASSUMPTION: This role requires a strong focus on collaboration and adaptability, working with diverse teams across different cultural backgrounds and regional needs.
📋 Key Responsibilities
✅ Work closely with local market teams on a wide range of design and marketing projects across different types of media
✅ Use advanced design software to create engaging, high-quality graphics that support business and branding goals
✅ Gather input from managers to ensure that all designs follow company guidelines, meet brand standards, and clearly communicate ideas
✅ Create marketing and graphic materials that support global strategies while being adapted for specific regional needs
✅ Serve as the primary point of contact for EU country sales and business teams by providing relevant materials
✅ Plan and manage the trade show calendar, including budgeting, organizing promotional materials, and tracking leads and follow-ups
✅ Act as a coordinator between local marketing teams and central Marketing or Web teams, sharing feedback on regional content needs
✅ Oversee the uploading, organizing, and archiving of all project materials in the content management system
✅ Stay current on industry trends, new digital platforms, and competitor activities to help shape and improve future design and marketing strategies
ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: University degree in a relevant field such as Graphic Design, Marketing, Visual Communication, or Digital Media is preferred, but equivalent practical experience is also welcome.
Experience: Minimum of 2 years of experience in a similar role, ideally in graphic design or marketing communications.
Required Skills:
- Fluency in both English and German, with strong written and verbal communication skills
- Solid technical and business understanding, with hands-on experience using Adobe Creative Suite, especially InDesign
- Familiarity with content management systems, particularly Hybris, and the ability to upload and manage content effectively
- Proficient in Microsoft Office tools, including PowerPoint and Word
- Ability to manage multiple projects simultaneously, meeting deadlines and staying within budget, while working both independently and as part of a team
- Strong collaboration and communication skills, especially when working with international teams across different cultural backgrounds
- A creative mindset with a strong eye for visual design and attention to detail
Preferred Skills:
- Experience with email marketing tools
ASSUMPTION: Fluency in both English and German is crucial for this role, as it involves working with international teams and supporting EU markets.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Specialist (Graphic Designer) with 2-5 years of experience in Sofia, Bulgaria, the estimated salary range is 25,000 - 35,000 BGN per year (approximately 12,500 - 17,500 EUR).
Benefits:
- Best opportunities in a globally operating company valuing diversity, inclusion, sustainability, and mutual trust
- Attractive remuneration package
- Opportunity for flexibility with a hybrid working model
- Home office allowance
- 25 days paid annual leave
- Additional health insurance
- 200 BGN Food vouchers
- Public transportation card
- Optional parking space
- Multisport card
- Language training opportunity
- Employee referral program
- Training and mentorship programs
- Access to over 15,000 LinkedIn Learning courses
Working Hours: Full-time position with standard office hours, Monday to Friday, with flexibility for hybrid work arrangements.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: dormakaba operates in the wholesale building materials industry, specializing in door hardware, entrance systems, and electronic access solutions.
Company Size: dormakaba is a large, globally operating company with over 10,000 employees worldwide, providing a diverse and inclusive workplace.
Founded: dormakaba was founded in 1862 and has since grown into a leading provider of access and security solutions.
Company Description:
- dormakaba is a global provider of access and security solutions, offering a wide range of products and services for various industries, including commercial, residential, and institutional markets
- The company focuses on innovation, sustainability, and customer-centric solutions to meet the evolving needs of its clients
- dormakaba's mission is to create safe, secure, and sustainable places where people can move seamlessly and shape their lives
Company Specialties:
- Door hardware
- Entrance systems
- Electronic access & data
- Services
- Master key systems
- Lodging systems
- Safe locks
- Key systems
- Moveable walls
Company Website: http://www.dormakabagroup.com
ASSUMPTION: dormakaba's extensive global presence and diverse product portfolio offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is an intermediate-level position, requiring a balance of technical skills, creativity, and project management experience.
Reporting Structure: The Marketing Specialist (Graphic Designer) will report directly to the Marketing Manager and collaborate closely with local market teams, central Marketing or Web teams, and other relevant stakeholders.
Work Arrangement: This is a hybrid role, offering a combination of on-site and remote work, with a flexible work arrangement that balances the needs of the employee and the organization.
Growth Opportunities:
- Progression to a senior role within the marketing department or a management position
- Expanding responsibilities and leading a team of graphic designers or marketing specialists
- Transitioning to a related role within the organization, such as a product manager or brand manager
ASSUMPTION: This role provides ample opportunities for professional growth and development, both within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Modern, class A business building with a hybrid work arrangement, offering a mix of on-site and remote work options.
Office Location(s): Sofia, Bulgaria
Geographic Context:
- Sofia is the capital and largest city of Bulgaria, with a population of over 1.2 million people
- The city is known for its rich history, cultural attractions, and vibrant nightlife
- Sofia offers a relatively low cost of living compared to other European capitals, with affordable housing and consumer goods
Work Schedule: Standard office hours, Monday to Friday, with flexibility for hybrid work arrangements.
ASSUMPTION: Sofia's blend of history, culture, and affordability makes it an attractive location for both local and international employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or portfolio review
- On-site or video interview with the hiring manager and relevant team members
- Final decision and job offer
Key Assessment Areas:
- Graphic design skills and portfolio
- Communication and collaboration skills
- Problem-solving and project management abilities
- Cultural fit and adaptability
- Language proficiency in English and German
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a strong portfolio showcasing your graphic design skills and marketing projects
- Research dormakaba's products, services, and company culture to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or HR department after your interview to express your interest in the position
ATS Keywords: Marketing Specialist, Graphic Designer, Adobe Creative Suite, InDesign, Hybris, English, German, Collaboration, Communication, Visual Design, Attention to Detail
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the current state of the recruitment pipeline.
🛠️ Tools & Technologies
- Adobe Creative Suite (especially InDesign)
- Hybris content management system
- Microsoft Office tools (PowerPoint, Word)
- Email marketing tools (if experienced)
ASSUMPTION: The specific tools and technologies required for this role may evolve over time, as the organization adopts new technologies or updates existing ones.
👔 Cultural Fit Considerations
Company Values:
- Safety and security
- Sustainability
- Innovation
- Customer focus
- Collaboration
- Diversity and inclusion
Work Style:
- Hybrid work arrangement, balancing on-site and remote work
- Collaborative and inclusive team environment
- Focus on continuous learning and professional development
- Strong emphasis on work-life balance
Self-Assessment Questions:
- How do you approach working with international teams and adapting to regional needs?
- How do you balance multiple projects and meet deadlines while working both independently and as part of a team?
- How do you ensure that your graphic design work aligns with company guidelines, brand standards, and clear communication of ideas?
ASSUMPTION: Successful candidates for this role will demonstrate strong cultural fit with dormakaba's values and work style, as well as a willingness to adapt to the organization's unique needs and priorities.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to regional needs and cultural differences when working with international teams
- Balancing creative and administrative tasks, requiring strong organizational skills and attention to detail
- Keeping up with industry trends, new digital platforms, and competitor activities
- Working in a fast-paced, dynamic environment with frequent changes and priorities
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and development.
📈 Similar Roles Comparison
- Compared to other graphic design roles, this position offers a unique blend of creative and project management responsibilities, as well as the opportunity to work with an international team
- In the marketing communications field, this role provides a broad range of design and marketing projects, allowing for diverse skill development and growth
- Career progression in this field may involve transitioning to a senior role within the marketing department, managing a team, or moving into a related role within the organization
ASSUMPTION: This role offers a unique combination of responsibilities and growth opportunities, setting it apart from similar positions in the industry.
📝 Sample Projects
- Creating a comprehensive brand guide for a new product launch, including logo design, color schemes, and typography
- Developing a series of infographics to illustrate complex data and concepts for a marketing campaign
- Designing and implementing a user-friendly interface for a content management system, improving the user experience and streamlining workflows
ASSUMPTION: These sample projects demonstrate the range of graphic design and marketing responsibilities required for this role, as well as the need for strong problem-solving and communication skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the organization's long-term marketing strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
- How does the hiring manager envision this role evolving over time, and what opportunities are there for professional growth and development?
- What are the most important qualities and skills the hiring manager is looking for in a successful candidate for this role?
- How does the company support work-life balance, and what resources are available to employees to maintain a healthy work-life equilibrium?
ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and commitment to understanding the organization's needs and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a strong portfolio showcasing your graphic design skills and marketing projects
- Research dormakaba's products, services, and company culture to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or HR department after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
