Marketing Specialist – Graphics Emphasis

📌 Core Information

🔹 Job Title: Marketing Specialist – Graphics Emphasis

🔹 Company: Valley Cooperative Association

🔹 Location: Greenville, South Carolina, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating high-quality visual assets for marketing campaigns, websites, social media, and print materials
• Ensuring design elements align with the company’s brand identity and marketing strategies
• Collaborating with other team members to execute cohesive campaigns across digital and traditional platforms
• Demonstrating initiative in learning about and growing marketing knowledge and strategic marketing approaches

ASSUMPTION: This role requires a strong visual design background and a solid understanding of marketing principles to create effective and cohesive marketing materials.

📋 Key Responsibilities

✅ Create high-quality visual assets for marketing campaigns, websites, social media, and print materials

✅ Ensure design elements align with the company’s brand identity and marketing strategies

✅ Collaborate with other team members to execute cohesive campaigns across digital and traditional platforms

✅ Stay up-to-date with industry trends and best practices in graphic design and marketing

✅ Contribute to brainstorming sessions and provide creative ideas to enhance marketing efforts

ASSUMPTION: This role requires a proactive approach to staying current with industry trends and a willingness to contribute ideas to improve marketing campaigns.

🎯 Required Qualifications

Education: Bachelor’s degree in graphic design, Marketing, or a related field is preferred. Associate’s degree in a relevant field combined with equivalent professional experience will be considered.

Experience: 2-3 years of experience in graphic design, ideally within a marketing team.

Required Skills:

• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Strong understanding of brand design, layout, and typography
• Experience working on Windows based PC
• Demonstrated initiative in learning about and growing marketing knowledge and strategic marketing approaches

Preferred Skills:

• Experience with social media platforms and digital marketing
• Knowledge of HTML and CSS

ASSUMPTION: While not explicitly stated, experience with social media platforms and digital marketing, as well as knowledge of HTML and CSS, would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in the Greenville, SC area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on products

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range is an estimate based on industry standards for the Greenville, SC area. The benefits listed are common for companies of this size in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Valley Cooperative Association is a member-owned Cooperative focused on providing the finest baking & brewing ingredients, supplies, and business services.

Company Size: Valley Cooperative Association has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.

Founded: Valley Cooperative Association was founded in 1931 and has since grown to become a recognized vendor in the baking industry.

Company Description:

• Valley Cooperative Association is committed to providing customized and highly responsive service to its members
• The company delivers food ingredients, products, and packaging to its members
• Valley Cooperative Association was recognized as Vendor of the Year by the Wisconsin Bakers Association in 2023

Company Specialties:

• Baking and brewing ingredients
• Supplies and business services
• Customized and responsive service

Company Website: http://www.valleybakers.com

ASSUMPTION: Valley Cooperative Association is a well-established company in the baking industry with a focus on providing high-quality products and services to its members.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in graphic design and marketing.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate with other marketing team members, as well as departments such as Sales and Operations.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific projects or tasks.

Growth Opportunities:

• Advancement to a Senior Marketing Specialist or Marketing Manager role
• Expanding skills and knowledge in marketing and graphic design
• Potential to take on additional responsibilities and projects as the company grows

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Valley Cooperative Association has a traditional office environment with dedicated workspaces for each employee.

Office Location(s): Greenville, South Carolina, United States

Geographic Context:

• Greenville is located in the upstate region of South Carolina
• The city offers a mix of urban and suburban living with a relatively low cost of living compared to other major cities in the Southeast
• Greenville has a vibrant arts and culture scene, with numerous museums, theaters, and festivals throughout the year

Work Schedule: The standard work schedule is Monday - Friday, 8:00 AM - 5:00 PM, with a 1-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The work environment at Valley Cooperative Association is collaborative and supportive, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and cultural fit
• In-person or virtual interview with the Marketing Manager to discuss the role and company in more detail
• Final interview with key stakeholders to assess fit within the team and company

Key Assessment Areas:

• Portfolio review to assess graphic design skills and creativity
• Behavioral questions to evaluate problem-solving skills, initiative, and adaptability
• Cultural fit assessment to ensure alignment with company values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio of your best work, showcasing your graphic design skills and marketing experience
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
• Research Valley Cooperative Association and the baking industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Graphic Design, Marketing, Adobe Creative Suite, Brand Design, Layout, Typography, Strategic Marketing, Digital Marketing, Traditional Marketing, Visual Assets, Social Media, Print Materials, Collaboration

ASSUMPTION: The application process at Valley Cooperative Association is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Project management tools (Asana, Trello, or similar)

ASSUMPTION: The tools and technologies listed are commonly used in marketing and graphic design roles and may be subject to change based on the company's needs and industry trends.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Collaborative
• Innovative
• Responsive

Work Style:

• Team-oriented
• Adaptable
• Proactive
• Detail-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative work environment and enjoy working with others to achieve common goals?
• Are you comfortable working with a diverse range of stakeholders, including customers, vendors, and internal teams?
• Do you have a strong attention to detail and a commitment to producing high-quality work?

ASSUMPTION: Valley Cooperative Association values employees who are customer-focused, collaborative, innovative, and responsive, with a strong work ethic and a commitment to producing high-quality work.

⚠️ Potential Challenges

• Meeting tight deadlines for marketing campaigns and projects
• Managing multiple projects and priorities simultaneously
• Adapting to changes in the market and industry trends
• Working with a diverse range of stakeholders, including customers, vendors, and internal teams

ASSUMPTION: These challenges are common in marketing and graphic design roles and can be overcome with strong project management skills, adaptability, and a commitment to producing high-quality work.

📈 Similar Roles Comparison

• Compared to a Junior Graphic Designer role, this position requires more marketing experience and a stronger understanding of brand design and layout
• Compared to a Senior Marketing Specialist role, this position has less responsibility for strategic planning and more focus on tactical execution
• Career path progression could include advancement to a Senior Marketing Specialist or Marketing Manager role, with opportunities for further growth within the company

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.

📝 Sample Projects

• Designing and implementing a social media campaign to promote a new product launch
• Creating a series of print advertisements for a trade show or industry publication
• Developing a brand style guide to ensure consistent branding across all marketing materials

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role and may vary based on the company's needs and industry trends.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as Sales and Operations?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?
• How does Valley Cooperative Association support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: These questions are designed to assess the role's priorities, collaboration, growth opportunities, work-life balance, and challenges, allowing candidates to better understand the position and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Include a portfolio of your best work, showcasing your graphic design skills and marketing experience
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
• Research Valley Cooperative Association and the baking industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.