📌 Core Information
🔹 Job Title: Marketing Specialist, Health Marketing & Experience
🔹 Company: Manulife
🔹 Location: Montreal, Quebec
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns to engage target audiences and drive product awareness.
- Collaborating with Agile marketing squads to ensure project alignment and timely delivery.
- Measuring campaign effectiveness and driving continuous improvement.
- Crafting positioning strategies and providing support to sales and customer-facing teams.
- Working in a fast-paced environment with a flexible mindset and a desire to learn.
ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as excellent communication and project management skills.
📋 Key Responsibilities
✅ Developing and executing impactful marketing campaigns to engage target audiences and drive product awareness.
✅ Collaborating with Agile marketing squads to ensure project alignment and timely delivery.
✅ Measuring campaign effectiveness and driving continuous improvement.
✅ Crafting positioning strategies and providing support to sales and customer-facing teams.
✅ Working in a fast-paced environment with a flexible mindset and a desire to learn.
ASSUMPTION: The role may require occasional travel to meet with stakeholders and attend industry events.
🎯 Required Qualifications
Education: University or college degree in marketing, communications, media, or related field of study
Experience: 5+ years of experience in a Marketing role
Required Skills:
- Excellent writing skills with a strong ability to create, draft, and edit written marketing collateral that drives awareness, engagement, and action.
- Intermediate working knowledge of Microsoft Office applications, including but not limited to Outlook, Word, and Excel, Smartsheet, and Mural.
- Data-oriented, with experience working within marketing automation and sales enablement tools (e.g., Salesforce Marketing Cloud, Seismic) and analytics software (e.g., Google Analytics).
- Process- and detail-oriented with a strong commitment to quality.
- Solutions-focused mindset.
Preferred Skills:
- Understanding of Agile values and principles.
- Familiarity with the latest digital marketing trends and technologies, such as AI tools.
- Group Benefits, health care, or related industry experience.
- French language skills.
ASSUMPTION: While not explicitly stated, a strong understanding of the health and wellness industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $69,750.00 CAD - $116,250.00 CAD
Benefits:
- Competitive compensation
- Retirement Savings Accounts, including a RPP (Pension Plan), RRSP (Retirement Savings Plan), and TFSA (Tax Free Savings account)
- Manulife Share Ownership Program with employer matching
- Customizable benefits package including health, dental, vision, and 100% of mental health expenses
- Financial support for ongoing training, learning, and education
- Flexible work policies and strong work-life balance
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is for the Montreal, Quebec location. Applicants applying from other locations should contact the recruitment team for specific salary information.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance, specifically focused on group benefits, health, and wellness
Company Size: 10,001+ employees, providing a large and diverse work environment
Founded: 1845, with a rich history and extensive global presence
Company Description:
- Manulife is a leading international financial services group that helps people make their decisions easier and lives better.
- The company operates as Manulife across its offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States.
- Manulife has more than 40,000 employees, over 116,000 agents serving ~34 million customers worldwide, and over $1.3 trillion in assets under management and administration.
Company Specialties:
- Life and health insurance
- Group benefits
- Retirement solutions
- Investment and asset management
- Banking and wealth management
Company Website: www.manulife.com
ASSUMPTION: Manulife's extensive global presence and diverse product offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement within the marketing department or the broader organization
Reporting Structure: The role reports directly to the Lead Marketing Owner and collaborates with cross-functional Agile marketing squads
Work Arrangement: Hybrid work arrangement, with a combination of remote and on-site work
Growth Opportunities:
- Advancement within the marketing department or the broader organization
- Expanding skills and expertise in digital marketing, data analysis, and project management
- Potential to lead and mentor junior team members as the role evolves
ASSUMPTION: The role's focus on collaboration, continuous improvement, and data-driven decision-making provides a strong foundation for career growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a mix of open-concept and private work areas
Office Location(s): 200 Bloor St E, Toronto, Ontario M4W, CA; 223 Wai Yip St, Kwun Tong, Hong Kong, HK; 51 Bras Basah Rd, Singapore, Singapore 189554, SG; 250 Bloor St E, Toronto, ON M4W 1E6, CA; Jalan Jenderal Sudirman, Lombok Barat, West Nusa Tenggara 83311, ID; 25 Water St S, Kitchener, ON N2G 4Z4, CA; 223-231 Wai Yip St, Kwun Tong, Hong Kong, HK; Quezon Ave 1050, Quezon City, National Capital Region, PH; 1235 N Service Rd W, Oakville, ON L6M 2W2, CA; 500 King St N, Waterloo, ON N2L, CA
Geographic Context:
- Montreal, Quebec, is a vibrant, multicultural city with a rich history and a thriving arts and culture scene.
- The city is home to a diverse range of industries, including finance, technology, and healthcare.
- Montreal has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Flexible work schedule with a focus on results and outcomes, rather than strict hours
ASSUMPTION: The hybrid work arrangement and flexible work schedule provide a good balance between work and personal life, with the opportunity to enjoy all that Montreal has to offer.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-depth behavioral and skills-based interview with the hiring manager and potential team members
- Final interview with the department head or another senior leader
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Marketing and campaign development skills
- Data analysis and interpretation skills
- Project management and collaboration skills
- Adaptability and continuous learning mindset
- Alignment with Manulife's values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and campaign development skills, as well as your data analysis and project management experience.
- Be prepared to discuss your approach to measuring campaign effectiveness and driving continuous improvement.
- Demonstrate your understanding of the health and wellness industry and Manulife's products and services.
- Showcase your ability to work collaboratively and adapt to a fast-paced, agile environment.
ATS Keywords: Marketing campaigns, data analysis, project management, agile, collaboration, health and wellness, Manulife
ASSUMPTION: Manulife's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Smartsheet
- Mural
- Marketing automation and sales enablement tools (e.g., Salesforce Marketing Cloud, Seismic)
- Analytics software (e.g., Google Analytics)
- AI tools (e.g., Manulife's GenAI tools)
ASSUMPTION: The role may require the use of additional tools and technologies specific to Manulife's marketing stack.
👔 Cultural Fit Considerations
Company Values:
- Put customers first
- Act with integrity
- Collaborate and be inclusive
- Pursue excellence
- Be accountable
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and results-focused
- Continuously learning and improving
- Customer-centric and empathetic
Self-Assessment Questions:
- How do you align with Manulife's value of 'Put customers first' in your approach to marketing and campaign development?
- How do you ensure that your work is inclusive and considers the diverse needs and perspectives of Manulife's customers and employees?
- How do you approach continuous learning and improvement in a fast-paced, agile environment?
ASSUMPTION: Manulife's values and work style provide a strong foundation for a positive and productive work environment, with a focus on collaboration, customer-centricity, and continuous improvement.
⚠️ Potential Challenges
- The role may require occasional travel to meet with stakeholders and attend industry events.
- The fast-paced, agile work environment may present challenges for those who prefer a more structured or predictable work environment.
- The role may require working with a diverse range of internal and external stakeholders, which can present communication and collaboration challenges.
- The role may require working with sensitive customer data, which requires a strong commitment to privacy and security.
ASSUMPTION: The role's challenges can be mitigated through strong communication, collaboration, and project management skills, as well as a commitment to Manulife's values and work style.
📈 Similar Roles Comparison
- This role differs from related marketing positions in its focus on health and wellness benefits and services, as well as its emphasis on data-driven decision-making and continuous improvement.
- The role's focus on collaboration and agile methodologies is consistent with industry best practices for marketing and campaign development.
- The role's career path may include opportunities to advance within the marketing department or the broader organization, with potential for leadership and management roles.
ASSUMPTION: The role's unique focus on health and wellness benefits and services, as well as its emphasis on data-driven decision-making and continuous improvement, sets it apart from related marketing positions.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new health and wellness benefit or service, with a focus on engaging target audiences and driving adoption.
- Conducting a data analysis to assess the effectiveness of a marketing campaign and identify opportunities for improvement.
- Collaborating with a cross-functional Agile marketing squad to develop and execute a marketing strategy that supports the launch of a new product or enhancement.
ASSUMPTION: The role's projects may vary depending on the specific needs and priorities of the marketing department and the broader organization.
❓ Key Questions to Ask During Interview
- How does the role fit into the broader marketing department and the organization's goals and objectives?
- What are the key priorities for the role in the first 30, 60, and 90 days?
- How does the role collaborate with other departments and functions within the organization?
- What opportunities are there for growth and development within the role and the broader organization?
- How does the role support Manulife's commitment to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and campaign development skills, as well as your data analysis and project management experience.
- Prepare for your interview by researching Manulife's products and services, as well as the health and wellness industry.
- Be ready to discuss your approach to measuring campaign effectiveness and driving continuous improvement.
- Follow up with the hiring manager within 24 hours of your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
