Marketing Specialist – Home Care Agency

📌 Core Information

🔹 Job Title: Marketing Specialist – Home Care Agency

🔹 Company: Akin Care Senior Services

🔹 Location: Princeton, New Jersey, United States

🔹 Job Type: Full-Time

🔹 Category: Home Health Care Services

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing local marketing plans to promote home care services
• Building and maintaining strong relationships with healthcare professionals and referral sources
• Representing the agency at community events and health fairs
• Tracking marketing efforts and providing regular performance reports

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on local market penetration and community engagement.

📋 Key Responsibilities

✅ Meet with potential clients and their families to explain our services and support their decision-making process

✅ Develop and implement local marketing plans

✅ Build and maintain strong relationships with healthcare professionals, facilities, and referral sources

✅ Represent the agency at community events and health fairs

✅ Track marketing efforts and provide regular performance reports

ASSUMPTION: Success in this role will be measured by increased brand visibility, client acquisition, and positive client feedback.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven healthcare marketing experience (2-5 years) and strong knowledge of Mercer County and surrounding areas

Required Skills:

• Excellent communication, presentation, and interpersonal skills
• Self-motivated, goal-oriented, and highly organized
• Valid driver’s license and reliable transportation

Preferred Skills:

• Fluency in Spanish (or other local languages)
• Experience with CRM software and marketing automation tools

ASSUMPTION: Candidates with experience in healthcare marketing and a strong understanding of the local market will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (based on experience and performance)

Benefits:

• Bonus based on performance
• Competitive salary
• Paid time off

Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends for events

ASSUMPTION: The salary range is estimated based on industry standards for marketing specialists in the home care industry, with consideration for the company's size and location.

📌 Applicant Insights

🔍 Company Context

Industry: Akin Care Senior Services operates in the home health care services industry, focusing on providing compassionate, high-quality care to individuals in the comfort of their homes.

Company Size: With 11-50 employees, Akin Care offers a supportive team environment where individual contributions can make a significant impact.

Founded: Established in 2014, Akin Care has been serving the Princeton, New Jersey community for over a decade.

Company Description:

• Family-owned and operated
• Specializes in live-in and hourly care, as well as dementia concierge services
• Committed to integrity, community engagement, and personalized service

Company Specialties:

• Live-in care
• Hourly care
• Dementia concierge services

Company Website: https://www.akincare.com

ASSUMPTION: Akin Care's focus on personalized service and community engagement creates a unique work environment that prioritizes compassion and connection.

📊 Role Analysis

Career Level: This role is suitable for an early to mid-career marketing professional looking to apply their skills in a mission-driven environment.

Reporting Structure: The Marketing Specialist will report directly to the agency's management team.

Work Arrangement: This is an on-site, full-time position with a flexible schedule that may include evenings and weekends for events.

Growth Opportunities:

• Expanding marketing efforts to new regions
• Developing and implementing new marketing strategies
• Potential advancement to a management or leadership role

ASSUMPTION: Success in this role may lead to opportunities for career growth within the company, as Akin Care continues to expand its services and reach.

🌍 Location & Work Environment

Office Type: Akin Care's office is located in Princeton, New Jersey, offering a professional yet welcoming work environment.

Office Location(s): 601 Ewing St, A-12, Princeton, New Jersey 08540, US

Geographic Context:

• Princeton is a vibrant, historic town with a strong sense of community
• The office is conveniently located near major highways and public transportation
• The area offers a mix of urban and suburban living, with easy access to cultural attractions and outdoor recreation

Work Schedule: The Marketing Specialist will work a standard full-time schedule, with flexibility for events and community engagement activities.

ASSUMPTION: The Princeton location and work environment provide an ideal setting for building strong relationships with local healthcare professionals and community members.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• In-person interview with the management team
• Final interview with the agency's owners

Key Assessment Areas:

• Marketing strategy and planning
• Communication and presentation skills
• Understanding of the local market and healthcare industry

Application Tips:

• Highlight your healthcare marketing experience and local market knowledge in your resume and cover letter
• Prepare examples of successful marketing campaigns or client relationships you've built in the past
• Demonstrate your understanding of Akin Care's mission and values during the interview

ATS Keywords: Healthcare marketing, local marketing, sales, communication, presentation, interpersonal skills, self-motivated, goal-oriented, organized, Mercer County, Princeton, New Jersey

ASSUMPTION: Akin Care's hiring process is designed to assess candidates' marketing expertise, local market knowledge, and cultural fit within the organization.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Mailchimp, Hootsuite)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with CRM software and marketing automation tools is preferred but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Community engagement
• Personalized service

Work Style:

• Collaborative and supportive team environment
• Flexible and adaptable to changing priorities
• Committed to providing compassionate, high-quality care

Self-Assessment Questions:

• Do you share Akin Care's commitment to integrity and personalized service?
• Are you comfortable working in a collaborative, supportive team environment?
• Do you have a passion for making a meaningful impact in the community?

ASSUMPTION: Akin Care values candidates who are aligned with their mission and committed to providing compassionate, high-quality care to their clients.

⚠️ Potential Challenges

• Balancing marketing efforts with client care and community engagement
• Adapting to the unique needs and preferences of individual clients and their families
• Managing a flexible work schedule that may include evenings and weekends
• Navigating the competitive home care market and building strong referral relationships

ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and a commitment to Akin Care's mission and values.

📈 Similar Roles Comparison

• Unlike marketing roles in larger healthcare organizations, this position offers a high degree of autonomy and direct impact on the company's growth and success
• Experience in home care marketing is preferred but not required, as training and support will be provided
• Career paths in home care marketing may include advancement to management or leadership roles, as well as opportunities to expand marketing efforts to new regions

ASSUMPTION: This role offers a unique opportunity for marketing professionals to apply their skills in a mission-driven environment, with a focus on community engagement and personalized service.

📝 Sample Projects

• Developing and implementing a targeted marketing campaign to increase client referrals from local healthcare facilities
• Hosting a community event to raise awareness of Akin Care's services and build relationships with potential clients and referral sources
• Creating and distributing marketing materials that highlight Akin Care's unique selling points and commitment to personalized service

ASSUMPTION: Success in this role will be measured by increased brand visibility, client acquisition, and positive client feedback, as well as the development of strong referral relationships within the local healthcare community.

❓ Key Questions to Ask During Interview

• How does Akin Care differentiate itself from other home care agencies in the area?
• What opportunities are there for professional growth and development within the company?
• How does Akin Care support its employees in balancing marketing efforts with client care and community engagement?
• What is the typical timeline for onboarding and training new marketing specialists?
• How does Akin Care measure the success of its marketing campaigns and initiatives?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your healthcare marketing experience and local market knowledge
• Prepare examples of successful marketing campaigns or client relationships you've built in the past
• Follow up with Robin at Robin@akincare.com one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.