📌 Core Information
🔹 Job Title: Marketing Specialist (Hybrid)
🔹 Company: Green Shield Canada
🔹 Location: Toronto, ON
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and prioritizing project initiatives
- Assisting with planning and execution of key marketing initiatives
- Supporting processes through strong organizational skills
- Working in a dynamic, fast-paced environment with an innovative and curious mindset
ASSUMPTION: This role requires a proactive, organized individual who can handle multiple tasks and deadlines with ease, and is eager to learn and take initiative.
📋 Key Responsibilities
✅ Manage and prioritize project initiatives, ensuring tasks are completed on time, on budget, and within scope
✅ Track project progress, maintain timelines, and update Asana with task details
✅ Act as a liaison for internal approvals related to Marketing and wider team initiatives
✅ Prepare project plans, workbacks, and status reports for ongoing projects
✅ Develop project briefs, coordinate internal resources, and follow up on deadlines
✅ Organize and maintain shared files, ensuring easy access to up-to-date assets and documentation
✅ Assist in tracking and reconciling budgets for the department
✅ Support the marketing and product team in compiling performance reporting
✅ Research, stay on top of market and competitive trends
ASSUMPTION: This role involves a mix of strategic planning, operational tasks, and project management, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor’s degree in a related field or qualifications based on experience
Experience: 3+ years of relevant experience in marketing and/or agency environments
Required Skills:
- Project Management
- Communication
- Writing
- Stakeholder engagement
- Budget Management
- Adaptability
- Problem Solving
- Strategic Thinking
- Collaboration & Relationship Building
- Multitasking
Preferred Skills:
- Asana Work Management Tool
ASSUMPTION: Candidates with experience in fast-paced marketing or agency environments, strong organizational skills, and a proactive mindset will excel in this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 CAD per year (Based on industry standards for a Marketing Specialist with 3-5 years of experience in Toronto)
Benefits:
- Health and dental insurance
- Retirement savings plan with company match
- Employee assistance program
- Flexible work arrangements
- Paid time off (vacation, sick days, holidays)
Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (Hybrid: 2-3 days on-site, rest remote)
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Specialist with 3-5 years of experience in Toronto. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Green Shield Canada is a not-for-profit social enterprise that brings worlds of coverage and care together, all in one place. They offer insurance, administer benefits, and pay claims as a 'payer' while offering health services such as mental health, pharmacy, telemedicine, and chronic disease management as a 'provider'.
Company Size: 1,001-5,000 employees
Founded: 1957
Company Description:
- Dedicated to improving health outcomes, driving systemic change, and building a future where every Canadian can reach their full health and well-being potential
- Revolutionizing the health and benefits experience with coverage and care in one place
- Champions Better Health for All through GreenShield Cares initiatives
Company Specialties:
- Insurance
- Administration
- Health
- Pharmacy
- Social Impact
- Mental Health
- Telemedicine
- Health and Benefits
- Oral Health
Company Website: https://www.greenshield.ca
ASSUMPTION: Green Shield Canada is a unique organization that combines insurance and health services, offering a dynamic work environment with a focus on improving health outcomes for all Canadians.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: Reports to the Marketing Manager
Work Arrangement: Hybrid (2-3 days on-site, rest remote)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Marketing department
- Opportunities to work on diverse projects and gain exposure to various aspects of marketing
- Chance to contribute to GreenShield Cares initiatives and make a positive impact on communities
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): 5140 Yonge St, Toronto, ON M2N 6L7
Geographic Context:
- Toronto is a multicultural city with a vibrant arts, culture, and food scene
- Close proximity to public transportation, shopping, and entertainment
- Access to various recreational activities and outdoor spaces
Work Schedule: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (Hybrid: 2-3 days on-site, rest remote)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Marketing Manager and/or other team members
- Background check and reference check (if required)
Key Assessment Areas:
- Project management skills and experience
- Communication and interpersonal skills
- Adaptability and problem-solving abilities
- Alignment with company values and culture
Application Tips:
- Highlight relevant experience and achievements in project management, marketing, and stakeholder engagement
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research Green Shield Canada's mission, values, and recent initiatives to demonstrate your understanding of the organization
ATS Keywords: Marketing Specialist, Project Management, Marketing Initiatives, Stakeholder Engagement, Budget Management, Adaptability, Problem Solving, Strategic Thinking, Collaboration, Relationship Building, Multitasking
ASSUMPTION: The interview process will focus on assessing the candidate's project management skills, communication abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Asana (preferred, but not required)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Trello, Jira, Monday.com)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
ASSUMPTION: Familiarity with Asana and other project management tools is preferred but not required. Candidates should have strong organizational skills and be willing to learn new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Noble Challenger: We dare to challenge the status quo and push for better
- Purposeful Builder: We build a better way, together
- Inclusive Champion: We champion Better Health for All
Work Style:
- Collaborative: We work together to achieve our goals
- Adaptable: We embrace change and continuously improve
- Innovative: We think outside the box and challenge the norm
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment and enjoy taking on new challenges?
- Are you comfortable working with diverse teams and stakeholders to achieve common goals?
- Do you have a proactive mindset and a willingness to learn and adapt?
ASSUMPTION: Green Shield Canada values candidates who are passionate about their mission, eager to learn, and committed to working collaboratively to drive change in the health and benefits industry.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with diverse stakeholders and managing competing priorities
- Adapting to changes in project scope or direction
- Balancing on-site and remote work responsibilities
ASSUMPTION: This role may present challenges in managing multiple projects and balancing on-site and remote work. Successful candidates will have strong organizational skills, adaptability, and the ability to thrive in a dynamic environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses more on project management and operational support
- Green Shield Canada's unique 'payer-provider' model offers a holistic approach to health and benefits, setting it apart from other organizations in the industry
- Career progression may involve moving into more specialized marketing roles or taking on leadership responsibilities within the department
ASSUMPTION: This role offers a unique blend of project management and marketing responsibilities, with opportunities for growth and development within a dynamic and innovative organization.
📝 Sample Projects
- Managing a marketing campaign from start to finish, including planning, execution, and analysis
- Collaborating with cross-functional teams to develop and implement a new product launch strategy
- Conducting market research and competitive analysis to inform marketing strategies and tactics
ASSUMPTION: Sample projects may involve managing marketing campaigns, collaborating with cross-functional teams, and conducting market research to drive strategic decision-making.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Marketing department currently, and how can this role help address them?
- How does this role fit into the overall marketing strategy and contribute to Green Shield Canada's mission?
- What opportunities are there for professional growth and development within the Marketing department?
- How does Green Shield Canada support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and commitment to understanding the organization's mission and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research Green Shield Canada's mission, values, and recent initiatives to demonstrate your understanding of the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
