Marketing Specialist - Hybrid Remote

📌 Core Information

🔹 Job Title: Marketing Specialist - Hybrid Remote

🔹 Company: COBS Bread

🔹 Location: Vancouver, BC, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 2-4 years

🔹 Remote Status: Hybrid (Vancouver, BC)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing local and regional marketing strategies
• Managing marketing processes and forms
• Providing consultation to Area Managers
• Supporting new bakery openings and renovations
• Managing sponsorship opportunities and community initiatives

ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a focus on driving local marketing efforts and supporting the overall marketing objectives.

📋 Key Responsibilities

✅ Develop and execute Local Marketing Strategy annually for bakery integration

✅ Provide consultation to Area Managers regarding bakery Local Marketing initiatives

✅ Update and manage Canva templates

✅ Act as SME for Group and Local marketing initiatives for campaigns

✅ Develop Regional Marketing Strategy annually in line with marketing and business objectives

✅ Develop community strategy annually and support Community Day efforts

✅ Manage and execute sponsorship opportunities and maximize day-to-day donation activities

✅ Support and execute against new bakery openings with a diversified marketing plan, as well as renovated bakery re-openings with streamlined plan

✅ Manage marketing processes and forms to assist with the efficiencies in the department

✅ Provide support for Marketing projects as required

ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder communication, with a focus on driving local marketing success and supporting overall business objectives.

🎯 Required Qualifications

Education: Marketing/Advertising/Communications degree or equivalent

Experience: 2-4 years experience developing and executing Marketing programs to support multi-level stores

Required Skills:

• Strong project management skills in overseeing multiple projects and meeting tight deadlines
• Excellent verbal communication skills with strength in presentations
• Excellent written communication skills with strength in short and long form copywriting
• Knowledge of Retail, Consumer Packaged Goods and/or Franchising is an asset

Preferred Skills:

• Supervisor experience
• Retail & Sales experience

ASSUMPTION: Candidates should have a strong background in marketing, with experience in developing and executing marketing programs, and excellent communication skills.

💰 Compensation & Benefits

Salary Range: $60,000 - $68,000 CAD per year

Benefits:

• Flexible work arrangement
• Competitive salary, company bonus, and vacation plan
• Extended Health & Dental Benefit, Group RRSP Matching, and Health Spending Account
• Paid sick, mental health, and personal leave days
• Paid day for community service or volunteer opportunity
• On-site gym facility
• Professional development and career progression opportunities
• Work within a dynamic, driven, high-achieving, close-knit, and fun-loving team
• High level of autonomy and responsibility
• Complimentary self-serve kitchen of fresh produce, deli meats, and COBS Bread treats

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is based on the provided information and industry standards for marketing specialists with 2-4 years of experience in the Vancouver area.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: 10,001+ employees

Founded: 2003

Company Description:

• COBS Bread is the fastest-growing bakery concept in Canada, with over 180 bakeries across the country
• Part of a global bakery network with over 700 locations across Australia, New Zealand, Canada, and the USA
• Bakes fresh in-house all day, every day, and donates leftover baked goods to local charities

Company Specialties:

• Baking
• Franchise
• Customer service
• Loyalty
• Bread, croissants, and pastries

Company Website: www.cobsbread.com

ASSUMPTION: COBS Bread is a well-established company in the food and beverage industry, with a strong focus on freshness and community involvement.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports to the Marketing Manager

Work Arrangement: Hybrid (Vancouver, BC) - Flexible work arrangement

Growth Opportunities:

• Potential for career progression within the marketing department
• Opportunities to gain experience in various aspects of marketing, including local, regional, and community initiatives
• Chance to work within a dynamic, high-achieving team and contribute to the company's growth

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 1100 Melville St, Vancouver, BC V6E 4A6, CA

Geographic Context:

• Vancouver is a multicultural city with a high cost of living
• Vancouver has a mild oceanic climate, with mild winters and warm, dry summers
• The office is located in the Coal Harbour neighborhood, close to shops, restaurants, and public transportation

Work Schedule: Full-time, 40 hours per week, with a flexible work arrangement

ASSUMPTION: The work environment is dynamic, fast-paced, and collaborative, with a focus on driving local marketing success and supporting overall business objectives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the Marketing Manager
• Final interview with the Director of Marketing

Key Assessment Areas:

• Marketing strategy and planning
• Project management skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of marketing campaigns or projects you've worked on, focusing on local or regional initiatives
• Research COBS Bread's marketing efforts and be prepared to discuss how you can contribute to their success

ATS Keywords: Marketing strategy, local marketing, regional marketing, project management, communication, presentation, customer service, franchise, bakery, bread, croissants, pastries

ASSUMPTION: The application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit, with a focus on local and regional marketing initiatives.

🛠️ Tools & Technologies

• Canva (for template management)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Social media platforms (e.g., Facebook, Instagram, Twitter)

ASSUMPTION: The role requires proficiency in using marketing and project management tools, as well as social media platforms for marketing purposes.

👔 Cultural Fit Considerations

Company Values:

• Freshness
• Community involvement
• Customer focus
• Quality
• Integrity

Work Style:

• Collaborative
• Dynamic
• High-achieving
• Customer-focused
• Community-minded

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about driving local marketing success and supporting overall business objectives?
• Do you have strong communication and presentation skills, with a focus on customer service?
• Are you committed to COBS Bread's values of freshness, community involvement, and customer focus?

ASSUMPTION: Candidates should assess their fit with COBS Bread's values and work style, ensuring they are passionate about driving local marketing success and supporting overall business objectives.

⚠️ Potential Challenges

• Managing multiple projects and tight deadlines
• Balancing local and regional marketing initiatives
• Working within a fast-paced, dynamic environment
• Adapting to changes in marketing strategies and priorities

ASSUMPTION: This role presents challenges related to project management, strategic planning, and adaptability in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses primarily on local and regional marketing initiatives
• This role requires a strong understanding of retail, consumer packaged goods, and franchise environments
• Career progression opportunities may vary depending on the company's growth and expansion plans

ASSUMPTION: This role differs from other marketing positions in its focus on local and regional marketing initiatives, requiring a strong understanding of retail, consumer packaged goods, and franchise environments.

📝 Sample Projects

• Developing and executing a local marketing strategy for a new bakery opening
• Managing sponsorship opportunities and maximizing day-to-day donation activities
• Supporting community initiatives and events, such as Community Day

ASSUMPTION: These sample projects reflect the key responsibilities of the Marketing Specialist role, focusing on local and regional marketing initiatives, sponsorship management, and community involvement.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the key priorities for this role in the first 90 days?
• How does COBS Bread support the professional development and growth of its marketing team members?
• What are the most challenging aspects of this role, and how have previous incumbents addressed them?
• How does COBS Bread measure the success of its local and regional marketing initiatives?

ASSUMPTION: These interview questions are designed to assess the role's fit with the candidate's skills, career goals, and work style, as well as the company's marketing strategies and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through COBS Bread's careers page
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of marketing campaigns or projects you've worked on, focusing on local or regional initiatives
• Research COBS Bread's marketing efforts and be prepared to discuss how you can contribute to their success
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.