Marketing Specialist I

📌 Core Information

🔹 Job Title: Marketing Specialist I

🔹 Company: H.B. Fuller

🔹 Location: Pune, Maharashtra, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting customer or industry-related events within the IMEA region
• Creating marketing content and promotional materials according to brand guidelines
• Collaborating with strategic marketing team to develop a comprehensive product launch marcom strategy
• Developing comprehensive digital marketing plans aligned with overall business and marketing goals
• Managing and growing social media channels, including content creation, posting, and audience engagement
• Running paid digital/social media advertising campaigns to drive traffic, engagement, and conversions
• Creating, sending, and optimizing email campaigns to nurture leads and drive customer retention
• Managing a content calendar to ensure timely delivery of materials for campaigns and events
• Allocating and managing digital marketing budgets effectively to maximize ROI

ASSUMPTION: This role requires a strong understanding of the markets served by H.B. Fuller, as well as the ability to quickly learn about new products, solutions, and market conditions.

📋 Key Responsibilities

✅ Support HHC customer or industry-related events within the IMEA region:

• Work with regional strategic marketing and commercial team members to identify event needs and support the execution within the budgeted spend for the event.

✅ Create marketing content and promotional materials according to brand guidelines:

• Support the HHC market segments in IMEA with updated sell sheets, presentations, videos, blogs, graphics, and other promotional materials.

✅ Collaborate with strategic marketing team to develop a comprehensive product launch marcom strategy.

✅ Develop comprehensive digital marketing plans aligned with overall business and marketing goals.

✅ Manage and grow social media channels, including content creation, posting, and audience engagement.

✅ Run paid digital/social media advertising campaigns to drive traffic, engagement, and conversions.

✅ Create, send, and optimize email campaigns to nurture leads and drive customer retention.

✅ Manage a content calendar to ensure timely delivery of materials for campaigns and events

✅ Allocate and manage digital marketing budgets effectively to maximize ROI

ASSUMPTION: This role requires strong project management skills, as well as the ability to work effectively with cross-functional teams and stakeholders.

🎯 Required Qualifications

Education: 4-year college degree required, or 2-year degree and 1-2 years’ experience in a commercial, marketing, or communications role in a business or agency environment

Experience: Entry-level position with minimal relevant experience required

Required Skills:

• Basic understanding or ability to quickly learn about the markets served by H.B. Fuller, products/solutions offered, and market conditions
• Excellent communication skills, specifically writing
• High level of proficiency with PowerPoint, Excel, Word
• Ability to self-manage time and reprioritize tasks based on feedback from stakeholders
• Willingness to learn new tools to create marketing content (e.g., Canva, Camtasia)

Preferred Skills:

• Fluency in additional languages (e.g., Hindi, Spanish)
• Experience with marketing automation tools (e.g., Marketo, HubSpot)
• Knowledge of Adobe Creative Suite

ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role.

💰 Compensation & Benefits

Salary Range: INR 4,00,000 - 6,00,000 per annum (Estimated based on industry standards for entry-level marketing roles in Pune, India)

Benefits:

• Health insurance
• Retirement savings plan
• Employee assistance program
• Tuition reimbursement
• Paid time off (vacation, sick leave, holidays)

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM IST)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Pune, India. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Chemical Manufacturing (specifically, adhesives and sealants)

Company Size: 5,001-10,000 employees (globally)

Founded: 1887 (headquarters in Vadnais Heights, MN, USA)

Company Description:

• H.B. Fuller is a leading global adhesives provider focusing on perfecting adhesives, sealants, and other specialty chemical products to improve products and lives.
• The company's products are used in various industries, including packaging, hygiene, electronic and assembly materials, automotive, paper converting, woodworking, construction, general assembly, and consumer goods.
• H.B. Fuller is committed to connecting what matters, bringing together people, products, and processes to answer and solve some of the world's biggest adhesion challenges.

Company Specialties:

• Packaging
• Personal hygiene and nonwovens
• General assembly
• Building and construction
• Paper converting
• Consumer products
• Woodworking
• Polymers
• Automotive
• Electronic and assembly materials

Company Website: www.hbfuller.com

ASSUMPTION: H.B. Fuller is a global company with a significant presence in the adhesives and sealants industry. The company's size and experience make it an attractive employer for entry-level marketing professionals seeking to gain experience in a dynamic and international environment.

📊 Role Analysis

Career Level: Entry-level (0-2 years of experience)

Reporting Structure: The Marketing Specialist I will report directly to the Marketing Manager and work closely with key stakeholders across multiple functions.

Work Arrangement: On-site, full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM IST)

Growth Opportunities:

• Potential for career progression within the marketing department or related functions
• Opportunities to work on diverse projects and gain exposure to various aspects of the business
• Possibility to take on additional responsibilities and advance within the organization

ASSUMPTION: As an entry-level role, the Marketing Specialist I position offers a strong foundation for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: On-site, corporate office environment

Office Location(s): Pune, Maharashtra, India

Geographic Context:

• Pune is the second-largest city in the Indian state of Maharashtra, located in the western region of the country.
• The city is known for its educational institutions, IT industry, and manufacturing sectors.
• Pune has a tropical savanna climate, with warm and humid weather prevailing for most of the year.

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:30 PM IST), with flexibility for occasional overtime or remote work as needed

ASSUMPTION: The on-site work environment in Pune offers a dynamic and collaborative setting for the Marketing Specialist I to thrive and contribute effectively to the team's goals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Communication skills (written and verbal)
• Problem-solving abilities
• Creativity and innovation
• Attention to detail
• Time management and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the markets served by H.B. Fuller and the products/solutions offered
• Showcase your ability to create engaging and effective marketing content
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability

ATS Keywords: Marketing, Marketing Specialist, Entry-level, IMEA, Customer Events, Product Launch, Digital Marketing, Social Media, Email Marketing, Content Creation, Brand Guidelines, Project Management, Stakeholder Collaboration, H.B. Fuller

ASSUMPTION: The application process for the Marketing Specialist I role at H.B. Fuller is likely to be competitive, with a focus on identifying candidates who possess strong communication skills, creativity, and a solid understanding of the markets served by the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (PowerPoint, Excel, Word)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Social media platforms (e.g., Facebook, LinkedIn, Twitter)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Specialist I will be expected to be proficient in using various marketing tools and technologies to create, manage, and optimize campaigns and content effectively.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus: Understanding and addressing customer needs to deliver superior solutions
• Performance Excellence: Elevating the performance bar and delivering on commitments with high-quality solutions
• Innovation: Leveraging possibility thinking in creating new value for customers
• Accountability: Delivering excellence through personal motivation and engagement
• Change and Risk Taking: Working toward the future, altering the course as needed, and balancing risks and rewards in making decisions

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on delivering high-quality solutions
• Innovative and creative in problem-solving
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do you align with the company's values, particularly 'Innovation' and 'Customer Focus'?
• How comfortable are you working in a dynamic and collaborative team environment?
• How do you approach taking risks and embracing change in your work?

ASSUMPTION: The Marketing Specialist I role at H.B. Fuller requires a strong cultural fit with the company's values and work style, as well as a willingness to embrace change and take calculated risks.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment, requiring adaptability and quick decision-making
• Managing multiple projects and stakeholders simultaneously, requiring strong organizational and time management skills
• Developing and implementing marketing strategies that align with business goals and market trends, requiring a solid understanding of the industry and market conditions
• Collaborating effectively with cross-functional teams and stakeholders, requiring strong communication and interpersonal skills

ASSUMPTION: The Marketing Specialist I role at H.B. Fuller presents unique challenges that require a proactive, adaptable, and results-driven approach to succeed in the position.

📈 Similar Roles Comparison

• Compared to other entry-level marketing roles, the Marketing Specialist I position at H.B. Fuller offers a broader range of responsibilities and the opportunity to work on diverse projects, providing a more comprehensive learning experience.
• In the adhesives and sealants industry, H.B. Fuller is a leading global provider, offering entry-level marketing professionals the chance to gain experience in a dynamic and international environment.
• Career progression in the marketing department or related functions may be faster at H.B. Fuller due to the company's size and global presence, providing more opportunities for growth and development.

ASSUMPTION: The Marketing Specialist I role at H.B. Fuller presents unique opportunities for career growth and development compared to similar entry-level marketing positions in the industry.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing campaign for a new product launch, including social media advertising, email marketing, and content marketing strategies
• Creating and managing a content calendar for a quarterly marketing campaign, ensuring timely delivery of materials and maximizing engagement
• Conducting market research and analysis to inform product positioning and messaging strategies for a specific market segment

ASSUMPTION: The Marketing Specialist I role at H.B. Fuller offers a wide range of project opportunities, allowing entry-level marketing professionals to gain diverse experience and develop their skills in various aspects of the marketing function.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of entry-level marketing professionals?
• What are the key priorities for the first 90 days in this role, and how can I contribute effectively to achieving these goals?
• How does the company measure the success of marketing campaigns, and what are the key performance indicators (KPIs) used to evaluate performance?
• What are the most significant challenges facing the marketing department currently, and how can this role contribute to addressing these issues?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to contributing effectively to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://hbfuller.wd1.myworkdayjobs.com/Careers/job/Pune-Maharashtra-India/Marketing-Specialist-I_R25_0000001168
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on your ability to create engaging and effective marketing content, manage projects, and collaborate with stakeholders
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability
• Research the markets served by H.B. Fuller and the products/solutions offered to demonstrate your understanding of the company and its business
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.