📌 Core Information
🔹 Job Title: Marketing Specialist - ICF
🔹 Company: New Jersey Clean Energy Jobs Program
🔹 Location: Newark, New Jersey
🔹 Job Type: Hybrid (Remote with periodic office days)
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting the marketing and advertising of B2C energy efficiency programs for a large utility in New Jersey.
- Working with the Account Services team to develop and implement marketing and communications plans.
- Coordinating with creative and media services teams to fulfill marketing materials and campaigns.
- Preparing reports and tracking marketing campaign metrics.
ASSUMPTION: This role requires a strong understanding of B2C marketing and experience working in an advertising agency or consulting firm. The ideal candidate will have a passion for energy efficiency and sustainability.
📋 Key Responsibilities
✅ Assist with the marketing and advertising of B2C energy efficiency programs for a large utility located in New Jersey.
✅ Work with the Account Services team to develop and implement marketing and communications plans to educate B2C customers about energy efficiency and drive participation in energy efficiency programs for businesses.
✅ Coordinate with ICF Creative Services team to fulfill the development of marketing materials including advertising campaigns, websites, emails, direct mail campaigns, video, print, outdoor, etc.
✅ Work with the ICF Media Services team to develop, propose, and implement marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across online, email, print, online, social media, etc.
✅ Prepare monthly reports on activities, media analytics, and results of the marketing program.
✅ Help develop presentations using PowerPoint and other tools.
✅ Track and report on marketing campaign metrics.
✅ Prepare and manage printing requests to ensure collateral is in market at all times.
✅ Track multiple team deliverables on deadlines using Microsoft Project, Excel spreadsheets, SharePoint, and other digital tools.
ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Marketing, Advertising, or related majors. (Or applicants can substitute one year of related experience for one year of education)
Experience: 2 to 4 years of work experience in marketing, advertising, social marketing, or related field, particularly experience working in B2C marketing at an advertising agency or consulting firm.
Required Skills:
- Proficient in Microsoft Suite of products especially PowerPoint and Excel.
- Capacity to prioritize tasks with competing deadlines to achieve results in a multitasking environment.
- Strong attention to detail and organizational skills.
- Experience or exposure to Google Analytics and using other reporting software to track and report on results.
Preferred Skills:
- Internship at an advertising agency and/or experience working on a B2C marketing account.
- Strong written and verbal communication skills.
- Interest in and commitment to energy efficiency, the environment, and sustainable living.
ASSUMPTION: While not explicitly stated, proficiency in Google Analytics and other reporting software is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in the New Jersey area)
Benefits:
- Flexible workplace arrangements, work-life balance
- Donation matching, volunteer opportunities
- Tuition reimbursement, access to professional development resources
- 401k matching, Employee Stock Purchase Plan
- And many, many more (Ask your recruiter for more details!)
Working Hours: Full-time, 40 hours per week with periodic office days in Newark, NJ
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with 2-5 years of experience in the New Jersey area. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Energy and Utilities
Company Size: 11-50 employees (Small to Medium-sized company, offering a close-knit work environment with opportunities for growth and impact)
Founded: 2016 (Relatively new company with a focus on innovation and forward-thinking)
Company Description:
- EcoMetric is an energy conservation consulting firm focusing on constructive research to influence consumer energy consumption behavior and choices.
- They offer inspired and forward-thinking advisory services to evolve decision-making models and optimize demand-side management systems at minimal cost.
- The company builds long-lasting partnerships with utilities, regulators, program implementers, and non-profits in the energy efficiency, renewable, demand response, and distributed generation industries.
Company Specialties:
- Energy Efficiency Program Evaluation
- Program Planning
- Energy Efficiency Program Implementation Support
- Regulatory Advising
Company Website: http://www.ecometricconsulting.com
ASSUMPTION: EcoMetric Consulting is a small to medium-sized company with a focus on energy conservation and sustainability. They value innovation and forward-thinking, offering a close-knit work environment with opportunities for growth and impact.
📊 Role Analysis
Career Level: Mid-level Marketing Specialist role with opportunities for growth and advancement within the company.
Reporting Structure: The Marketing Specialist will report directly to the Account Services team and work closely with the creative and media services teams.
Work Arrangement: Hybrid role with remote work and periodic office days in Newark, NJ. Minimal local travel is required.
Growth Opportunities:
- Potential to take on more responsibilities and advance within the company as the role evolves.
- Opportunities to work on diverse projects and gain experience in various aspects of marketing and advertising.
- Chance to grow professionally through access to professional development resources and tuition reimbursement.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, allowing them to expand their skills and advance within the company.
🌍 Location & Work Environment
Office Type: Hybrid office with remote work and periodic office days in Newark, NJ
Office Location(s): 555 Exton Commons, Exton, Pennsylvania
Geographic Context:
- Newark, NJ is a diverse and vibrant city with a rich history and a strong focus on sustainability and green initiatives.
- The city offers a variety of cultural attractions, dining options, and recreational activities.
- Newark is well-connected by public transportation, making it an accessible location for commuters.
Work Schedule: Full-time, 40 hours per week with flexible workplace arrangements and work-life balance
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of remote work while also having the opportunity to collaborate and build relationships with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the company's leadership
Key Assessment Areas:
- Marketing and advertising experience, particularly in B2C marketing
- Strong communication skills, both written and verbal
- Attention to detail and organizational skills
- Ability to manage multiple projects and deadlines in a multitasking environment
- Interest in and commitment to energy efficiency, the environment, and sustainable living
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and advertising experience, particularly in B2C marketing.
- Demonstrate your strong communication skills and attention to detail in your application materials.
- Showcase your ability to manage multiple projects and deadlines in a multitasking environment.
- Express your interest in and commitment to energy efficiency, the environment, and sustainable living.
ATS Keywords: Marketing, Advertising, B2C Marketing, Energy Efficiency, Sustainability, Microsoft Suite, Google Analytics, Project Management, Attention to Detail, Organizational Skills
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant skills and experience.
🛠️ Tools & Technologies
- Microsoft Suite (PowerPoint, Excel, Word)
- Google Analytics
- Project Management Tools (Microsoft Project, SharePoint)
- Adobe Creative Suite (optional, but preferred)
ASSUMPTION: Proficiency in Microsoft Suite and Google Analytics is required for this role. Familiarity with Adobe Creative Suite is a plus but not required.
👔 Cultural Fit Considerations
Company Values:
- Innovation and forward-thinking
- Close-knit work environment with opportunities for growth and impact
- Commitment to energy efficiency, the environment, and sustainable living
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving goals
- Adaptable and able to manage multiple projects and deadlines
Self-Assessment Questions:
- Do you have a passion for energy efficiency and sustainability, and can you demonstrate your commitment to these values in your application materials?
- Are you able to manage multiple projects and deadlines in a multitasking environment, and can you provide examples of your strong organizational skills?
- Do you have strong communication skills, both written and verbal, and can you provide examples of your ability to collaborate effectively with team members?
ASSUMPTION: Candidates who are passionate about energy efficiency and sustainability, have strong organizational skills, and can demonstrate effective communication skills will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a multitasking environment may be challenging for some candidates.
- The hybrid work arrangement may require some candidates to adapt to a new work environment.
- The competitive nature of the application process may make it difficult for some candidates to secure an interview or offer.
- The role may require some candidates to work outside of their comfort zone or gain new skills to be successful.
ASSUMPTION: While this role offers many opportunities for growth and advancement, it also presents some challenges that candidates should be prepared to face.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Specialist role in an advertising agency or consulting firm, with a focus on B2C marketing.
- However, this role is unique in its focus on energy efficiency and sustainability, offering candidates the opportunity to make a positive impact on the environment.
- Compared to other marketing roles, this role may offer more opportunities for growth and advancement within the company.
ASSUMPTION: Candidates who are interested in energy efficiency and sustainability, and who have experience in B2C marketing, will find this role to be an excellent fit for their skills and career goals.
📝 Sample Projects
- Developing and implementing a marketing campaign to promote energy efficiency programs for a large utility in New Jersey.
- Coordinating with creative and media services teams to fulfill the development of marketing materials, including advertising campaigns, websites, emails, direct mail campaigns, video, print, outdoor, etc.
- Preparing monthly reports on activities, media analytics, and results of the marketing program.
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that the Marketing Specialist will be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the overall marketing strategy for the company?
- What are the most important qualities and skills you are looking for in a candidate for this role?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the company in the next 1-3 years, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and how will this role contribute to that process?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team dynamics, allowing them to make an informed decision about whether this role is the right fit for their skills and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and advertising experience, particularly in B2C marketing.
- Prepare a portfolio or examples of your work, if applicable, to demonstrate your skills and qualifications.
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the role and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
