📌 Core Information
🔹 Job Title: Marketing Specialist II
🔹 Company: Donaldson
🔹 Location: Greenville, SC (preference); Durham, NC or Bloomington, MN considered
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Greenville, SC preferred; Durham, NC or Bloomington, MN considered)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to enhance brand presence and drive lead generation
- Creating technical content for marketing materials and coordinating industry events
- Collaborating with the marketing team to align strategies with business objectives
- Supporting the roll-out of the new Life Sciences brand
ASSUMPTION: This role requires a blend of technical knowledge in biotechnology and strong marketing acumen. The ideal candidate will have an entrepreneurial mindset while being able to navigate the established, supporting corporate culture of Donaldson and contribute to its growing life sciences vertical.
📋 Key Responsibilities
✅ Define annual MarCom goals and strategy in line with business objectives
✅ Implement integrated marketing campaigns and product launch plans across various channels
✅ Position the Purilogics and Life Science brands through though leadership initiatives
✅ Develop and produce high-quality content for marketing materials
✅ Assist in the planning and execution of industry events, trade shows, and webinars
✅ Work closely with the Bioprocessing marketing team to integrate processes and align marketing strategies
✅ Support the roll-out of the new Life Sciences brand
ASSUMPTION: The role may evolve based on the growth and needs of the Life Sciences vertical, requiring adaptability and a proactive approach.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Biotechnology, or a related field
Experience: 3+ years of marketing experience; with some of this including experience in the biotech, life sciences, or technical industry
Required Skills:
- Experience with content creation and/or technical writing
- Strong analytical and problem-solving skills
- Ability to translate complex technical concepts into clear, compelling marketing content
Preferred Skills:
- Advanced degree in biotechnology or related discipline
- Familiarity with CRM systems and marketing automation tools
- Strong understanding of bioprocessing technologies and biopharmaceutical manufacturing
- Proficiency in digital marketing tools and platforms
- Creative thinker with a proactive approach
- Detail-oriented and highly organized
- Strong communicator
- Ability to work independently but also with a global team
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with industry-specific software may be assumed as required.
💰 Compensation & Benefits
Salary Range: $71,900 - $91,700. Actual salaries will vary based on several factors including, but not limited to applicable work experience, training, education, performance.
Benefits:
- Health Benefits
- Retirement Plan
- Paid Time Away
- Paid Leaves
- Paid Parental Leave
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (flexible based on business needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist II role with the given experience level and location. The actual salary may vary based on the factors mentioned.
📌 Applicant Insights
🔍 Company Context
Industry: Donaldson operates in the industrial machinery manufacturing sector, with a focus on filtration solutions for various industries.
Company Size: Donaldson is a large company with over 10,000 employees globally. This size offers opportunities for career growth and diverse experiences.
Founded: 1915. Donaldson has a long history and established reputation in the filtration industry.
Company Description:
- Donaldson helps solve complex filtration and contamination control challenges
- Global leader with a strong focus on innovative technologies and solutions
- Operates in various industries, including aerospace, agriculture, construction, food and beverage, manufacturing, mining, power generation, and transportation
Company Specialties:
- Unique filtration technology
- Strong customer relationships
- Extensive global presence
Company Website: http://www.donaldson.com
ASSUMPTION: Donaldson's large size and global presence provide opportunities for career growth and exposure to diverse markets and industries.
📊 Role Analysis
Career Level: This role is at the specialist level, requiring a blend of technical knowledge and marketing acumen. It offers opportunities for growth within the Life Sciences vertical and the broader company.
Reporting Structure: The Marketing Specialist II will report to the Marketing Manager for Purilogics and work closely with the Bioprocessing marketing team.
Work Arrangement: This role is on-site, with a preference for Greenville, SC. However, Donaldson may consider candidates from Durham, NC, or Bloomington, MN based on relevancy to the role and market support in previous employment.
Growth Opportunities:
- Potential to contribute to the marketing strategies of other Life Sciences business units
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- Potential for career advancement as the Life Sciences vertical grows
ASSUMPTION: The growth opportunities for this role are tied to the success and expansion of the Life Sciences vertical within Donaldson.
🌍 Location & Work Environment
Office Type: Donaldson's offices are typically modern, professional environments with a collaborative culture.
Office Location(s): Greenville, SC (preferred); Durham, NC; Bloomington, MN
Geographic Context:
- Greenville, SC: A mid-sized city in South Carolina with a growing tech industry and a relatively low cost of living
- Durham, NC: Part of the Research Triangle area, known for its tech and biotech industries, with a higher cost of living compared to Greenville
- Bloomington, MN: A suburb of Minneapolis, MN, with a mid-range cost of living and a well-established job market
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (flexible based on business needs)
ASSUMPTION: The preferred location for this role is Greenville, SC, due to its proximity to the Life Sciences business unit and the established Donaldson office in the area.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Life Sciences leadership team
Key Assessment Areas:
- Marketing strategy and planning
- Technical knowledge in biotechnology
- Content creation and technical writing skills
- Cultural fit and alignment with Donaldson's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, technical knowledge, and relevant skills
- Provide examples of your content creation and technical writing work
- Demonstrate your understanding of bioprocessing technologies and the Life Sciences industry
- Showcase your ability to work independently and collaborate with a global team
ATS Keywords: Marketing, Marketing Automation, Bioprocessing, Life Sciences, Biotechnology, Content Creation, Technical Writing, Digital Marketing, Analytical Skills, Problem Solving, Communication, Organization, Creativity, Proactivity, Brand Management, Event Coordination
ASSUMPTION: Donaldson uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM systems (e.g., Microsoft Dynamics)
- Marketing automation tools (e.g., Hootsuite, Marketo)
- Digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not always required. Donaldson may provide training and support for new hires to get up to speed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Integrity
- Collaboration
- Accountability
Work Style:
- Donaldson values a collaborative and innovative work environment
- The ideal candidate will be proactive, detail-oriented, and highly organized
- Strong communication skills and the ability to work independently and with a global team are essential
Self-Assessment Questions:
- Do you have a strong understanding of bioprocessing technologies and biopharmaceutical manufacturing?
- Are you comfortable working independently and collaborating with a global team?
- Do you have a proactive approach and a creative mindset?
ASSUMPTION: Donaldson places a strong emphasis on cultural fit and alignment with its core values. Candidates who demonstrate a strong fit with these values and the desired work style are more likely to succeed in the role and the company.
⚠️ Potential Challenges
- The Life Sciences vertical is a newer and growing part of Donaldson, which may present unique challenges and opportunities
- The role may require working with multiple teams and stakeholders across different business units and locations
- The pace of work may be fast, and the role may require adaptability and flexibility
- The preferred location for this role is Greenville, SC, which may not be the most convenient location for all candidates
ASSUMPTION: These potential challenges are outweighed by the opportunities for growth and impact that this role offers within the expanding Life Sciences vertical at Donaldson.
📈 Similar Roles Comparison
- This role is unique in its focus on the Life Sciences vertical within Donaldson, offering opportunities for growth and impact not typically found in more established marketing roles
- Compared to other marketing roles in the biotech or life sciences industries, this role offers a unique blend of technical knowledge and marketing acumen
- Career paths in this role may include opportunities to contribute to the marketing strategies of other Life Sciences business units or advance within the Life Sciences vertical
ASSUMPTION: While this role is unique, it offers similar growth and development opportunities as other specialist-level marketing roles within Donaldson and the broader industry.
📝 Sample Projects
- Developing a marketing campaign to launch a new bioprocessing technology
- Creating technical content for a white paper on the benefits of a specific Life Sciences product
- Coordinating an industry event focused on bioprocessing technologies and their applications in biopharmaceutical manufacturing
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that the Marketing Specialist II may encounter in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to the growth and success of the Life Sciences vertical within Donaldson?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and business units within Donaldson?
- What opportunities are there for growth and development within this role and the Life Sciences vertical?
- How does Donaldson support work-life balance for its employees?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Donaldson Careers
- Tailor your resume and cover letter to highlight your marketing experience, technical knowledge, and relevant skills
- Provide examples of your content creation and technical writing work
- Demonstrate your understanding of bioprocessing technologies and the Life Sciences industry
- Prepare for interviews by researching Donaldson, the Life Sciences vertical, and the specific business unit you will be supporting
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
