📌 Core Information
🔹 Job Title: Marketing Specialist II
🔹 Company: Donaldson Company
🔹 Location: Itatiba, São Paulo, Brazil
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to drive customer engagement and growth
- Managing virtual events, webinars, and online customer experiences
- Collaborating with sales teams to enhance customer acquisition and retention
- Analyzing marketing performance and providing data-driven insights
ASSUMPTION: This role requires a strong blend of creativity, data analysis, and collaboration skills to succeed.
📋 Key Responsibilities
✅ Establish and track key performance indicators (KPIs) to measure marketing effectiveness
✅ Develop and execute digital marketing strategies across various channels
✅ Manage virtual events, webinars, and online customer experiences
✅ Collaborate with sales teams to create targeted campaigns for key customer accounts
✅ Perform lead management and integration activities using CRM and marketing automation platforms
✅ Support global pricing team within pricing operational activities
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, International Relations, or related field
Experience: Minimum of 3+ years of digital customer acquisition and virtual selling experience, including strategy development and best practices
Required Skills:
- Fluency in English and intermediate Spanish
- Proficient in Microsoft Office (Excel, PowerPoint, Outlook, Word, and Power BI)
- Proficient in CRM platforms (Microsoft Dynamics or Salesforce.com)
- Experience with marketing automation platforms (e.g., Marketo)
- Strong analytical and data interpretation skills
- Ability to work in a fast-paced, dynamic environment
Preferred Skills:
- Proficiency in Adobe Suite
- Experience managing external partners and agencies
- Proven ability to build, execute, and scale cross-functional marketing programs
- Global business experience with proven ability to collaborate across cultures
ASSUMPTION: Candidates with a strong background in digital marketing, sales campaign management, and data analysis will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: Based on market research, the estimated salary range for this role in Brazil is R$ 8,000 - R$ 12,000 per month. This range takes into account the candidate's experience level, skills, and the company's size and industry.
Benefits:
- Health insurance
- Dental insurance
- Retirement plan
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time position with standard business hours (Monday-Friday, 8:00 AM - 5:00 PM) and the possibility of flexible hours and remote work for specific tasks
ASSUMPTION: The provided salary range is an estimate based on market data and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Donaldson Company operates in the industrial machinery manufacturing industry, focusing on filtration solutions for various sectors, including aerospace, agriculture, construction, and power generation.
Company Size: Donaldson is a large corporation with over 10,000 employees globally, providing ample opportunities for career growth and development.
Founded: 1915, with a rich history and extensive global presence
Company Description:
- Donaldson is committed to solving complex filtration challenges and making a positive impact on the world
- The company offers innovative technologies and solutions, backed by a talented and dedicated team of employees
- Donaldson's filtration products are used in various industries and environments, contributing to a cleaner and healthier world
Company Specialties:
- Unique filtration technology
- Strong customer relationships
- Extensive global presence
Company Website: http://www.donaldson.com
ASSUMPTION: Donaldson's large size and global footprint offer numerous opportunities for professional growth and exposure to diverse markets and cultures.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with sales teams, pricing teams, and external partners
Work Arrangement: On-site, with the possibility of flexible hours and remote work for specific tasks
Growth Opportunities:
- Advancement within the marketing department, such as taking on a leadership role or specializing in a specific area
- Expanding into other departments or functions within the organization, such as sales, product management, or business development
- Gaining international experience by working on global projects or transferring to another country
ASSUMPTION: This role offers a strong foundation for career growth within the marketing field and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office with a collaborative and dynamic work environment
Office Location(s): Itatiba, São Paulo, Brazil
Geographic Context:
- Itatiba is a city located in the state of São Paulo, Brazil, with a population of approximately 100,000 people
- The city offers a mix of urban and rural environments, with easy access to nearby cities and attractions
- Itatiba has a subtropical climate, with mild winters and warm summers
Work Schedule: Standard business hours (Monday-Friday, 8:00 AM - 5:00 PM) with the possibility of flexible hours and remote work for specific tasks
ASSUMPTION: The Itatiba office provides a collaborative and engaging work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Donaldson Careers website
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the Marketing Manager or another senior leader
Key Assessment Areas:
- Digital marketing skills and experience
- Data analysis and interpretation abilities
- Collaboration and communication skills
- Cultural fit and alignment with Donaldson's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of digital marketing trends and best practices
- Showcase your ability to analyze data and draw insights to drive marketing effectiveness
- Prepare questions to ask during the interview to showcase your interest in the role and company
ATS Keywords: Digital Marketing, Sales Campaign Management, Channel Marketing, Customer Relationship Management, Marketing Automation, Data Analysis, Lead Generation, Virtual Selling, Event Marketing, Collaboration, Content Strategy, Strategic Planning, Process Improvement, Cross-Functional Programs, Bilingual Communication, Adobe Suite
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing skills, data analysis abilities, and cultural fit with the Donaldson team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Outlook, Word, Power BI)
- CRM platforms (Microsoft Dynamics or Salesforce.com)
- Marketing automation platforms (e.g., Marketo)
- Adobe Suite (optional)
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, with additional tools and platforms potentially being introduced based on the candidate's skills and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer focus
- Innovation
- Performance
- Collaboration
Work Style:
- Dynamic and fast-paced environment
- Strong emphasis on collaboration and teamwork
- Data-driven decision-making and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to drive marketing effectiveness?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates who are comfortable working in a dynamic, data-driven, and collaborative environment will be well-suited for this role at Donaldson.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with diverse teams and stakeholders across different time zones and cultures
- Adapting to changes in marketing strategies and priorities
- Keeping up with the latest trends and best practices in digital marketing
ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role focuses more on digital marketing and virtual selling than traditional event management or field marketing positions
- Compared to other marketing roles, this position requires a strong blend of creativity, data analysis, and collaboration skills
- Career progression in this role may involve moving into leadership positions, specializing in a specific area, or expanding into other departments or functions
ASSUMPTION: This role offers a unique blend of skills and experiences, providing a strong foundation for career growth within the marketing field and the broader organization.
📝 Sample Projects
- Developing and executing a virtual event strategy to engage customers and drive lead generation
- Analyzing marketing performance data to identify trends and optimize campaign effectiveness
- Collaborating with sales teams to create targeted campaigns for key customer accounts
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role collaborate with other departments, such as sales and pricing teams?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- What opportunities are there for professional growth and development within this role and the broader organization?
- How does Donaldson support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Donaldson Careers website
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching Donaldson's company culture, values, and recent projects
- Prepare questions to ask during the interview to showcase your interest in the role and company
- Follow up with the HR department after the interview to express your appreciation for the opportunity and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
