📌 Core Information
🔹 Job Title: Marketing Specialist II
🔹 Company: Cox Enterprises
🔹 Location: Atlanta, Georgia
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days on-site, 3 days remote)
🚀 Job Overview
Key aspects of this role include:
- Supporting Autotrader team with client sales enablement and retention efforts
- Collaborating with cross-functional teams to implement sales enablement plans
- Developing and managing marketing and sales assets for various stages of the sales lifecycle
- Understanding and documenting buyer's journey to drive sales enablement strategies
- Working in a hybrid environment with a focus on collaboration and teamwork
ASSUMPTION: This role requires a balance of strategic thinking and execution, with a strong focus on collaboration and stakeholder management.
📋 Key Responsibilities
✅ Understanding and supporting sales channels by developing internal tools and content, and training them on usage
✅ Creating and writing marketing and sales assets for all phases of the marketing and sales lifecycle
✅ Socializing collateral and gaining input from cross-functional teams, providing regular updates on content execution and utilization results
✅ Attending weekly product launch update meetings and representing product marketing in cross-functional program management go-to-market
✅ Understanding and documenting buyer's journey and jobs-to-be-done, driving changes to sales enablement strategies based on findings
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor’s degree in a related discipline (Marketing, Advertising, Communications, etc.)
Experience: 2 years of experience in a related field (Marketing, Advertising, Communications, etc.)
Required Skills:
- Strong written and verbal communication skills
- Ability to manage multiple projects simultaneously
- Project management skills
- Proficiency in Microsoft Office Applications and Monday.com project management tools
- Ability to manage marketing agencies with development of creative assets
Preferred Skills:
- Resourceful and enthusiastic self-starter
- Strong team player with ability to work with a wide range of stakeholders
- Balanced mix of strategic and executional capabilities
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $59,600.00 - $89,400.00 per year
Benefits:
- 401(k) with a generous company match
- Comprehensive healthcare, life, and disability benefits
- Adoption assistance
- Pet insurance
- Discounts on travel and cars
- Paid vacation, holidays, and wellness time
- Bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist II role in the Atlanta, GA area.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 10,001+ employees
Founded: 1898
Company Description:
- Cox Business provides a wide range of technology solutions for businesses of all sizes
- Offers reliable, scalable products and services tailored to unique business needs
- Delivers personalized support and proactive solutions with a dedicated team of experts
Company Specialties:
- Voice, Data, TV, Cloud, Fiber, Internet, Private Networks
- Hospitality, Small Business, SMB, Enterprise, B2B, Healthcare, Retail
- Managed IT, SD-WAN, Cybersecurity, Education, and Government
Company Website: Cox Business
ASSUMPTION: Cox Business is a division of Cox Enterprises, focusing on providing technology solutions for businesses.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports to the Product Marketing Manager
Work Arrangement: Hybrid (2 days on-site, 3 days remote)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on diverse projects and gain exposure to various aspects of marketing
- Chance to collaborate with cross-functional teams and develop skills in stakeholder management
ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the broader Cox Business organization.
🌍 Location & Work Environment
Office Type: Hybrid (2 days on-site, 3 days remote)
Office Location(s): 6305 Peachtree Dunwoody Rd, Atlanta, Georgia 30328, US
Geographic Context:
- Atlanta, Georgia is a major metropolitan area with a diverse population and a thriving job market
- The office is located in the northern suburbs of Atlanta, with easy access to major highways and public transportation
- The area offers a mix of urban and suburban living options, with numerous cultural attractions, restaurants, and outdoor recreation opportunities
Work Schedule: Full-time, 40 hours per week, with flexible hours and the ability to work remotely part of the week
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and team members
- Final interview with the director or another senior leader
Key Assessment Areas:
- Communication skills, both written and verbal
- Project management and organizational skills
- Collaboration and teamwork skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the buyer's journey and sales enablement strategies in your application materials
- Prepare examples of marketing and sales assets you've created and executed in previous roles
ATS Keywords: Marketing Specialist II, Sales Enablement, Content Development, Stakeholder Management, Project Management, Marketing Assets, Buyer's Journey, Sales Lifecycle
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the current hiring timeline.
🛠️ Tools & Technologies
- Microsoft Office Applications
- Monday.com project management tools
- Creative asset management tools (e.g., Adobe Creative Suite, Canva, etc.)
- Sales enablement and marketing automation platforms (e.g., HubSpot, Marketo, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the current projects and teams the Marketing Specialist II is working with.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Customer Obsessed
- Inclusive
- Collaborative
- Accountable
Work Style:
- Collaborative and team-oriented
- Focused on execution and results
- Adaptable and responsive to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you align with Cox Business' core values, particularly 'Inclusive' and 'Collaborative'?
- How do you approach working with diverse teams and stakeholders to drive projects forward?
- Can you provide an example of a time when you had to adapt to a significant change in a project or role?
ASSUMPTION: Cox Business values a diverse and inclusive work environment, with a strong focus on collaboration and teamwork.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with a wide range of stakeholders, including internal teams and external agencies
- Keeping up with industry trends and best practices in marketing and sales enablement
- Balancing strategic thinking with day-to-day execution and tactical tasks
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a focus on prioritization and time management.
📈 Similar Roles Comparison
- Marketing Specialist II vs. Marketing Coordinator: The Marketing Specialist II role requires more strategic thinking, project management, and stakeholder engagement than a Marketing Coordinator role
- Industry-specific context: The role is focused on the automotive industry, with a specific focus on the Autotrader platform
- Career path comparison: This role can serve as a stepping stone to more senior marketing roles within the organization, such as Marketing Manager or Director of Marketing
ASSUMPTION: While this role shares some similarities with other marketing roles, it offers unique opportunities for growth and development within the Cox Business organization.
📝 Sample Projects
- Developing a comprehensive sales enablement strategy for a new product launch
- Creating and executing a targeted email campaign to re-engage existing customers
- Managing an external marketing agency to develop creative assets for a brand refresh
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Specialist II role.
❓ Key Questions to Ask During Interview
- Can you describe the current sales enablement strategies in place for the Autotrader team, and how this role will contribute to their evolution?
- How does the Marketing Specialist II role collaborate with the Product Marketing Manager and other cross-functional teams to drive sales enablement efforts?
- What opportunities are there for professional development and growth within the marketing department and the broader Cox Business organization?
- How does Cox Business support work-life balance for its employees, particularly those in hybrid or remote roles?
- Can you provide an example of a time when Cox Business demonstrated its commitment to diversity, inclusion, and collaboration in the workplace?
ASSUMPTION: These questions will help applicants better understand the role, the team, and the company culture before making a decision to accept the offer.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of marketing and sales assets you've created and executed in previous roles
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
