📌 Core Information
🔹 Job Title: Marketing Specialist II
🔹 Company: Redwood Credit Union
🔹 Location: Napa, California
🔹 Job Type: Full-Time
🔹 Category: Banking
🔹 Date Posted: April 16, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leadership in marketing campaigns and project management
- Collaboration with stakeholders and agency partners
- Development and execution of comprehensive marketing strategies
- Monitoring and reporting of campaign results
- Brand management and quality control
ASSUMPTION: This role requires a high level of independence and initiative, with a focus on driving results and meeting deadlines.
📋 Key Responsibilities
✅ Develop and manage marketing campaigns from inception to completion, including research, planning, execution, and analysis
✅ Collaborate with stakeholders and agency partners to create marketing materials and execute campaigns across various channels
✅ Monitor competitive landscape and best practices to identify new ideas and drive marketing impact
✅ Work closely with the Market Analytics team to ensure effective use of data for decision-making and target marketing
✅ Provide marketing support to internal groups and committees for initiatives, projects, and events
✅ Participate in the annual marketing plan and budget
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to multitask and prioritize effectively.
🎯 Required Qualifications
Education: Bachelor's degree in business, marketing, or a related field
Experience: A minimum of three years of experience with marketing campaigns and comprehensive marketing program planning
Required Skills:
- Proven experience in marketing campaign management
- Knowledge of marketing principles, practices, rules, regulations, and product guidelines
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Proficient in Word, Excel, PowerPoint, and website/online tools
Preferred Skills:
- Familiarity with financial institution marketing and/or credit union industry
- Ability to speak and write Spanish
ASSUMPTION: Candidates with relevant experience in marketing campaign management and a strong understanding of marketing principles will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $38.00 to $50.00 per hour commensurate with experience
Benefits:
- Competitive medical, dental, and vision insurance
- Mental health offerings
- Employee performance incentive plan
- Salary advancement based on performance
- 401(k) program with employer match
- Competitive PTO accrual plus 11 paid company holidays and birthday off
- RCU discounts and perks, including auto loan discounts, recreational loan discounts, and 0% interest loans for immigration and home office expenses
- 100% financing for employee-purchased homes
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on the company's internal guidelines and industry standards for this role. The benefits package is competitive and designed to support employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Banking, with a focus on providing comprehensive financial services to consumers and small businesses
Company Size: Medium-sized, with 501-1,000 employees
Founded: 1950, with a rich history of serving the North Bay and San Francisco communities
Company Description:
- Redwood Credit Union is a full-service financial cooperative, assisting consumers and small business owners with achieving their financial goals and dreams
- Offers a wide variety of products and services designed to meet Members' financial needs
- Each Member owns part of the Credit Union and has a voice in what they do and how they do it
Company Specialties:
- Retail banking services, including savings and checking accounts, loans, and credit cards
- Business banking services, such as commercial loans, lines of credit, and treasury management
- Investment and financial planning services through CUSO Financial Services, L.P.
Company Website: redwoodcu.org
ASSUMPTION: Redwood Credit Union is a well-established and respected financial institution with a strong commitment to its Members and the communities it serves.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the Marketing department and the organization as a whole
Reporting Structure: Reports directly to the Assistant Manager of Marketing
Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements for the right candidate
Growth Opportunities:
- Advancement to a Marketing Manager or similar role within the Marketing department
- Expansion of responsibilities to include leadership and mentoring of junior marketing team members
- Opportunities to work on high-visibility projects and initiatives that drive business results
ASSUMPTION: This role offers a clear path for career growth and development within the Marketing department and the organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a collaborative and team-oriented culture
Office Location(s): 1705 First Street, Napa, CA 94559, US
Geographic Context:
- The Napa Valley is known for its world-class wineries, beautiful landscapes, and upscale dining options
- The office is conveniently located near downtown Napa, with easy access to public transportation and nearby amenities
- The region offers a high quality of life, with excellent schools, healthcare facilities, and recreational opportunities
Work Schedule: Full-time, with a standard workweek of Monday through Friday, 8:30 AM to 5:00 PM, with a one-hour lunch break
ASSUMPTION: The work environment is professional and supportive, with a strong emphasis on teamwork and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Marketing Manager and/or other department members
- Final interview with the Assistant Vice President of Marketing
- Background check and reference check
Key Assessment Areas:
- Marketing campaign management experience
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Ability to work independently and manage multiple projects simultaneously
- Alignment with Redwood Credit Union's mission, values, and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign management experience and skills
- Be prepared to discuss specific marketing campaigns you've managed and the results you achieved
- Demonstrate your understanding of Redwood Credit Union's mission, values, and the role of marketing in driving business results
- Showcase your ability to work collaboratively and effectively with stakeholders and agency partners
ATS Keywords: Marketing campaign management, marketing strategy, project management, stakeholder collaboration, agency partnership, marketing analysis, data-driven decision-making, brand management, quality control
ASSUMPTION: The interview process will focus on assessing the candidate's marketing campaign management experience, analytical skills, and cultural fit with Redwood Credit Union.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Website and online tools (CMS, SEO, social media platforms)
- Marketing automation and analytics tools (e.g., Google Analytics, marketing automation platforms)
- Project management tools (e.g., Asana, Trello, Jira)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The Marketing Specialist II will be expected to have proficiency in relevant marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Member-focused and service-driven
- Heart and empathy
- Integrity
- Passion
- Inclusion
- Meaningful relationships
- Excellence
- Financial well-being
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and responsive to change
- Strong communication and interpersonal skills
- Ability to work independently and manage multiple projects simultaneously
Self-Assessment Questions:
- How do you demonstrate your commitment to Redwood Credit Union's mission and values in your daily work?
- Can you provide an example of a time when you successfully managed a marketing campaign, and how did you ensure its success?
- How do you approach working with stakeholders and agency partners to achieve marketing objectives?
ASSUMPTION: Redwood Credit Union values candidates who are passionate about its mission, committed to its values, and able to thrive in a collaborative and results-driven work environment.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, with tight deadlines and high expectations
- Working with a diverse range of stakeholders and agency partners, each with their own priorities and timelines
- Adapting to changes in the marketing landscape and industry trends
- Balancing the need for creativity and innovation with the requirement to maintain brand consistency and compliance
- Navigating a large and complex organization, with multiple departments and reporting structures
ASSUMPTION: The Marketing Specialist II role presents unique challenges and opportunities for growth and development, with a focus on driving results and meeting the needs of Redwood Credit Union's Members.
📈 Similar Roles Comparison
- Marketing Specialist I: Entry-level role with less responsibility and autonomy, focusing on supporting marketing campaigns and projects
- Marketing Manager: Senior-level role with more strategic responsibilities, including team leadership, budget management, and long-term planning
- Marketing Director: Executive-level role with overall responsibility for the marketing department, including strategic planning, budget management, and team leadership
ASSUMPTION: The Marketing Specialist II role offers a clear path for career growth and development within the Marketing department and the organization as a whole.
📝 Sample Projects
- Development and execution of a comprehensive marketing campaign for a new product launch, including market research, competitive analysis, and targeted advertising
- Management of a rebranding initiative, including brand strategy development, logo design, and implementation across all marketing channels
- Collaboration with the Market Analytics team to create and execute a data-driven marketing strategy, including targeted email campaigns and social media advertising
ASSUMPTION: The Marketing Specialist II role offers a wide range of projects and initiatives, with the opportunity to work on high-visibility campaigns that drive business results.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges facing Redwood Credit Union, and how can this role help address them?
- How does this role collaborate with other departments and teams within the organization?
- What opportunities are there for professional growth and development within the Marketing department and the organization as a whole?
- How does Redwood Credit Union support work-life balance for its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to understanding the organization's needs and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Lever job posting
- Tailor your resume and cover letter to highlight relevant marketing campaign management experience and skills
- Prepare for interviews by researching Redwood Credit Union's mission, values, and marketing initiatives
- Be ready to discuss specific marketing campaigns you've managed and the results you achieved
- Follow up with the Hiring Manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
