Marketing Specialist II

📌 Core Information

🔹 Job Title: Marketing Specialist II

🔹 Company: Curtis Media Group

🔹 Location: Greenville, NC

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Selling digital and radio campaigns across various products and stations
• Managing client accounts and supporting the sales process
• Collaborating with cross-functional teams for campaign execution
• Monitoring campaign performance and providing reports to clients

ASSUMPTION: This role requires a strong sales drive and excellent communication skills to succeed in a fast-paced environment.

📋 Key Responsibilities

✅ Account Management: Works directly with clients, prospects, and account executives to support their needs and communicate client expectations.

✅ Sales Process: Conducts in-field calls with prospective clients, utilizing the sales process to create digital and radio campaigns, from Client Needs Analysis to Closing of the Sale.

✅ Revenue Goals: Achieves revenue goals and expectations without hesitation.

✅ Billing Book: Responsible for building and maintaining a billing book of business with guidance from the VP of Sales.

✅ Project Management: Tracks timelines and due dates for deliverables, reviews, and approval for campaign launches.

✅ Campaign Monitoring: Monitors campaigns to ensure they hit promised impressions goals and spots during their flights, adjusting priority levels as appropriate.

✅ Client Communication: Works directly with clients to ensure campaign execution and performance meet their standards.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to thrive under pressure.

🎯 Required Qualifications

Education: Bachelor's Degree in Communications/Marketing preferred

Experience: 1-3 years of sales experience preferred

Required Skills:

• Organization and follow-through
• Logical, process-oriented mindset
• Strong work ethic and self-motivation
• Professional demeanor and presentation skills
• Collaboration and teamwork skills
• In-depth knowledge of performance marketing
• Strategic thinking and problem-solving
• Pressure management and comfort with ambiguity
• Strong partnership and influencing skills
• Comfort working with Senior Management

Preferred Skills:

• Knowledge of radio and digital products
• Ability to uncover new opportunities for customer acquisition

ASSUMPTION: While a Bachelor's Degree is preferred, equivalent work experience may be considered.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Estimated based on industry standards for a Marketing Specialist II with 2-5 years of experience in Greenville, NC)

Benefits:

• Health, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Paid Time Off (Vacation, Sick, and Holidays)
• Employee Assistance Program

Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 201-500 employees (Mid-size company, offering opportunities for growth and collaboration)

Founded: 1968 (Over 50 years of experience in the broadcasting industry)

Company Description:

• Curtis Media Group owns 57 AM and FM radio signals across North Carolina
• Operates several networks, including the North Carolina News Network, Triangle Traffic Network, and Southern Farm Network
• Owns CMG Southern Sales, which represents CMG stations and other independent broadcasters in the Southeast
• Owns ACC Sports Journal, ACCSports.com, and the David Glenn Radio Network
• Has partnerships with Inner Banks Media and the Foothills Radio Group, which operate another seven North Carolina radio stations

Company Specialties:

• Radio broadcasting
• Digital marketing
• News and sports broadcasting
• Sales and advertising

Company Website: http://www.curtismedia.com

ASSUMPTION: Curtis Media Group is a well-established company with a strong presence in the broadcasting industry, offering opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level (This role offers opportunities for growth and advancement within the company)

Reporting Structure: Reports directly to the VP of Sales, with collaboration with the Digital Coordinator, Digital Team Leader, and Executive VP of radio stations

Work Arrangement: On-site, with potential flexibility for remote work

Growth Opportunities:

• Advancement to a Marketing Manager or similar role
• Expansion of responsibilities within the marketing department
• Opportunities to work on high-profile campaigns and projects

ASSUMPTION: This role offers opportunities for career growth and development within the company, with a focus on building strong relationships with clients and team members.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 3012 Highwoods Blvd., Raleigh, NC 27604 (Main office, with remote work flexibility)

Geographic Context:

• Greenville, NC is located in eastern North Carolina, approximately 80 miles east of Raleigh
• The area offers a mix of urban and rural environments, with a population of around 90,000 people
• Greenville is home to East Carolina University and several healthcare facilities

Work Schedule: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The work environment is collaborative and fast-paced, with a focus on achieving revenue goals and maintaining strong client relationships.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Hiring Manager and other team members
• Final interview with the VP of Sales
• Background check and reference check

Key Assessment Areas:

• Sales skills and experience
• Communication and presentation skills
• Problem-solving and strategic thinking
• Cultural fit and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your sales experience and relevant skills
• Prepare examples of successful sales campaigns or projects you've worked on
• Research Curtis Media Group and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Marketing Specialist, Sales, Account Management, Client Relationships, Digital Marketing, Radio Broadcasting, Performance Marketing, Strategic Thinking, Problem-Solving, Teamwork

ASSUMPTION: The interview process is designed to assess the candidate's sales skills, communication abilities, and cultural fit within the company.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing and sales industries, with a focus on project management and client communication.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation
• Accountability

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Results-driven and focused on achieving revenue goals
• Adaptable and comfortable with change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with Senior Management and collaborating with cross-functional teams?
• Do you have strong sales skills and a proven track record of achieving revenue goals?

ASSUMPTION: Curtis Media Group values a strong work ethic, collaboration, and a results-driven approach to achieving revenue goals.

⚠️ Potential Challenges

• Managing multiple client accounts and priorities
• Working in a fast-paced, dynamic environment
• Achieving revenue goals and expectations
• Building and maintaining strong client relationships
• Adapting to changes in the market and industry

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to thrive under pressure in a fast-paced environment.

📈 Similar Roles Comparison

• Marketing Specialist vs. Marketing Coordinator: A Marketing Specialist role typically requires more experience and a broader range of responsibilities, including sales and account management, while a Marketing Coordinator role focuses more on campaign execution and support.
• Broadcast Media Production and Distribution: This role is specific to the broadcasting industry, with a focus on selling and managing digital and radio campaigns. Other marketing roles may focus on different industries or products.
• Career Path: A Marketing Specialist II role can lead to advancement to a Marketing Manager or similar role, with opportunities for growth and development within the company.

ASSUMPTION: This role offers opportunities for career growth and development within the company, with a focus on building strong relationships with clients and team members.

📝 Sample Projects

• Developing and executing a digital marketing campaign for a local business, including targeted advertising, SEO, and social media management
• Managing a radio advertising campaign for a national brand, including negotiating rates, securing spots, and monitoring campaign performance
• Collaborating with a cross-functional team to launch a new product or service, including market research, branding, and promotional activities

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage client accounts, execute marketing campaigns, and collaborate with cross-functional teams.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• What opportunities are there for growth and development within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions demonstrates the candidate's interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your sales experience and relevant skills
• Prepare examples of successful sales campaigns or projects you've worked on
• Research Curtis Media Group and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.