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Marketing Specialist (Insurance)

Recrute Action
Full-time
On-site
Markham, Ontario, Canada
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist (Insurance)

πŸ”Ή Company: Recruit Action

πŸ”Ή Location: Markham, Ontario, Canada

πŸ”Ή Job Type: Contract

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 8, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (2-3 remote days per week)

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting strategic insurance marketing projects for personal property and auto products
  • Working in a hybrid environment with 2-3 remote days per week and in-office Tuesdays
  • Collaborating with internal teams to ensure campaign effectiveness and legal compliance
  • Managing project budgets and handling invoicing processes

ASSUMPTION: This role requires strong organizational and project coordination skills, as well as the ability to manage multiple priorities in a fast-paced environment.

πŸ“‹ Key Responsibilities

βœ… Supporting planning and goal-setting for campaigns and marketing projects

βœ… Executing projects from start to finish, including timelines, project plans, channel coordination, and reporting

βœ… Developing marketing materials such as brochures, sales sheets, product guides, newsletters, and emails

βœ… Delivering digital and social tactics focused on awareness, consideration, and lead generation

βœ… Maintaining and updating ongoing marketing channels including websites, email programs, and broker portals

βœ… Coordinating with internal teams such as product, digital, legal, and translation to ensure campaign effectiveness

βœ… Ensuring marketing content meets legal and regulatory compliance standards

βœ… Managing project budgets and handling invoicing processes

βœ… Liaising with business units to define needs and deliver aligned marketing tactics

ASSUMPTION: This role requires a high level of attention to detail and the ability to work effectively with various internal teams.

🎯 Required Qualifications

Education: College diploma or bachelor’s degree in Marketing, Communications, Business, or a related field

Experience: 2-5 years of experience in a marketing, communications, or project management role

Required Skills:

  • Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook
  • Excellent organizational and project coordination skills
  • Strong written and verbal communication skills with attention to detail
  • Ability to manage multiple priorities in a fast-paced environment
  • Strong stakeholder engagement and teamwork capabilities

Preferred Skills:

  • Insurance or financial services industry experience

ASSUMPTION: Candidates with experience in the insurance or financial services industry may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $33 per hour (CAD)

Benefits:

  • 8-month contract
  • Full-time position: 37.50 hours per week
  • Hybrid model: 2-3 days remote, subject to change
  • Required presence in the Markham office on Tuesdays

Working Hours: Full-time (37.50 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a marketing specialist role with 2-5 years of experience in Canada.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Staffing and Recruiting

Company Size: 2-10 employees

Founded: 2009

Company Description:

  • Recruit Action provides quality recruitment services through support and a personalized approach for both job seekers and businesses.
  • Their mission is to ensure peace of mind, professional service, and a partnership approach to recruitment.
  • They offer specialized services and understand the needs of their customers in today's complex job market.

Company Specialties:

  • Recruitment
  • Headhunting
  • Contract mandates
  • Permanent mandates

Company Website: www.recruteaction.com

ASSUMPTION: Recruit Action is a recruitment agency that focuses on providing personalized and quality recruitment services to both job seekers and businesses.

πŸ“Š Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports to the Marketing Manager and works closely with internal teams such as product, digital, legal, and translation.

Work Arrangement: Hybrid (2-3 remote days per week, in-office Tuesdays)

Growth Opportunities:

  • Potential for contract renewal or permanent placement
  • Opportunities to work on diverse marketing projects and campaigns
  • Possibility to gain experience in the insurance industry

ASSUMPTION: This role offers growth opportunities through exposure to various marketing projects and the potential for contract renewal or permanent placement.

🌍 Location & Work Environment

Office Type: Hybrid (Markham office with remote work options)

Office Location(s): Markham, Ontario, Canada

Geographic Context:

  • Markham is a city in the Greater Toronto Area with a population of approximately 330,000.
  • The city is known for its diverse economy, with strengths in technology, life sciences, and advanced manufacturing.
  • Markham offers a mix of urban and suburban living, with numerous parks, trails, and recreational facilities.

Work Schedule: Full-time (37.50 hours per week) with a hybrid work arrangement

ASSUMPTION: Markham offers a diverse and vibrant work environment with a mix of urban and suburban living options.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager
  • Final interview with the marketing team

Key Assessment Areas:

  • Project management skills
  • Communication and collaboration skills
  • Attention to detail and quality of work
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of marketing projects or campaigns you've worked on and their outcomes
  • Research Recruit Action and the insurance industry to demonstrate your interest and understanding

ATS Keywords: Marketing, Communications, Project Coordination, Insurance, Digital Marketing, Social Media, Budget Management, Legal Compliance, Content Development, Email Marketing, Website Management

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's skills and cultural fit.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
  • Project management tools (e.g., Asana, Trello, Microsoft Project)
  • Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
  • Design tools (e.g., Adobe Creative Suite, Canva, Sketch)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and campaigns the candidate works on.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Professionalism
  • Personalized service
  • Quality focus
  • Partnership approach

Work Style:

  • Collaborative and team-oriented
  • Adaptable and responsive to changing priorities
  • Attention to detail and commitment to quality work
  • Strong communication and stakeholder engagement skills

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you comfortable managing multiple priorities and tight deadlines?
  • Do you have strong attention to detail and a commitment to quality work?

ASSUMPTION: Recruit Action values professionalism, personalized service, and a partnership approach to recruitment, and candidates should be prepared to demonstrate these qualities during the interview process.

⚠️ Potential Challenges

  • Managing multiple priorities and tight deadlines in a fast-paced environment
  • Ensuring marketing content meets legal and regulatory compliance standards
  • Collaborating effectively with various internal teams and stakeholders
  • Adapting to changes in work arrangement or priorities

ASSUMPTION: This role may present challenges related to managing multiple priorities, ensuring compliance, and collaborating with various teams and stakeholders.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Coordinator or Marketing Project Manager, but with a focus on the insurance industry and a hybrid work arrangement.
  • Compared to other marketing roles, this position offers exposure to diverse projects and campaigns, as well as the potential for growth and development.
  • Career paths may include progression to senior marketing roles, marketing management, or specialized marketing positions within the insurance industry.

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing field, with a focus on the insurance industry and a hybrid work arrangement.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign for a new personal property product launch
  • Creating and maintaining a broker portal to improve communication and engagement with insurance partners
  • Managing the production of marketing materials, such as brochures, sales sheets, and product guides, for multiple insurance products

ASSUMPTION: These sample projects illustrate the diverse and collaborative nature of the marketing specialist role within the insurance industry.

❓ Key Questions to Ask During Interview

  • Can you describe the typical marketing projects I would be working on in this role?
  • How does this role collaborate with other internal teams, such as product and digital?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Recruit Action support the growth and development of its marketing team members?
  • What is the typical career path for someone in this role, and how has that evolved for previous marketing specialists at Recruit Action?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of marketing projects or campaigns you've worked on and their outcomes
  • Research Recruit Action and the insurance industry to demonstrate your interest and understanding
  • Follow up with Recruit Action one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.