Marketing Specialist IV

📌 Core Information

🔹 Job Title: Marketing Specialist IV

🔹 Company: Curtis Media Group

🔹 Location: Jacksonville, North Carolina

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: April 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Selling digital and radio campaigns across various products and stations in Jacksonville, NC
• Working directly with the VP of Sales, Digital Coordinator, Digital Team Leader, and Executive VP of radio stations
• Achieving revenue goals and maintaining a billing book of business
• Project management, including tracking timelines, due dates, and campaign launches
• Collaborating with the graphics team to ensure ads are worked on and deadlines are met

ASSUMPTION: This role requires a strong sales drive, excellent organizational skills, and the ability to thrive under pressure. It is ideal for a motivated individual looking to grow within a dynamic digital and radio business.

📋 Key Responsibilities

✅ Account Management: Works directly with clients, prospects, and company account executives to support their needs and communicate client expectations.

✅ Sales Process: Goes on in-field calls with prospective clients, utilizing the sales process to create digital and radio campaigns for prospective clients using the Client Needs Analysis, Client Pitch Presentations, and closing the sale.

✅ Revenue Goals: Achieves revenue goals and expectations without hesitation.

✅ Billing Book of Business: Responsible for building and maintaining a billing book of business with guidance from the VP of Sales.

✅ Request Processing: Works directly with the Digital Coordinator in processing requests for proposals, insertion orders, sample spec ads, and reporting (for digital only).

✅ Project Management: Tracks timelines and due dates for deliverables, reviews, and approval for campaign launches.

✅ Graphics Team Collaboration: Ensures all ads are being worked on and deadlines are being achieved so all schedules can run on time.

✅ Product Knowledge: Maintains working knowledge of radio and digital products offered by the company through continuous training.

✅ Campaign Monitoring: Monitors campaigns to ensure all campaigns are hitting the promised impressions goals and spots during their flights. Adjusts priority levels as appropriate.

✅ Campaign Reports: At month end and/or the campaign ends, reviews performance reports for all digital and radio campaigns and presents results to the client.

✅ Client Communication: Works directly with clients to ensure campaign execution and performance meet their standards.

ASSUMPTION: This role requires strong organizational skills, a self-motivated work ethic, and the ability to thrive under pressure. It is essential to have excellent communication skills and the ability to work effectively with various teams and dynamic priorities.

🎯 Required Qualifications

Education: Bachelor's Degree in Communications/Marketing preferred or equivalent work experience.

Experience: Minimum experience working in sales: 1-3 years preferred.

Required Skills:

• Organization and follow-through
• Logical, process-oriented mindset
• Strong work ethic, self-motivated, and high achiever with a sales drive
• Professional demeanor; comfortable presenting to and interacting directly with clients
• Ability to successfully collaborate with various team environments with dynamic priorities and meeting deadlines
• Quick-witted, understanding, and offering solutions regarding various responsibilities
• In-depth knowledge of performance marketing with special focus on radio and digital capabilities
• Self-motivated and strategic thinker with a bias towards action while also being a strong team player
• Ability to thrive under pressure and ability to work in a fast-paced environment; Comfort dealing with ambiguity
• Strong partnership and influencing skills
• Comfort working with Senior Management
• Ability to uncover new opportunities to acquire customers efficiently and on a scale through well-developed relationships with core channel partners and media agencies

Preferred Skills:

• Experience with radio and digital advertising sales
• Familiarity with the local market and industry trends

ASSUMPTION: While a Bachelor's Degree in Communications/Marketing is preferred, equivalent work experience will also be considered. The ideal candidate will have 1-3 years of sales experience and a strong understanding of performance marketing, with a focus on radio and digital capabilities.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Specialist IV role in Jacksonville, NC, with 1-3 years of experience, the estimated salary range is $55,000 - $70,000 per year. This estimate is subject to change based on the candidate's qualifications and the company's compensation structure.

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on company products and services

Working Hours: This role requires a standard workweek of 40 hours, with flexibility to work additional hours as needed to meet deadlines or client needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's compensation structure. Benefits may also vary based on the company's benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Curtis Media Group operates in the Broadcast Media Production and Distribution industry, with a focus on radio and digital advertising.

Company Size: Curtis Media Group has 201-500 employees, providing a medium-sized company environment with opportunities for growth and collaboration.

Founded: Curtis Media Group was founded in 1968, with a rich history in the broadcast media industry.

Company Description:

• Curtis Media Group owns 57 AM and FM radio signals across North Carolina, with some of the most admired brands in the communities they serve.
• The company also operates several networks, including the North Carolina News Network, Triangle Traffic Network, and Southern Farm Network.
• Curtis Media Group owns CMG Southern Sales, which represents CMG stations along with other independent broadcasters in the Southeast through their Atlanta office.
• The company also owns the ACC Sports Journal, ACCSports.com, and the David Glenn Radio Network.
• Curtis Media Group has partnerships with Inner Banks Media and the Foothills Radio Group, which operate another seven North Carolina radio stations.

Company Specialties:

• Radio and digital advertising sales
• Broadcast media production and distribution
• News, weather, and sports information distribution
• Traffic reporting
• Agency representation and independent broadcaster representation

Company Website: http://www.curtismedia.com

ASSUMPTION: Curtis Media Group is a well-established company in the broadcast media industry, with a diverse range of products and services. This provides a stable and experienced environment for employees to grow and develop their careers.

📊 Role Analysis

Career Level: The Marketing Specialist IV role is an intermediate-level position, requiring a balance of sales, project management, and client communication skills.

Reporting Structure: This role reports directly to the VP of Sales and works closely with the Digital Coordinator, Digital Team Leader, and Executive VP of radio stations.

Work Arrangement: This role requires an on-site presence in Jacksonville, NC, with flexibility for remote work as needed.

Growth Opportunities:

• Proven success in this role may lead to advancement opportunities within the sales or marketing departments.
• Expanding knowledge of radio and digital advertising sales may open up opportunities to work with other CMG stations or independent broadcasters.
• Excelling in this role may provide opportunities to take on additional responsibilities or manage a team.

ASSUMPTION: The Marketing Specialist IV role offers growth opportunities for motivated individuals looking to advance their careers in the broadcast media industry. With a strong performance, employees may be able to take on additional responsibilities or move into management positions.

🌍 Location & Work Environment

Office Type: Curtis Media Group's headquarters is located in Raleigh, NC, with additional offices in Atlanta, GA, and Jacksonville, NC. The Jacksonville office is where this role is based.

Office Location(s): 3012 Highwoods Blvd., Raleigh, North Carolina 27604, US (headquarters), and 1101 Redwood St, Suite 200, Jacksonville, North Carolina 28540, US (Jacksonville office)

Geographic Context:

• Jacksonville, NC, is located in Onslow County, with a population of approximately 72,000 people.
• The city is home to Marine Corps Base Camp Lejeune, which is the largest Marine Corps base in the United States.
• Jacksonville has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The standard workweek for this role is 40 hours, with flexibility to work additional hours as needed to meet deadlines or client needs.

ASSUMPTION: The Jacksonville office provides a smaller, more intimate work environment compared to the headquarters in Raleigh. This may offer opportunities for closer collaboration and mentorship with team members and leadership.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager (VP of Sales) and a member of the sales team
• Final interview with the Executive VP of radio stations
• Background check and offer extension

Key Assessment Areas:

• Sales skills and experience
• Organizational skills and project management abilities
• Client communication and presentation skills
• Understanding of radio and digital advertising sales
• Adaptability and comfort working in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your sales experience, organizational skills, and client communication abilities.
• Prepare examples of successful sales campaigns or projects you've managed to demonstrate your skills and experience.
• Research Curtis Media Group and the broadcast media industry to show your enthusiasm and understanding of the role and company.
• Prepare questions to ask during the interview to demonstrate your interest in the role and company.

ATS Keywords: Account Management, Sales Process, Revenue Goals, Billing Book of Business, Request Processing, Project Management, Graphics Team Collaboration, Product Knowledge, Campaign Monitoring, Campaign Reports, Client Communication, Sales Drive, Organizational Skills, Self-Motivation, Pressure Management, Influencing Skills, Customer Acquisition, Strategic Thinking, Team Player

ASSUMPTION: The interview process for this role will focus on assessing the candidate's sales skills, organizational abilities, and client communication skills. Demonstrating a strong understanding of radio and digital advertising sales and a strategic mindset will be crucial for success in this role.

🛠️ Tools & Technologies

• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Advertising software (e.g., Google Ads, Facebook Ads Manager)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific advertising platforms and project management systems used by Curtis Media Group. Familiarity with common CRM, advertising, and project management software will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding ethical standards and acting with honesty and transparency
• Excellence: Striving for the highest quality in all aspects of work
• Collaboration: Working together to achieve common goals and shared success
• Innovation: Embracing change and continuously seeking new and better ways to do things
• Accountability: Taking responsibility for one's actions and their outcomes

Work Style:

• Dynamic and fast-paced, with a focus on meeting deadlines and achieving results
• Team-oriented, with a strong emphasis on collaboration and communication
• Adaptable and flexible, able to pivot and adjust as needed to meet changing client and market demands
• Data-driven, with a focus on using data and analytics to inform decision-making and strategy
• Customer-focused, with a commitment to understanding and meeting the needs of clients

Self-Assessment Questions:

• How do you align with Curtis Media Group's values, and can you provide an example of a time when you demonstrated each value?
• How comfortable are you working in a fast-paced, dynamic environment, and can you describe a time when you thrived under pressure?
• How do you approach collaboration and teamwork, and can you provide an example of a successful team project you've worked on?

ASSUMPTION: Curtis Media Group values a strong work ethic, self-motivation, and a customer-focused mindset. Candidates who can demonstrate these qualities and provide concrete examples of their experience will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple client accounts and projects simultaneously may require strong organizational skills and time management
• Working in a fast-paced, dynamic environment may present challenges in maintaining focus and prioritizing tasks
• Dealing with ambiguity and changing client needs may require adaptability and flexibility
• Building and maintaining a billing book of business may require strong sales skills and a strategic mindset
• Working with Senior Management may require strong communication skills and the ability to navigate complex organizational structures

ASSUMPTION: The Marketing Specialist IV role presents unique challenges that require strong organizational skills, adaptability, and a strategic mindset. Candidates who can demonstrate their ability to thrive in a fast-paced, dynamic environment and manage multiple priorities will be well-suited to this role.

📈 Similar Roles Comparison

• Marketing Specialist IV vs. Marketing Manager: A Marketing Manager role may involve more strategic planning and team leadership, while the Marketing Specialist IV role focuses more on day-to-day account management and project execution.
• Broadcast Media vs. Digital Media: The Marketing Specialist IV role in broadcast media may require a stronger understanding of radio advertising and terrestrial broadcast media, while a similar role in digital media may focus more on digital advertising and online platforms.
• Sales vs. Marketing: The Marketing Specialist IV role combines sales and marketing responsibilities, while a dedicated sales or marketing role may focus more specifically on one aspect of the business.

ASSUMPTION: The Marketing Specialist IV role in broadcast media combines sales, marketing, and project management responsibilities, making it a unique and multifaceted position. Candidates who can demonstrate their ability to excel in these various aspects of the role will be well-suited to this opportunity.

📝 Sample Projects

• Developing and executing a digital advertising campaign for a local business, including targeting, creative development, and performance analysis
• Managing a radio advertising campaign for a national brand, including spot placement, scheduling, and performance tracking
• Creating and presenting a comprehensive marketing plan for a new product launch, including market research, target audience identification, and promotional strategy

ASSUMPTION: The Marketing Specialist IV role may involve a wide range of projects, from digital advertising campaigns to radio advertising spots and comprehensive marketing plans. Candidates with diverse marketing and advertising experience will be well-suited to this role.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role, and how would my responsibilities and priorities evolve over time?
• How does the company support the professional development and growth of its employees, particularly in this role?
• Can you provide an example of a successful marketing campaign that the company has executed, and what made it successful?
• How does the company measure the success of its marketing campaigns, and how would my performance be evaluated in this role?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in those areas?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and expectations. This can help you make an informed decision about the opportunity and show your enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your sales experience, organizational skills, and client communication abilities
• Prepare examples of successful sales campaigns or projects you've managed to demonstrate your skills and experience
• Research Curtis Media Group and the broadcast media industry to show your enthusiasm and understanding of the role and company
• Prepare questions to ask during the interview to demonstrate your interest in the role and company
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.