Marketing Specialist - Japan

BRP

Full-time

On-site

Shinagawa-ku, Tōkyō, Japan

🌐 Digital Marketing

Based on the provided job listing, here's an enhanced description following the specified format:

📌 Core Information

🔹 Job Title: Marketing Specialist - Japan

🔹 Company: BRP

🔹 Location: Shinagawa-ku, Tōkyō, Japan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

Overseeing the research to establish key market segments for Japanese market
Managing the development and implementation of go-to-market plans for key brands
Collaborating with local Country Manager and dealers for marketing and communications
Ensuring successful product launches and managing advertising campaigns
Analyzing market trends, performing benchmarking analyses, and providing updates on competitive products

ASSUMPTION: This role requires a strong understanding of the Japanese market and the ability to work effectively with local teams and dealers.

📋 Key Responsibilities

✅ Responsibility 1: Oversee research to establish key market segments for the Japanese market for key brands to inform the marketing strategy.

✅ Responsibility 2: Manage development and implementation of the go to market plans for the brands in order to meet established targets.

✅ Responsibility 3: Coordinate and monitor the planning and definition of marketing strategy, advertising campaigns, market potential, competition, retail promotions, and other activities for all brands.

✅ Responsibility 4: Ensure successful launches of new products for Japan by leveraging global demo site strategy, communicating product benefits, and platform positioning.

✅ Responsibility 5: Develop and communicate annual product launch strategy; Integral in product launches (i.e. Clubs) in creating or leveraging global Demo Site strategy, communicating product benefits and platform positioning.

✅ Responsibility 6: Adjust marketing strategy and plans to meet changing markets and competitive conditions.

✅ Responsibility 7: Communicate retail promotion from the retail promotion plan under the responsibility of the retail team.

✅ Responsibility 8: Support on business cases and/or conduct market and consumer research to support projects.

✅ Responsibility 9: Support Deep Dive and other market analytics processes in the region.

✅ Responsibility 10: Input annually into overall marketing brand plan.

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple projects simultaneously.

💰 Required Qualifications

Education: Bachelor's degree in administration/business intelligence/marketing or a related field.

Experience: A minimum of 5 years of experience in a similar position with a reputable employer.

Required Skills:

Strong numerical skills and understanding of basic accounting techniques
Good communication skills in English and Japanese
Ability to work both strategically and tactically
Ability to handle pressure and maintain a positive outlook
Ability to work autonomously without close supervision

Preferred Skills:

Experience with agency management
Knowledge of the recreational vehicle industry

ASSUMPTION: This role requires a strong combination of analytical, communication, and project management skills.

💼 Preferred Qualifications

Experience: A minimum of 5 years of hands-on experience in a similar position with a reputable employer.

💡 Career Analysis

Career Level: Mid-career

Reporting Structure: Reports directly to the APAC Marketing Manager and collaborates with the local Country Manager.

Work Arrangement: Hybrid (on-site and remote work)

Growth Opportunities:

Potential for career growth within the APAC region or globally
Opportunities to work on high-impact projects and gain exposure to senior leadership

ASSUMPTION: This role offers opportunities for professional development and growth within the organization.

🌍 Location & Work Environment

Office Type: On-site (with remote work options)

Office Location(s): Shinagawa-ku, Tōkyō, Japan

Geographic Context:

Shinagawa-ku is a central ward in Tokyo, Japan
It is well-connected by public transportation, with easy access to other parts of Tokyo and surrounding areas

Work Schedule: Standard full-time work schedule, with flexible hours available for hybrid work arrangement.

ASSUMPTION: This role requires a strong ability to manage time and prioritize tasks effectively in a hybrid work environment.

💼 Cultural Fit Considerations

Company Values:

Passion
Drive
Ingenuity
Trust

Work Style:

Collaborative
Adaptable
Results-driven

Self-Assessment Questions:

How do you align with the company's values of passion, drive, ingenuity, and trust?
How do you approach working collaboratively and adaptably in a diverse team?
How do you ensure that your work style complements the company's culture?

ASSUMPTION: This role requires strong cultural fit, as the candidate will be working closely with local teams and dealers.

⚠️ Potential Challenges

Managing multiple projects and deadlines simultaneously
Working effectively with remote teams and stakeholders
Adapting to cultural differences and working styles within a global organization
Navigating complex market dynamics and competitive landscapes

ASSUMPTION: This role may present challenges related to project management, cross-cultural collaboration, and market dynamics.

📈 Similar Roles Comparison

Marketing Manager, Japan - BRP
Regional Marketing Manager, APAC - BRP
Product Marketing Manager, Japan - Competitor Company

ASSUMPTION: This role is similar to other marketing roles within BRP and the broader industry, with some key differences in scope, responsibility, and reporting structure.

📝 Sample Projects

Conducting market research and analysis for a new product launch in the Japanese market
Managing the go-to-market strategy for an existing brand in the Japanese market
Collaborating with local dealers to create and execute targeted advertising campaigns

ASSUMPTION: This role involves a variety of projects, from market research and analysis to strategic planning and execution.

❓ Key Questions to Ask During Interview

How do you approach market research and analysis for a new product launch?
Can you describe your experience working with local teams and dealers to execute marketing campaigns?
How do you manage multiple projects and deadlines simultaneously?
How do you adapt your communication style to work effectively with diverse teams and stakeholders?
How do you ensure that your marketing strategies align with the company's global branding guidelines?

ASSUMPTION: These questions are designed to assess the candidate's skills, experience, and cultural fit for the role.

📝 Next Steps for Applicants

To apply for this position:

Submit your application through the provided link
Prepare for a concrete preparation step related to resume customization
Prepare for a concrete preparation step related to cover letter
Prepare for a concrete preparation step related to portfolio/examples if applicable
Follow-up recommendation with timeline

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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"Helvetica Neue", Helvetica, Arial, sans-serif;font-size:12px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:0cm;orphans:2;padding:5px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;\">As part of the APAC Marketing team, you will act as the Marketing Specialist for Japan with a primary focus on key brands such as Sea-Doo and Can-Am On-Road, with limited support on secondary brands such as Ski-Doo and Can-Am Off-Road.<p class=\"MsoNormal\" style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;color:rgb(0, 0, 0);font-family:Roboto, "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:12px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:0px 0px 1rem;orphans:2;padding:5px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">YOU’LL HAVE THE OPPORTUNITY TO:<p style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;color:rgb(0, 0, 0);font-family:Roboto, "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:12px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:0cm 0cm 0cm 36pt;orphans:2;padding:5px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:-18pt;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;\">· Oversee the research to establish key market segment for the Japanese market for key brands to inform the marketing strategy.<p style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;color:rgb(0, 0, 0);font-family:Roboto, "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:12px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:0cm 0cm 0cm 36pt;orphans:2;padding:5px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:-18pt;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;\">· Manage development and implementation of the go to market plans for the brands in order to meet established targets.<p style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;color:rgb(0, 0, 0);font-family:Roboto, "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:12px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:0cm 0cm 0cm 36pt;orphans:2;padding:5px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:-18pt;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;\">· Coordinate and monitor the planning and definition of marketing strategy, advertising campaigns, market potential, competition, retail promotions, and other activities for all brands.<p style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;color:rgb(0, 0, 0);font-family:Roboto, "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:12px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:0cm 0cm 0cm 36pt;orphans:2;padding:5px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:-18pt;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;\">· Ensure successful launches of new products for Japan by leveraging global demo site strategy, communicating product benefits and platform positioning.<p style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;color:rgb(0, 0, 0);font-family:Roboto, "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:12px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:0cm 0cm 0cm 36pt;orphans:2;padding:5px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:-18pt;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;\">· Adjust marketing strategy and plans to meet changing markets and competitive conditions.<p style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;color:rgb(0, 0, 0);font-family:Roboto, "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:12px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:0cm 0cm 0cm 36pt;orphans:2;padding:5px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:-18pt;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;\">· Communicate retail promotion from the retail promotion plan under the responsibility of the retail team.<p style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;color:rgb(0, 0, 0);font-family:Roboto, "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:12px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:0cm 0cm 0cm 36pt;orphans:2;padding:5px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:-18pt;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;\">· Support on business cases and/or conduct market and consumer research to support projects.<p style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;color:rgb(0, 0, 0);font-family:Roboto, "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:12px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:0cm 0cm 0cm 36pt;orphans:2;padding:5px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:-18pt;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;\">· Market Intelligence: follows market trends, provides updates on Competitive products across Japan and performs benchmarking analyses.<p style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;color:rgb(0, 0, 0);font-family:Roboto, "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:12px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:0cm 0cm 0cm 36pt;orphans:2;padding:5px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:-18pt;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;\">· Inputs annually into overall marketing brand plan.<p class=\"MsoNormal\" style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;color:rgb(0, 0, 0);font-family:Roboto, "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:12px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:0cm 0cm 0cm 36pt;orphans:2;padding:5px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:-18pt;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;\">· Handle press contacts on all product lines.<p class=\"MsoNormal\" style=\"-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;color:rgb(0, 0, 0);font-family:Roboto, "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:12px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:0cm 0cm 0cm 36pt;orphans:2;padding:5px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:-18pt;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing

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