🏖️Marketing Specialist - Job Code: 36080098459

📌 Core Information

🔹 Job Title: Marketing Specialist - Job Code: 36080098459

🔹 Company: Coconut

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: Remote (Central time - business hours)

🚀 Job Overview

Key aspects of this role include:

• Managing virtual partner events end-to-end
• Driving RSVPs via email, SMS, and LinkedIn campaigns
• Supporting multi-channel marketing campaigns
• Collaborating with founders and stakeholders to align messaging and visuals
• Analyzing campaign data to improve targeting and results

ASSUMPTION: This role requires a marketing generalist with strong organizational skills and the ability to juggle multiple projects. The ideal candidate will be comfortable using various tools and platforms to streamline workflows and improve efficiency.

📋 Key Responsibilities

✅ Manage 8–10 virtual partner events per month end-to-end

✅ Coordinate with partners: outreach, scheduling, deck creation, brand alignment

✅ Set up events on platforms like Zoom or Luma

✅ Drive RSVPs via email, SMS, and LinkedIn campaigns

✅ Ensure 100+ RSVPs per event with strong reminders and follow-up

✅ Post-event: segment attendee data, run follow-up campaigns, and hand off leads to sales

✅ Help launch and manage multi-channel marketing campaigns

✅ Create and send email sequences, social posts, and landing pages

✅ Write and design presentation decks and marketing collateral

✅ Collaborate with founders and stakeholders to align messaging and visuals

✅ Coordinate partnerships and influencer outreach

✅ Build and clean lead lists using tools like Apollo, Clay, Instantly

✅ Write and send outbound emails, book meetings, and follow up with leads

✅ Organize and manage marketing ops tasks, calendars, and CRM records

✅ Pull, sort, and analyze campaign data to improve targeting and results

✅ Support one-off tasks across operations, research, and systems

ASSUMPTION: The role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication skills and the ability to adapt writing styles to different audiences are essential for success in this role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 0-2 years of experience in marketing, event coordination, or a related field

Required Skills:

• Excellent organizational skills and attention to detail
• Strong communication and writing skills
• Proficient in using marketing tools and platforms (e.g., Zoom, Luma, Mailchimp, Canva, Figma, Google Slides, Notion, Airtable, HubSpot, LinkedIn, no-code tools, AI platforms)
• Ability to manage multiple projects and prioritize tasks
• Proficient in English (CEFR level C1 or above)

Preferred Skills:

• Experience with event management software
• Familiarity with CRM systems
• Knowledge of marketing automation tools

ASSUMPTION: While a degree in marketing or a related field is preferred, equivalent experience and a strong portfolio may be considered. Proficiency in English is crucial for effective communication with clients and stakeholders.

💰 Compensation & Benefits

Salary Range: $8-9 per hour (Philippine Peso equivalent)

Benefits:

• Competitive salary
• 13th month pay
• Paid time off (12 days)
• US holidays off (12 days)
• Maternity and paternity leave
• Comprehensive healthcare
• Life insurance
• Mental health support
• Milestone gifts and birthday treats
• Exciting team experiences
• Stay connected

Working Hours: 40 hours per week, Central time - business hours

ASSUMPTION: The salary range is based on industry standards for entry-level marketing roles in the Philippines. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Coconut connects founders and businesses with top-tier remote talent while prioritizing meaningful, reliable partnerships.

Company Size: Small (11-50 employees). This size allows for a more agile and flexible work environment, with opportunities for growth and close collaboration with team members.

Founded: 2016. Coconut has been connecting talent with opportunities for nearly a decade, providing ample time for the company to establish itself and grow.

Company Description:

• Coconut focuses on uplifting lives by providing benefits that support work-life balance, well-being, and growth.
• The company offers a competitive salary, 13th month pay, paid time off, US holidays off, maternity and paternity leave, comprehensive healthcare, life insurance, mental health support, milestone gifts and birthday treats, exciting team experiences, and opportunities to stay connected with the team.
• Coconut values simplicity, quickness, and fun in its approach to hiring and job searching.

Company Specialties:

• Hospitality and retail hiring
• Social networking
• Online recruitment
• Marketplace
• Recruitment platform
• Client-facing staff
• Recruitment
• Social community
• Job platform
• Hospitality jobs
• Retail jobs
• Staffing

Company Website: https://www.coconutjobs.com

ASSUMPTION: Coconut's focus on meaningful partnerships and work-life balance makes it an attractive option for job seekers looking to grow their careers in a supportive environment.

📊 Role Analysis

Career Level: Entry-level to mid-level. This role offers an opportunity for growth and development in the marketing field.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager or a similar role within the organization.

Work Arrangement: Remote (Central time - business hours). This arrangement allows for flexibility and a better work-life balance, as long as the candidate can maintain a consistent schedule and meet deadlines.

Growth Opportunities:

• As the company grows, there may be opportunities for the Marketing Specialist to take on more responsibilities and advance their career within the marketing department.
• Coconut's focus on meaningful partnerships may lead to opportunities for the Marketing Specialist to work directly with clients and stakeholders, gaining valuable experience in client management and relationship building.
• The Marketing Specialist may have the opportunity to specialize in a particular area of marketing, such as event management or campaign strategy, as their skills and experience develop.

ASSUMPTION: The Marketing Specialist role at Coconut offers a unique opportunity for growth and development in the marketing field. The company's focus on meaningful partnerships and work-life balance makes it an attractive option for job seekers looking to advance their careers in a supportive environment.

🌍 Location & Work Environment

Office Type: Remote. The Marketing Specialist will work remotely from their home or a preferred workspace.

Office Location(s): Philippines. The Marketing Specialist must be based in the Philippines and available during Central time - business hours.

Geographic Context:

• The Philippines is an archipelagic country in Southeast Asia, consisting of more than 7,600 islands.
• The country has a tropical marine climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) throughout the year.
• The Philippines is known for its rich biodiversity, vibrant culture, and friendly people.

Work Schedule: The Marketing Specialist will work 40 hours per week, with a flexible schedule that allows for a better work-life balance. The candidate must be available during Central time - business hours.

ASSUMPTION: The remote work environment at Coconut offers a high degree of flexibility and autonomy, allowing the Marketing Specialist to balance their personal and professional responsibilities more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the team
• Background check and onboarding

Key Assessment Areas:

• English proficiency (CEFR level C1 or above)
• Organizational skills and attention to detail
• Communication and writing skills
• Proficient use of marketing tools and platforms
• Ability to manage multiple projects and prioritize tasks

Application Tips:

• Carefully review and complete all three items in the application instructions before proceeding to the application form.
• Upload your resume in the correct format using the provided template.
• Record a short introduction video and provide the link in your application.
• Be prepared to discuss your experience with marketing tools and platforms, as well as your ability to manage multiple projects and prioritize tasks.

ATS Keywords: Marketing Specialist, Event Marketing, Event Coordination, Marketing Operations, Marketing Campaigns, Data Analysis, CRM Management, Marketing Tools, Marketing Platforms, English Proficiency, CEFR, Remote Work, Philippines

ASSUMPTION: The application process at Coconut is designed to assess the candidate's skills and experience in marketing, as well as their ability to work effectively in a remote environment. The company values clear and concise communication, as well as a strong attention to detail.

🛠️ Tools & Technologies

• Zoom
• Luma
• Apollo
• Clay
• Instantly
• Mailchimp
• Canva
• Figma
• Google Slides
• Notion
• Airtable
• HubSpot
• LinkedIn
• No-code tools (e.g., Zapier)
• AI platforms (e.g., ChatGPT)

ASSUMPTION: The Marketing Specialist will be expected to proficiently use a variety of marketing tools and platforms to streamline workflows and improve efficiency. Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Simplicity
• Quickness
• Fun
• Meaningful partnerships
• Reliable partnerships
• Work-life balance
• Growth and development

Work Style:

• Remote work
• Flexible hours
• Collaborative and supportive team environment
• Opportunities for growth and development
• Focus on meaningful partnerships

Self-Assessment Questions:

• Do you thrive in a remote work environment with a high degree of flexibility and autonomy?
• Are you comfortable using a variety of marketing tools and platforms to streamline workflows and improve efficiency?
• Do you have strong communication and writing skills, with the ability to adapt your writing style to different audiences?
• Are you comfortable managing multiple projects and prioritizing tasks in a fast-paced environment?
• Do you share Coconut's values of simplicity, quickness, fun, meaningful partnerships, reliable partnerships, work-life balance, and growth and development?

ASSUMPTION: Coconut values candidates who are a strong cultural fit, with a focus on simplicity, quickness, fun, meaningful partnerships, reliable partnerships, work-life balance, and growth and development. The company seeks individuals who are comfortable working in a remote environment with a high degree of flexibility and autonomy, as well as strong communication and writing skills.

⚠️ Potential Challenges

• Managing multiple projects and prioritizing tasks in a fast-paced environment
• Adapting to a remote work environment with a high degree of flexibility and autonomy
• Meeting deadlines and maintaining a consistent schedule during Central time - business hours
• Building and maintaining strong relationships with clients and stakeholders
• Keeping up with industry trends and best practices in marketing

ASSUMPTION: The Marketing Specialist role at Coconut presents unique challenges that require a high degree of organization, attention to detail, and strong communication skills. The ideal candidate will be comfortable working in a fast-paced environment with a high degree of flexibility and autonomy.

📈 Similar Roles Comparison

• Marketing Specialist vs. Marketing Coordinator: The Marketing Specialist role at Coconut requires a higher level of experience and responsibility, with a focus on managing multiple projects and prioritizing tasks. The Marketing Coordinator role may have a more narrow focus and less autonomy.
• Industry-specific context: Coconut's focus on meaningful partnerships and work-life balance sets it apart from other staffing and recruiting companies. The Marketing Specialist role at Coconut offers a unique opportunity for growth and development in the marketing field.
• Career path comparison: The Marketing Specialist role at Coconut is an entry-level to mid-level position that offers opportunities for growth and development within the marketing department. As the company grows, there may be opportunities for the Marketing Specialist to take on more responsibilities and advance their career.

ASSUMPTION: The Marketing Specialist role at Coconut offers a unique opportunity for growth and development in the marketing field, with a focus on meaningful partnerships and work-life balance. The role requires a high degree of organization, attention to detail, and strong communication skills, as well as the ability to manage multiple projects and prioritize tasks in a fast-paced environment.

📝 Sample Projects

• Managing a virtual partner event end-to-end, from outreach and scheduling to post-event follow-up and lead handoff
• Launching and managing a multi-channel marketing campaign, including email sequences, social posts, and landing pages
• Analyzing campaign data to improve targeting and results, and presenting findings to stakeholders
• Building and cleaning lead lists using tools like Apollo, Clay, and Instantly, and writing and sending outbound emails to book meetings and follow up with leads

ASSUMPTION: The Marketing Specialist role at Coconut involves a wide range of projects and responsibilities, requiring a high degree of organization, attention to detail, and strong communication skills. The ideal candidate will be comfortable managing multiple projects and prioritizing tasks in a fast-paced environment.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Coconut support the growth and development of its Marketing Specialists?
• What are the most challenging aspects of the remote work environment at Coconut, and how does the company address them?
• How does Coconut measure the success of its marketing campaigns, and what metrics are most important for this role?
• What opportunities are there for the Marketing Specialist to work directly with clients and stakeholders, and how does Coconut support these relationships?

ASSUMPTION: The Marketing Specialist role at Coconut presents unique opportunities for growth and development in the marketing field. The ideal candidate will be curious and eager to learn, with a strong desire to make a meaningful impact on the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume using the provided template and upload it in the correct format.
• Record a short introduction video and provide the link in your application.
• Be prepared to discuss your experience with marketing tools and platforms, as well as your ability to manage multiple projects and prioritize tasks.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.