Marketing Specialist JR

📌 Core Information

🔹 Job Title: Marketing Specialist JR

🔹 Company: AxiomaB2B Marketing

🔹 Location: Bogotá, Colombia

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Executing inbound and outbound marketing strategies
• Creating specialized content for various industries
• Analyzing market benchmarks and competition
• Generating reports on campaign performance
• Supporting the sales team with lead prospecting

ASSUMPTION: This role requires a strong understanding of both inbound and outbound marketing strategies, as well as the ability to create engaging content and analyze market data.

📋 Key Responsibilities

✅ Execute inbound and outbound marketing strategies for B2B industries

✅ Create specialized content for various industries

✅ Analyze market benchmarks and competition

✅ Generate reports on campaign performance through social media and email marketing

✅ Support the sales team with lead prospecting through events and CRM management

✅ Assign leads in CRM to commercial leaders of respective industries

ASSUMPTION: This role requires strong analytical skills, creativity for content development, and excellent communication skills for team collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communication, Business Administration, or a related field

Experience: Minimum of 2 years of experience in B2B marketing, with a focus on inbound and outbound strategies, content creation, and market analysis

Required Skills:

• Proven experience in executing inbound and outbound marketing strategies
• Strong analytical skills for market research and campaign performance analysis
• Excellent communication and teamwork skills
• Fluency in Spanish (both written and spoken)

Preferred Skills:

• Experience with CRM systems (e.g., Salesforce, HubSpot)
• Knowledge of marketing automation tools (e.g., Marketo, Pardot)
• Familiarity with social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)

ASSUMPTION: Candidates with a strong background in B2B marketing and a proven track record of success in executing marketing strategies will be best suited for this role.

💰 Compensation & Benefits

Salary Range: COP 2,500,000 - 3,000,000 per month (approximately USD 750 - 900) plus a variable monthly bonus of approximately COP 900,000 (USD 270)

Benefits:

• Direct contract with the company on an indefinite term
• Hybrid work arrangement in Bogotá

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range and benefits package are competitive for a Marketing Specialist JR role in Bogotá, Colombia, with a focus on work-life balance through a hybrid work arrangement.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, with a focus on B2B marketing in Latin America

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 2002, with over two decades of experience in the B2B marketing industry

Company Description:

• Specializes in generating effective business connections in Latin America
• Offers a range of marketing services, including content marketing, social media advertising, and event management
• Serves various industries, such as manufacturing, healthcare, and food and beverage

Company Specialties:

• Marketing B2B
• Digital Marketing
• Email Marketing
• Showroom
• Content Marketing
• Social Ads
• Boletines
• Información comercial
• Revistas impresas
• Modelo de Servicio B4B
• Eventos de capacitación
• Networking
• Webinars
• Industria del Plástico
• Industria de la Salud
• Industria Metalmecánica
• Industria Manufacturera
• Industria del Empaque
• Industria de Alimentos
• Industria Ferretera
• and Sector HORECA

Company Website: axiomab2b.com

ASSUMPTION: AxiomaB2B Marketing is a well-established company with a strong reputation in the B2B marketing industry, offering a range of services and expertise to support the growth of its clients.

📊 Role Analysis

Career Level: Junior, with opportunities for growth and development within the company

Reporting Structure: This role reports directly to the Marketing Manager and works closely with the sales team to support lead generation and prospecting efforts

Work Arrangement: Hybrid, with a combination of remote work and on-site collaboration in Bogotá

Growth Opportunities:

• On-the-job training and mentorship from experienced marketing professionals
• Opportunities to work on diverse projects across various industries
• Potential for career advancement as the company continues to grow

ASSUMPTION: This role offers a unique opportunity for junior marketing professionals to gain valuable experience in B2B marketing and develop their skills in a dynamic and collaborative environment.

🌍 Location & Work Environment

Office Type: Hybrid, with a combination of remote work and on-site collaboration in Bogotá

Office Location(s): Calle 73 #10-83, Torre C, Piso 4, Bogotá, D.C., 110221, CO

Geographic Context:

• Bogotá is the capital and largest city of Colombia, with a population of over 8 million people
• The city is known for its vibrant culture, historic sites, and diverse neighborhoods
• Bogotá offers a range of amenities, including restaurants, museums, and parks, providing a high quality of life for residents

Work Schedule: Full-time, with a flexible work arrangement that allows for a balance between remote work and on-site collaboration

ASSUMPTION: Bogotá offers a dynamic and vibrant work environment, with a range of cultural and recreational opportunities to support a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the Marketing Manager to discuss qualifications and experience
• Final interview with the company's leadership team to assess fit and make a hiring decision

Key Assessment Areas:

• Marketing strategy and execution
• Content creation and market analysis
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of B2B marketing strategies and industry trends
• Showcase your ability to create engaging content and analyze market data
• Prepare questions to ask the interviewer about the company's culture and growth opportunities

ATS Keywords: Marketing Specialist JR, B2B Marketing, Inbound Marketing, Outbound Marketing, Content Creation, Market Analysis, CRM, Lead Generation, Prospecting, Social Media Advertising, Email Marketing

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and cultural fit through a series of interviews and assessments.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
• Market research tools (e.g., Google Trends, SEMrush)

ASSUMPTION: Candidates should have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and transparency

Work Style:

• Dynamic and fast-paced environment
• Focus on results and performance
• Opportunities for growth and development
• Collaborative and supportive team culture

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment?
• Are you passionate about B2B marketing and committed to continuous learning?
• Do you have strong communication and teamwork skills, with a focus on results and performance?

ASSUMPTION: Candidates who are a strong cultural fit for AxiomaB2B Marketing will demonstrate a customer-centric approach, a collaborative work style, and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to a hybrid work arrangement, balancing remote work and on-site collaboration
• Working with diverse teams and stakeholders across various industries
• Keeping up with the latest marketing trends and technologies

ASSUMPTION: Candidates should be prepared to face these challenges head-on, demonstrating strong time management, communication, and adaptability skills.

📈 Similar Roles Comparison

• This role is similar to a Junior Marketing Associate or Marketing Coordinator position, with a focus on B2B marketing and content creation
• Compared to other marketing roles, this position offers a unique opportunity to work on diverse projects across various industries
• Career paths for this role may include advancement to Marketing Manager, Marketing Director, or other leadership positions within the company

ASSUMPTION: Candidates should research similar roles and compare the responsibilities, qualifications, and growth opportunities to ensure a good fit for their career goals.

📝 Sample Projects

• Developing and executing a social media advertising campaign for a manufacturing client
• Conducting market research and creating a benchmark report for the healthcare industry
• Supporting the sales team with lead prospecting and CRM management for the food and beverage sector

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, with a focus on B2B marketing, content creation, and market analysis.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to B2B marketing and how this role fits into the overall strategy?
• How does the Marketing Manager support the growth and development of team members in this role?
• What are the key priorities for this role in the first 90 days?
• How does the company foster a culture of collaboration and teamwork among its marketing teams?
• What opportunities are there for professional development and career advancement within the company?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the company's culture and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Marketing Specialist JR Application
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare questions to ask the interviewer about the company's culture and growth opportunities
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.