Marketing Specialist (Junior/Middle) ID34348

📌 Core Information

🔹 Job Title: Marketing Specialist (Junior/Middle) ID34348

🔹 Company: AgileEngine

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 5, 2025

🔹 Experience Level: 1-3 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Planning and executing marketing campaigns for a warm audience
• Collaborating with operations teams to schedule and distribute campaigns effectively
• Monitoring and analyzing campaign performance, providing insights and recommendations
• Preparing regular reports on campaign performance and market trends
• Conducting research on the audience to improve outreach or find new campaign ideas

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making and continuous improvement.

📋 Key Responsibilities

✅ Execute marketing campaigns, including planning outreach to a warm audience, collaborating with operations teams, and monitoring performance

✅ Prepare regular reports on campaign performance and market trends, presenting findings and insights to the marketing team

✅ Conduct research on the audience to improve current outreach or find new campaign ideas

ASSUMPTION: The role may evolve over time as the company grows and adapts its marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1-3 years of experience in marketing (internships included)

Required Skills:

• Strong analytical skills with the ability to interpret data and generate actionable insights
• Attention to detail and organizational skills
• Intermediate English level
• Excellent written and verbal communication skills

Preferred Skills:

• Previous experience conducting outreach campaigns and knowledge of marketing principles
• Experience with lead generation, CRM
• Experience working in or knowledge of the tech or software development industry

ASSUMPTION: While not explicitly stated, a basic understanding of marketing funnels, customer journeys, and marketing automation tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 4-6 LPA (Estimated based on industry standards for a Junior/Middle Marketing Specialist in Chennai)

Benefits:

• Remote work with periodic local meet-ups
• Legal presence in India with a structured, secure work environment
• Competitive compensation in INR with dedicated budgets for personal growth, education, and wellness
• Innovative projects with world-recognized clients and startups

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2010

Company Description:

• AgileEngine is a privately held company established in 2010, HQed in the Miami, FL area
• Ranked among the fastest-growing US companies on the Inc 5000 list and the top 3 software developers in DC on Clutch
• Works with VC startups and renowned tech brands, offering a complete range of services

Company Specialties:

• Outsourcing
• Software Development
• Data Solutions
• Design Solutions
• Staff Augmentation
• Cybersecurity Solutions
• AI/ML
• UI/UX Design
• Big Data
• Backend, Frontend, and Mobile Development

Company Website: agileengine.com

ASSUMPTION: AgileEngine's diverse range of specialties and global presence indicate a dynamic and innovative work environment.

📊 Role Analysis

Career Level: Junior/Middle Marketing Specialist

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: Remote OK, with periodic local meet-ups

Growth Opportunities:

• Potential career progression to Senior Marketing Specialist or Marketing Manager roles
• Opportunities to work on innovative projects with world-recognized clients and startups
• Chances to learn and experiment with new marketing strategies and tools

ASSUMPTION: Given AgileEngine's growth and diverse client base, there may be opportunities for the right candidate to take on additional responsibilities or explore new areas of interest.

🌍 Location & Work Environment

Office Type: Remote-first with periodic local meet-ups

Office Location(s): Chennai, Tamil Nādu, India

Geographic Context:

• Chennai is the capital city of Tamil Nādu, located on the Bay of Bengal in eastern India
• Known for its cultural heritage, historical landmarks, and vibrant food scene
• Offers a mix of traditional and modern amenities, with a cost of living that is generally lower than major metropolitan areas

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: Chennai's blend of traditional and modern culture, along with its lower cost of living, may appeal to candidates seeking a unique work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• Technical or case study interview with the Marketing Manager
• Final interview with the hiring manager or team

Key Assessment Areas:

• Analytical and problem-solving skills
• Communication and presentation skills
• Cultural fit and adaptability
• Marketing knowledge and creativity

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of AgileEngine's business and how your skills align with the role
• Prepare examples of successful marketing campaigns you've executed or contributed to
• Be ready to discuss your approach to data-driven decision making and continuous improvement

ATS Keywords: Marketing, Campaign Execution, Reporting, Research, Analytical Skills, Attention to Detail, English Communication, CRM, Lead Generation

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the volume of applicants.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or similar)
• CRM software (e.g., Salesforce, HubSpot CRM, or similar)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's ongoing projects.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Continuous Learning
• Customer Focus
• Integrity

Work Style:

• AgileEngine values a dynamic and flexible work environment, with a focus on results and continuous improvement
• The company encourages employees to take initiative, learn, and experiment with new ideas
• Strong communication and teamwork are essential for success in this role

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working remotely and collaborating with a global team?
• Do you enjoy learning new tools and strategies to improve marketing campaigns?

ASSUMPTION: AgileEngine's global presence and diverse client base require employees to be adaptable, communicative, and open to learning new skills and tools.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Adapting to a remote work environment and collaborating with a global team
• Keeping up with the latest marketing trends and tools
• Developing a deep understanding of AgileEngine's unique value proposition and target audience

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Compared to other Junior/Middle Marketing Specialist roles, this position may offer more responsibility and autonomy, given AgileEngine's flat organizational structure and focus on innovation
• Marketing roles in the software development industry may require a stronger understanding of technical concepts and how they relate to marketing strategies
• Career progression in this role may involve moving into more senior marketing positions or exploring other areas of interest within the company

ASSUMPTION: The specific responsibilities and career growth opportunities may vary depending on the company's ongoing projects and the candidate's skills and interests.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to re-engage inactive clients
• Conducting market research to identify new opportunities for AgileEngine's services
• Creating and optimizing landing pages to improve conversion rates for specific marketing campaigns

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's needs and the candidate's skills.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does AgileEngine support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the marketing team collaborate with other departments, such as sales and product development, to achieve company goals?
• What are the most rewarding aspects of working in marketing at AgileEngine, according to current team members?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements
• Write a cover letter that demonstrates your understanding of AgileEngine's business and how your skills align with the role
• Prepare examples of successful marketing campaigns you've executed or contributed to
• Follow up with the hiring team within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.