Marketing Specialist - Latin America (LATAM)

📌 Core Information

🔹 Job Title: Marketing Specialist - Latin America (LATAM)

🔹 Company: Assistantly

🔹 Location: Remote (Brazil)

🔹 Job Type: Full-Time or Part-Time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing content calendars, post scheduling, and community engagement across social platforms.
• Designing marketing assets and creating content for various channels.
• Managing email marketing campaigns and supporting paid advertising initiatives.
• Assisting in building, maintaining, or updating internal websites.
• Conducting keyword research, implementing SEO strategies, and tracking performance.
• Collecting and analyzing marketing performance data and generating regular reports.
• Working independently with excellent organization and time management skills.

ASSUMPTION: This role requires a versatile marketing professional with a strong background in digital marketing, social media management, or content creation. The ideal candidate will be comfortable managing multiple brands, campaigns, or platforms simultaneously and have a solid understanding of current social trends, platform algorithms, and engagement best practices.

📋 Key Responsibilities

✅ Manage content calendars, post scheduling, and community engagement across social platforms.

✅ Design marketing assets using Canva or other design tools.

✅ Create and manage email marketing campaigns (newsletters, drip sequences, promos).

✅ Support paid advertising initiatives (Facebook/Instagram/Google Ads).

✅ Assist in building, maintaining, or updating internal websites (WordPress, Wix, Webflow, etc.).

✅ Conduct keyword research, implement SEO strategies, and track performance.

✅ Collect and analyze marketing performance data and generate regular reports.

✅ Write and edit blog posts, social media captions, email copy, and landing pages.

✅ Coordinate with designers, editors, or other marketing vendors as needed.

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong communication skills and the ability to work independently. The successful candidate will be comfortable managing multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: 2+ years of experience in digital marketing, social media management, or content creation.

Required Skills:

• Strong creative and communication skills.
• Familiarity with marketing funnels, engagement tactics, and performance metrics.
• Ability to manage multiple brands, campaigns, or platforms simultaneously.
• Knowledge of current social trends, platform algorithms, and engagement best practices.
• Excellent organization and time management skills.

Preferred Skills:

• Fluency in Spanish or Portuguese.
• Experience with marketing automation tools.
• Knowledge of the Latin American market.

ASSUMPTION: While a degree in marketing or a related field is preferred, Assistantly values relevant experience and skills over formal education. Candidates with a strong portfolio and proven track record in digital marketing are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $45,000 - $65,000 USD per year (Full-Time) or $22.50 - $32.50 USD per hour (Part-Time). This range is based on market rates for similar roles in Brazil and takes into account the candidate's experience level and the remote nature of the position.

Benefits:

• Competitive pay above market rates.
• Paid Holidays and PTO.
• Part-time or Full-time positions tailored to your availability.
• Performance, Tenure, and Health & Wellness bonuses.
• Opportunities for professional development within the Assistantly community.
• Be part of a vibrant and supportive community of professionals.

Working Hours: Full-Time: 40 hours/week, Part-Time: Flexible hours (to be discussed).

ASSUMPTION: Assistantly offers competitive compensation and benefits packages to attract and retain top talent. The salary range provided is an estimate and may vary based on the candidate's skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Assistantly is a unicorn outsourcing and offshoring consulting company specializing in providing top-tier support in personal and executive administration, marketing, operations, finance, and client success at 70% cost savings.

Company Size: With 51-200 employees, Assistantly offers a dynamic and supportive work environment where professionals can grow and thrive.

Founded: Assistantly was founded in 2020 and has since grown into a vibrant community of professionals dedicated to helping businesses achieve their goals.

Company Description:

• Assistantly helps businesses unlock their potential for meaningful career advancement and personal development by providing competitive compensation and a supportive environment.
• The company prioritizes building relationships, collaborating with clients, and sharing knowledge to find the right candidate for their team.
• Assistantly is committed to challenging the norm, thinking outside the box, and embracing diversity to get things done and stay ahead of the curve.

Company Specialties:

• Virtual Assistants
• Marketing
• Social Media Management
• Sales Professionals
• Administration
• Operations

Company Website: www.assistantly.com

ASSUMPTION: Assistantly's unique approach to outsourcing and offshoring consulting sets it apart from traditional recruitment agencies. The company's focus on building relationships and providing top-tier support enables it to deliver exceptional results for its clients.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing professionals looking to gain experience in a dynamic and supportive environment.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager or a similar role within the organization.

Work Arrangement: This role is remote-friendly, with flexible hours tailored to the candidate's availability. The successful candidate will be expected to work independently and manage their time effectively.

Growth Opportunities:

• Assistantly offers opportunities for professional development within the company, allowing marketing specialists to grow and advance their careers.
• The company's focus on diversity and inclusion creates an environment where individuals can thrive and take on new challenges.

ASSUMPTION: The Marketing Specialist role at Assistantly offers a unique opportunity for marketing professionals to gain experience in a fast-paced and dynamic environment. The company's commitment to professional development and growth ensures that successful candidates will have ample opportunities to advance their careers.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from the company's headquarters in Irvine, California, or other approved locations).

Office Location(s): Assistantly's headquarters is located at 16481 Scientific Way, Irvine, California 92653, US. However, this role can be performed remotely from anywhere in Brazil.

Geographic Context:

• Brazil is the largest country in South America, with a diverse culture and a growing economy.
• The country is home to a vibrant and dynamic digital marketing industry, with numerous opportunities for growth and development.
• Brazil's time zone (America/Sao_Paulo) is favorable for collaboration with teams and clients in North and South America.

Work Schedule: Full-Time: 40 hours/week, Part-Time: Flexible hours (to be discussed).

ASSUMPTION: Assistantly's remote-friendly work environment enables marketing specialists to balance their personal and professional lives more effectively. The company's commitment to flexibility and work-life balance ensures that employees can maintain a healthy work-life balance while achieving their career goals.

💼 Interview & Application Insights

Typical Process:

• Online application submission and review.
• Phone or video screening with the HR team.
• Technical assessment or case study (if applicable).
• Final interview with the hiring manager or a panel of interviewers.

Key Assessment Areas:

• Candidates' marketing skills and experience.
• Candidates' ability to work independently and manage multiple projects simultaneously.
• Candidates' communication skills and cultural fit with the Assistantly team.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Include specific examples of your marketing achievements and the impact you've made in previous roles.
• Demonstrate your understanding of the Latin American market and your ability to work effectively in a remote environment.

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