Marketing Specialist, LHH Spain

**Enhanced Job Description** **📌 Core Information**

📌 Core Information

🔹 Job Title: Marketing Specialist, LHH Spain

🔹 Company: LHH (Global)

🔹 Location: Madrid, Spain

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 22, 2025

🔹 Experience Level: Mid-level (3-5 years)

🔹 Remote Status: On-site

**🚀 Job Overview**

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel marketing strategies to increase brand awareness and generate qualified leads in the B2B and B2C market.
• Managing digital campaigns (SEM, LinkedIn Ads, X/Twitter Ads) and optimizing website content for SEO and conversion.
• Collaborating with sales teams to align MQL/SQ/PQL definitions and improve funnel conversion.
• Designing and implementing content plans that drive brand visibility, engagement, and leads across LinkedIn and other channels.
• Building and managing email campaigns in Pardot and Salesforce, tailored to different audience segments.
• Supporting the planning and marketing of online and in-person events, coordinating all marketing assets and communications before, during, and after events.

ASSUMPTION: This role requires a proactive, collaborative, and highly organized individual with excellent communication skills. The ideal candidate will have a strong analytical mindset and be able to interpret metrics and optimize performance. Fluency in English (C1 minimum) is required.

**📋 Key Responsibilities**

📋 Key Responsibilities

✅ Digital Marketing & Lead Generation

• Develop and optimize digital campaigns (SEM, LinkedIn Ads, X/Twitter Ads) aligned with audience targeting goals.
• Manage and update website content, blog posts, landing pages, and CTAs to maximize SEO and conversion.
• Track and analyze campaign KPIs (CTR, ROI, conversion rates), applying performance-driven insights.
• Plan and execute integrated lead generation strategies across paid and organic channels.
• Collaborate with sales teams to align MQL/SQ/PQL definitions and improve funnel conversion.

ASSUMPTION: The successful candidate will have hands-on experience with SEM, email marketing, social media management, and marketing automation. They will be able to work effectively with sales teams to improve lead quality and conversion rates.

📌 Additional Responsibilities

• Social Media & Content Strategy
• Design and implement content plans that drive brand visibility, engagement, and leads across LinkedIn and other channels.
• Create and schedule engaging, brand-aligned posts using Hootsuite or similar tools.
• Monitor engagement and audience growth, optimizing posts based on analytics.
• Collaborate with internal design teams or agencies to produce creative assets (banners, infographics, videos, etc.).
• Website & SEO Management
• Coordinate with internal stakeholders to develop and maintain SEO-optimized pages.
• Ensure on-page SEO best practices are applied to all new and existing content.
• Propose and develop new web sections aligned with business priorities and campaigns.
• CRM & Email Marketing
• Build and manage email campaigns in Pardot and Salesforce, tailored to different audience segments.
• Design automated journeys, newsletters, and drip campaigns with clear conversion goals.
• Create forms and landing pages to capture and nurture leads.
• Monitor open rates, click-through rates, and engagement to continuously improve performance.
• Events & Brand Activation
• Support the planning and marketing of online and in-person events such as webinars, conferences, roundtables, and public programs.
• Coordinate all marketing assets and communications before, during, and after events to maximize visibility and engagement.
• Develop speaker materials, invitations, registration pages, and post-event follow-up content.
• Collaborate with internal teams to ensure brand consistency and accurate messaging across all event-related materials.
• Collaboration & Asset Development
• Work with internal communications, PR, corporate branding, external agencies, and design teams to produce campaigns and materials that reflect LHH's values and tone of voice.
• Help create best-in-class content assets that align with audience insights, campaign goals, and global brand guidelines.
• Ensure campaigns and deliverables are adapted to local market needs while maintaining brand coherence.

ASSUMPTION: The ideal candidate will have experience working with cross-functional teams and agencies to develop and execute marketing campaigns that align with brand guidelines and audience insights.

**🎯 Required Qualifications**

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-5 years of experience in B2B and B2C marketing and lead generation, with hands-on experience in digital marketing tools.

Required Skills:

• Proven experience with SEM, email marketing, social media management, and marketing automation.
• Strong analytical mindset with the ability to interpret metrics and optimize performance.
• Fluency in English (C1 minimum).
• Proactive, collaborative, and highly organized with excellent communication skills.

Preferred Skills:

• Experience with Pardot and Salesforce CRM.
• Knowledge of HTML and CSS.

ASSUMPTION: Candidates should have a proven track record in digital marketing, lead generation, and campaign management. Experience with CRM systems and email marketing platforms is a plus. Fluency in Spanish is desirable but not required.

**💰 Compensation & Benefits**

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and market conditions)

Benefits:

• Private health insurance
• Retirement plan
• Flexible working hours
• Training and development opportunities
• Employee discounts and perks

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options available.

ASSUMPTION: The salary range provided is an estimate based on market conditions and experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

**📌 Applicant Insights** **🔍 Company Context**

🔍 Company Context

Industry: Human Resources Services

Company Size: 10,001+ employees (Global, with a local office in Madrid)

Founded: 1964 (Global, with operations in Spain since 1991)

Company Description:

• LHH is a global leader in human resources services, providing a wide range of solutions to support organizations and individuals in their talent journey.
• The company offers HR & talent advisory, recruitment solutions, leadership development & coaching, career transition & mobility, and upskilling & reskilling services.
• LHH is part of The Adecco Group, the world’s leading talent company, with operations in over 60 countries and a network of over 12,000 professionals.

Company Specialties:

• Leadership Development
• Change Management
• Employee Engagement
• Recruitment
• Workforce Advisory
• Career Management & Mobility
• Workforce Insights

Company Website: www.lhh.com

ASSUMPTION: LHH's global presence and extensive experience in the HR industry make it an attractive employer for marketing professionals seeking to work in a dynamic, international environment. The company's focus on human care and proven expertise in talent solutions sets it apart in the market.

**📊 Role Analysis**

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: The Marketing Specialist will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, communications, PR, and design.

Work Arrangement: This role is based in LHH's Madrid office, with flexible hours and remote work options available.

Growth Opportunities:

• Proven track record in digital marketing and lead generation may lead to advancement to a senior role or management position.
• Experience gained in this role can open doors to international opportunities within LHH's global network.
• Successful performance may result in increased responsibilities and career progression within the marketing function.

ASSUMPTION: The ideal candidate will be eager to take on new challenges and grow within the organization. They will be open to learning and adapting to new tools, technologies, and marketing strategies as the role evolves.

**🌍 Location & Work Environment**

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with open-plan work areas and dedicated meeting rooms.

Office Location(s): LHH's Madrid office is located in the Azca Business District, offering easy access to public transportation and nearby amenities.

Geographic Context:

• Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people.
• The city is known for its vibrant culture, rich history, and diverse neighborhoods.
• Madrid is a major economic hub and a center for arts, fashion, and tourism.

Work Schedule: The Marketing Specialist will work a full-time schedule (40 hours per week) with flexible hours and remote work options available. The role may require occasional travel for events and conferences.

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, multicultural environment and be open to adapting to the unique work culture and pace of LHH's Madrid office.

**💼 Interview & Application Insights**

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video call with the HR team to discuss qualifications and fit for the role.
• In-depth interview with the Head of Marketing and a member of the HR team to assess skills, experience, and cultural fit.
• Final interview with the Marketing Director to discuss career goals, expectations, and next steps.

Key Assessment Areas:

• Digital marketing skills and experience with SEM, email marketing, and social media management.
• Analytical mindset and ability to interpret metrics and optimize performance.
• Communication skills and ability to work effectively with cross-functional teams.
• Cultural fit and alignment with LHH's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
• Research LHH's company culture and values to demonstrate your fit for the organization.
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan.

ATS Keywords: Digital Marketing, Lead Generation, SEM, Email Marketing, Social Media Management, Marketing Automation, CRM, Campaign Management, Brand Building, Audience Targeting, Performance Optimization, Creative Asset Development, Proactive Communication, Organizational Skills

ASSUMPTION: The interview process at LHH is designed to assess both technical skills and cultural fit. Candidates should be prepared to discuss their marketing strategies, campaign successes, and challenges they've faced in previous roles. They should also be ready to demonstrate their ability to work effectively in a team and adapt to new tools and technologies.

**🛠️ Tools & Technologies**

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• LinkedIn Ads
• X/Twitter Ads
• Pardot (Salesforce CRM)
• Hootsuite
• HTML and CSS
• Microsoft Office Suite
• Google Workspace (Gmail, Google Docs, Google Sheets)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be open to learning and adapting to new tools as needed.

**👔 Cultural Fit Considerations**

👔 Cultural Fit Considerations

Company Values:

• Putting people first
• Acting with integrity
• Fostering collaboration
• Embracing change
• Delivering results

Work Style:

• Proactive and solution-oriented
• Collaborative and team-focused
• Adaptable and open to learning
• Data-driven and analytical
• Results-focused and accountable

Self-Assessment Questions:

• How do your personal values align with LHH's company values?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• Can you provide an example of a successful marketing campaign you've led? What was your role, and what challenges did you face?

ASSUMPTION: The ideal candidate will be able to demonstrate their alignment with LHH's company values and provide concrete examples of their work style and cultural fit.

**⚠️ Potential Challenges**

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously may require strong organizational skills and time management.
• Working in a fast-paced, dynamic environment may present challenges in maintaining work-life balance.
• The role may require occasional travel for events and conferences, which could disrupt personal schedules.
• Collaborating with cross-functional teams and external agencies may present communication and coordination challenges.

ASSUMPTION: The ideal candidate will be able to identify and mitigate these potential challenges, demonstrating their ability to work effectively in a dynamic, collaborative environment.

**📈 Similar Roles Comparison**

📈 Similar Roles Comparison

• Marketing Specialist vs. Digital Marketing Specialist: Both roles focus on digital marketing and campaign management, but the Digital Marketing Specialist role may have a stronger emphasis on SEO, content strategy, and website management.
• Marketing Specialist vs. Brand Manager: The Brand Manager role focuses more on brand strategy, positioning, and messaging, while the Marketing Specialist role is more focused on campaign execution, lead generation, and channel management.
• Marketing Specialist vs. Product Marketing Manager: The Product Marketing Manager role involves market research, product positioning, and go-to-market strategy, while the Marketing Specialist role is more focused on campaign execution, demand generation, and customer acquisition.

ASSUMPTION: The ideal candidate will have a clear understanding of the differences between these roles and be able to articulate how their skills and experiences make them a strong fit for the Marketing Specialist role at LHH.

**📝 Sample Projects**

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to promote LHH's career transition services, targeting job seekers and career changers.
• Managing LHH's social media presence, creating engaging content, and growing audience segments across LinkedIn, Twitter, and Facebook.
• Collaborating with the events team to plan and promote LHH's annual HR conference, including speaker management, registration, and on-site logistics.

ASSUMPTION: The ideal candidate will be able to provide specific examples of their marketing projects, highlighting their ability to develop and execute successful campaigns, manage multiple channels, and collaborate with cross-functional teams.

**❓ Key Questions to Ask During Interview**

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits into the organization?
• What are the biggest marketing challenges facing LHH in the next 12-24 months, and how can this role help address them?
• How does LHH support the professional development and career growth of its marketing employees?
• Can you provide an example of a successful marketing campaign led by LHH, and what was the role of the marketing team in its execution?
• How does LHH measure the success of its marketing campaigns, and what KPIs are most important for this role?

ASSUMPTION: The ideal candidate will ask thoughtful, insightful questions that demonstrate their understanding of the role, the company, and the marketing landscape. They will also be prepared to discuss their own career goals and how this role fits into their long-term plans.

**📌 Next Steps for Applicants**

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.jobvite.com/lhhcareers/job/o7uJwfwA
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for the phone or video call with the HR team by researching LHH's company culture, values, and marketing strategies.
• Before the final interview, review the company's website and recent marketing campaigns to demonstrate your interest and preparation.
• After the interview, follow up with a thank-you note to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.