📌 Core Information
🔹 Job Title: Marketing Specialist (m/f/d)
🔹 Company: KWS SAAT SE
🔹 Location: Almería, Andalusia, Spain
🔹 Job Type: Full-time, Permanent
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing online and offline marketing strategies to enhance brand awareness, engagement, and demand generation.
- Collaborating with local teams and business unit marketing to create and implement creative projects and marketing campaigns.
- Driving and managing marketing projects from conception to sales, highlighting the unique value of KWS Vegetables' products.
- Planning, executing, and optimizing online campaigns across various platforms, including Salesforce Marketing Cloud.
- Managing social media channels, engaging with the online community, and maintaining the website optimized for SEO.
ASSUMPTION: This role requires a high level of creativity, team spirit, flexibility, and proactivity to succeed in a dynamic and international environment.
📋 Key Responsibilities
✅ Lead the creation of marketing communications plans in collaboration with local teams and business unit marketing.
✅ Drive and implement creative projects and marketing campaigns that elevate the brand value of KWS Vegetables and its products within the territory.
✅ Collaborate with local commercial and crop teams to prioritize, plan, and implement highly segmented and targeted marketing projects.
✅ Create engaging and shareable content (text, images, videos) and convert product positioning into precise messaging.
✅ Plan, execute, and optimize online campaigns across various platforms, including Salesforce Marketing Cloud.
✅ Plan and organize events (open days, exhibitions, webinars, podcasts) to support product promotion.
✅ Coordinate promotional merchandise and maintain relationships with local marketing channels and networks.
ASSUMPTION: Success in this role will be measured by the success of online and offline marketing campaigns through engagement metrics and conversion rates, brand awareness, growth in followers and engagement rates on social media platforms, quality and impact of created content, and the success of planned events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or Communication (or related field).
Experience: Minimum of three years of relevant work experience in a similar role in the vegetable seed business.
Required Skills:
- Proficient in English and fluent in Spanish.
- Proficiency in using CRM systems with a data-driven approach to marketing campaigns.
- Knowledge of design tools (Canva, Photoshop, Adobe, etc.).
- Knowledge and experience with online marketing, including social media, advertising, and SEO.
- Affinity with the horticulture or agriculture business and supply chains is desirable.
- Strong ability to convey the essence of a complex message and connect with many stakeholders.
- Ability to take initiative and act independently in an impactful way.
- Focused on achieving results and intervening when results fall short.
- Ability to generate new, original ideas and effectively translate them into professional, on-brand content.
- Highly organized with excellent follow-up skills.
Preferred Skills:
- Experience in the vegetable seed business.
- Knowledge of the local market and customer base.
ASSUMPTION: Candidates with relevant experience in the vegetable seed business and knowledge of the local market will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on industry standards for a mid-level marketing role in Spain)
Benefits:
- Health insurance and pension plan.
- Flexible working hours and remote work options.
- Training and development opportunities.
- International work environment with motivated employees and experienced teams.
Working Hours: Full-time, 40 hours per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Spain. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: KWS SAAT SE operates in the farming industry, specializing in plant breeding, seed production, and seed sales and marketing.
Company Size: KWS SAAT SE has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and development.
Founded: KWS SAAT SE was founded in 1856 and has operated independently for more than 165 years, demonstrating a strong commitment to tradition and innovation.
Company Description:
- KWS is one of the world’s leading plant breeding companies, focusing on plant breeding and the production and sale of seed for corn, sugar beet, cereals, rapeseed, sunflowers, and vegetables.
- KWS uses leading-edge plant breeding methods and employs approximately 5,000 employees in more than 70 countries.
- At KWS, employees work in an international environment with motivated teams and are provided with continuous support for further professional and personal development.
Company Specialties:
- Plant Breeding
- Seed Production
- Seed Sales and Marketing
- Biotechnology
- Genetic Engineering
- Plant Breeding Innovation
- Sustainable Agriculture
Company Website: www.kws.com
ASSUMPTION: KWS SAAT SE's extensive experience and global presence provide a strong foundation for growth and development opportunities for employees.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: The Marketing Specialist will report directly to the Country Manager and collaborate closely with the local team (Product Development Managers, Sales Managers) and global BU Vegetables Marketing.
Work Arrangement: This role is on-site, with flexible working hours and remote work options available.
Growth Opportunities:
- Progression to a senior marketing role within the company.
- Expansion of responsibilities to cover additional regions or product lines.
- Opportunities to work on international projects and gain global experience.
ASSUMPTION: Success in this role may lead to internal promotions or expanded responsibilities, providing opportunities for career growth within the company.
🌍 Location & Work Environment
Office Type: KWS SAAT SE's office in Almería, Spain, is a modern and collaborative workspace.
Office Location(s): Grimsehlstraße 31, Einbeck, 37555, DE (Headquarters), Bülowstraße 78, Berlin, 10783, DE, BR-365 s/n, Zona Rural Patos de Minas, Patos de Minas, Minas Gerais 2080, BR
Geographic Context:
- Almería is located in the Andalusia region of Spain, known for its Mediterranean climate and rich agricultural history.
- The office is situated near the city center, providing easy access to public transportation, restaurants, and cultural attractions.
- The region is home to a diverse and multicultural community, offering a vibrant and dynamic work environment.
Work Schedule: Full-time, 40 hours per week, with flexible working hours and remote work options available.
ASSUMPTION: The modern and collaborative work environment, combined with the vibrant and dynamic location, provides an ideal setting for creative and innovative marketing campaigns.
💼 Interview & Application Insights
Typical Process:
- Online application submission through SuccessFactors.
- Phone or video screening with the hiring manager.
- On-site or virtual interview with the hiring manager and local team members.
- Final interview with the global business unit marketing representative.
Key Assessment Areas:
- Candidates' understanding of the vegetable seed business and local market.
- Candidates' ability to create and execute marketing campaigns that drive brand awareness and demand generation.
- Candidates' communication and stakeholder engagement skills.
- Candidates' ability to work independently and take initiative.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in the vegetable seed business and marketing campaigns.
- Prepare examples of your previous marketing campaigns and their outcomes to discuss during the interview.
- Research KWS SAAT SE's company culture and values to demonstrate your fit for the role and organization.
ATS Keywords: Marketing, Campaigns, Brand Awareness, Demand Generation, CRM, Social Media, SEO, Vegetable Seed Business, Stakeholder Engagement, Independent, Initiative
ASSUMPTION: Demonstrating a strong understanding of the vegetable seed business and local market, as well as providing concrete examples of successful marketing campaigns, will significantly improve candidates' chances of success in the interview process.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Canva, Photoshop, Adobe
- Social media platforms (LinkedIn, Facebook, Instagram, Twitter)
- SEO tools (Google Analytics, SEMrush, Ahrefs)
- Event management software (Eventbrite, Bizzabo)
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are widely used in the marketing industry and by KWS SAAT SE.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Sustainability
- Responsibility
- Collaboration
Work Style:
- Dynamic and international work environment
- Motivated employees and experienced teams
- Continuous support for further professional and personal development
- Focus on results and achievement
Self-Assessment Questions:
- Do you have a strong affinity with the horticulture or agriculture business and supply chains?
- Are you comfortable working in a dynamic and international work environment?
- Do you have a proven track record of generating new, original ideas and effectively translating them into professional, on-brand content?
ASSUMPTION: Candidates who align with KWS SAAT SE's company values and work style will be more likely to succeed in the role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- The vegetable seed business may have specific regulations and requirements that candidates must familiarize themselves with.
- The role may require candidates to work with multiple stakeholders, including local teams, business unit marketing, and global marketing representatives, which can be challenging to manage effectively.
- The role may involve working with tight deadlines and managing multiple projects simultaneously, requiring strong organizational skills and time management.
- The role may require candidates to travel to attend events and meetings, which can be demanding and time-consuming.
ASSUMPTION: Candidates who are proactive, organized, and adaptable will be better equipped to overcome these potential challenges and succeed in the role.
📈 Similar Roles Comparison
- This role differs from related positions in the vegetable seed business in its focus on the Spanish market and the requirement for fluency in Spanish.
- Industry-specific context: The vegetable seed business is highly competitive, with a strong focus on innovation, quality, and sustainability.
- Career path comparison: Success in this role may lead to internal promotions or expanded responsibilities, providing opportunities for career growth within the company.
ASSUMPTION: Candidates who understand the unique aspects of this role and the industry-specific context will be better prepared to succeed in the interview process and contribute to the company's continued growth and success.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to launch a new vegetable seed variety in the Spanish market.
- Creating and managing social media channels to engage with the online community and promote KWS Vegetables' products and brand.
- Planning and organizing an open day event to showcase KWS Vegetables' products and connect with local customers and stakeholders.
ASSUMPTION: These sample projects provide a snapshot of the types of marketing campaigns and initiatives that candidates may be expected to develop and execute in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing strategies currently in place for the Spanish vegetable seed market, and how this role will contribute to their evolution?
- How does the local team collaborate with business unit marketing and global marketing representatives to develop and execute marketing campaigns?
- What are the key challenges and opportunities facing the vegetable seed business in the Spanish market, and how can this role address them?
- How does KWS SAAT SE support the professional and personal development of its employees, and what opportunities are available for growth within the company?
- What is the work-life balance like for employees in this role, and how does the company support work-life balance initiatives?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the industry, enabling them to make informed decisions about their application and career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application system SuccessFactors.
- Tailor your resume and cover letter to highlight your relevant experience in the vegetable seed business and marketing campaigns.
- Prepare examples of your previous marketing campaigns and their outcomes to discuss during the interview.
- Research KWS SAAT SE's company culture and values to demonstrate your fit for the role and organization.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
