📌 Core Information
🔹 Job Title: Marketing Specialist (m/f/d)
🔹 Company: KWS SAAT SE
🔹 Location: Almería, Andalusia, Spain
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing communication plan creation and execution
- Collaborating with local teams and managing online/offline marketing strategies
- Enhancing brand recognition and demand generation
- Working in an international environment with motivated employees and experienced teams
ASSUMPTION: This role requires a high level of creativity, proactivity, and strong communication skills to effectively manage marketing projects and campaigns.
📋 Key Responsibilities
✅ Lead the creation of the marketing communication plan in collaboration with local teams and the global marketing team
✅ Execute creative marketing projects and campaigns to improve brand recognition and demand generation
✅ Plan, execute, and optimize online campaigns across various platforms, including Salesforce Marketing Cloud
✅ Develop and manage social media channels, interacting with the online community and optimizing the company website for SEO
✅ Plan and organize events to support product promotion, such as open days, fairs, webinars, and podcasts
✅ Coordinate promotional articles and maintain strong relationships with local marketing channels and networks
✅ Ensure the successful execution of marketing projects and alignment with global strategies at the local level
✅ Measure the success of online and offline campaigns using participation and conversion metrics
✅ Increase brand visibility and recognition in the market
✅ Grow social media followers, participation rates, and content reach
✅ Ensure the quality and impact of created content, maintaining brand coherence and measuring audience participation and feedback
✅ Coordinate with the local country manager, product development, and sales teams, as well as the global marketing team of the vegetable business unit
ASSUMPTION: The role involves a high level of collaboration and communication with various teams and stakeholders, both locally and globally.
🎯 Required Qualifications
Education: University degree in Marketing, Communication, or a related field
Experience: Minimum of 3 years of relevant experience in a similar role
Required Skills:
- Excellent communication skills in English and Spanish
- Proven experience in online marketing, including social media, advertising, and SEO
- Strong project management skills and ability to work independently
- Familiarity with CRM systems and data-driven marketing
- Proficiency in design tools (Canva, Photoshop, Adobe, etc.)
- Ability to connect with multiple stakeholders and communicate complex messages clearly
- Proactive approach and ability to take initiative and act independently
- Focus on achieving objectives and intervening when results are not met
- Capability to generate new and original ideas and translate them effectively into professional content aligned with the brand
- Highly organized with excellent tracking skills
Preferred Skills:
- Familiarity with the horticultural or agricultural business and supply chains
- Bilingual or multilingual communication skills
ASSUMPTION: Candidates with experience in the horticultural or agricultural industry and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Based on industry standards for intermediate marketing roles in Spain)
Benefits:
- Competitive salary and benefits package
- International work environment with motivated employees and experienced teams
- Continuous support for professional and personal development
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for intermediate marketing roles in Spain. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Farming, specifically plant breeding and seed production
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1856 (Over 165 years ago)
Company Description:
- KWS is one of the world’s leading plant breeding companies, focusing on corn, sugar beet, cereals, rapeseed, sunflowers, and vegetables
- The company operates independently and is family-owned, with a tradition of over 165 years in the industry
- KWS uses leading-edge plant breeding methods and employs approximately 5,000 employees in more than 70 countries
Company Specialties:
- Plant Breeding
- Seed Production
- Seed Sales and Marketing
- Biotechnology
- Genetic Engineering
- Plant Breeding Innovation
- Sustainable Agriculture
Company Website: www.kws.com
ASSUMPTION: KWS offers a large and established work environment with extensive resources and opportunities for professional growth.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: Reports directly to the local Country Manager and collaborates with the global Marketing team of the vegetable business unit
Work Arrangement: On-site, full-time position with a 40-hour workweek
Growth Opportunities:
- Potential career progression within the marketing department or other business units
- possibility to work on international projects and gain global experience
- Opportunities for professional development and training
ASSUMPTION: This role offers long-term career growth opportunities within a large, international organization.
🌍 Location & Work Environment
Office Type: On-site, with multiple locations worldwide
Office Location(s): Grimsehlstraße 31, Einbeck, 37555, DE; Bülowstraße 78, Berlin, 10783, DE; BR-365 s/n, Zona Rural Patos de Minas, Patos de Minas, Minas Gerais 2080, BR
Geographic Context:
- Almería, Andalusia, Spain is located in the southern part of the country, with a Mediterranean climate and a population of approximately 200,000 people
- The region is known for its agriculture, particularly vegetables and fruits
- Almería is well-connected by air, road, and rail, with easy access to major cities and tourist destinations
Work Schedule: Full-time, with flexible hours and the possibility of remote work for specific tasks or projects
ASSUMPTION: The location offers a pleasant work-life balance, with a mild climate, rich cultural heritage, and easy access to both urban and rural environments.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Communication skills and ability to connect with multiple stakeholders
- Creativity and problem-solving skills
- Marketing expertise and understanding of the horticultural or agricultural industry
- Ability to work independently and manage projects
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research KWS's company culture and values to demonstrate your fit during the interview
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Marketing, Communication, Creativity, Teamwork, Flexibility, Proactivity, Project Management, Content Creation, Social Media Management, SEO, Event Planning, CRM Systems, Data-Driven Marketing, Bilingual Communication, Organizational Skills, Initiative
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the candidate's qualifications.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Canva, Photoshop, Adobe, or other design tools
- CRM systems (e.g., Salesforce, HubSpot, Zoho CRM)
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Event planning and management tools (e.g., Eventbrite, Cvent)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Sustainability and responsibility
- Collaboration and teamwork
- Customer focus and excellence
- Integrity and respect
Work Style:
- Dynamic and fast-paced work environment
- Strong focus on results and performance
- Opportunities for professional development and growth
- International and multicultural team
Self-Assessment Questions:
- Do you share KWS's commitment to innovation, sustainability, and customer focus?
- Are you comfortable working in a dynamic, results-driven environment?
- Do you thrive in an international and multicultural team setting?
- Are you proactive, creative, and able to work independently with minimal supervision?
ASSUMPTION: Candidates who align with KWS's values and work style will be more likely to succeed in this role and contribute to the company's long-term success.
⚠️ Potential Challenges
- Working in a large, international organization may require additional adaptability and flexibility
- The role may involve managing multiple projects and stakeholders simultaneously, which can be challenging and stressful at times
- The competitive nature of the industry may require continuous learning and skill development to stay ahead of market trends and competitors
- Working in a multicultural environment may present communication and cultural barriers that need to be navigated effectively
ASSUMPTION: These challenges can be overcome with strong communication skills, cultural sensitivity, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other marketing roles in the horticultural or agricultural industry, this position may require more experience in online marketing and CRM systems
- The role may offer more opportunities for international collaboration and global project management compared to local or regional marketing positions
- Career progression in this role may lead to more specialized or senior marketing positions within the company, rather than moving into other business units
ASSUMPTION: This role offers unique opportunities for professional growth and development within the marketing department and the global organization.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new vegetable product launch, including online and offline campaigns, event planning, and promotional materials
- Managing the company's social media presence, including content creation, engagement, and growth strategies
- Conducting market research and analysis to identify trends, opportunities, and threats in the vegetable market
ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities required for this role, highlighting the need for a well-rounded and experienced marketing professional.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges currently facing the company, and how does this role address them?
- How does this role collaborate with other teams and departments within the company, both locally and globally?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does the company support work-life balance and employee well-being, particularly for employees working in remote or hybrid arrangements?
- What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and helps you make an informed decision about your career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of successful marketing campaigns or projects you've worked on, focusing on their impact and results
- Research KWS's company culture and values to demonstrate your fit during the interview
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
