📌 Core Information
🔹 Job Title: Marketing Specialist (M/W/D)
🔹 Company: Ariston Group
🔹 Location: Hechingen, Baden-Württemberg, Germany
🔹 Job Type: Full-time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote work options
🚀 Job Overview
Key aspects of this role include:
- Planning and executing internal and external customer events and trade shows
- Managing logistics, coordinating with agencies, and conducting targeted marketing campaigns
- Collaborating with cross-functional teams to achieve marketing objectives
- Analyzing campaign performance and reporting on results
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work well under pressure. Experience in event planning and project management is highly desirable.
📋 Key Responsibilities
✅ Plan, organize, and execute internal and external customer events and trade shows
✅ Manage logistics, coordinate with agencies, and ensure successful event execution
✅ Conduct targeted marketing campaigns and analyze their performance
✅ Collaborate with cross-functional teams to achieve marketing objectives
✅ Maintain up-to-date knowledge of industry trends and competitor activities
ASSUMPTION: This role may require occasional travel for events, both domestically and internationally.
🎯 Required Qualifications
Education: Completed degree or comparable professional qualification
Experience: 2-5 years of experience in event planning, marketing, or a related field
Required Skills:
- Excellent project management skills
- Strong communication and interpersonal skills
- Fluency in German and English, with Italian language skills being an advantage
- High level of commitment and assertiveness
- Strong intercultural competence and social skills
- Ability to work in a team and manage multiple projects simultaneously
Preferred Skills:
- Experience in the HVAC industry
- Familiarity with CRM systems
- Knowledge of marketing automation tools
ASSUMPTION: Candidates with relevant experience in event planning and marketing will be prioritized.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (AI-estimated based on experience level and industry standards)
Benefits:
- Urlaubs- und Weihnachtsgeld (Holiday and Christmas bonus)
- Flexible Arbeitszeiten und die Möglichkeit an zwei Tagen die Woche mobil zu arbeiten (Flexible working hours and remote work options)
- Urlaub: 30 Tage, Sonderurlaubstage für besondere Anlässe, Weihnachten und Silvester sowie bezahlte Kinderkrankentage (30 vacation days, special leave days, paid child sick days)
- Vorsorge: arbeitgeberfinanzierte betriebliche Altersvorsorge, betriebliche Krankenversicherung, Betriebsarzt und Gesundheitsmanagement (Employer-funded pension plan, company health insurance, company doctor, and health management)
- Betriebsrestaurant EL CANTINO am Standort Hechingen (Company restaurant)
- Strukturiertes Onboarding und individuelle Weiterbildungsangebote (Structured onboarding and individual training opportunities)
- Mitarbeiterrabatte, Kooperationen etwa JobRad und corporate benefits und Firmenevents (Employee discounts, corporate benefits, and company events)
Working Hours: 40 hours per week, with flexible working hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards and the experience level required for this role. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Ariston Group is a global leader in sustainable climate and water comfort, operating in the manufacturing industry.
Company Size: Ariston Group has 10,001+ employees worldwide, with a direct presence in 40 countries across 5 continents.
Founded: Ariston Group was founded in 1930 and is headquartered in Fabriano, Marches, Italy.
Company Description:
- Ariston Group is a global leader in sustainable climate and water comfort, listed on Euronext Milan.
- The group operates under global strategic brands Ariston, Elco, and Wolf, and brands such as Calorex, NTI, HTP, Atag, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and burners business.
- Ariston Group demonstrates its commitment to sustainability through renewable and high-efficiency solutions, including heating heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling, electric components, and solar thermal systems.
Company Specialties:
- Heating and cooling solutions
- Water heating and comfort
- Renewable and high-efficiency systems
- Digitalization and advanced connectivity solutions
Company Website: https://www.aristongroup.com
ASSUMPTION: Ariston Group is a large, international company with a strong focus on sustainability and innovation in the climate and water comfort industry.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in marketing, event planning, or a related field, seeking to advance their career in a global organization.
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales, product management, and communications.
Work Arrangement: This is a hybrid role, with 3 office days per week and the option to work remotely for 2 days.
Growth Opportunities:
- Progression to a senior marketing role within the Ariston Group
- Expansion of responsibilities to include additional regions or product lines
- Opportunities for international assignments or relocation
ASSUMPTION: This role offers significant growth potential within a large, international organization, with opportunities for career progression and expansion of responsibilities.
🌍 Location & Work Environment
Office Type: Ariston Group's Hechingen office is a modern, professional environment with a collaborative work culture.
Office Location(s): Hechingen, Baden-Württemberg, Germany
Geographic Context:
- Hechingen is a city in the Zollernalbkreis district in Baden-Württemberg, Germany, with a population of approximately 23,000.
- The city is located in the Swabian Jura, a popular tourist region known for its scenic landscapes and cultural attractions.
- Hechingen offers a high quality of life, with a strong economy, excellent infrastructure, and a range of recreational opportunities.
Work Schedule: The standard work schedule is Monday to Friday, 8:00 AM to 5:00 PM, with flexible working hours and remote work options available.
ASSUMPTION: Hechingen offers a pleasant work environment with a good quality of life, and the office provides a modern, collaborative workspace.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the marketing director or another senior stakeholder
Key Assessment Areas:
- Event planning and project management skills
- Communication and interpersonal skills
- Language skills (German, English, and Italian)
- Cultural fit and alignment with Ariston Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Ariston Group's business and the marketing function
- Prepare examples of successful event planning and marketing campaigns you have managed
ATS Keywords: Event Planning, Marketing Campaigns, Project Management, Cross-functional Teams, CRM, Marketing Automation, HVAC Industry
ASSUMPTION: The application process for this role may involve several stages, including phone or video screening and multiple interviews, to assess the candidate's skills and cultural fit.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Event planning and management software (e.g., Cvent, Eventbrite)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Sustainability and innovation
- Customer focus and excellence
- Collaboration and teamwork
- Integrity and respect
Work Style:
- Results-driven and proactive
- Adaptable and flexible
- Strong communication and interpersonal skills
- Ability to work independently and in a team environment
Self-Assessment Questions:
- Do you have experience planning and executing events, and can you provide examples of your success?
- How do you stay organized and manage multiple projects simultaneously?
- Can you describe a time when you had to work collaboratively with a cross-functional team to achieve a common goal?
ASSUMPTION: Ariston Group values candidates who align with their commitment to sustainability, customer focus, and collaborative work culture.
⚠️ Potential Challenges
- Occasional travel for events, both domestically and internationally
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to a large, international organization with a diverse workforce
ASSUMPTION: These challenges may require strong organizational skills, adaptability, and the ability to work well under pressure.
📈 Similar Roles Comparison
- This role is similar to Event Manager, Marketing Manager, or Campaign Manager positions in other organizations
- However, this role is unique in its focus on the HVAC industry and Ariston Group's commitment to sustainability and innovation
- Career progression opportunities may vary depending on the organization's size, structure, and industry
ASSUMPTION: While this role shares similarities with other marketing and event planning positions, its focus on the HVAC industry and Ariston Group's commitment to sustainability sets it apart.
📝 Sample Projects
- Planning and executing a successful trade show or industry event
- Developing and implementing a targeted marketing campaign to drive customer engagement and sales
- Managing a team of event planners or marketing professionals to achieve specific objectives
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, focusing on event planning, marketing campaign management, and team leadership.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Ariston Group support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Ariston Group measure the success of its marketing campaigns, and what metrics are most important?
ASSUMPTION: These interview questions help candidates understand the role's priorities, challenges, and growth opportunities, as well as Ariston Group's marketing strategy and performance metrics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Ariston Group careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful event planning and marketing campaigns you have managed
- Follow up with the hiring manager, Regina Oster, after one week if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
