Marketing Specialist/Manager

📌 Core Information

🔹 Job Title: Marketing Specialist/Manager

🔹 Company: Eurofins

🔹 Location: East Windsor, New Jersey, United States

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Providing creative ideas to achieve company marketing goals
• Developing and implementing marketing strategies
• Collaborating across marketing teams to maintain and expand marketing channels
• Managing marketing campaigns with minimal supervision

ASSUMPTION: The role involves both strategic and operational marketing tasks, requiring a versatile skill set with the ability to work independently as well as collaboratively.

📋 Key Responsibilities

✅ Work on complete marketing campaigns with minimal supervision

✅ Collect and interpret quantitative and qualitative data from marketing campaigns

✅ Perform market analysis and research on competitors

✅ Develop value propositions and brand messaging

✅ Assist in marketing and advertising promotional activities (e.g., social media, direct mail, web)

✅ Prepare promotional presentations

✅ Manage and update company database and CRM systems

ASSUMPTION: Responsibilities are diverse, covering research, strategy development, and operational management, implying a dynamic work environment adaptable to changing market needs.

🎯 Required Qualifications

Education: BA/BS in Marketing, Communications, Journalism, Digital Media Art, English, or related field

Experience: Strong desire to learn, professional drive, solid understanding of marketing techniques

Required Skills:

• Excellent verbal and written communication skills
• Familiarity with MS Office
• Familiarity with marketing software and online applications (e.g., CRM tools, Google Adwords)

Preferred Skills:

• Photography and Video Editing experience
• Graphic design using Adobe Cloud Suite
• Wordpress page and post creation

ASSUMPTION: Candidates are expected to have a foundational level of understanding of marketing principles, with an emphasis on continuous learning and development in both technical and creative domains.

💰 Compensation & Benefits

Salary Range: Salary is commensurate with experience and the degree of technical expertise

Benefits:

• Medical, Dental and Vision Coverage
• 401k Company Matching
• Paid Time Off
• Wellness Program
• Education Assistance

Working Hours: 40 hours per week; flexible within standard business hours

ASSUMPTION: Compensation is structured to attract candidates with diverse experience levels, offering a comprehensive benefits package to support work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Medical and Diagnostic Laboratories

Company Size: 201-500 employees, which typically allows for agility in operations and closer communication across departments

Founded: Not specified

Company Description:

• Global leader in providing analytical testing services across various industries
• Specialized expertise in areas like infectious disease, immunology, and transplant testing
• Commitment to delivering fast, actionable test results crucial for patient care

Company Specialties:

• Infectious Disease Testing & Immune Disorders
• Transplant and BioPharma Clinical Trials
• Diagnostic Testing for Critical, Immunocompromised Patients

Company Website: https://www.eurofins-viracor.com/clinical

ASSUMPTION: Given Eurofins’ broad global network, employees can expect exposure to diverse projects, fostering professional growth within a dynamic industry environment.

📊 Role Analysis

Career Level: Entry to Mid-level, offering growth potential within the organization

Reporting Structure: Likely reports to the head of the marketing department or a senior marketing manager

Work Arrangement: Primarily on-site with remote flexibility; proximity to key operational locations preferred

Growth Opportunities:

• Involvement in diverse marketing campaigns
• Opportunities for learning through company educational programs
• Potential for leadership roles with demonstrated performance

ASSUMPTION: The role offers substantial potential for career advancement within Eurofins, facilitated by structured developmental programs and mentorship opportunities.

🌍 Location & Work Environment

Office Type: Traditional office setting with technological support systems

Office Location(s): East Windsor, New Jersey, Liverpool-NY, Raleigh-NC

Geographic Context:

• Located in key areas supporting a broad North American customer base
• Near facilities engaged in cutting-edge scientific and marketing projects
• Accessible community with regional networking opportunities for professionals

Work Schedule: Standard business hours with the potential for flexible arrangements based on project needs

ASSUMPTION: The strategic locations provide employees with a broad scope of market exposure, enhancing professional experience in line with global marketing standards.

💼 Interview & Application Insights

Typical Process:

• Initial online application submission
• Screening call with HR for alignment verification
• Technical interview with department lead

Key Assessment Areas:

• Understanding of marketing fundamentals
• Team collaboration skills and adaptability
• Problem-solving abilities and creativity

Application Tips:

• Highlight any hands-on experience in digital marketing campaigns
• Demonstrate proficiency with marketing tools like CRM and Google AdWords
• Express willingness to learn and adapt in a fast-paced environment

ATS Keywords: Marketing, Communications, Data Analysis, Market Research, CRM Management, Adobe Cloud

ASSUMPTION: The application process is multifaceted, emphasizing both technical skills and cultural fit to ensure candidates align with Eurofins’ strategic marketing goals.

🛠️ Tools & Technologies

• CRM Systems (e.g., Salesforce, HubSpot)
• Google AdWords and Analytics
• Adobe Creative Cloud for Graphics/Video Editing

ASSUMPTION: Applicants should be well-versed in using these tools to execute successful marketing strategies, which are crucial for data-driven decision-making in campaigns.

👔 Cultural Fit Considerations

Company Values:

• Commitment to inclusivity and growth
• Collaboration towards innovative solutions
• Professional integrity and accountability

Work Style:

• Team-oriented with a focus on cooperation
• Adaptive to changes in a dynamic environment
• Result-focused with an emphasis on quality outcomes

Self-Assessment Questions:

• How do you keep up with the latest marketing trends?
• What methods do you use for market analysis?
• How do you handle tight deadlines and prioritize tasks?

ASSUMPTION: Candidates are expected to align with core company values of diversity, inclusion, and dedication to excellence, essential for thriving in Eurofins’ innovative culture.

⚠️ Potential Challenges

• Adapting to evolving marketing technologies
• Balancing multiple projects with tight deadlines
• Ensuring consistent brand voice across varied campaigns
• Operating within a scientifically-driven corporate framework

ASSUMPTION: The role demands resilience and adaptability amidst diverse challenges, with support structures in place for continuous improvement and team support.

📈 Similar Roles Comparison

• Marketing Coordinator: More focused on operational tasks
• Digital Marketing Specialist: Primarily engaged in online strategies
• Content Marketing Manager: Specialization in content creation and strategy

ASSUMPTION: Comparisons highlight the expansive nature of the Marketing Specialist/Manager role, bridging strategic oversight with operational execution.

📝 Sample Projects

• Launching a comprehensive social media advertising campaign
• Developing a redesigned CRM strategy for improved customer engagement
• Leading market research initiatives for new product lines

ASSUMPTION: Potential projects require both analytical and creative skills, designed to enhance Eurofins' market presence and operational efficiency.

❓ Key Questions to Ask During Interview

• How does Eurofins integrate marketing strategies with its scientific goals?
• What are the biggest challenges faced by the marketing department currently?
• What measures does Eurofins take to foster employee development?
• Can you describe a typical career path for someone in this role?
• How does Eurofins assess marketing campaign success?

ASSUMPTION: These questions are designed to provide insights into Eurofins' strategic alignment, department challenges, and professional growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Eurofins career portal
• Include a tailored resume and cover letter highlighting relevant experience
• Prepare for preliminary phone screenings
• Expect to complete a marketing case study
• Engage in an in-person or virtual panel interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.