Marketing Specialist - Manhattan, NY

📌 Core Information

🔹 Job Title: Marketing Specialist - Manhattan, NY

🔹 Company: Anywhere

🔹 Location: New York, NY

🔹 Job Type: Full time

🔹 Category: Real Estate

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Providing project management support for critical company initiatives
• Developing and maintaining marketing initiatives calendar
• Designing creative assets and managing project elements
• Supervising marketing initiatives and providing data-driven recommendations
• Obtaining sign-offs and approvals for portfolio initiatives
• Collaborating with various teams and stakeholders

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously. It also involves working closely with different teams and departments.

📋 Key Responsibilities

✅ Develop and maintain marketing initiatives calendar for annual events

✅ Proactively manage project elements and creative aspects of each initiative

✅ Develop marketing plans, programs, timelines, and budgets

✅ Collect and design creative content for bi-annual publications and Instagram features

✅ Supervise marketing initiatives and provide data-based recommendations

✅ Obtain sign-offs and approvals for portfolio initiatives

✅ Maintain content and design accuracy of company website

✅ Assist in the planning and execution of development events

ASSUMPTION: This role requires a strong understanding of marketing strategies, project management skills, and the ability to work effectively with diverse teams.

🎯 Required Qualifications

Education: Bachelor’s Degree required

Experience: 3-5 years of marketing and/or project management experience preferred in luxury marketing, media, architecture, design, fine art, or real estate

Required Skills:

• Excellent oral and written communication skills
• Ability to handle multiple tasks with shifting priorities
• Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• Proficiency with Microsoft applications (Word, Excel, Power Point & Outlook)
• Proficiency with social media platform management (Instagram and LinkedIn)
• Real Estate Salesperson’s license required (can be obtained during the first year with the company)

Preferred Skills:

• Experience in luxury marketing or related fields
• Familiarity with the real estate industry

ASSUMPTION: Candidates with experience in luxury marketing or related fields may have an advantage in this role. Familiarity with the real estate industry is also beneficial but not required.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (Based on industry standards for a Marketing Specialist with 3-5 years of experience in the real estate industry in New York, NY)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on real estate services

Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with the required experience level in the real estate industry in New York, NY. Benefits may vary and are subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 1,001-5,000 employees

Founded: 1906

Company Description:

• Anywhere is a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
• The Coldwell Banker Commercial (CBC) brand is a worldwide leader in the commercial real estate industry and is part of the Anywhere family of brands.
• CBC possesses the largest geographic footprint in today’s commercial real estate marketplace, with approximately 2,100 sales agents working in approximately 200 companies throughout the U.S. and internationally.

Company Specialties:

• Multifamily
• Industrial
• Office
• Retail
• Investment
• NNN
• Land
• Development
• Distressed Assets / REO
• Real Estate
• Commercial Real Estate

Company Website: http://www.cbcworldwide.com

ASSUMPTION: Anywhere is a well-established and respected company in the real estate industry, with a strong global presence and a diverse range of specialties.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to the Chief Marketing Officer

Work Arrangement: On-site, full-time position with standard business hours

Growth Opportunities:

• Potential career growth within the marketing department or related fields
• Opportunity to work on high-profile industry events and initiatives
• Possibility to gain experience in various aspects of marketing and project management

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and related fields. Working on high-profile initiatives can also provide valuable experience and exposure.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 175 Park Avenue, Madison, NJ 07940, US

Geographic Context:

• New York, NY is a major metropolitan area with a diverse population and a thriving real estate industry.
• The office is located in Madison, NJ, approximately 30 miles from New York City.
• The area offers a mix of urban and suburban living options, with easy access to public transportation and major highways.

Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:00 PM) with the possibility of occasional overtime or weekend work for events

ASSUMPTION: The office location in Madison, NJ, offers a convenient commute to New York City and access to various living options. The work schedule may require occasional overtime or weekend work for events.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and ability to work effectively with diverse teams
• Project management skills and ability to handle multiple tasks
• Creative design skills and proficiency in Adobe Creative Suite
• Understanding of marketing strategies and ability to develop marketing plans
• Familiarity with the real estate industry (preferred but not required)

Application Tips:

• Tailor your resume to highlight relevant marketing and project management experience
• Include specific examples of your creative design work and marketing initiatives
• Prepare questions about the role, team, and company to demonstrate your interest and engagement

ATS Keywords: Marketing Specialist, Project Management, Creative Design, Marketing Strategy, Data Analysis, Social Media Management, Adobe Creative Suite, Microsoft Applications, Communication Skills, Event Planning, Content Creation, Budget Management, Website Maintenance, Collaboration, Time Management, Proactive Ownership, Sequential Thinking

ASSUMPTION: The application process may vary, but typically involves an online application, phone or video screening, and in-person or virtual interviews. Demonstrating relevant skills and experience, as well as preparation and engagement, can help strengthen your application.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• Microsoft Office Suite (Word, Excel, Power Point & Outlook)
• Social media platforms (Instagram, LinkedIn)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Proficiency in Adobe Creative Suite, Microsoft Office Suite, and social media platforms is required for this role. Familiarity with project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Service
• Innovation
• Collaboration

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Hierarchical with diverse personalities

Self-Assessment Questions:

• Do you thrive in a collaborative, fast-paced environment with diverse personalities?
• Are you comfortable working with shifting priorities and managing multiple tasks?
• Do you possess strong communication skills and the ability to interact effectively with various teams and stakeholders?

ASSUMPTION: Candidates who are comfortable working in a collaborative, fast-paced environment with diverse personalities and can manage multiple tasks with shifting priorities may be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously with shifting priorities
• Working effectively with diverse teams and stakeholders
• Occasional overtime or weekend work for events
• Keeping up with the fast-paced and dynamic work environment

ASSUMPTION: This role may present challenges in managing multiple projects, working with diverse teams, and keeping up with the fast-paced work environment. However, these challenges can also provide opportunities for professional growth and development.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Project Manager in the real estate industry, with a focus on marketing initiatives and project management
• Compared to other marketing roles, this position requires a strong understanding of project management and the ability to work effectively with diverse teams
• Career paths may include advancement to senior marketing roles, management positions, or related fields within the real estate industry

ASSUMPTION: This role is similar to other marketing and project management positions in the real estate industry, with opportunities for career growth and advancement.

📝 Sample Projects

• Developing and maintaining a marketing initiatives calendar for annual events
• Designing creative assets and managing project elements for high-profile industry events
• Supervising marketing initiatives and providing data-based recommendations for portfolio projects

ASSUMPTION: These sample projects provide an overview of the key responsibilities and tasks associated with this role. Actual projects may vary depending on the specific needs of the company and its initiatives.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the key challenges facing the marketing department, and how can this role help address them?
• What opportunities are there for professional growth and development within the marketing department or related fields?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and engaging questions during the interview process can help demonstrate your interest and engagement in the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing and project management experience
• Prepare a cover letter that explains your interest in the role and company
• Prepare questions about the role, team, and company to demonstrate your engagement and enthusiasm
• Follow up with the hiring manager or HR department within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.