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Marketing Specialist Marketing Specialist

Nestle Operational Services Worldwide SA
Full-time
On-site
Panama
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist

πŸ”Ή Company: NestlΓ© Operational Services Worldwide SA

πŸ”Ή Location: Panama, Panama

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 10, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the development of new business categories in marketing
  • Assisting in consumer communication
  • Coordinating end-to-end projects from idea to launch
  • Managing promotions and evaluating their effectiveness

ASSUMPTION: This role is focused on supporting the growth of new business categories within the marketing department. It requires strong project management skills and a solid understanding of market intelligence tools and sales channels.

πŸ“‹ Key Responsibilities

βœ… Coordinating the end-to-end process of specific projects from idea to launch

βœ… Managing promotions, including creating codes, registering sanitizations, coordinating material purchases, and ensuring product availability

βœ… Conducting pre- and post-evaluation of promotions and packs to ensure effectiveness and ROI, and documenting learnings

βœ… Monitoring the execution of development plans in CAM countries

βœ… Developing and implementing execution plans and tracking progress in countries with implementation, sell-in, sell-out, and inventory

βœ… Analyzing competitors' formats, pricing, rotation, distribution, and sell-out in modern channels

βœ… Supporting the category in registering sanitizations, creating codes, and approving innovation artwork

βœ… Ensuring the profitability of the portfolio, constructing the CPV, tracking COGs in P&L, and escalating alerts for COG variability

ASSUMPTION: This role involves a mix of project management, promotional management, and analytical tasks. It requires strong organizational skills and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: University degree in Industrial Engineering, Business Administration, or related fields

Experience: Over 2 years of experience in marketing or a related field

Required Skills:

  • Proficient in market intelligence tools
  • Knowledge of sales channels, category, and shopper
  • Ability to manage creative and media agencies
  • Proficient in SAP and advanced Excel
  • Intermediate English proficiency

Preferred Skills:

  • Experience in the innovation and renovation process

ASSUMPTION: This role requires a solid foundation in marketing principles and a strong understanding of market intelligence tools and sales channels. Familiarity with the innovation and renovation process is a plus.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is typically between $25,000 and $40,000 USD per year, depending on experience and qualifications. This is an estimate based on industry standards for marketing specialists in Panama.

Benefits:

  • Health insurance
  • Retirement plans
  • Employee discounts on NestlΓ© products

Working Hours: Full-time, Monday to Friday, 8:00 AM to 5:00 PM

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. Benefits may vary depending on the company's policies and the candidate's employment status.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: NestlΓ© is a multinational food and beverage company, operating in over 191 countries worldwide. It is the largest food and beverage company by revenue.

Company Size: NestlΓ© has over 10,000 employees globally. As a large corporation, it offers extensive resources and opportunities for career growth.

Founded: NestlΓ© was founded in 1866 in Vevey, Switzerland. It has a rich history and a strong global presence.

Company Description:

  • NestlΓ© is committed to unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
  • The company serves with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day.
  • NestlΓ©'s portfolio covers almost every food and beverage category, with a strong focus on health, nutrition, and wellness.

Company Specialties:

  • Coffee and beverages
  • Dairy
  • Confectionery
  • Culinary and frozen food
  • Ice cream
  • Infant nutrition
  • Healthcare nutrition
  • Out-of-home F&B solutions
  • Petcare

Company Website: http://www.nestle.com

ASSUMPTION: NestlΓ© is a well-established company with a strong global presence and a diverse portfolio of products and services. It offers extensive opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level career stage, requiring a combination of technical skills and some management experience.

Reporting Structure: The Marketing Specialist reports directly to the Marketing Manager for New Business.

Work Arrangement: This is an on-site role, based in Panama City, Panama.

Growth Opportunities:

  • Progression to a senior marketing role within the company
  • Expansion into other regions or business units within NestlΓ©
  • Development of leadership and management skills through internal training programs

ASSUMPTION: This role offers opportunities for career growth and development within NestlΓ©'s extensive global network.

🌍 Location & Work Environment

Office Type: NestlΓ©'s Panama office is a modern, professional environment with a collaborative work culture.

Office Location(s): The office is located in Panama City, Panama.

Geographic Context:

  • Panama City is the capital and largest city of Panama, with a population of over 1.5 million people.
  • The city is known for its vibrant culture, historic sites, and modern infrastructure.
  • Panama has a tropical climate, with temperatures ranging from 21Β°C to 32Β°C (70Β°F to 90Β°F) throughout the year.

Work Schedule: The work schedule is Monday to Friday, from 8:00 AM to 5:00 PM, with a one-hour lunch break.

ASSUMPTION: Panama City offers a dynamic work environment with a mix of historic and modern elements. The tropical climate may be a consideration for some candidates.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final interview with the marketing director
  • Background check and offer

Key Assessment Areas:

  • Problem-solving skills
  • Project management experience
  • Marketing knowledge and strategic thinking
  • Communication and interpersonal skills
  • Adaptability and cultural fit

Application Tips:

  • Tailor your resume to highlight relevant marketing experience and skills
  • Prepare a cover letter that demonstrates your understanding of the role and your fit for the company
  • Be ready to discuss your experience with market intelligence tools and sales channels
  • Prepare for behavioral interview questions that focus on your problem-solving skills and marketing experience

ATS Keywords: Marketing, Marketing Specialist, New Business, Consumer Communication, Project Management, Promotions, Market Intelligence, Sales Channels, SAP, Excel, English

ASSUMPTION: The application process for this role is typical for a mid-level marketing position in a large corporation. Candidates should be prepared to demonstrate their marketing expertise and cultural fit for the company.

πŸ› οΈ Tools & Technologies

  • SAP
  • Microsoft Excel
  • Market intelligence tools (e.g., Nielsen, Kantar, Euromonitor)
  • Project management software (e.g., Asana, Trello, JIRA)
  • Creative and media agency management tools (e.g., BriefBuilder, Adform, Google Ads)

ASSUMPTION: This role requires proficiency in SAP and advanced Excel, as well as experience with market intelligence tools and project management software.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Respect for ourselves
  • Respect for others
  • Respect for diversity
  • Respect for the future

Work Style:

  • Collaborative and team-oriented
  • Results-driven and performance-focused
  • Adaptable and open to change
  • Customer-centric and consumer-focused

Self-Assessment Questions:

  • How do you align with NestlΓ©'s values, particularly 'respect for diversity'?
  • How comfortable are you working in a collaborative, team-oriented environment?
  • How do you approach continuous learning and adaptation in a dynamic work environment?

ASSUMPTION: NestlΓ© values a diverse and inclusive work environment, with a strong focus on collaboration and customer-centricity. Candidates should be prepared to demonstrate their alignment with these values and work style preferences.

⚠️ Potential Challenges

  • The role may require occasional travel to other NestlΓ© offices or client sites
  • The work environment can be fast-paced and demanding, with tight deadlines and competing priorities
  • The role may involve working with cross-functional teams, requiring strong communication and collaboration skills
  • The role may require working with external vendors and partners, requiring strong vendor management skills

ASSUMPTION: This role may present challenges related to travel, work pace, and cross-functional team dynamics. Candidates should be prepared to manage these challenges effectively.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Brand Manager or Product Manager, with a focus on new business development and consumer communication
  • Unlike other marketing roles, this position requires a strong understanding of market intelligence tools and sales channels
  • Career progression in this role may lead to senior marketing or management positions within NestlΓ©

ASSUMPTION: This role is similar to other marketing roles but has a unique focus on new business development and consumer communication. It offers opportunities for career growth and development within NestlΓ©.

πŸ“ Sample Projects

  • Developing a go-to-market strategy for a new product launch in the CAM region
  • Conducting a competitive analysis and market segmentation study for an existing product line
  • Managing a promotional campaign for a new product launch, including coordinating with creative and media agencies

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role fit into the overall marketing strategy for the company?
  • What are the most important qualities for success in this role, according to the hiring manager?
  • How does NestlΓ© support the professional development of its employees?
  • What are the biggest challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: These interview questions are designed to help candidates understand the role's priorities, fit within the company's strategy, and opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your marketing experience and skills, with a focus on market intelligence tools and sales channels
  • Prepare a cover letter that demonstrates your understanding of the role and your fit for the company
  • Prepare for behavioral interview questions that focus on your problem-solving skills and marketing experience
  • Follow up with the hiring manager one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.