Marketing Specialist Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist
🔹 Company: Nestlé Operational Services Worldwide SA
🔹 Location: Buenos Aires, Argentina
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🔹 Company URL: [Nestlé Careers](https://jobdetails.nestle.com/)

🚀 Job Overview

Key aspects of this role include:

🔹 Developing and executing marketing strategies for Nesquik brands.
🔹 Analyzing market trends and competitors to inform decision-making.
🔹 Managing marketing budgets and ensuring campaign profitability.
🔹 Collaborating with cross-functional teams to launch new products and promotions.
🔹 Monitoring and evaluating campaign performance using data-driven insights.

ASSUMPTION: This role requires a proactive, data-driven, and creative mindset with a strong focus on execution and results.

📋 Key Responsibilities

✅ Strategic Planning & Analysis:
- Develop and implement annual marketing plans (PCI) for Nesquik brands.
- Analyze market trends, competitors, and market share to identify opportunities and threats.
- Conduct market research and data analysis to inform strategic decisions.

ASSUMPTION: Strong analytical skills and a strategic mindset are crucial for success in this role.

✅ Campaign Management:
- Develop and execute communication campaigns and promotions for Nesquik brands.
- Collaborate with external agencies and internal teams to ensure campaign delivery and quality.
- Monitor campaign performance and provide regular updates to stakeholders.

ASSUMPTION: Excellent project management and communication skills are essential for effective campaign execution.

✅ Budget Management:
- Manage marketing budgets and ensure campaign profitability.
- Monitor spending and provide regular updates to stakeholders.

ASSUMPTION: Strong financial acumen and budgeting skills are required for this role.

✅ Innovation & Renewal:
- Lead projects focused on product innovation and renovation.
- Collaborate with cross-functional teams to ensure successful product launches.

ASSUMPTION: A proactive and innovative approach is necessary to drive product growth and renewal.

🎯 Required Qualifications

Education:
- Bachelor's degree in Marketing, Business Administration, or a related field.

Experience:
- At least 3 years of experience in marketing or a related field, with a focus on market analysis and campaign management.

Required Skills:
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint).
- Advanced English language skills.
- Knowledge of market research tools and data analysis techniques.
- Familiarity with the food and beverage industry is a plus.

Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot).
- Knowledge of Spanish language and culture.
- Familiarity with the Argentine market.

ASSUMPTION: Candidates with a strong academic background, relevant work experience, and a passion for data-driven marketing will excel in this role.

💰 Compensation & Benefits

Salary Range: ARS 150,000 - 250,000 per year (based on experience and market data)

Benefits:
- Important discounts on Nestlé products and Purina pet care.
- Extended licenses for work-life balance.
- Birthday day off.
- Medical coverage for employees and their families.
- Discounts at Sportclub + Fitness Team.
- Internal training platform (Ilearn) with various courses.
- Additional benefits to support employee growth and well-being.

Working Hours: Full-time (40 hours per week)

📌 Applicant Insights

🔍 Company Context

Industry: Food and beverage services
Company Size: 10,001+ employees
Founded: 1866 (as Anglo-Swiss Condensed Milk Company)
Headquarters: Vevey, Switzerland
Description: Nestlé is the world's largest food and beverage company, driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. With a portfolio covering almost every food and beverage category, Nestlé serves people at all stages of life, every moment of the day, helping them care for themselves and their families.
Specialties: Coffee and beverages, dairy, confectionery, culinary and frozen food, ice cream, infant nutrition, healthcare nutrition, out-of-home F&B solutions, and petcare.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager for Nesquik brands.
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential career progression to Senior Marketing Specialist or Marketing Manager roles within the company.
- Opportunities to work on diverse brands and categories within Nestlé's extensive portfolio.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Vicente López, Buenos Aires.
Office Location: Avenida Doutor Silas Munguba, Fortaleza, CE 60714-242, Brazil.
Geographic Context:
- Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people.
- The city offers a mix of urban and suburban living, with a vibrant cultural scene and numerous recreational opportunities.
- Buenos Aires has a humid subtropical climate, with mild winters and warm summers.

Work Schedule:
- Standard office hours: Monday to Friday, 9:00 AM to 6:00 PM.
- Flexible work arrangements may be available, depending on team and project needs.

💼 Interview & Application Insights

Typical Process:
1. Online application submission.
2. Phone or video screening.
3. In-person or virtual interviews with the hiring manager and relevant team members.
4. Final interviews with senior leadership.
5. Background check and offer.

Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Data analysis and interpretation abilities.
- Communication and presentation skills.
- Cultural fit and alignment with Nestlé's values.

Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and cultural fit.
- Research Nestlé's brand portfolio and marketing strategies to demonstrate your understanding of the company and its products.

ATS Keywords: Marketing, Market Analysis, Campaign Management, Budget Management, Data Analysis, Strategic Planning, Product Innovation, Team Collaboration, Problem Solving, Advanced English, Office Suite Proficiency, Nesquik, Nestlé, Argentina, Buenos Aires.

🛠 Cultural Fit Considerations

Company Values: Respect, excellence, collaboration, and commitment to sustainability.
Work Style: Dynamic, data-driven, and results-oriented, with a strong focus on teamwork and collaboration.

Self-Assessment Questions:
1. How do you approach analyzing market trends and competitors to inform marketing strategies?
2. Can you describe a time when you successfully managed a marketing budget to ensure campaign profitability?
3. How do you stay up-to-date with industry trends and best practices in marketing?

🛑 Potential Challenges

1. Market fluctuations: The Argentine market can be volatile, requiring adaptability and resilience in marketing strategies.
2. Competitive landscape: The food and beverage industry in Argentina is competitive, with both local and international players. Candidates should be prepared to analyze and respond to competitive threats.
3. Work-life balance: While Nestlé offers flexible work arrangements, managing a full-time role in a fast-paced environment may present challenges to maintaining work-life balance.

📈 Similar Roles Comparison

1. Marketing Coordinator: This role focuses more on tactical execution and support, with less strategic decision-making responsibility compared to the Marketing Specialist role.
2. Brand Manager: Brand Manager roles typically involve broader strategic decision-making and cross-functional team leadership, with more experience required than the Marketing Specialist role.
3. Marketing Analyst: This role focuses primarily on data analysis and reporting, with less emphasis on campaign management and strategic planning compared to the Marketing Specialist role.

📝 Sample Projects

1. New Product Launch: Develop and execute a marketing campaign for a new Nesquik product, including market research, competitive analysis, and campaign planning.
2. Promotional Event: Plan and execute a promotional event for Nesquik, targeting a specific consumer segment and measuring event success through data-driven metrics.
3. Market Analysis Report: Conduct a comprehensive market analysis for Nesquik, identifying trends, opportunities, and threats, and presenting findings to senior leadership.

💬 Key Questions to Ask During Interview

1. What are the key priorities for this role in the first 90 days?
2. How does this role fit into the broader marketing strategy for Nesquik and Nestlé?
3. What are the most important qualities for success in this role, according to the hiring manager?
4. How does Nestlé support the professional growth and development of its marketing team members?
5. What are the most challenging aspects of working in the Argentine market for Nestlé products?

📝 Next Steps for Applicants

To apply for this position:

1. Submit your application through the [Nestlé Careers](https://jobdetails.nestle.com/) portal.
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and cultural fit.
4. Research Nestlé's brand portfolio and marketing strategies to demonstrate your understanding of the company and its products.
5. Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.