Marketing Specialist, Media - maurices

📌 Core Information

🔹 Job Title: Marketing Specialist, Media - maurices

🔹 Company: maurices

🔹 Location: Corporate Office-maurices-Duluth, MN 55802

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the overall Paid Media, Organic Social, Influencer, & PR team
• Developing and executing organic content calendars across social platforms
• Engaging with followers and fans to foster a positive online community
• Collaborating with marketing creative, strategy, and paid media teams
• Analyzing social media KPIs and delivering performance reports

ASSUMPTION: This role requires a strong understanding of social media platforms and their respective audiences, as well as excellent communication skills and the ability to create engaging content.

📋 Key Responsibilities

✅ Plan, build, and execute organic content calendars across social platforms (e.g., Instagram, TikTok, Facebook, X/Twitter)

✅ Support in editing, building, and publishing engaging social media copy and visual briefs aligned with brand voice and campaign goals

✅ Monitor platforms for trends, hashtags, and relevant conversations to capitalize on timely opportunities

✅ Collaborate with marketing creative, strategy, and paid media teams, as well as product teams, to align messaging and visuals

✅ Engage with followers and fans through comments, DMs, mentions, and tags—fostering a positive and active online community

✅ Track and analyze social media KPIs and engagement metrics; deliver regular performance reports with insights and recommendations

✅ Assist in influencer/creator outreach and content partnerships as needed

✅ Stay current on platform updates and best practices to optimize content performance

ASSUMPTION: This role requires a proactive approach to staying informed about platform updates and trends to ensure content remains relevant and engaging.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, Journalism, Communications, or a related field, preferred

Experience: 1-4 years of experience in marketing, social media management, or a related field (internships or freelance work count!)

Required Skills:

• Strong understanding and experience with major social media platforms and their respective audiences
• Excellent written and verbal communication skills
• Demonstrated ability to create engaging content and tell compelling brand stories

Preferred Skills:

• Familiarity with basic design tools (e.g., Canva, Adobe Express)

ASSUMPTION: While familiarity with design tools is not required, it can be beneficial for creating visually appealing content.

💰 Compensation & Benefits

Salary Range: $55,000 - $65,000 annualized

Benefits:

• Competitive benefits package
• 401(k) plan with company match
• Health, dental, and vision insurance
• Paid time off and holidays
• Employee discounts

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's responsibilities. Benefits may vary based on employment status and location.

📌 Applicant Insights

🔍 Company Context

Industry: maurices is a women’s apparel retailer that celebrates feel good fashion for real life. It offers affordable fashion with inclusive sizing from 0-24, focusing on versatile styles such as denim, dresses, tops, and more.

Company Size: maurices operates 935 stores in communities across North America, with a corporate office located in Duluth, Minnesota. It is a privately held company with approximately 5,000-10,000 employees.

Founded: 1931

Company Description:

• maurices is committed to its service with style promise, offering affordable fashion that takes women from workday to weekend and all of life’s adventures in between.
• The company operates in a collaborative culture that values professionalism, expertise, and warmth.
• maurices offers benefits dedicated to supporting the total wellness, education, motivation, and empowerment of its associates.

Company Specialties:

• Women’s apparel retail
• Affordable fashion
• Inclusive sizing
• Versatile styles

Company Website: http://www.maurices.com

ASSUMPTION: maurices is a well-established retailer with a strong focus on providing affordable fashion for women, making it an attractive option for those interested in the retail industry.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: This role reports directly to the Marketing Manager and works closely with the Paid Media, Organic Social, Influencer, and PR teams, as well as product teams.

Work Arrangement: On-site, full-time position with the opportunity to work in a collaborative and engaging environment.

Growth Opportunities:

• Expanding responsibilities within the marketing department
• Potential career progression into management or leadership roles
• Opportunities to work on various campaigns and projects, gaining diverse experience

ASSUMPTION: maurices offers opportunities for professional growth and development, allowing employees to expand their skills and advance their careers within the company.

🌍 Location & Work Environment

Office Type: Corporate office located in Duluth, Minnesota

Office Location(s): 425 West Superior Street, Duluth, MN 55802, US

Geographic Context:

• Duluth is located in northeastern Minnesota, along the shores of Lake Superior.
• The city offers a variety of recreational activities, cultural attractions, and a vibrant arts scene.
• Duluth has been ranked one of the Top 100 Best Places to Live in 2019.

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for specific project needs

ASSUMPTION: The corporate office in Duluth, Minnesota, offers a dynamic work environment with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Marketing Manager

Key Assessment Areas:

• Social media expertise and platform knowledge
• Content creation and storytelling skills
• Communication and collaboration abilities
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant social media experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of maurices' brand and values
• Prepare examples of engaging social media content you've created for previous roles or personal accounts
• Research maurices' social media presence and be prepared to discuss potential improvements or strategies

ATS Keywords: Social Media Management, Content Creation, Community Engagement, Trend Monitoring, Collaboration, Performance Analysis, Influencer Outreach, Communication Skills, Brand Storytelling, Design Tools Familiarity

ASSUMPTION: maurices uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, Facebook, X/Twitter)
• Content creation and design tools (Canva, Adobe Express)
• Analytics tools (Google Analytics, social media analytics dashboards)
• Project management tools (Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required but can be beneficial for excelling in this role.

👔 Cultural Fit Considerations

Company Values:

• Authenticity
• Curiosity
• Agility

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you align with maurices' values of authenticity, curiosity, and agility?
• Are you comfortable working in a collaborative and dynamic team environment?
• Do you have a strong work ethic and a commitment to continuous learning and improvement?

ASSUMPTION: maurices values a strong cultural fit and looks for candidates who align with their core values and work style.

⚠️ Potential Challenges

• Managing multiple social media platforms and content calendars simultaneously
• Keeping up with platform updates and algorithm changes
• Balancing creative and analytical aspects of the role
• Adapting to a fast-paced and ever-changing retail environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to staying informed about industry trends and best practices.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses primarily on organic social media management and community engagement
• maurices offers a unique blend of a collaborative work environment and a strong focus on professional development
• This role provides an opportunity to work with a well-established retailer and gain experience in various aspects of marketing

ASSUMPTION: This role offers a unique combination of responsibilities and opportunities for growth, making it an attractive option for marketing professionals looking to expand their skills and advance their careers.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product launch
• Analyzing social media performance metrics and creating data-driven recommendations for improvement
• Collaborating with the creative team to design visually appealing and on-brand social media content

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and collaborative nature of this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• What are the most significant challenges facing the social media team currently, and how can this role help address them?
• How does maurices support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does maurices foster a positive and inclusive work environment?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://maurices.wd5.myworkdayjobs.com/us_corporate_jobs/job/Corporate-Office-maurices-Duluth-MN-55802/Marketing-Specialist--Media---maurices_R-150602
• Tailor your resume to highlight your relevant social media experience and achievements
• Write a cover letter that demonstrates your understanding of maurices' brand and values, and your enthusiasm for the role
• Prepare examples of engaging social media content you've created for previous roles or personal accounts
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.