📌 Core Information
🔹 Job Title: Marketing Specialist Medicare Member Acquisition
🔹 Company: Corewell Health
🔹 Location: Grand Rapids, MI (On-site)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid possible)
🚀 Job Overview
Key aspects of this role include:
- Supporting strategic marketing initiatives for Medicare member acquisition
- Executing integrated campaigns across digital, direct mail, print, and email channels
- Collaborating with internal and external teams to align campaign efforts
- Ensuring campaign materials are accurate, compliant, and delivered on time and within scope
- Contributing to campaign reporting, documentation, and post-launch evaluations
ASSUMPTION: This role requires a motivated marketer with a strong interest in healthcare, eager to contribute to campaign development and learn the ins and outs of lead generation and conversion in a regulated industry.
📋 Key Responsibilities
✅ Participate in the implementation of marketing strategic plans and project manage assigned initiatives
✅ Ensure high-quality development and production of campaign deliverables, meeting deadlines and budget expectations
✅ Anticipate and communicate project challenges, offering timely updates and alternative solutions
✅ Partner with internal and external teams to ensure campaign efforts align with broader marketing and business objectives
✅ Serve as a point-of-contact for assigned projects and initiatives
✅ Support the development and management of marketing content as needed
✅ Translate complex Medicare information into clear, audience-appropriate messaging across channels
✅ Assist with the implementation of Medicare acquisition marketing campaigns with a focus on lead generation, education, and conversion
✅ Help coordinate the production and delivery of campaign materials across multiple tactics
✅ Support lead nurture initiatives through email and other channels, ensuring timely, relevant follow-up with prospective members
✅ Collaborate with marketing team members, agency partners, and cross-functional stakeholders to align campaign efforts and ensure consistency
✅ Ensure campaign materials are accurate, compliant with CMS guidelines, and delivered on time and within scope
✅ Provide proactive project updates, flag potential issues, and suggest solutions to keep work on track
✅ Contribute to campaign reporting, documentation, and post-launch evaluations
ASSUMPTION: This role involves working in a fast-paced, deadline-driven environment, requiring strong collaboration, attention to detail, and adaptability.
🎯 Required Qualifications
Education: Bachelor’s degree in business administration, marketing, communications, related field or equivalent
Experience: 2 years of relevant experience in marketing or related role
Required Skills:
- Proven experience in marketing or related field
- Strong project management skills
- Excellent communication and collaboration skills
- Ability to work in a fast-paced, deadline-driven environment
- Attention to detail and adaptability
- Familiarity with Medicare regulations and compliance guidelines
Preferred Skills:
- 2 years of experience in project management or supporting marketing initiatives in a regulated industry
- Experience with marketing automation tools and CRM systems
- Fluency in Spanish (or other relevant languages) for targeted marketing campaigns
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with marketing software tools are likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Estimated based on industry standards for a Marketing Specialist with 2-5 years of experience in the healthcare industry)
Benefits:
- Comprehensive benefits package to meet financial, health, and work/life balance goals
- On-demand pay program powered by Payactiv
- Discounts directory with deals on various services and products
- Optional identity theft protection, home and auto insurance, pet insurance
- Traditional and Roth retirement options with service contribution and match savings
Working Hours: Full-time, 8:00 a.m. to 5:00 p.m., Monday to Friday (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with 2-5 years of experience in the healthcare industry. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitals and Health Care
Company Size: 10,001+ employees (Large enterprise)
Founded: 2022 (Relatively new, but built on the legacy of Spectrum Health and Beaumont Health)
Company Description:
- Corewell Health is a not-for-profit health system that provides health care and coverage with an exceptional team of 65,000+ dedicated people
- Offers health care and services in 21 hospitals, 300+ outpatient locations, and several post-acute facilities
- Also includes Priority Health, a provider-sponsored health plan serving more than 1.3 million members
Company Specialties:
- Hospital and health care services
- Health insurance and coverage
- Post-acute care and rehabilitation services
Company Website: corewellhealth.org
ASSUMPTION: Corewell Health is a large, well-established health care organization that offers a wide range of services and care options for patients and members.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports to the Marketing Manager within the Consumer Markets Marketing Team
Work Arrangement: On-site with potential for hybrid work arrangement (not explicitly stated)
Growth Opportunities:
- Potential career progression into senior marketing roles or specialized positions within the marketing department
- Opportunities to work on diverse marketing campaigns and gain experience in various marketing channels
- Possibility to expand skills and knowledge in the healthcare industry and Medicare regulations
ASSUMPTION: As a mid-level marketing professional, this role offers opportunities for career growth and development within the marketing department and the broader healthcare industry.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): SITE - Priority Health - 1241 E Beltline - Grand Rapids, MI
Geographic Context:
- Grand Rapids, MI is the second-largest city in Michigan, with a population of approximately 198,000
- The city is known for its vibrant arts scene, numerous parks, and a strong economy driven by healthcare, manufacturing, and education
- Grand Rapids is located on the Grand River about 30 miles east of Lake Michigan
Work Schedule: Full-time, Monday to Friday, 8:00 a.m. to 5:00 p.m. (40 hours per week)
ASSUMPTION: The work environment is a corporate office setting, with opportunities for collaboration and interaction with various teams and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the director of marketing or another senior leader
- Background check and reference verification (if selected for the position)
Key Assessment Areas:
- Marketing and project management skills
- Understanding of Medicare regulations and compliance guidelines
- Communication and collaboration abilities
- Adaptability and problem-solving skills
- Cultural fit and alignment with Corewell Health's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your interest in healthcare marketing and Medicare member acquisition
- Prepare examples of successful marketing campaigns you've worked on, focusing on lead generation and conversion
- Research Corewell Health's mission, values, and recent projects to show your enthusiasm and understanding of the organization
ATS Keywords: Marketing Specialist, Medicare Member Acquisition, Marketing Campaigns, Lead Generation, Lead Conversion, Project Management, Healthcare Marketing, CMS Compliance, Marketing Automation, CRM
ASSUMPTION: The application process may vary depending on the volume of applicants and the hiring manager's availability. It is essential to follow up after submitting your application and be prepared to provide examples of your marketing work and achievements.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot, or similar)
- CRM systems (e.g., Salesforce, Microsoft Dynamics, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Design tools (e.g., Adobe Creative Suite, Canva, or similar) for creating marketing materials
ASSUMPTION: Familiarity with relevant marketing automation tools, CRM systems, and project management tools is beneficial for this role. Proficiency in Microsoft Office Suite and basic design tools is expected.
👔 Cultural Fit Considerations
Company Values:
- Improve health, instill humanity, and inspire hope
- Collaboration and teamwork
- Innovation and continuous learning
- Accountability and excellence
- Diversity, equity, and inclusion
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities and deadlines
- Attention to detail and commitment to accuracy and compliance
- Strong communication and interpersonal skills
- Proactive and solution-oriented
Self-Assessment Questions:
- Do you have a strong interest in healthcare and a desire to contribute to marketing campaigns that improve health and well-being?
- Are you comfortable working in a fast-paced, deadline-driven environment and adapting to changing priorities?
- Do you possess strong communication and collaboration skills, with the ability to work effectively with various teams and stakeholders?
- Are you committed to ensuring the accuracy and compliance of marketing materials, with a keen eye for detail?
ASSUMPTION: Corewell Health values a diverse, inclusive, and collaborative work environment. Prospective candidates should assess their alignment with the company's values and work style to ensure a good cultural fit.
⚠️ Potential Challenges
- Working in a fast-paced, deadline-driven environment may require long hours and weekend work during peak campaign periods
- Navigating Medicare regulations and compliance guidelines can be complex and time-consuming
- Collaborating with multiple teams and stakeholders may present communication and coordination challenges
- Adapting to changing priorities and project scope may require flexibility and quick decision-making
ASSUMPTION: While these challenges exist, Corewell Health offers a supportive work environment with opportunities for growth and development, as well as a comprehensive benefits package to help employees manage work-life balance.
📈 Similar Roles Comparison
- Compared to other marketing specialist roles, this position focuses more on Medicare member acquisition and requires a strong understanding of Medicare regulations and compliance guidelines
- In the healthcare industry, marketing roles may involve more complex regulations and compliance requirements than in other sectors
- Career progression in healthcare marketing may involve specializing in specific areas, such as Medicare member acquisition, or moving into more senior marketing roles within the organization
ASSUMPTION: This role offers a unique opportunity to gain specialized experience in Medicare member acquisition marketing within the healthcare industry, with potential career growth and development opportunities.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to generate leads for a new Medicare Advantage plan
- Creating and managing a lead nurture email campaign to educate prospective members about the benefits of a specific Medicare Supplement plan
- Collaborating with cross-functional teams to create and distribute a direct mail campaign promoting a Medicare plan's unique benefits and features
ASSUMPTION: These sample projects illustrate the variety of marketing campaigns and initiatives a Marketing Specialist Medicare Member Acquisition might work on, showcasing the role's focus on lead generation, education, and conversion.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign timeline and how this role fits into the process?
- How does the marketing team collaborate with other departments, such as sales, product, and clinical teams, to ensure campaign alignment and success?
- What opportunities exist for professional development and growth within the marketing department and the broader organization?
- How does Corewell Health support work-life balance for employees, particularly in a role with potential long hours and weekend work during peak campaign periods?
- Can you provide examples of successful Medicare member acquisition marketing campaigns that the team has executed in the past, and what made them effective?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Corewell Health Careers website
- Tailor your resume to highlight relevant marketing experience and achievements, focusing on lead generation and conversion
- Write a cover letter that demonstrates your interest in healthcare marketing and Medicare member acquisition
- Prepare examples of successful marketing campaigns you've worked on, focusing on lead generation and conversion
- Follow up with the hiring manager or HR representative after submitting your application to confirm receipt and express your enthusiasm for the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
