Marketing Specialist - Mercari Hallo (HR領域新規事業)

📌 Core Information

🔹 Job Title: Marketing Specialist - Mercari Hallo (HR領域新規事業)

🔹 Company: Mercari, inc.

🔹 Location: Minato City, Tokyo, Japan

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-04-04

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (with hybrid potential)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to attract more users to Mercari Hallo
• Managing digital advertising campaigns and optimizing performance
• Organizing offline events and seminars to promote the service
• Collaborating with product, sales, and other teams to ensure marketing efforts align with business objectives
• Analyzing data to identify trends, make data-driven decisions, and improve marketing effectiveness

ASSUMPTION: This role requires strong proficiency in Japanese due to the nature of the market and the need to communicate effectively with local teams and clients.

📋 Key Responsibilities

✅ Develop and execute marketing strategies to attract more users to Mercari Hallo

✅ Manage digital advertising campaigns, including listing ads, social media ads, and other online promotions

✅ Optimize advertising performance through A/B testing, data analysis, and continuous improvement

✅ Plan and execute offline events, such as seminars and workshops, to promote the service and engage with users

✅ Collaborate with product, sales, and other teams to ensure marketing efforts align with business objectives and company goals

✅ Analyze data to identify trends, make data-driven decisions, and improve marketing effectiveness

✅ Contribute to the development of new marketing strategies and tactics to support the growth of Mercari Hallo

ASSUMPTION: This role may require occasional work on weekends or evenings to support event planning and execution, as well as to monitor and optimize advertising campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 3 years of experience in marketing, with a focus on digital advertising and campaign management

Required Skills:

• Proficient in Japanese (CEFR – C1) – ASSUMPTION: This is a mandatory requirement due to the nature of the market and the need to communicate effectively with local teams and clients.
• Fluent in English (CEFR – A2) – ASSUMPTION: While not a strict requirement, proficiency in English is beneficial for collaborating with global teams and understanding international best practices in marketing.
• Strong analytical skills and data-driven mindset
• Proven experience in managing digital advertising campaigns and optimizing performance
• Experience in event planning and execution
• Excellent communication and interpersonal skills
• Ability to work independently and in a team environment

Preferred Skills:

• Experience in the gig economy or similar industries
• Familiarity with Japanese culture and consumer behavior
• Experience with marketing automation tools and CRM systems

ASSUMPTION: Candidates with experience in the gig economy or similar industries may have a better understanding of the target audience and market trends, making them a strong fit for this role.

💰 Compensation & Benefits

Salary Range: ¥5,000,000 - ¥7,000,000 per year – ASSUMPTION: This estimate is based on industry standards for mid-level marketing roles in Tokyo, Japan.

Benefits:

• Comprehensive health insurance
• Retirement plan contributions
• Generous vacation and holiday policies
• Flexible work arrangements (hybrid work environment)
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours per week) – ASSUMPTION: While this role is on-site, Mercari offers flexible work arrangements, allowing employees to work from home or remotely as needed.

ASSUMPTION: Mercari's compensation and benefits packages are competitive and designed to attract and retain top talent in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Mercari is a technology company specializing in C2C marketplaces, mobile payments, and cryptoasset exchange services. It operates in both Japan and the United States.

Company Size: Mercari, inc. has 1,001-5,000 employees, making it a mid-sized to large organization. This size allows for ample opportunities for career growth and development while maintaining a dynamic and innovative work environment.

Founded: Mercari was founded in 2013 and has since grown to become a leading player in the C2C marketplace industry, expanding its services to include mobile payments and cryptoasset exchange.

Company Description:

• Mercari is a C2C marketplace app that allows users to easily buy and sell secondhand items using their smartphones
• The company aims to provide a unique user experience by addressing the limitations of traditional secondhand marketplaces and online auction websites
• Mercari has expanded its services to include Merpay, a mobile payment service, Mercari Shops, a B2C marketplace, and Mercoin, a cryptoasset exchange service

Company Specialties:

• C2C marketplaces
• Mobile payments
• Cryptoasset exchange
• Global expansion

Company Website: careers.mercari.com

ASSUMPTION: Mercari's focus on innovation, user experience, and global expansion makes it an attractive employer for marketing professionals seeking to grow their careers in a dynamic and forward-thinking environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager for Mercari Hallo and collaborate with various teams, including product, sales, and engineering.

Work Arrangement: This role is primarily on-site, with the potential for hybrid work arrangements. Mercari offers flexible work arrangements, allowing employees to work from home or remotely as needed.

Growth Opportunities:

• As Mercari Hallo is a new service, there are ample opportunities for the Marketing Specialist to grow with the team and take on additional responsibilities as the service expands
• Mercari's focus on innovation and global expansion provides opportunities for Marketing Specialists to gain experience in international marketing and contribute to the company's growth strategies
• Mercari offers professional development and training opportunities to help employees grow their careers within the organization

ASSUMPTION: The Marketing Specialist role at Mercari Hallo offers a unique opportunity for mid-level marketing professionals to make a significant impact on the growth and success of a new service while also growing their own careers within a dynamic and innovative organization.

🌍 Location & Work Environment

Office Type: Mercari's headquarters is located in Minato City, Tokyo, Japan, with additional offices in Fukuoka, Sendai, and Palo Alto, California, USA.

Office Location(s): The Marketing Specialist will be based at Mercari's headquarters in Minato City, Tokyo, Japan.

Geographic Context:

• Minato City, Tokyo, is a central and convenient location for accessing public transportation and various amenities
• The area is known for its vibrant nightlife, dining, and entertainment options
• Tokyo is a global hub for technology, finance, and culture, providing ample opportunities for professional growth and development

Work Schedule: Full-time (40 hours per week), with the potential for flexible work arrangements

ASSUMPTION: The Marketing Specialist role at Mercari Hallo offers a unique opportunity to work in a dynamic and innovative environment while also enjoying the benefits of living and working in one of the world's most vibrant and exciting cities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interviews with senior leadership
• Background check and reference checks

Key Assessment Areas:

• Marketing strategy and planning
• Digital advertising campaign management and optimization
• Event planning and execution
• Data analysis and interpretation
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
• Research Mercari's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
• Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement

ATS Keywords: Marketing Strategy, Digital Advertising, Campaign Management, Event Planning, Data Analysis, Japanese Language Proficiency

ASSUMPTION: Mercari's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible match for the role and the organization.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Ads Manager
• LinkedIn Ads
• Google Ads
• Event management platforms (e.g., Bizzabo, Hopin)
• CRM and marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The Marketing Specialist will be expected to have experience with and proficiency in using various marketing tools and technologies to effectively manage campaigns, analyze data, and optimize performance.

👔 Cultural Fit Considerations

Company Values:

• Circulate all forms of value to unleash the potential in all people
• Challenge the status quo and innovate
• Collaborate and learn from one another
• Embrace diversity and inclusion
• Take ownership and be accountable

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making and continuous improvement
• Flexible and adaptable to change
• Strong focus on results and impact

Self-Assessment Questions:

• Do you share Mercari's mission and values, and how would you contribute to them in this role?
• Are you comfortable working in a dynamic and fast-paced environment, and how do you adapt to change?
• How do you approach cross-functional collaboration and teamwork, and can you provide an example of a successful collaboration in a previous role?

ASSUMPTION: Mercari's company culture is characterized by its focus on innovation, collaboration, and continuous improvement, making it an attractive employer for marketing professionals seeking a dynamic and challenging work environment.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment may require adaptability and the ability to manage multiple priorities
• Collaborating with various teams and stakeholders may require strong communication and interpersonal skills
• Analyzing and interpreting data may require a strong analytical mindset and attention to detail
• Occasional work on weekends or evenings may be required to support event planning and execution, as well as to monitor and optimize advertising campaigns

ASSUMPTION: The Marketing Specialist role at Mercari Hallo offers a unique opportunity to grow both personally and professionally, but it also presents challenges that require strong skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on a new and unique service within the gig economy, requiring a strong understanding of the target audience and market trends
• Mercari's focus on innovation and global expansion provides opportunities for Marketing Specialists to gain experience in international marketing and contribute to the company's growth strategies
• Compared to other marketing roles, this position offers a unique opportunity to make a significant impact on the growth and success of a new service while also growing one's own career within a dynamic and innovative organization

ASSUMPTION: The Marketing Specialist role at Mercari Hallo is a unique opportunity that combines the challenges and rewards of working in a dynamic and innovative environment with the potential for significant personal and professional growth.

📝 Sample Projects

• Developing and executing a digital advertising campaign to promote Mercari Hallo to a new target audience
• Planning and executing an offline event to engage with potential users and showcase the benefits of Mercari Hallo
• Analyzing user data to identify trends and optimize marketing strategies for improved engagement and conversion

ASSUMPTION: The Marketing Specialist role at Mercari Hallo offers a unique opportunity to work on a variety of projects that drive the growth and success of the service while also developing one's own skills and expertise.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing Mercari Hallo, and how can this role help address them?
• How does this role fit into the overall marketing strategy for Mercari Hallo, and how can I contribute to its success?
• What opportunities are there for professional growth and development within this role and the organization?
• How does Mercari support work-life balance, and what resources are available to help employees manage their workload?
• What is the team's approach to collaboration and communication, and how can I contribute to a positive and productive work environment?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization and its goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: careers.mercari.com
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
• Research Mercari's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
• Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.