Marketing Specialist (Mon-Fri 8:30am-5:00pm)

📌 Core Information

🔹 Job Title: Marketing Specialist (Mon-Fri 8:30am-5:00pm)

🔹 Company: RK Logistics Group, Inc

🔹 Location: Fremont, California

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Revamping the company website to improve user experience and engagement
• Developing and implementing strategies to enhance online presence, including social media management, SEO, and content marketing
• Managing all company publications, marketing materials, and various types of content
• Planning and executing email campaigns, social media campaigns, and sales materials
• Conducting market research and analyzing trends to drive brand awareness and growth

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving marketing initiatives that align with business objectives.

📋 Key Responsibilities

✅ Lead the redesign and optimization of our company website to improve user experience and engagement

✅ Develop and implement strategies to enhance our online presence, including social media management, SEO, and content marketing

✅ Oversee the creation, editing, and distribution of all company publications, including newsletters, press releases, and marketing materials

✅ Produce and manage various types of content such as blog posts, web pages, landing pages, and email newsletters

✅ Plan and execute email campaigns, social media campaigns, and sales materials

✅ Develop executive thought leadership pieces, case studies, white papers, and presentations

✅ Conduct market research to identify trends and opportunities for growth

✅ Monitor and analyze the performance of marketing initiatives and provide insights for improvement

✅ Collaborate with cross-functional teams to gather product information and insights

✅ Exceptionally organized and skilled at managing multiple marketing projects, ensuring effective communication and timely execution of campaigns

✅ Flexibility to travel as needed to support marketing initiatives and collaborate with teams

ASSUMPTION: This role requires strong project management skills, with the ability to juggle multiple projects and meet deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5 years of experience in marketing, preferably in the B2B sector

Required Skills:

• Strong knowledge of SEO, social media management, and content marketing
• Proficiency in marketing analytics tools
• Excellent written and verbal communication skills
• Ability to think creatively and develop innovative marketing strategies
• Strong ability to analyze data and derive actionable insights
• Ability to work collaboratively with cross-functional teams

Preferred Skills:

• Experience with website redesign and optimization
• Familiarity with CRM software
• Knowledge of HTML/CSS and graphic design tools

ASSUMPTION: Candidates with experience in the B2B sector and familiarity with website redesign will have a competitive edge for this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Monday-Friday, 8:30am-5:00pm, with flexibility for occasional travel

ASSUMPTION: The salary range is based on industry standards for mid-level marketing roles in the San Francisco Bay Area.

📌 Applicant Insights

🔍 Company Context

Industry: Transportation, Logistics, Supply Chain and Storage

Company Size: 501-1,000 employees

Founded: 1983, with headquarters in Fremont, California

Company Description:

• RK Logistics Group is a leading third-party logistics (3PL) provider, specializing in sustainable, innovative, and engineered supply chain solutions for various high-tech industries.
• The company supports industry-specific logistics operations, such as line-side inbound materials sequencing, reverse logistics, specialty transportation, and hazardous goods management.
• RK Logistics Group is committed to delivering flexible, sustainable, and cost-effective logistics solutions with a focus on superior quality, dependable service, and innovation.

Company Specialties:

• logistics
• 3PL
• supply chain
• foreign trade zone
• distribution
• order fulfillment
• Ecommerce
• pharmaceutical logistics
• cleanroom
• supply chain management
• engineering support
• manufacturing support
• assembly & testing
• warehouse inventory
• logistics outsourcing
• kitting
• high value warehousing
• spares shipments
• WMS/ERP system
• procurement/sourcing
• EV batteries
• Electric Vehicles
• and HasMat

Company Website: http://www.rklogisticsgroup.com/

ASSUMPTION: RK Logistics Group's extensive experience and expertise in the logistics industry make it an attractive employer for candidates seeking a career in this field.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including sales, product, and operations.

Work Arrangement: On-site, with flexibility for occasional travel to support marketing initiatives and collaborate with teams.

Growth Opportunities:

• Potential advancement to a senior marketing role or management position within the marketing department.
• Opportunities to gain experience in various aspects of marketing and develop skills in related areas, such as project management or team leadership.
• Possibility to work on high-impact projects that drive business growth and contribute to the company's success.

ASSUMPTION: Candidates who demonstrate strong performance and align with the company's values may have opportunities for career growth within RK Logistics Group.

🌍 Location & Work Environment

Office Type: Corporate office environment with on-site work arrangement

Office Location(s): 41707 Christy Street, Fremont, California 94538, US

Geographic Context:

• The Fremont office is located in the San Francisco Bay Area, providing easy access to major highways and public transportation.
• The area offers a diverse range of neighborhoods, cultural attractions, and outdoor recreation opportunities.
• Fremont is home to several major tech companies and startups, making it an attractive location for professionals in the tech and logistics industries.

Work Schedule: Monday-Friday, 8:30am-5:00pm, with flexibility for occasional travel

ASSUMPTION: The on-site work arrangement and corporate office environment may appeal to candidates who prefer structured work settings and in-person collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or virtual interview with the Marketing Manager
• Final interview with the Director of Marketing or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Marketing skills and experience, with a focus on SEO, social media management, and content marketing
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your relevant marketing experience and accomplishments in your resume and cover letter.
• Tailor your application materials to demonstrate your understanding of RK Logistics Group's business and industry.
• Prepare for behavioral interview questions that assess your problem-solving skills, teamwork, and adaptability.
• Research the company's mission, values, and recent projects to show your enthusiasm and engagement during the interview.

ATS Keywords: Marketing, SEO, Social Media, Content Marketing, Website Redesign, B2B, Marketing Analytics, Project Management

ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the hiring manager's availability.

🛠️ Tools & Technologies

• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Content management systems (e.g., WordPress, Drupal)
• CRM software (e.g., Salesforce, HubSpot)
• Graphic design tools (e.g., Adobe Creative Suite, Canva)
• HTML/CSS for website editing and optimization

ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Innovation
• Collaboration
• Accountability

Work Style:

• Results-driven and proactive
• Strong attention to detail and commitment to quality
• Adaptable and able to thrive in a dynamic, fast-paced environment
• Excellent communication and teamwork skills

Self-Assessment Questions:

• Do you have a proven track record of driving marketing initiatives that align with business objectives?
• Are you comfortable working collaboratively with cross-functional teams and managing multiple projects?
• Do you thrive in a dynamic, fast-paced environment and enjoy taking on new challenges?

ASSUMPTION: Candidates who demonstrate strong alignment with RK Logistics Group's values and work style will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple marketing projects and meeting tight deadlines
• Adapting to a dynamic, fast-paced work environment with occasional travel requirements
• Working collaboratively with cross-functional teams and stakeholders
• Keeping up with industry trends and best practices in marketing and logistics

ASSUMPTION: Candidates who are organized, adaptable, and strong communicators will be well-equipped to overcome these challenges.

📈 Similar Roles Comparison

• This role differs from other marketing positions in that it requires a strong focus on website redesign and optimization, as well as experience in the B2B sector.
• In comparison to other marketing roles in the logistics industry, this position offers the opportunity to work for a leading 3PL provider with a strong focus on innovation and sustainability.
• Career paths for this role may include advancement to senior marketing positions or management roles within the marketing department, as well as opportunities to gain experience in related areas such as project management or team leadership.

ASSUMPTION: Candidates should consider their career goals and preferences when evaluating this role in comparison to other marketing positions.

📝 Sample Projects

• Redesigning and optimizing the company website to improve user experience and engagement
• Developing and implementing a social media marketing strategy to increase brand awareness and drive traffic to the company website
• Creating and managing a content marketing campaign to educate customers about the company's services and industry trends

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Specialist may be responsible for, but the specific projects may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments, such as sales and product, to drive marketing initiatives?
• What opportunities are there for professional development and growth within the marketing department?
• How does RK Logistics Group support work-life balance for its employees?
• What are the most challenging aspects of this role, and how have previous Marketing Specialists approached them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and accomplishments.
• Prepare for behavioral interview questions that assess your problem-solving skills, teamwork, and adaptability.
• Research the company's mission, values, and recent projects to show your enthusiasm and engagement during the interview.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.