Marketing Specialist, Multifamily

📌 Core Information

🔹 Job Title: Marketing Specialist, Multifamily

🔹 Company: Cushman & Wakefield

🔹 Location: Las Vegas, Nevada, USA (Telecommute)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with occasional travel)

🚀 Job Overview

Key aspects of this role include:

• Providing marketing communications, business development, and administrative support to the Asset Services marketing team and/or management.
• Creating and editing marketing materials, proposals, case studies, and other content.
• Managing internal and external communications, including website, intranet, social media, press releases, and advertising.
• Assisting with event and project planning, data capture, and database maintenance.
• Collaborating with cross-functional teams to ensure brand consistency and high-quality output.

ASSUMPTION: This role requires a strong understanding of corporate branding principles and the ability to maintain consistency across all marketing materials. The ideal candidate will have experience in creating, editing, and proofreading marketing materials and be comfortable working in a fast-paced, deadline-oriented environment.

📋 Key Responsibilities

✅ Provide marketing support and assistance in coordination of all aspects of the internal and external corporate marketing/branding of Cushman & Wakefield’s Asset Services platform.

✅ Assist with creating and/or editing the content of marketing materials, proposals, case studies, personnel resumes, email blasts, invitations, announcements, presentation boards, etc.

✅ Proofread copy for spelling, grammar, and layout, making appropriate changes; responsible for accuracy and clarity of final copy.

✅ Apply corporate brand to all material and maintain consistency in appearance.

✅ Assist with proposal responses and pitches, including extensive writing and editing of proposal content and graphics.

✅ Assist with internal and external communications, including website, intranet, social media, press releases, announcements, advertising, etc.

✅ Assist with event and project planning; may specialize in events, design, PR, etc.

✅ Assist with data capture, entry, and maintenance of database.

✅ May be asked to provide content development.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be energetic, tenacious, dependable, proactive, and take pride in their work.

🎯 Required Qualifications

Education: Bachelor’s Degree preferred

Experience: 3+ years of marketing communications or related field, multifamily marketing preferred

Required Skills:

• Proficient in Microsoft Office Suite
• Superior organizational skills
• Ability to work in a stressful, fast-paced, deadline-oriented environment
• Ability to manage multiple projects at any given time

Preferred Skills:

• Experience with Adobe Creative Suite
• Familiarity with CRM software (e.g., Salesforce, HubSpot)
• Knowledge of multifamily industry trends and best practices

ASSUMPTION: While a Bachelor’s Degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education. Candidates with experience in multifamily marketing or a related field will be given priority.

💰 Compensation & Benefits

Salary Range: $57,800.00 - $68,000.00 per year

Benefits:

• Health Insurance
• Vision Insurance
• Dental Insurance
• Flexible Spending Accounts
• Health Savings Accounts
• Retirement Savings Plans
• Life Insurance
• Disability Insurance
• Paid and unpaid time away from work

Working Hours: Full-time (40 hours per week), with occasional travel required (up to 30% of the time)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing specialist role in the Las Vegas area. Actual compensation may vary depending on factors such as experience, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 10,001+ employees

Founded: 1917

Company Description:

• Cushman & Wakefield is a global commercial real estate services leader with 52,000 professionals worldwide.
• The company provides a range of services, including agency leasing, global occupier services, asset services, investment management, capital markets, project & development services, facility services, tenant representation, and valuation & advisory.
• Cushman & Wakefield is committed to driving progress for its clients, colleagues, and communities, with a mission to never settle for the world that’s been built, but relentlessly drive it forward.

Company Specialties:

• Agency Leasing
• Global Occupier Services
• Asset Services
• Investment Management
• Capital Markets
• Project & Development Services
• Facility Services
• Tenant Representation
• Valuation & Advisory

Company Website: http://www.cushmanwakefield.com

ASSUMPTION: Cushman & Wakefield is a well-established, global company with a strong presence in the real estate industry. The company offers a wide range of services and has a diverse client base.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Asset Services marketing team and/or management.

Work Arrangement: On-site, with occasional travel required (up to 30% of the time)

Growth Opportunities:

• Advancement to a senior marketing role within the Asset Services team.
• Expansion into other areas of the business, such as global occupier services or capital markets.
• Opportunities for professional development and training, such as workshops, webinars, and online courses.

ASSUMPTION: This role offers opportunities for career growth and professional development within a large, global organization. Candidates should be proactive in seeking out growth opportunities and taking initiative to expand their skills and knowledge.

🌍 Location & Work Environment

Office Type: Professional office environment

Office Location(s): Las Vegas, Nevada, USA (with occasional travel required)

Geographic Context:

• The Las Vegas office is located in the heart of the city, with easy access to public transportation and nearby amenities.
• Las Vegas is known for its vibrant entertainment and tourism industry, as well as its growing tech and business sectors.
• The city offers a diverse range of cultural attractions, outdoor recreation, and dining options.

Work Schedule: Full-time (40 hours per week), with occasional travel required (up to 30% of the time)

ASSUMPTION: The Las Vegas office provides a professional work environment with opportunities for collaboration and growth. The city offers a diverse range of cultural attractions and recreational activities for employees to enjoy in their free time.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the marketing team and/or management
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Writing and editing skills
• Brand management and consistency
• Attention to detail and proofreading skills
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing communications experience and skills.
• Provide examples of your writing, editing, and project management skills in your application materials.
• Demonstrate your understanding of the multifamily industry and Cushman & Wakefield’s brand in your cover letter.
• Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and ability to work in a fast-paced environment.

ATS Keywords: Marketing communications, brand management, content creation, editing, project management, multifamily, real estate, marketing specialist

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s writing and editing skills, attention to detail, and cultural fit with the company. Candidates should be prepared to provide specific examples of their marketing communications experience and skills.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Adobe Creative Suite (preferred)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will be proficient in Microsoft Office Suite and have experience with Adobe Creative Suite and/or other design tools. Familiarity with CRM software and project management tools is also preferred.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Client Focus
• Innovation
• One Cushman & Wakefield

Work Style:

• Collaborative and team-oriented
• Fast-paced and deadline-driven
• Adaptable and responsive to change
• Proactive and initiative-taking
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you have a strong understanding of corporate branding principles and the ability to maintain consistency across all marketing materials?
• Are you comfortable working in a fast-paced, deadline-oriented environment and managing multiple projects simultaneously?
• Do you have strong organizational skills, attention to detail, and the ability to proofread and edit marketing materials for accuracy and clarity?
• Are you a good fit for a collaborative, team-oriented work environment that values initiative, proactivity, and results-driven behavior?

ASSUMPTION: Cushman & Wakefield values candidates who are aligned with the company’s core values and work style. Candidates should assess their fit with the company culture and be prepared to demonstrate their alignment with the company’s mission and values during the interview process.

⚠️ Potential Challenges

• The fast-paced, deadline-driven nature of the role may be challenging for candidates who prefer a more structured or predictable work environment.
• The occasional travel requirement may be a challenge for candidates who prefer to work remotely full-time.
• The role may require working with a diverse range of stakeholders, including internal teams, external vendors, and clients, which may present communication and collaboration challenges.
• The Las Vegas office may have a competitive job market, with a high demand for marketing communications professionals.

ASSUMPTION: Candidates should be aware of the potential challenges associated with the role and be prepared to address them during the interview process. Candidates should also be proactive in seeking out resources and support to help them succeed in the role.

📈 Similar Roles Comparison

• This role is similar to other marketing specialist roles in the real estate industry, but may have a greater focus on multifamily marketing and business development.
• The role may require more frequent travel than other marketing specialist roles, as it may be responsible for supporting multiple properties or regions.
• The role may offer opportunities for career growth and professional development within a large, global organization, with potential for advancement to a senior marketing role or expansion into other areas of the business.

ASSUMPTION: Candidates should research similar roles in the real estate industry to gain a better understanding of the skills and qualifications required for success in the role. Candidates should also be aware of the potential for career growth and advancement within a large, global organization.

📝 Sample Projects

• Developing and executing a marketing campaign for a new multifamily property, including creating and editing marketing materials, coordinating with vendors, and managing the project timeline.
• Assisting with the rebranding of an existing multifamily property, including updating marketing materials, website, and other collateral to reflect the new brand identity.
• Managing the content and design of the company’s intranet and external website, including creating and editing content, coordinating with web developers, and ensuring brand consistency.

ASSUMPTION: These sample projects are intended to provide an example of the types of tasks and responsibilities that may be required in the role. Candidates should be prepared to provide specific examples of their marketing communications experience and skills during the interview process.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the Asset Services team and/or management?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company’s approach to diversity, equity, and inclusion, and how does that manifest in the day-to-day work environment?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and that show their understanding of the industry and the company’s mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://careers.cushmanwakefield.com/
• Tailor your resume and cover letter to highlight relevant marketing communications experience and skills, with a focus on multifamily marketing and brand management.
• Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and ability to work in a fast-paced environment.
• If applicable, provide examples of your writing, editing, and project management skills in your application materials.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.