Marketing Specialist - Ninja

📌 Core Information

🔹 Job Title: Marketing Specialist - Ninja

🔹 Company: SharkNinja

🔹 Location: Needham, MA, United States

🔹 Job Type: Hybrid (3 days on-site per week)

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Supporting the Brand Manager in executing marketing strategies and developing brand strategy and marketing plans.
• Collaborating with various teams to drive brand communication strategies and manage creative development processes.
• Analyzing key business drivers, competitive trends, and consumer need gaps to drive disruptive, breakthrough new product propositions.
• Communicating the value proposition of products to the sales team and developing sales tools that support the selling process of the products.

ASSUMPTION: This role requires a strong understanding of marketing principles, consumer behavior, and the ability to work effectively in a cross-functional matrix. The ideal candidate will have experience in branding, category management, or a related field and be comfortable managing multiple projects simultaneously.

📋 Key Functional Skills/Knowledge

Required Skills:

• Strong communication skills and ability to make effective presentations to all levels of management.
• Ability to manage several projects in parallel, navigating a complex cross-functional matrix.
• Attention to detail - being able to coordinate all details to ensure accuracy and consistency across all consumer-facing materials.
• Influencing, conflict resolution, and creative problem-solving skills.
• Highly analytical - comfortable mining and analyzing data and drawing conclusions.
• Advanced PowerPoint and Excel skills.

Preferred Skills:

• CPG experience.
• Prior experience leveraging consumer insights to develop effective marketing programs and campaigns.

ASSUMPTION: While the required skills are essential for success in this role, the ideal candidate will also possess a strong work ethic, adaptability, and a growth mindset to thrive in a dynamic, fast-paced environment.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on experience and industry standards for the role, experience level, and location)

Benefits:

• Health Insurance
• Retirement Plans
• Paid Time Off
• Employee Stock Purchase Options
• Wellness Programs
• Product Discounts

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual salary may vary depending on the candidate's qualifications and SharkNinja's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Appliances, Electrical, and Electronics Manufacturing

Company Size: 1,001-5,000 employees

Founded: 1994

Company Description:

• SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world.
• Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.

Company Specialties:

• Consumer Goods and Product Marketing

Company Website: www.sharkninja.com

ASSUMPTION: SharkNinja's focus on innovation, consumer-centric design, and cross-functional collaboration creates a dynamic and challenging work environment. The company's commitment to diversity, equity, and inclusion fosters a culture where employees can bring their authentic selves to work and make a significant impact.

📊 Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth and advancement based on performance and demonstrated skills.

Reporting Structure: This role reports directly to the Brand Manager and may collaborate with various teams, including Product Development, Creative Services, and Marketing Services.

Work Arrangement: Hybrid (3 days on-site per week) with the option to work remotely for the remaining days, depending on the team's needs and the employee's role-specific requirements.

Growth Opportunities:

• Potential career advancement within the marketing department or related fields.
• Opportunities to work on diverse projects and gain exposure to various aspects of the business.
• Access to learning and development programs to enhance skills and advance career growth.

ASSUMPTION: SharkNinja values internal promotions and provides opportunities for employees to grow within the organization. The company's fast-paced environment and commitment to innovation create ample opportunities for career advancement for high-performing employees.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities and amenities.

Office Location(s): 89 A Street, Needham, MA 02494, US

Geographic Context:

• Needham, MA, is a suburban town located approximately 15 miles west of Boston, offering a mix of urban and rural amenities.
• The area is known for its strong sense of community, excellent schools, and numerous outdoor recreation opportunities.
• The office is conveniently located near major highways, providing easy access to the surrounding region.

Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with flexibility based on the role and team's needs.

ASSUMPTION: SharkNinja's Needham office offers a dynamic and engaging work environment, with a strong emphasis on collaboration, innovation, and employee well-being. The company's commitment to work-life balance and employee satisfaction contributes to a positive and productive work culture.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening with the hiring manager or a member of the HR team.
• In-depth behavioral and situational interviews with the hiring manager and relevant team members.
• Final interviews with senior leadership or other key stakeholders.

Key Assessment Areas:

• Marketing strategy and planning.
• Brand management and communication.
• Cross-functional collaboration and project management.
• Problem-solving and analytical skills.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
• Prepare for behavioral interview questions by reflecting on your past experiences and how they demonstrate the required skills.
• Research SharkNinja's products, mission, and company culture to show your enthusiasm and understanding of the organization.
• Practice your presentation skills, as you may be asked to deliver a short presentation as part of the interview process.

ATS Keywords: Marketing, Brand Manager, Brand Strategy, Marketing Plans, Consumer Insights, Cross-Functional Collaboration, Project Management, Marketing Specialist, Ninja, SharkNinja

ASSUMPTION: SharkNinja's interview process is designed to assess candidates' skills, cultural fit, and potential to contribute to the company's ongoing success. The company values transparency, open communication, and a collaborative approach to the hiring process.

🛠 Cultural Fit Considerations

Company Values:

• Innovation
• Consumer-centricity
• Collaboration

Work Style:

• Dynamic and fast-paced
• Cross-functional and collaborative
• Results-driven and accountable

Self-Assessment Questions:

• How do you align with SharkNinja's commitment to innovation and consumer-centric design?
• Describe a time when you had to manage multiple projects simultaneously. How did you prioritize and ensure successful outcomes?
• How do you approach working in a cross-functional team, and how have you handled conflicts or differing opinions in the past?

ASSUMPTION: SharkNinja seeks candidates who are passionate about their work, thrive in dynamic environments, and are committed to driving results through collaboration and innovation. The company values diversity, equity, and inclusion, fostering a culture where employees can bring their authentic selves to work and make a significant impact.

⚠️ Potential Challenges

• The fast-paced nature of the role may require candidates to adapt quickly to new projects and priorities.
• The cross-functional nature of the role may involve working with various teams, each with its own unique dynamics and priorities.
• The role may require candidates to manage multiple projects simultaneously, which can be challenging for those new to project management or marketing.
• The competitive landscape of the consumer goods industry can be intense, requiring candidates to stay informed and adaptable.

ASSUMPTION: SharkNinja's dynamic and fast-paced environment can present challenges, but the company also offers ample opportunities for growth, learning, and career advancement. The company's commitment to employee development and support helps employees overcome challenges and succeed in their roles.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Associate in a smaller organization, but with more responsibility and autonomy due to SharkNinja's size and growth trajectory.
• The role may involve more strategic decision-making and cross-functional collaboration than a traditional marketing role, reflecting SharkNinja's unique business model and culture.
• The role may require more frequent communication with senior leadership and other stakeholders than a typical entry-level marketing position, providing opportunities for professional growth and development.

ASSUMPTION: While this role shares similarities with other marketing positions, its unique context within SharkNinja's organization and culture sets it apart. Candidates should consider their personal and professional goals when evaluating this opportunity and how it aligns with their long-term career aspirations.

📝 Sample Projects

• Developing a comprehensive marketing plan for a new product launch, including consumer insights, competitive analysis, and go-to-market strategy.
• Collaborating with the creative team to develop brand guidelines and ensure consistent brand representation across all consumer touchpoints.
• Managing the creative development process for a major marketing campaign, including timelines, approvals, and protocols.

ASSUMPTION: SharkNinja's marketing projects are diverse and challenging, offering candidates the opportunity to work on high-impact initiatives that drive business results and impact consumers' lives. The company's commitment to innovation and consumer-centric design ensures that marketing projects are always evolving and pushing the boundaries of what's possible.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for SharkNinja's Ninja brand?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does SharkNinja support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in a cross-functional role at SharkNinja, and how does the company support its employees in overcoming these challenges?
• How does SharkNinja measure the success of its marketing campaigns, and what metrics are most important for this role?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates a candidate's interest in the role and their commitment to understanding the organization's priorities and culture. SharkNinja values candidates who take the initiative to learn and engage with the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: SharkNinja Careers
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role.
• Prepare for the interview process by reviewing the job description, researching SharkNinja's products and company culture, and practicing your presentation skills.
• Follow up with the hiring manager or HR representative after your interview to express your interest in the role and address any remaining questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.