📌 Core Information
🔹 Job Title: Marketing Specialist, Nordics
🔹 Company: Datasite
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Localizing and executing the marketing plan for the Nordics based on the EMEA Marketing strategy
- Driving demand generation in Nordics through both offline and online channels
- Optimizing and measuring the success of marketing activities and initiatives
- Reporting on the impact of leads, opportunities, cost per lead, cost per opportunity, and overall return on marketing investment
ASSUMPTION: This role requires a strong understanding of the local market and the ability to adapt global strategies to fit regional needs. It also involves a high degree of autonomy and collaboration with local sales teams and other regional marketing specialists.
📋 Key Responsibilities
✅ Localize and execute the marketing plan for the Nordics based on the EMEA Marketing strategy and plan
✅ Drive demand generation in Nordics, both offline and online
✅ Optimize and measure the success of the different activities and initiatives
✅ Report on the impact of leads, opportunities, cost per lead, cost per opportunity, and the overall return on marketing investment
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and analytical reporting. It requires a balance of creativity and data-driven decision making.
🎯 Required Qualifications
Education: A bachelor’s degree (or equivalent) in marketing, communications, business, or related fields is desirable. A master’s degree in marketing or related fields is an advantage.
Experience: Minimum 2-5 years’ experience in marketing, preferably in a similar position and within a global organization. Previous experience in a technology SaaS company would be a great advantage, ideally in the financial services/legal sectors.
Required Skills:
- Fluency in English (written & spoken)
- Good understanding of the right and most effective marketing mix and channels in Nordics
- Events and conferences management
- Digital savviness in terms of executing local campaigns over different tools and channels
- Experience with CRM (e.g. salesforce), marketing, and social media tools is an advantage (e.g. Pardot, LinkedIn and Sitefinity)
- Persuasive communication and people skills - written and verbal
- Propensity to respond to deadlines ahead of schedule
- Meticulous and analytical with strong planning skills
- Strong organizational skills
- Experience collaborating with external partners and suppliers
- Ability to demonstrate a high degree of confidentiality, discretion, and professionalism
- PC proficiency with Microsoft Office 365 applications knowledge (Excel, Word, PowerPoint, Outlook, Teams, and SharePoint)
Preferred Skills:
- Adaptability and flexibility in approach
- Ability to build strong working relationships, especially with the local sales team
- Ability to collaborate across functions and regions within a multicultural environment
- Initiative-taking, focused on execution and results
ASSUMPTION: The role requires a mix of hard skills, such as digital marketing and event management, and soft skills, such as communication, adaptability, and collaboration. Previous experience in a similar role and industry is highly desirable.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between £35,000 and £45,000 per annum, based on industry standards for a marketing specialist with 2-5 years of experience in the UK.
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and multicultural work environment
Working Hours: The role requires a standard full-time work schedule, with some flexibility for occasional remote work or adjusted hours to accommodate team meetings or events in different time zones.
ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Datasite operates in the software development industry, specifically focusing on providing data rooms and SaaS technology for high-value transactions, such as M&A and fundraising.
Company Size: Datasite has 1,001-5,000 employees, which means it offers a large, established environment with ample opportunities for collaboration and growth.
Founded: Datasite was founded in 1968 and has since grown into a global organization with offices in multiple countries.
Company Description:
- Datasite is where deals are made, providing the data rooms and SaaS technology used in M&A and other high-value transactions
- The company delivers projects in more than 170 countries, empowering dealmakers around the world with the tools they need to succeed across the entire M&A lifecycle
- Datasite's unique combination of technology and always-on assistance enables investment banks, corporates, private equity, and law firms to shorten deal times and boost success rates
Company Specialties:
- M&A
- Virtual Data Rooms
- Due Diligence
- Corporate Development
- AI
- Content Management
- M&A Lifecycle
- Deal Management
- Computer Software
- Venture Capital
- Cybersecurity
- Transaction Facilitation
- Business Intelligence
- Deal Marketing
- Deal Preparation
- Deal Sourcing
- Machine Learning
- M&A Transactions
- SaaS
Company Website: http://www.datasite.com
ASSUMPTION: Datasite's focus on high-value transactions and global presence makes it an attractive employer for marketing professionals looking to gain experience in a dynamic, international environment.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution, as well as the ability to work independently and collaborate effectively with others.
Reporting Structure: The Marketing Specialist, Nordics will report directly to the EMEA Marketing Manager and work closely with the local sales team and other regional marketing specialists.
Work Arrangement: The role is primarily on-site, with some flexibility for occasional remote work or adjusted hours to accommodate team meetings or events in different time zones.
Growth Opportunities:
- Progression to a senior marketing role within the Nordics or other regions
- Expansion into other aspects of marketing, such as product marketing or marketing operations
- Opportunities to work on high-profile, global projects and gain exposure to senior leadership
ASSUMPTION: The role offers significant opportunities for professional growth and development, both within the marketing function and across the broader organization.
🌍 Location & Work Environment
Office Type: Datasite's London office is a modern, collaborative workspace that fosters innovation and creativity.
Office Location(s): 15 Bonhill Street, London, England EC2A 4DN, GB
Geographic Context:
- The Nordics region is an important market for Datasite, with a strong focus on financial services and legal sectors
- The role requires a strong understanding of the local market and the ability to adapt global strategies to fit regional needs
- The Nordics region is known for its innovative and tech-savvy business environment, providing ample opportunities for growth and learning
Work Schedule: The role follows a standard full-time work schedule, with some flexibility for occasional remote work or adjusted hours to accommodate team meetings or events in different time zones.
ASSUMPTION: The Nordics region offers a dynamic and innovative business environment, with a strong focus on technology and high-value transactions. The role requires a strong understanding of the local market and the ability to adapt global strategies to fit regional needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the EMEA Marketing Manager
- On-site or virtual interview with the EMEA Marketing Manager and local sales team
- Final interview with the Global Marketing Director
Key Assessment Areas:
- Marketing strategy and planning
- Local market knowledge and adaptability
- Data-driven decision making and analytical skills
- Communication and collaboration skills
Application Tips:
- Highlight your relevant marketing experience and achievements, with a focus on local market knowledge and adaptability
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission and values
- Prepare examples of your marketing campaigns and their results to discuss during the interview
ATS Keywords: Nordics marketing, localize marketing strategy, demand generation, marketing optimization, marketing reporting, CRM, marketing tools, digital marketing, event management, collaboration, adaptability, initiative, execution, results
ASSUMPTION: The interview process is designed to assess the candidate's marketing skills, local market knowledge, and cultural fit with the company. The company uses an Applicant Tracking System (ATS) to screen resumes, so it's essential to include relevant keywords to increase the chances of being selected for an interview.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: Pardot
- Social Media: LinkedIn
- Content Management: Sitefinity
- Microsoft Office 365: Excel, Word, PowerPoint, Outlook, Teams, SharePoint
ASSUMPTION: The role requires proficiency in various marketing and social media tools, as well as Microsoft Office 365 applications. Familiarity with these tools is essential for success in the role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused
Self-Assessment Questions:
- Do you have a strong understanding of the Nordics market and the ability to adapt global marketing strategies to fit regional needs?
- Are you comfortable working in a dynamic, multicultural environment and collaborating with teams across different time zones?
- Do you have a proven track record of driving demand generation and optimizing marketing activities to deliver results?
ASSUMPTION: Datasite values a customer-centric, innovative, and collaborative work environment. Candidates should assess their fit with the company's values and work style before applying.
⚠️ Potential Challenges
- Managing multiple marketing channels and initiatives simultaneously
- Adapting global marketing strategies to fit regional needs and preferences
- Working with external partners and suppliers to execute events and other marketing activities
- Balancing strategic planning and tactical execution in a fast-paced, dynamic environment
ASSUMPTION: The role presents several challenges, including managing multiple marketing channels, adapting global strategies to regional needs, and balancing strategic planning with tactical execution. Candidates should be prepared to take on these challenges and demonstrate their ability to deliver results in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role differs from other marketing specialist positions in its focus on the Nordics region and the requirement to localize and execute marketing plans based on global strategies
- Compared to other marketing roles in the technology SaaS industry, this position offers a unique opportunity to work on high-value transactions and gain exposure to a global customer base
- Career progression in this role may involve expanding into other aspects of marketing, such as product marketing or marketing operations, or moving into a senior marketing role within the Nordics or other regions
ASSUMPTION: This role offers a unique opportunity to work on high-value transactions and gain exposure to a global customer base. Candidates should consider their fit with the role's regional focus and the potential for career progression within the marketing function or across the broader organization.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive demand generation in the Nordics financial services sector
- Collaborating with the local sales team to host a successful industry event, including logistics, speaker management, and promotion
- Analyzing marketing performance data to optimize campaign spend and maximize return on investment
ASSUMPTION: These sample projects illustrate the role's focus on demand generation, event management, and data-driven decision making. Candidates should be prepared to discuss their relevant experience and achievements in these areas during the interview.
❓ Key Questions to Ask During Interview
- How does the company support the localization of global marketing strategies to fit regional needs and preferences?
- What opportunities are there for professional development and growth within the marketing function and across the broader organization?
- How does the company measure the success of marketing activities and initiatives, and how does this role contribute to that process?
- What is the company's approach to collaboration and teamwork, both within the marketing function and across other departments?
- How does the company support work-life balance, particularly for employees working in different time zones?
ASSUMPTION: These key questions help candidates assess their fit with the company's culture and work environment, as well as their understanding of the role's requirements and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission and values
- Prepare examples of your marketing campaigns and their results to discuss during the interview
- Follow up with the EMEA Marketing Manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
