Marketing Specialist (on-site)

📌 Core Information

🔹 Job Title: Marketing Specialist (On-Site)

🔹 Company: Carenet Health

🔹 Location: Port of Spain, Trinidad and Tobago

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Developing and designing sales enablement collateral to support marketing efforts
• Collaborating with various teams to tailor materials for prospective clients
• Ensuring alignment with clients' unique needs and pain points
• Translating complex solution features into clear, compelling value propositions
• Gathering and incorporating market, competitor, and client insights to refine messaging

ASSUMPTION: This role requires a strong mix of healthcare and consumer market insight, creative communication and design skills, and project management expertise to support sales effectiveness, strengthen brand consistency, and enhance client engagement.

📋 Key Responsibilities

✅ Develop, write, and design sales enablement collateral—including presentations, one-pagers, case studies, advertisements, and product sheets—to specifically support marketing of our Access & Acquisition solutions.

✅ Collaborate with Marketing, Sales Enablement and Sales to tailor materials for specific prospective clients, ensuring alignment with their unique needs and pain points.

✅ Partner closely with sales, product, and clinical teams to translate complex solution features into clear, compelling value propositions for healthcare providers, payers, and health tech and services companies.

✅ Develop and maintain a deep understanding of Carenet’s offerings, including patient acquisition and loyalty, appointment management, AI-powered communication, telehealth, and patient engagement platforms.

✅ Gather and incorporate market, competitor, and client insights to refine messaging, promotional strategies and collateral, ensuring materials reflect the latest industry trends and Carenet’s differentiators.

✅ Support the creation of content for digital campaigns, webinars, events, and client meetings, adapting messaging for various channels and audiences.

✅ Ensure all materials adhere to Carenet’s brand, regulatory, and compliance standards.

✅ Track collateral usage and effectiveness, gathering feedback from sales and clients to inform continuous improvement.

ASSUMPTION: This role involves working closely with multiple teams and requires strong project management skills to manage multiple priorities and deliver high-quality work on deadline.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Graphic Design, Business, or related field preferred.

Experience: 2+ years of experience in product marketing, solution marketing, production design, or sales enablement—preferably within healthcare, health tech, or related B2B industries.

Required Skills:

• Excellent written and visual communication skills, with the ability to distill complex healthcare solutions into clear, client-ready messaging.
• Strong project management skills; able to manage multiple priorities and deliver high-quality work on deadline.
• Proficiency with marketing tools (e.g., PowerPoint, Adobe Creative Suite, CRM platforms) and digital content creation.

Preferred Skills:

• Experience supporting sales teams in healthcare technology, patient access, or telehealth environment preferred.
• Familiarity with healthcare provider and payer markets, including knowledge of patient acquisition, scheduling, and engagement challenges preferred.

ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role due to the nature of the work and the location of the company headquarters.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Specialist role with 2-5 years of experience in the healthcare industry and the cost of living in Trinidad and Tobago, the estimated salary range is TT$40,000 - TT$60,000 per year.

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time position with standard business hours, Monday through Friday, with some flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Carenet Health operates in the healthcare industry, specifically focusing on healthcare consumer engagement, including closing gaps in care, telehealth, and advocacy.

Company Size: Carenet Health is a mid-sized company with 1,001-5,000 employees, providing a supportive and collaborative work environment.

Founded: Carenet Health was founded in 1988 and has since grown to become a leader in the transformation of healthcare consumer engagement.

Company Description:

• Carenet Health is committed to delivering the business of healthcare through leading-edge technology, unmatched perspective and insights, and operational excellence.
• The company helps providers, payers, and health service organizations better meet consumer healthcare needs by delivering bespoke solutions.
• Carenet Health has delivered solutions to help healthcare companies around the globe solve complex business challenges faster while delivering world-class engagement outcomes for consumers.

Company Specialties:

• Healthcare and Personal Health Support
• Personalized Health Advocacy
• Telehealth
• Virtual Care
• Consumer Engagement
• Patient Engagement
• Care Management
• Population Health
• HEDIS
• Medicare Advantage
• Medicaid
• Health Plans
• Hospitals and Health Systems
• Care Coordination
• Healthcare Engagement
• Readmissions Reduction
• Discharge Follow-up
• Network Steerage
• and Healthcare CRM

Company Website: carenethealthcare.com

ASSUMPTION: Carenet Health is committed to delivering innovative solutions and fostering a collaborative work environment to help healthcare companies better meet consumer healthcare needs.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in product marketing, solution marketing, production design, or sales enablement.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate closely with various teams, including Sales, Sales Enablement, and Product.

Work Arrangement: This is an on-site position based in Port of Spain, Trinidad and Tobago, with some flexibility for occasional remote work or adjusted hours as needed.

Growth Opportunities:

• Advancement to a Senior Marketing Specialist or Marketing Manager role
• Expansion of responsibilities to cover additional products or services
• Opportunities to work on high-impact projects and gain exposure to senior leadership

ASSUMPTION: Carenet Health offers opportunities for professional growth and development, with a focus on supporting employees in achieving their career goals.

🌍 Location & Work Environment

Office Type: Carenet Health's office in Port of Spain, Trinidad and Tobago, is a professional environment with standard office equipment and digital communication tools.

Office Location(s): 22-24 Victoria Avenue, Port of Spain, Trinidad and Tobago

Geographic Context:

• Port of Spain is the capital city of Trinidad and Tobago, located on the northern edge of the island of Trinidad.
• The city offers a mix of urban and coastal living, with a vibrant culture and diverse population.
• Trinidad and Tobago is known for its beautiful beaches, lush rainforests, and rich history, providing ample opportunities for outdoor activities and cultural experiences.

Work Schedule: Standard business hours, Monday through Friday, with some flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: Carenet Health's office in Port of Spain offers a professional and collaborative work environment, with opportunities for employees to engage in local cultural experiences and outdoor activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and/or other team members
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Communication and presentation skills
• Project management and organizational skills
• Creativity and problem-solving abilities
• Knowledge of marketing tools and digital content creation
• Understanding of the healthcare industry and relevant market trends

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your marketing collateral and be ready to discuss your creative process and decision-making
• Research Carenet Health and the healthcare industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Product Marketing, Sales Enablement, Marketing Collateral, Healthcare Solutions, Client Engagement, Brand Consistency, Market Research, Patient Engagement, Telehealth

ASSUMPTION: Carenet Health's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• PowerPoint
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• CRM platforms (e.g., Salesforce, HubSpot)
• Digital content creation tools (e.g., Canva, VSCO)

ASSUMPTION: Carenet Health uses industry-standard marketing tools and digital content creation platforms to support the development and design of sales enablement collateral.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Excellence
• Accountability
• Integrity

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and responsive to change
• Committed to delivering high-quality work on deadline

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you results-driven and committed to delivering high-quality work on deadline?
• Are you adaptable and responsive to change, with a focus on continuous improvement?

ASSUMPTION: Carenet Health values a collaborative and results-driven work environment, with a focus on innovation, excellence, and accountability.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
• Keeping up with the latest industry trends and market insights
• Balancing the need for creativity and innovation with brand consistency and regulatory compliance
• Adapting to changes in the healthcare industry and market demands

ASSUMPTION: Carenet Health operates in a dynamic and fast-paced industry, with a focus on innovation and continuous improvement. This role may present challenges related to managing multiple priorities, keeping up with industry trends, and balancing creativity with brand consistency.

📈 Similar Roles Comparison

• This role is similar to a Product Marketing Manager or Marketing Specialist role in other healthcare or health tech companies, with a focus on supporting sales efforts and enhancing client engagement.
• However, this role may differ from similar positions in other industries, as it requires a deep understanding of the healthcare industry and relevant market trends.
• Career progression in this role may involve advancement to a Senior Marketing Specialist or Marketing Manager position, with opportunities to expand responsibilities or take on leadership roles.

ASSUMPTION: This role is similar to other Product Marketing or Marketing Specialist positions in the healthcare industry, with a focus on supporting sales efforts and enhancing client engagement. However, this role may differ from similar positions in other industries and offer unique opportunities for career progression.

📝 Sample Projects

• Developing a comprehensive sales enablement collateral package for a new patient acquisition solution
• Creating tailored marketing materials for a specific prospective client, highlighting the unique benefits of Carenet's offerings
• Designing and implementing a digital campaign to promote a new telehealth service, with targeted messaging for various audiences

ASSUMPTION: These sample projects are intended to illustrate the types of marketing collateral and campaigns that a Marketing Specialist in this role might develop and implement, with a focus on supporting sales efforts and enhancing client engagement.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department and how this role fits into the broader organization?
• How does Carenet Health support the professional development and growth of its employees, particularly in the Marketing department?
• What are the most significant challenges facing the healthcare industry, and how does Carenet Health differentiate itself from competitors in this dynamic market?
• How does Carenet Health measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What opportunities exist for collaboration and knowledge-sharing with other departments, such as Sales, Product, and Clinical teams?

ASSUMPTION: These interview questions are designed to provide insight into the team structure, company culture, and performance metrics for this role, as well as the broader healthcare industry and Carenet Health's position within it.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your marketing collateral and be ready to discuss your creative process and decision-making
• Research Carenet Health and the healthcare industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.