Marketing Specialist (On-Site)

📌 Core Information

🔹 Job Title: Marketing Specialist (On-Site)

🔹 Company: Dynics Inc

🔹 Location: Ann Arbor, MI

🔹 Job Type: On-Site

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing engaging content for various marketing channels
• Managing social media presence and brand consistency
• Coordinating events and trade shows
• Collaborating with cross-functional teams to align marketing efforts
• Analyzing market trends and customer needs to inform strategies

ASSUMPTION: This role requires a proactive individual with strong communication skills and the ability to work effectively in a team environment.

📋 Key Responsibilities

✅ Content Development: Create engaging datasheets, blog posts, newsletters, and product briefs that clearly communicate complex industrial and IoT concepts.

✅ Visual & Multimedia Production: Design marketing graphics and edit promotional/product videos to support brand messaging.

✅ Marketing Strategy & Campaigns: Develop and execute strategic campaigns across digital, print, and event channels; monitor performance and optimize based on insights.

✅ Social Media & Brand Management: Manage content calendars and social media strategies to drive engagement and maintain brand consistency.

✅ Event & Trade Show Coordination: Oversee trade show logistics, booth design, and lead follow-up to maximize exposure and impact.

✅ Cross-Team Collaboration: Work with sales, engineering, and product teams to align marketing efforts with business goals.

✅ Market Research: Analyze industry trends, customer needs, and competitive landscape to inform marketing strategies.

✅ Sales Enablement: Produce toolkits, case studies, and other materials to support the sales team in reaching industrial audiences effectively.

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring a versatile skill set and the ability to adapt to different projects.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.

Experience: 3+ years of B2B marketing experience, ideally within technology, industrial automation, or IoT sectors.

Required Skills:

• Proven ability to translate complex technical concepts into clear, compelling content
• Proficient in key marketing tools, including video editing, graphic design, social media tools, content platforms, and analytics
• Strong writing and storytelling skills, particularly for technical or industrial audiences
• Excellent verbal communication and interpersonal skills
• Highly organized with the ability to manage multiple projects and meet tight deadlines
• Knowledge of current social media trends, platforms, and best practices
• Creative mindset with strong attention to detail and brand consistency

Preferred Skills:

• Experience in IIoT verticals such as smart manufacturing, logistics, or energy
• Familiarity with product lifecycle marketing or channel/partner marketing programs
• Understanding of IoT technologies, edge computing, networking, or industrial systems
• Flair for creative concepting—taglines, slogans, and bold messaging ideas welcome

ASSUMPTION: While a background in marketing is essential, experience within the technology or industrial sectors is highly valued for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year. This estimate is based on industry standards for a Marketing Specialist with 3-5 years of experience in the Ann Arbor area.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Dynics products

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Dynics Inc operates in the computer hardware manufacturing industry, focusing on industrial displays, industrial workstations, digital signage, custom enclosures, and software development.

Company Size: Dynics Inc is a mid-sized company with 51-200 employees. This size allows for a more personal work environment and opportunities for growth.

Founded: Dynics Inc was founded in 1988 and has since grown to become a leading manufacturer of industrial computers and digital signage solutions.

Company Description:

• Dynics is committed to providing high-quality, flexible product lines with custom integration
• The company offers a comprehensive line of industrial computers and large LCD industrial and commercial signage products
• Dynics' products are designed, engineered, manufactured, and assembled in their Ann Arbor, Michigan facility and supported by experienced technicians

Company Specialties:

• Industrial Displays
• Industrial Workstations
• Digital Signage
• Custom Enclosures
• Software Development

Company Website: http://www.dynics.com

ASSUMPTION: Dynics Inc is a well-established company with a strong focus on quality and customer service, providing opportunities for growth and development within the marketing field.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, offering opportunities for growth and advancement within the company.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate with various teams, including sales, engineering, and product teams.

Work Arrangement: This is an on-site position, requiring the candidate to work from Dynics' Ann Arbor, Michigan office. Occasional travel may be required for trade shows and events.

Growth Opportunities:

• Advancement to a Senior Marketing Specialist or Marketing Manager role
• Expanding skills and expertise in digital marketing, event management, or product marketing
• Cross-functional collaboration with other departments to gain a broader understanding of the business

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing industry, with ample opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Dynics Inc operates a modern, professional office environment with state-of-the-art technology and collaborative workspaces.

Office Location(s): 620 Technology Drive, Ann Arbor, MI 48108, US

Geographic Context:

• Ann Arbor is a vibrant city located in southeastern Michigan, known for its diverse culture, excellent dining, and numerous parks
• The city is home to the University of Michigan, providing a rich intellectual and cultural environment
• Ann Arbor offers a mix of urban and suburban living, with easy access to outdoor recreation and natural beauty

Work Schedule: The work schedule for this role is Monday-Friday, 8:00 AM - 5:00 PM, with occasional overtime as needed.

ASSUMPTION: The Ann Arbor office provides a supportive and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the Marketing Manager
• Final interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• Communication skills and ability to translate complex technical concepts
• Creativity and attention to detail in visual and multimedia production
• Understanding of marketing strategies and campaign development
• Ability to work effectively in a team environment and collaborate with cross-functional teams

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Provide examples of your work, such as marketing campaigns, content pieces, or multimedia projects
• Be prepared to discuss your understanding of the industrial automation or IoT sectors and how your skills align with the role

ATS Keywords: Marketing Specialist, B2B Marketing, Content Development, Social Media Management, Event Coordination, Cross-Team Collaboration, Market Research, Sales Enablement, Video Editing, Graphic Design, Technical Communication, Brand Management, Industrial Automation, IoT

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience through their application materials and interviews.

🛠️ Tools & Technologies

• Adobe Premiere Pro or Final Cut Pro (video editing)
• Photoshop, Illustrator, InDesign, or CorelDraw (graphic design)
• Hootsuite or Buffer (social media management)
• WordPress or HubSpot (content platforms)
• Google Analytics (analytics)

ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their skills during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Dynics Inc values creativity and continuous improvement in all aspects of its operations
• Quality: The company is committed to providing high-quality products and exceptional customer service
• Collaboration: Dynics Inc fosters a collaborative work environment, encouraging teamwork and cross-functional collaboration

Work Style:

• Dynamic and fast-paced: The marketing team works in a fast-paced environment, with a focus on meeting tight deadlines and delivering high-quality results
• Creative and innovative: Candidates should be comfortable working in a creative environment and contributing to the development of new marketing strategies and campaigns
• Team-oriented: The ideal candidate will be a strong team player, with excellent communication and interpersonal skills

Self-Assessment Questions:

• Do you have a proven track record of translating complex technical concepts into clear, compelling content?
• Are you comfortable working in a fast-paced, dynamic environment and meeting tight deadlines?
• Do you have strong communication and interpersonal skills, and are you comfortable collaborating with cross-functional teams?

ASSUMPTION: Candidates who are a strong cultural fit for Dynics Inc will be innovative, collaborative, and committed to delivering high-quality results in a fast-paced work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with complex technical concepts and translating them into clear, compelling content
• Adapting to a fast-paced, dynamic work environment
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a commitment to delivering high-quality results in a collaborative work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Associate, but with a greater emphasis on content development and multimedia production
• Unlike other marketing roles, this position requires a strong understanding of industrial automation or IoT sectors and the ability to translate complex technical concepts into clear, compelling content
• Career progression in this role may lead to opportunities in digital marketing, event management, or product marketing

ASSUMPTION: Candidates should be prepared to discuss their understanding of similar marketing roles and how their skills and experience align with the requirements of this position.

📝 Sample Projects

• Developing a marketing campaign for a new industrial computer product launch
• Creating a series of blog posts or newsletters on the latest trends in industrial automation or IoT
• Designing and editing a promotional video for a digital signage product

ASSUMPTION: These sample projects are intended to provide candidates with an understanding of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign process and how this role fits into it?
• How does the marketing team collaborate with other departments, such as sales and engineering?
• What are the most significant challenges facing the marketing team in the next 12 months, and how can this role contribute to addressing them?
• How does Dynics Inc support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on content development, multimedia production, and campaign management
• Prepare examples of your work, such as marketing campaigns, content pieces, or multimedia projects, to demonstrate your skills and experience
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.