Marketing Specialist, Pepsodent

📌 Core Information

🔹 Job Title: Marketing Specialist, Pepsodent

🔹 Company: Unilever

🔹 Location: Lagos, Lagos State, Nigeria

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 20, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving value and volume-led growth for the Pepsodent brand through innovative campaigns and strategies.
• End-to-end brand management, including P&L responsibility and S&OP management.
• Developing and executing inspiring brand communications in partnership with creative agencies.
• Leading the Integrated Brand Planning Process (annual IBP) and managing the brand's digital strategy.
• Collaborating with cross-functional teams, including Customer Development, Shopper Marketing, Supply Chain, Consumer Market Insights, Research and Development, and Finance Business Partners.

ASSUMPTION: This role requires a strong understanding of the Nigerian market and consumer behavior, as well as the ability to work effectively in a multinational corporation.

📋 Key Responsibilities

✅ Drive the value and volume-led growth agenda on the Pepsodent brand by leading innovations and managing campaigns based on category growth principles.

✅ Oversee end-to-end brand management, including P&L responsibility and developing brand communications.

✅ Focus on incremental future growth opportunities, as well as management of existing core business.

✅ Budget (BMI) management to ensure full delivery of projects.

✅ Leadership/support of NRM or SC Activity Requests, such as the introduction of new pack sizes/formats for existing mixes.

✅ Management of the brand's digital strategy and electronic communications.

✅ Key relationships: Customer Development, Shopper Marketing, Supply Chain, Consumer Market Insights, Research and Development, Finance Business Partners, and Global/Local teams where relevant.

ASSUMPTION: The role may require occasional travel to other Unilever locations or client meetings.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field.

Experience: Proven experience of 3+ years in experiential marketing with a digital-first approach, shopper journey optimization, project management, digital marketing, and innovation execution.

Required Skills:

• Project leadership and business acumen
• Strong numeracy skills
• Ability to deliver operationally while thinking ahead of the long-term growth strategy
• Cross-functional relationship management
• Strong levels of growth and ownership mindset
• Bias for action and drive
• Consumer and customer focus
• Rigour and order
• Leadership skills, including passion for high performance, personal mastery, consumer love, purpose and service, and agility

Preferred Skills:

• Experience in the FMCG industry
• Fluency in additional languages

ASSUMPTION: Strong communication and presentation skills are essential for this role, as the Marketing Specialist will need to collaborate with various teams and stakeholders.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level marketing roles in Nigeria, the estimated salary range for this position is ₦8,000,000 - ₦12,000,000 per annum. This range is inclusive of base salary and variable compensation.

Benefits:

• Competitive benefits package, including health insurance, pension, and employee discounts on Unilever products.
• Opportunities for professional development and career growth within the Unilever organization.
• Flexible working hours and a hybrid work arrangement, with a mix of on-site and remote work.

Working Hours: Full-time position with standard working hours Monday to Friday, 8:00 AM to 5:00 PM. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Unilever operates in the fast-moving consumer goods (FMCG) industry, with a portfolio ranging from foods to home care and personal care products. The company is a multinational corporation with a presence in over 190 countries.

Company Size: Unilever is a large corporation with over 149,000 employees worldwide, providing ample opportunities for career growth and development.

Founded: Unilever was founded in 1929 through the merger of the Dutch margarine producer Margarine Unie and the British soapmaker Lever Brothers. The company has a rich history and a strong commitment to sustainability and social responsibility.

Company Description:

• Unilever is a purpose-driven company, committed to making sustainable living commonplace.
• The company's portfolio includes world-leading brands such as Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo, as well as innovative and forward-thinking brands like Ben & Jerry’s, The Dollar Shave Club, and Dermalogica.
• Unilever promotes innovation, big and small, to make its business win and grow, and believes in business as a force for good.

Company Specialties:

• Consumer Goods
• Food
• Home Care
• Personal Care
• Refreshments
• Marketing & Advertising
• Retail
• Purpose
• FMCG
• Digital
• Ice Cream
• Nutrition
• Sustainability
• Beauty & Wellbeing
• Innovation
• Careers

Company Website: www.unilever.com

ASSUMPTION: Unilever's large size and global presence offer numerous opportunities for career growth and development, as well as exposure to diverse markets and cultures.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring proven experience in marketing and a strong understanding of the FMCG industry.

Reporting Structure: The Marketing Specialist, Pepsodent, will report directly to the Marketing Manager for the Pepsodent brand and work closely with cross-functional teams, including Customer Development, Shopper Marketing, Supply Chain, Consumer Market Insights, Research and Development, and Finance Business Partners.

Work Arrangement: This role follows a hybrid work arrangement, with a mix of on-site and remote work. The specific office days and remote work schedule will be determined based on the team's needs and the individual's preferences.

Growth Opportunities:

• Progression to a Senior Marketing Manager or Brand Manager role within the Unilever organization.
• Expansion of responsibilities to include additional brands or categories within the Unilever portfolio.
• International assignments or expatriate opportunities with Unilever's global presence in over 190 countries.

ASSUMPTION: Unilever's strong commitment to employee development and career growth provides numerous opportunities for Marketing Specialists to advance their careers within the organization.

🌍 Location & Work Environment

Office Type: Unilever's Lagos office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Oregun - Head Office, Lagos, Nigeria

Geographic Context:

• Lagos is Nigeria's largest city and economic hub, with a vibrant culture and diverse population.
• The city offers numerous entertainment, dining, and shopping options, as well as easy access to beaches and outdoor activities.
• Lagos has a tropical wet and dry climate, with temperatures ranging from 21°C to 32°C throughout the year.

Work Schedule: The standard workweek is Monday to Friday, with flexible working hours and a hybrid work arrangement.

ASSUMPTION: Lagos' dynamic and multicultural environment provides an ideal setting for marketing professionals to gain experience working with diverse consumer segments and stakeholders.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Unilever careers portal.
• Phone or video screening with the HR team to assess cultural fit and basic qualifications.
• In-depth behavioral and technical interviews with the hiring manager and other team members to evaluate skills and experience.
• Final round interviews, including a case study or presentation, to assess problem-solving skills and cultural fit.
• Background check and offer extension for successful candidates.

Key Assessment Areas:

• Marketing and brand management skills, including campaign development and execution.
• Analytical and problem-solving abilities, with a strong focus on data-driven decision-making.
• Cross-functional collaboration and stakeholder management skills.
• Adaptability and resilience in a fast-paced, dynamic work environment.

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and brand management experience, as well as any specific achievements or projects that demonstrate your skills and qualifications.
• Prepare for behavioral interview questions by reflecting on your past experiences and the impact you've made in previous roles.
• Research Unilever's company culture and values to ensure a strong cultural fit and alignment with the organization's purpose.
• Be prepared to discuss your understanding of the Nigerian market and consumer behavior, as well as your ability to work effectively in a multinational corporation.

ATS Keywords: Marketing, Brand Management, Campaign Development, Consumer Behavior, Stakeholder Management, Data-Driven Decision Making, FMCG, Unilever

ASSUMPTION: Unilever's recruitment process is designed to assess both technical skills and cultural fit, with a strong emphasis on finding the right candidate for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Data visualization and analytics tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the team's preferences and the organization's standards.

👔 Cultural Fit Considerations

Company Values:

• Our Purpose: To make sustainable living commonplace.
• Our Vision: To be the global leader in sustainable business.
• Our Mission: To meet everyday needs for nutrition, hygiene, and personal care with brands that care.
• Our Values:
  • Our values guide the way we work every day. They are: Integrity, Leadership, Openness, Passion, Responsibility, and Trust.

Work Style:

• Unilever fosters a collaborative and inclusive work environment, with a strong emphasis on teamwork and cross-functional collaboration.
• The organization encourages innovation, big and small, to drive business growth and make a positive impact on the world.
• Unilever values diversity and encourages employees to bring their whole selves to work, promoting an inclusive and respectful work environment.

Self-Assessment Questions:

• Do you share Unilever's commitment to making sustainable living commonplace, and are you passionate about driving business growth through innovative marketing strategies?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams to achieve common goals?
• Do you have strong analytical and problem-solving skills, with a data-driven approach to decision-making?
• Are you adaptable and resilient, with a growth mindset and a willingness to learn and develop in your role?

ASSUMPTION: Unilever's strong commitment to sustainability, diversity, and inclusion provides an ideal work environment for candidates who share these values and are passionate about making a positive impact on the world.

⚠️ Potential Challenges

• The role may require occasional travel to other Unilever locations or client meetings, which could disrupt personal schedules and routines.
• The fast-paced and dynamic work environment may present challenges for candidates who prefer a more structured or predictable work setting.
• The role may require working with diverse stakeholders, including internal teams, external agencies, and clients, which could present communication and collaboration challenges.
• The competitive nature of the FMCG industry may present challenges in driving brand growth and market share in a crowded and dynamic market.

ASSUMPTION: These potential challenges can be mitigated through strong communication, collaboration, and project management skills, as well as a deep understanding of the Nigerian market and consumer behavior.

📈 Similar Roles Comparison

• Marketing Manager, Pepsodent: This role is a step up from the Marketing Specialist position, with increased responsibilities and a broader scope of influence. The Marketing Manager is responsible for developing and executing the brand's overall marketing strategy, while the Marketing Specialist focuses on specific campaigns and projects.
• Brand Manager, Unilever: This role is similar to the Marketing Specialist position, with a focus on end-to-end brand management and P&L responsibility. However, the Brand Manager role may encompass a broader portfolio of brands or categories within the Unilever portfolio.
• Marketing Specialist, Competitor Brand: This role is similar to the Unilever Marketing Specialist position, with comparable responsibilities and required qualifications. However, the specific brand, market, and company culture may vary, presenting unique opportunities and challenges.

ASSUMPTION: A thorough understanding of the specific role, brand, and company context is essential for comparing and evaluating similar marketing roles within the FMCG industry.

📝 Sample Projects

• Developing and executing a successful campaign to launch a new Pepsodent product variant, targeting a specific consumer segment and driving trial and conversion.
• Conducting a comprehensive market analysis and consumer segmentation study to inform brand positioning and marketing strategies for the Pepsodent brand.
• Managing a cross-functional team to execute a large-scale event or promotion, such as a trade show or consumer activation, to drive brand awareness and engagement.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Marketing Specialist, Pepsodent role, as well as the opportunity for growth and development within the Unilever organization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for the Pepsodent brand, and how this role fits within the broader marketing organization?
• What are the key priorities and focus areas for the Pepsodent brand in the next 12-24 months, and how can this role contribute to driving brand growth and success?
• How does Unilever support the professional development and career growth of its marketing employees, and what opportunities exist for advancement within the organization?
• What are the key challenges and opportunities facing the Pepsodent brand in the Nigerian market, and how can this role help address these issues and drive brand success?
• How does Unilever foster a culture of innovation and creativity, and what resources and support are available to marketing employees to drive business growth and make a positive impact on the world?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving brand success and making a positive impact on the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Unilever careers portal.
• Tailor your resume and cover letter to highlight your relevant marketing and brand management experience, as well as any specific achievements or projects that demonstrate your skills and qualifications.
• Prepare for behavioral interview questions by reflecting on your past experiences and the impact you've made in previous roles.
• Research Unilever's company culture and values to ensure a strong cultural fit and alignment with the organization's purpose.
• Be prepared to discuss your understanding of the Nigerian market and consumer behavior, as well as your ability to work effectively in a multinational corporation.
• Follow up with the Unilever HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.