📌 Core Information
🔹 Job Title: Marketing Specialist, Pharmacy Marketing
🔹 Company: Abbott
🔹 Location: Alameda, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving patient engagement and retention through pharmacy channels
- Managing trade team budget and ensuring minimal variation from plan
- Representing Retail Pharmacy Marketing in product launches and updates
- Collaborating with global market insights team to conduct research and answer business questions
- Building and maintaining relationships with partner vendors and creative agencies
ASSUMPTION: This role requires a strong understanding of the retail pharmacy landscape and the ability to build effective relationships with various stakeholders.
📋 Key Responsibilities
✅ Lead strategy and execution of brand presence at up to 5 pharmacy and retail trade shows per year
✅ Manage trade team budget to ensure minimum variation vs. plan
✅ Drive patient-facing tactics (SMS refill reminders, bag tags) through pharmacy to drive retention or new starts
✅ Represent Retail Pharmacy Marketing team in product launches/core teams
✅ Shape key tactics and collateral to communicate new product launches and updates through the Retail Pharmacy channel
✅ Define strategy and execution of educational content for pharmacy platforms
✅ Support National Account Managers in defining tactics to drive new starts and recommendations through wholesalers and regional retailers
✅ Manage MLR approval and maintenance of all owned assets
✅ Lead relationship with partner vendors and creative agencies: shape scope, ensure timely delivery to high standards, and accurate billing
✅ Shape in partnership with the Global Market Insights team the Pharmacist annual tracker and tailored pieces of research to answer key business questions
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a cross-functional team.
🎯 Required Qualifications
Education: Bachelor's Degree required
Experience: Three years of previous marketing experience, specifically in pharmacy marketing
Required Skills:
- Strong presentation and communication skills
- Critical thinking and analysis of market conditions and opportunities
Preferred Skills:
- MBA
- Retail experience
- Strong analytical skills
- Ability to learn a new subject quickly
- Sound time management skills
- Able to work under pressure and tight deadlines
- Proven ability to build effective relationships and excel in highly collaborative environments
ASSUMPTION: While an MBA is preferred, a strong track record in pharmacy marketing and relevant skills may be considered in lieu of an advanced degree.
💰 Compensation & Benefits
Salary Range: $98,000.00 - $196,000.00 per year
Benefits:
- Career development with an international company
- Free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year
- An excellent retirement savings plan with a high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit
Working Hours: Standard, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing specialist role with 2-5 years of experience in the pharmaceutical industry.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare, specifically focused on diagnostics, medical devices, nutritionals, and branded generic medicines
Company Size: 10,001+ employees, providing a large and diverse range of career opportunities
Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines
- Abbott's 114,000 colleagues serve people in more than 160 countries
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: https://www.abbott.com
ASSUMPTION: Abbott's size and global presence provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth into management or specialist positions
Reporting Structure: This role reports to the Retail Pharmacy Marketing Manager and collaborates with various cross-functional teams
Work Arrangement: This role requires on-site work, with approximately 20% travel for trade shows and other events
Growth Opportunities:
- Advancement to senior marketing roles or management positions within Abbott's marketing organization
- Expansion of responsibilities to include additional therapeutic areas or product lines
- Opportunities to work on global marketing initiatives and gain international experience
ASSUMPTION: Abbott's large size and diverse product portfolio provide numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Corporate office environment with a collaborative and inclusive culture
Office Location(s): Alameda, California, United States
Geographic Context:
- Alameda is a city in California with a population of approximately 77,000 people
- The city is located in the San Francisco Bay Area, providing easy access to cultural, recreational, and entertainment opportunities
- Alameda offers a mix of urban and suburban living, with a variety of housing options and neighborhoods
Work Schedule: Standard work hours, with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: The Alameda office provides a collaborative and inclusive work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Retail Pharmacy Marketing Manager and other team members
- Final interview with the Director of Marketing
Key Assessment Areas:
- Marketing and pharmacy industry knowledge
- Presentation and communication skills
- Analytical and problem-solving skills
- Cultural fit and alignment with Abbott's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and pharmacy industry experience
- Prepare for behavioral interview questions that focus on your marketing experience and problem-solving skills
- Research Abbott's company culture and values to demonstrate your cultural fit
ATS Keywords: Pharmacy Marketing, Trade Shows, Brand Presence, Patient Engagement, Retail Pharmacy, Marketing Strategy, Budget Management, Product Launches, Educational Content, Market Research
ASSUMPTION: Abbott's interview process is designed to assess your marketing skills, industry knowledge, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with marketing automation, CRM, and data analysis tools is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Caring
- Integrity
- Quality
- Performance
Work Style:
- Collaborative and inclusive team environment
- Focus on results and continuous improvement
- Strong commitment to Abbott's mission and values
Self-Assessment Questions:
- How do you demonstrate Abbott's values in your daily work?
- Can you provide an example of a time when you had to manage a tight deadline and work under pressure? How did you handle it?
- How do you approach building and maintaining effective relationships with various stakeholders?
ASSUMPTION: Abbott's company culture emphasizes innovation, caring, integrity, quality, and performance, with a strong focus on collaboration and results-driven work.
⚠️ Potential Challenges
- Managing a tight trade show schedule and ensuring minimal variation from the budget
- Balancing multiple priorities and projects simultaneously
- Working effectively in a cross-functional team with varying priorities and perspectives
- Keeping up with industry trends and market changes in the retail pharmacy landscape
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven approach.
📈 Similar Roles Comparison
- This role differs from other marketing specialist positions in its focus on the retail pharmacy channel and the need for pharmacy industry knowledge
- Abbott's global presence and diverse product portfolio provide unique opportunities for career growth and development compared to smaller or more specialized companies
- Career paths in Abbott's marketing organization may vary depending on the specific product line or therapeutic area, but offer numerous opportunities for advancement
ASSUMPTION: While this role shares similarities with other marketing specialist positions, its focus on the retail pharmacy channel and Abbott's global presence make it unique.
📝 Sample Projects
- Developing and executing a trade show strategy to drive brand presence and patient engagement
- Conducting market research to identify trends and opportunities in the retail pharmacy landscape
- Creating educational content for pharmacy platforms to drive patient adherence and retention
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives this role may be involved in, but the specific projects may vary based on business needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams within Abbott's marketing organization?
- What opportunities are there for professional development and growth within this role and Abbott's marketing organization?
- How does Abbott support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Abbott Careers website
- Tailor your resume and cover letter to highlight your relevant marketing and pharmacy industry experience
- Prepare for behavioral interview questions that focus on your marketing experience and problem-solving skills
- Research Abbott's company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
