📌 Core Information
🔹 Job Title: Marketing Specialist - Prior Velho
🔹 Company: Aviludo (Part of METRO/MAKRO)
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing integrated marketing strategies to enhance brand awareness and drive sales.
- Collaborating with internal teams and external partners to create effective campaigns and ensure alignment with business objectives.
- Managing multiple stakeholders and ensuring the delivery of high-quality materials within approved timelines and budgets.
- Promoting a culture of collaboration and focus on results.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop and adapt integrated marketing strategies for different segments of clients and business areas, aligning with the company's strategic objectives.
✅ Act as a bridge between marketing, sales, and purchasing, creating campaigns, promotions, and materials tailored to increase brand visibility, boost sales, and support business objectives.
✅ Plan, execute, and monitor marketing campaigns, focusing on performance and results, and using data insights to optimize future initiatives.
✅ Manage external partners and creative agencies to ensure the production of high-quality, on-brand communication materials that meet deadlines.
✅ Contribute to the annual marketing plan's execution and identify continuous improvement opportunities to grow performance indicators.
✅ Collaborate closely with internal teams, such as data, sales, and operations, to ensure data-driven marketing decisions that integrate with the business reality.
✅ Participate in business planning and promote stakeholder engagement and involvement in brand initiatives.
✅ Control marketing plan execution within approved timelines and budgets, ensuring resource efficiency.
✅ Manage multiple stakeholders effectively, fostering a culture of collaboration and focus on results.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communication, or a related field.
Experience: Minimum of 5 years of experience in marketing, branding, or customer experience roles.
Required Skills:
- Proven experience in developing and implementing integrated marketing strategies.
- Strong project management skills and ability to manage multiple stakeholders.
- Excellent communication and interpersonal skills in Portuguese and English.
- Proficiency in market research methods, including NPS.
- Familiarity with digital marketing tools and CRM systems (e.g., HubSpot).
- Strong analytical skills and data-driven mindset.
- Proficient in Microsoft Office Suite (Excel, PowerPoint).
- Experience in retail or FMCG is considered an asset.
Preferred Skills:
- Experience with marketing automation tools.
- Fluency in additional languages.
ASSUMPTION: Candidates with experience in the retail or FMCG sector may have a better understanding of the target audience and market trends.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on market research and experience level)
Benefits:
- Integration into a solid and expanding corporate group.
- Dynamic work environment.
- Learning and development opportunities.
Working Hours: Full-time position, with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM) and flexibility based on project needs.
ASSUMPTION: The salary range is estimated based on market research and the candidate's experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Wholesale and distribution, focusing on the professional foodservice sector (HORECA, butchers, and small retailers).
Company Size: Medium to large (5,001-10,000 employees globally, with a significant presence in Portugal).
Founded: 1984, with a rich history in the Portuguese food distribution market.
Company Description:
- Aviludo is a leading food distribution company, specializing in the delivery of professional foodservice products.
- Part of the METRO/MAKRO group, a global leader in the wholesale and foodservice industry.
- Committed to creating strong and lasting relationships with clients and suppliers, focusing on quality, trust, and personalized service.
Company Specialties:
- Wholesale distribution of food and non-food products for the professional foodservice sector.
- Processing and transformation of meat products.
- Personalized delivery service (door-to-door).
Company Website: aviludo.pt
ASSUMPTION: Aviludo's focus on the professional foodservice sector requires a deep understanding of the market and its trends, as well as strong relationships with suppliers and clients.
📊 Role Analysis
Career Level: Mid-level marketing professional, with opportunities for growth and development within the company.
Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with internal teams and external partners.
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Progression to a senior marketing role or management position within the marketing department.
- Expansion of responsibilities to cover additional business areas or markets.
- Cross-functional projects or assignments to gain experience in other areas of the business.
ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to work on diverse projects and initiatives.
🌍 Location & Work Environment
Office Type: Modern office space with a collaborative and dynamic work environment.
Office Location(s): Rua 25 de Abril 2, Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a mix of historical and modern attractions, as well as a vibrant cultural scene.
- The office is located in the western part of the city, close to major transportation links and amenities.
- The Lisbon metropolitan area has a population of over 2.8 million people, providing a large consumer market for businesses.
Work Schedule: Standard office hours (Monday to Friday, 9:00 AM to 6:00 PM) with flexibility based on project needs and deadlines.
ASSUMPTION: The Lisbon office provides a dynamic and collaborative work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interview with the hiring manager and/or other team members to discuss the candidate's experience, skills, and fit for the role.
- Final interview or assessment, focusing on specific marketing challenges or case studies.
Key Assessment Areas:
- Strategic thinking and marketing expertise.
- Project management and stakeholder communication skills.
- Data analysis and interpretation skills.
- Cultural fit and alignment with the company's values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills for this role.
- Prepare examples of successful marketing campaigns or projects you've worked on, focusing on strategy, execution, and results.
- Research Aviludo and the METRO/MAKRO group to demonstrate your understanding of the company and its business.
ATS Keywords: Marketing strategy, campaign management, stakeholder communication, project management, data analysis, market research, NPS, CRM, digital marketing, brand awareness, sales growth, customer experience.
ASSUMPTION: The application process may vary depending on the candidate's qualifications and the company's current hiring needs.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word).
- Marketing automation tools (e.g., HubSpot, Marketo).
- CRM systems (e.g., Salesforce, Zoho CRM).
- Project management tools (e.g., Asana, Trello).
- Market research tools (e.g., SurveyMonkey, Google Forms).
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's internal systems.
👔 Cultural Fit Considerations
Company Values:
- Customer focus: Aviludo prioritizes building strong and lasting relationships with clients and suppliers.
- Collaboration: The company fosters a collaborative work environment, encouraging teamwork and knowledge sharing.
- Innovation: Aviludo is committed to continuous improvement and embracing new ideas to drive business growth.
Work Style:
- Dynamic and fast-paced, with a focus on results and performance.
- Collaborative, with a strong emphasis on teamwork and stakeholder communication.
- Data-driven, with a focus on using data insights to inform marketing strategies and decisions.
Self-Assessment Questions:
- Do you have experience developing and implementing integrated marketing strategies for different segments of clients and business areas?
- Are you comfortable managing multiple stakeholders and ensuring the delivery of high-quality materials within approved timelines and budgets?
- Do you have strong project management skills and the ability to work effectively in a dynamic and collaborative work environment?
ASSUMPTION: Candidates who align with Aviludo's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple stakeholders and ensuring the delivery of high-quality materials within approved timelines and budgets may require strong organizational skills and attention to detail.
- Working in a dynamic and fast-paced environment may require adaptability and the ability to manage changing priorities and deadlines.
- Collaborating effectively with internal teams and external partners may require strong communication and interpersonal skills.
- Keeping up with market trends and best practices in marketing may require continuous learning and professional development.
ASSUMPTION: These challenges can be overcome by candidates with strong organizational skills, adaptability, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- This role differs from other marketing roles in its focus on the professional foodservice sector and the need to manage multiple stakeholders effectively.
- Aviludo's focus on customer relationships and personalized service sets it apart from other wholesale and distribution companies in the market.
- This role offers opportunities for professional growth and development within the company, as well as the chance to work on diverse projects and initiatives.
ASSUMPTION: Candidates should research Aviludo and the METRO/MAKRO group to understand the unique aspects of this role and how it compares to other marketing positions in the industry.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase brand awareness and drive sales for a specific product category.
- Conducting market research to identify trends and opportunities in the professional foodservice sector and using data insights to inform marketing strategies.
- Managing the production of high-quality, on-brand communication materials for a major marketing campaign, ensuring the delivery of materials within approved timelines and budgets.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, as well as the opportunity to work on diverse and impactful marketing initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role contributes to its overall success?
- How does Aviludo support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Aviludo measure the success of its marketing campaigns and initiatives?
- What is the work environment and company culture like, and how does this role fit into the broader organization?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its marketing strategies, as well as their ability to think critically and strategically about marketing challenges and opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Aviludo careers portal.
- Tailor your resume and cover letter to highlight relevant marketing experience and skills for this role.
- Prepare examples of successful marketing campaigns or projects you've worked on, focusing on strategy, execution, and results.
- Research Aviludo and the METRO/MAKRO group to demonstrate your understanding of the company and its business.
- Follow up with the hiring manager or HR representative one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
