A

Marketing Specialist, Registries

AMA - Alberta Motor Association
Full-time
On-site
Canada
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist, Registries

πŸ”Ή Company: Alberta Motor Association (AMA)

πŸ”Ή Location: Edmonton South Admin (50% Hybrid)

πŸ”Ή Job Type: Temporary Full-Time (18 months)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 2, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (3 days on-site)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and managing marketing strategies to increase enrollment and product awareness for Registries services
  • Analyzing data and optimizing campaigns to drive results
  • Collaborating with cross-functional stakeholders to align marketing efforts with business growth
  • Defining key performance indicators and implementing measurement, analytics, and reporting

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and collaboration.

πŸ“‹ Key Responsibilities

βœ… Develop, manage, and implement strategies and tactics to increase enrollment and product awareness for Registries services

βœ… Define marketing mediums and techniques to increase visibility and traffic across all lines of business

βœ… Deliver personalized messaging and collateral geared at engaging and supporting customers in all stages of their lifecycle

βœ… Develop lead generation strategies to effectively incubate, qualify, and convert leads

βœ… Perform detailed analysis and report results across programs, campaigns, and segments

βœ… Make actionable recommendations for improvement and continually test/optimize existing campaigns

βœ… Propose new and improved inbound marketing campaign ideas

βœ… Collaborate with cross-functional stakeholders and business leaders to strategically align marketing campaigns with the growth of the larger business

ASSUMPTION: This role involves a mix of strategic planning, campaign execution, and data analysis, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: University degree or post-secondary diploma in Marketing, Communications, or a related field

Experience: Minimum of 3 years of marketing account coordinator experience

Required Skills:

  • Strong background in both digital and traditional marketing
  • Experience with social media, SEO, PPC, email marketing, and copywriting
  • Excellent analytical and problem-solving skills
  • Strong communication and collaboration skills
  • Ability to work in a fast-paced environment and manage multiple projects

Preferred Skills:

  • Experience with marketing automation tools
  • Fluency in French (asset)

ASSUMPTION: Candidates with a strong background in both digital and traditional marketing, along with experience in data analysis and campaign optimization, will be well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: CAD 65,000 - 80,000 per year (based on industry standards for a Marketing Specialist with 2-5 years of experience in Alberta)

Benefits:

  • Competitive salary
  • Benefits (with payroll deductions)
  • Vacation pay added to each paycheque
  • Flexible work model
  • Great AMA discounts
  • Unlimited learning opportunities

Working Hours: Full-time (40 hours/week), with a flexible hybrid work arrangement (3 days on-site)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with 2-5 years of experience in Alberta. Actual compensation may vary based on the candidate's skills, experience, and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Consumer Services (Roadside Assistance, Travel, Insurance, Driver Education, Registries, Small Business Services, and Fleet Services)

Company Size: 1,001-5,000 employees (mid-sized organization)

Founded: 1926 (over 95 years of history)

Company Description:

  • AMA is a multi-service organization representing 1 million Albertans
  • Known for roadside assistance, but also offers travel, registries, insurance services, driver education, member rewards, and events
  • Part of the CAA and AAA family, focused on member needs and guided by their values

Company Specialties:

  • Roadside Assistance
  • Travel
  • Insurance
  • Driver Education
  • Registries
  • Small Business Services
  • Fleet Services

Company Website: http://www.ama.ab.ca

ASSUMPTION: AMA's diverse range of services and large membership base provide ample opportunities for marketing specialists to make a significant impact on the organization's success.

πŸ“Š Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: Reports to the Marketing Team Lead

Work Arrangement: Hybrid (3 days on-site, 2 days remote)

Growth Opportunities:

  • Potential to take on additional responsibilities and advance within the marketing department
  • Opportunities to work on diverse campaigns and projects across various lines of business
  • Chance to develop skills in data analysis, campaign optimization, and stakeholder collaboration

ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, providing an opportunity for the right candidate to grow and develop their marketing skills within a large, established organization.

🌍 Location & Work Environment

Office Type: Hybrid (50% on-site, 50% remote)

Office Location(s): Edmonton South Admin

Geographic Context:

  • Edmonton is the capital city of Alberta, with a population of approximately 1 million people
  • The city offers a mix of urban and rural environments, with plenty of parks, trails, and outdoor activities
  • Edmonton has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Full-time (40 hours/week), with a flexible hybrid work arrangement (3 days on-site)

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager and/or team members
  • Final interview with the Marketing Team Lead

Key Assessment Areas:

  • Marketing skills and experience
  • Analytical and problem-solving abilities
  • Communication and collaboration skills
  • Cultural fit and alignment with AMA's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of your past marketing campaigns and their results
  • Research AMA's services and values to demonstrate your understanding of the organization and your fit within the team

ATS Keywords: Marketing, Consumer Behaviour, Digital Marketing, SEO, PPC, Email Marketing, Copywriting, Product Positioning, Campaign Management, Data Analysis, Lead Generation, Team Collaboration, Research, Brand Management, Strategy Development, Results Analysis

ASSUMPTION: AMA's application process is designed to assess candidates' marketing skills, experience, and cultural fit, with a focus on finding the best fit for the organization and the role.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., HubSpot, Marketo)
  • Social media platforms (e.g., Facebook, Twitter, Instagram)
  • SEO and PPC tools (e.g., Google Analytics, Google Ads)
  • Email marketing tools (e.g., Mailchimp, Constant Contact)
  • Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with experience and training.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Practically Family: Treating members and colleagues like close family members or friends
  • Integrity: Acting with honesty and fairness in all situations
  • Excellence: Striving for continuous improvement and high-quality results
  • Accountability: Taking responsibility for one's actions and decisions

Work Style:

  • Collaborative: Working closely with cross-functional teams to achieve common goals
  • Data-driven: Making decisions based on data and analytics
  • Adaptable: Thriving in a fast-paced environment and adjusting to changing scenarios

Self-Assessment Questions:

  • Do I treat members and colleagues like close family members or friends in my interactions?
  • Am I comfortable working in a fast-paced environment and adjusting to changing scenarios?
  • Do I make decisions based on data and analytics, and continually seek to improve my skills and knowledge?

ASSUMPTION: AMA's cultural fit considerations emphasize collaboration, data-driven decision making, and a family-like work environment, with a focus on treating members and colleagues with kindness and respect.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced environment
  • Balancing creative and analytical aspects of the role
  • Working with diverse stakeholders and aligning marketing efforts with business growth
  • Adapting to changes in the market and business environment

ASSUMPTION: The potential challenges in this role can be overcome by strong organizational skills, adaptability, and a focus on data-driven decision making and continuous improvement.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing specialist roles, this position places a greater emphasis on data analysis and campaign optimization
  • AMA's diverse range of services offers opportunities to work on a wide variety of marketing campaigns and projects
  • This role offers a mix of strategic and tactical responsibilities, providing an opportunity for growth and development within the marketing department

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with a focus on data analysis and campaign optimization, and opportunities to work on diverse campaigns and projects across various lines of business.

πŸ“ Sample Projects

  • Developing and executing a targeted social media campaign to increase enrollment in driver education courses
  • Analyzing customer data to identify trends and opportunities for improving member engagement and satisfaction
  • Collaborating with cross-functional stakeholders to create and implement a lead generation strategy for a new insurance product

ASSUMPTION: These sample projects illustrate the mix of strategic planning, campaign execution, and data analysis required for success in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department?
  • How does this role contribute to AMA's overall business strategy and growth?
  • What opportunities are there for professional development and growth within the marketing department?
  • How does AMA support work-life balance for its employees?
  • Can you provide an example of a successful marketing campaign that the team has executed recently, and what made it successful?

ASSUMPTION: These key questions will help applicants better understand the role, the team, and the organization, and demonstrate their interest and engagement in the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of your past marketing campaigns and their results
  • Research AMA's services and values to demonstrate your understanding of the organization and your fit within the team
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.