📌 Core Information
🔹 Job Title: Marketing Specialist, Registries
🔹 Company: Alberta Motor Association (AMA)
🔹 Location: Edmonton South Admin (50% Hybrid)
🔹 Job Type: Temporary Full-Time (18 months)
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing marketing strategies to increase enrollment and product awareness for Registries services
- Analyzing data and optimizing campaigns to drive results
- Collaborating with cross-functional stakeholders to align marketing efforts with business growth
- Defining key performance indicators and implementing measurement, analytics, and reporting
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and collaboration.
📋 Key Responsibilities
✅ Develop, manage, and implement strategies and tactics to increase enrollment and product awareness for Registries services
✅ Define marketing mediums and techniques to increase visibility and traffic across all lines of business
✅ Deliver personalized messaging and collateral geared at engaging and supporting customers in all stages of their lifecycle
✅ Develop lead generation strategies to effectively incubate, qualify, and convert leads
✅ Perform detailed analysis and report results across programs, campaigns, and segments
✅ Make actionable recommendations for improvement and continually test/optimize existing campaigns
✅ Propose new and improved inbound marketing campaign ideas
✅ Collaborate with cross-functional stakeholders and business leaders to strategically align marketing campaigns with the growth of the larger business
ASSUMPTION: This role involves a mix of strategic planning, campaign execution, and data analysis, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: University degree or post-secondary diploma in Marketing, Communications, or a related field
Experience: Minimum of 3 years of marketing account coordinator experience
Required Skills:
- Strong background in both digital and traditional marketing
- Experience with social media, SEO, PPC, email marketing, and copywriting
- Excellent analytical and problem-solving skills
- Strong communication and collaboration skills
- Ability to work in a fast-paced environment and manage multiple projects
Preferred Skills:
- Experience with marketing automation tools
- Fluency in French (asset)
ASSUMPTION: Candidates with a strong background in both digital and traditional marketing, along with experience in data analysis and campaign optimization, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: CAD 65,000 - 80,000 per year (based on industry standards for a Marketing Specialist with 2-5 years of experience in Alberta)
Benefits:
- Competitive salary
- Benefits (with payroll deductions)
- Vacation pay added to each paycheque
- Flexible work model
- Great AMA discounts
- Unlimited learning opportunities
Working Hours: Full-time (40 hours/week), with a flexible hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with 2-5 years of experience in Alberta. Actual compensation may vary based on the candidate's skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services (Roadside Assistance, Travel, Insurance, Driver Education, Registries, Small Business Services, and Fleet Services)
Company Size: 1,001-5,000 employees (mid-sized organization)
Founded: 1926 (over 95 years of history)
Company Description:
- AMA is a multi-service organization representing 1 million Albertans
- Known for roadside assistance, but also offers travel, registries, insurance services, driver education, member rewards, and events
- Part of the CAA and AAA family, focused on member needs and guided by their values
Company Specialties:
- Roadside Assistance
- Travel
- Insurance
- Driver Education
- Registries
- Small Business Services
- Fleet Services
Company Website: http://www.ama.ab.ca
ASSUMPTION: AMA's diverse range of services and large membership base provide ample opportunities for marketing specialists to make a significant impact on the organization's success.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports to the Marketing Team Lead
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on diverse campaigns and projects across various lines of business
- Chance to develop skills in data analysis, campaign optimization, and stakeholder collaboration
ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, providing an opportunity for the right candidate to grow and develop their marketing skills within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid (50% on-site, 50% remote)
Office Location(s): Edmonton South Admin
Geographic Context:
- Edmonton is the capital city of Alberta, with a population of approximately 1 million people
- The city offers a mix of urban and rural environments, with plenty of parks, trails, and outdoor activities
- Edmonton has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time (40 hours/week), with a flexible hybrid work arrangement (3 days on-site)
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Marketing Team Lead
Key Assessment Areas:
- Marketing skills and experience
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with AMA's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their results
- Research AMA's services and values to demonstrate your understanding of the organization and your fit within the team
ATS Keywords: Marketing, Consumer Behaviour, Digital Marketing, SEO, PPC, Email Marketing, Copywriting, Product Positioning, Campaign Management, Data Analysis, Lead Generation, Team Collaboration, Research, Brand Management, Strategy Development, Results Analysis
ASSUMPTION: AMA's application process is designed to assess candidates' marketing skills, experience, and cultural fit, with a focus on finding the best fit for the organization and the role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media platforms (e.g., Facebook, Twitter, Instagram)
- SEO and PPC tools (e.g., Google Analytics, Google Ads)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with experience and training.
👔 Cultural Fit Considerations
Company Values:
- Practically Family: Treating members and colleagues like close family members or friends
- Integrity: Acting with honesty and fairness in all situations
- Excellence: Striving for continuous improvement and high-quality results
- Accountability: Taking responsibility for one's actions and decisions
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Data-driven: Making decisions based on data and analytics
- Adaptable: Thriving in a fast-paced environment and adjusting to changing scenarios
Self-Assessment Questions:
- Do I treat members and colleagues like close family members or friends in my interactions?
- Am I comfortable working in a fast-paced environment and adjusting to changing scenarios?
- Do I make decisions based on data and analytics, and continually seek to improve my skills and knowledge?
ASSUMPTION: AMA's cultural fit considerations emphasize collaboration, data-driven decision making, and a family-like work environment, with a focus on treating members and colleagues with kindness and respect.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing creative and analytical aspects of the role
- Working with diverse stakeholders and aligning marketing efforts with business growth
- Adapting to changes in the market and business environment
ASSUMPTION: The potential challenges in this role can be overcome by strong organizational skills, adaptability, and a focus on data-driven decision making and continuous improvement.
📈 Similar Roles Comparison
- Compared to other marketing specialist roles, this position places a greater emphasis on data analysis and campaign optimization
- AMA's diverse range of services offers opportunities to work on a wide variety of marketing campaigns and projects
- This role offers a mix of strategic and tactical responsibilities, providing an opportunity for growth and development within the marketing department
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with a focus on data analysis and campaign optimization, and opportunities to work on diverse campaigns and projects across various lines of business.
📝 Sample Projects
- Developing and executing a targeted social media campaign to increase enrollment in driver education courses
- Analyzing customer data to identify trends and opportunities for improving member engagement and satisfaction
- Collaborating with cross-functional stakeholders to create and implement a lead generation strategy for a new insurance product
ASSUMPTION: These sample projects illustrate the mix of strategic planning, campaign execution, and data analysis required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to AMA's overall business strategy and growth?
- What opportunities are there for professional development and growth within the marketing department?
- How does AMA support work-life balance for its employees?
- Can you provide an example of a successful marketing campaign that the team has executed recently, and what made it successful?
ASSUMPTION: These key questions will help applicants better understand the role, the team, and the organization, and demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their results
- Research AMA's services and values to demonstrate your understanding of the organization and your fit within the team
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
