Marketing Specialist - REMOTE

📌 Core Information

🔹 Job Title: Marketing Specialist - REMOTE

🔹 Company: Concorde Career Colleges, Inc.

🔹 Location: Overland Park, Kansas, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Serving as the key marketing strategist and main point of contact for assigned campuses and admissions teams.
• Executing local marketing event plans and partnering with admissions to build local, mutually beneficial relationships.
• Providing key competitive and market opportunity insights back to the internal marketing team.
• Driving performance within territories to exceed budgeted enrolls/starts for each campus.

ASSUMPTION: This role requires a strong understanding of local marketing strategies and the ability to work effectively with various teams to achieve common goals.

📋 Key Responsibilities

✅ Partner with stakeholders to identify key local employer/industry partners and create supporting collateral.

✅ Capitalize on opportunities for each campus's unique set of education programs by assisting with developing local marketing event plans and compiling local competitive intelligence.

✅ Collaborate with internal teams to create localized direct marketing content and execute communication plans for new campus openings/expansions.

✅ Monitor, schedule, and support social media channel engagement and online events, and prepare a monthly review of media performance.

✅ Other duties as assigned.

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical reporting to drive marketing performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, or other relevant field (required)

Experience: Minimum of three (3) years of experience crafting, executing, and measuring the performance of local marketing plans (required)

Required Skills:

• Fast-paced, self-starter with a driving curiosity for local marketing strategies
• Highly organized; multitask successfully, detail oriented and work under tight deadlines
• Strong conceptual skills and the ability to support and communicate ideas
• Basic to Intermediate level proficiency with productivity software (MS Office)
• Basic proficiency with Canva and Adobe Creative Suite
• Collaborative and team-oriented with exceptional organizational, written and oral communication skills
• Solid understanding and familiarity with online marketing and social media best practices

Preferred Skills:

• Experience copywriting for a variety of print and digital channels
• Experience managing social media content calendars and channels, preferably in healthcare or higher education settings
• Experience presenting key findings and strategic recommendations to cross-functional leaders

ASSUMPTION: While the required skills are essential for success in this role, the preferred skills would make a strong candidate an excellent fit for the position.

💰 Compensation & Benefits

Salary Range: $65,000 to $70,000 Annually

Benefits:

• Tuition Waiver
• Flexible Time Off for Exempt Employees
• Accrued Vacation for Full-Time and Part-Time Non-Exempt Employees
• Retirement Matching
• Paid Parental Leave
• Competitive Insurance
• Pet Insurance
• Health Plan Enrollment

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is based on the job listing and is typical for a Marketing Specialist role with 2-5 years of experience in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: Education and Training

Company Size: Not specified (LinkedIn data not available)

Founded: Not specified (LinkedIn data not available)

Company Description:

• Concorde Career Colleges, Inc. offers career training programs in healthcare, skilled trades, and technology.
• The company operates campuses across the United States and provides tuition waivers and other benefits to employees.
• Concorde is committed to helping students succeed in their chosen careers and provides a supportive learning environment.

Company Specialties:

• Healthcare Education
• Skilled Trades Training
• Technology Programs

Company Website: www.concorde.edu

ASSUMPTION: Concorde Career Colleges, Inc. is a for-profit education company that focuses on providing career training programs to students.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports to the Marketing Manager and works closely with admissions teams and other internal teams.

Work Arrangement: Remote, with the ability to work from anywhere in the United States.

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department.
• Opportunity to gain experience in higher education marketing and admissions.
• Possibility to transition into a different role within the company, such as admissions or student services.

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Remote work environment

Office Location(s): Overland Park, Kansas (campus location)

Geographic Context:

• Overland Park is a suburb of Kansas City, Missouri, with a population of approximately 190,000 people.
• The area offers a mix of urban and suburban living, with access to cultural attractions, parks, and outdoor recreation.
• Overland Park has a humid subtropical climate, with hot, humid summers and cold, snowy winters.

Work Schedule: Standard business hours, with flexibility for remote work

ASSUMPTION: While this role is remote, the successful candidate may be required to travel to campus locations for meetings, events, or other work-related activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Collaboration and teamwork
• Communication and presentation skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume.
• Tailor your cover letter to emphasize your understanding of local marketing strategies and your ability to work effectively with various teams.
• Prepare examples of your marketing collateral, social media content, or other relevant materials to showcase your skills during the interview.

ATS Keywords: Marketing Strategy, Local Marketing, Social Media Management, Copywriting, Collaboration, Event Planning, Competitive Analysis, Content Creation, Communication, Problem Solving, Organizational Skills, Presentation Skills, Attention to Detail, Creativity, Time Management, Teamwork

ASSUMPTION: Applicants should tailor their resume and cover letter to include relevant keywords and highlight their marketing experience and skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Canva
• Adobe Creative Suite (optional)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Project management tools (Asana, Trello, Monday.com)

ASSUMPTION: The successful candidate should have proficiency in Microsoft Office Suite and be comfortable using social media platforms and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Student-focused
• Collaborative
• Innovative
• Accountable

Work Style:

• Fast-paced and deadline-driven
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a strong understanding of local marketing strategies and the ability to work effectively with various teams?
• Are you comfortable working in a fast-paced, deadline-driven environment?
• Do you have strong communication and presentation skills, as well as the ability to problem-solve and make data-driven decisions?

ASSUMPTION: Applicants should assess their fit with the company's values and work style before applying to ensure a successful and satisfying work experience.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Building and maintaining effective relationships with stakeholders across various teams
• Adapting to changes in marketing strategies and priorities
• Working remotely and maintaining productivity in a home office environment

ASSUMPTION: Applicants should be prepared to manage multiple priorities, build effective relationships, adapt to changes, and work productively in a remote environment.

📈 Similar Roles Comparison

• This role is similar to a Local Marketing Manager or Marketing Coordinator position, but with a focus on executing local marketing plans and driving performance within assigned territories.
• Unlike other marketing roles, this position requires a strong understanding of local marketing strategies and the ability to work effectively with various teams.
• Career progression in this role may include advancing to a Marketing Manager or Director position, or transitioning to a different role within the company, such as admissions or student services.

ASSUMPTION: Applicants should compare this role to similar marketing positions and consider their career goals and interests when applying.

📝 Sample Projects

• Developing a local marketing event plan for a new campus opening
• Creating supporting collateral and spotlights highlighting graduate and partner success stories
• Compiling local competitive intelligence and presenting findings to the internal marketing team

ASSUMPTION: Applicants should be prepared to discuss their experience with similar marketing projects and provide examples of their work during the interview.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing calendar for a campus and how this role contributes to its success?
• How does this role collaborate with admissions teams, and what are the key priorities for the first 90 days in the position?
• What are the most challenging aspects of working remotely in this role, and how does the company support work-life balance for remote employees?
• What opportunities are there for professional growth and development within the marketing department and the broader organization?
• How does the company measure the success of local marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Applicants should ask thoughtful questions during the interview to demonstrate their interest in the role and gain a better understanding of the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Concorde Career Colleges, Inc. careers page
• Tailor your resume and cover letter to highlight your marketing experience and skills, using relevant keywords from the job description.
• Prepare examples of your marketing collateral, social media content, or other relevant materials to showcase your skills during the interview.
• Follow up with the hiring manager one week after submitting your application to express your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.