📌 Core Information
🔹 Job Title: Marketing Specialist (Remote)
🔹 Company: A5 Labs
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing viral marketing strategies for poker products
- Growing and managing social media channels
- Creating, curating, or collaborating on content for various platforms
- Partnering with influencers, streamers, and poker personalities
- Analyzing performance and adapting strategy for maximum virality
- Identifying and riding emerging trends in online conversation
- Working with internal creative teams to ensure on-brand, timely, and thumb-stopping assets
ASSUMPTION: This role requires a strong understanding of poker culture and trends to create authentic and engaging content that resonates with both hardcore and casual poker audiences.
📋 Key Responsibilities
✅ Develop and execute viral marketing strategies that drive awareness, engagement, and retention for poker products
✅ Own and grow social media channels by creating, curating, or collaborating on content that speaks authentically to poker audiences
✅ Work with influencers, streamers, and poker personalities to build collaborative content that earns reach and respect
✅ Analyze performance across platforms and adapt strategy to maximize virality and community growth
✅ Identify and ride emerging trends (formats, memes, topics) to place the brand at the heart of the online conversation
✅ Partner with internal creative teams to ensure assets are on-brand, timely, and thumb-stopping
ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 4+ years in social media marketing, content creation, or digital community growth — ideally in poker
Required Skills:
- Proven track record of creating or scaling viral content (bonus if poker or gambling-related)
- Deep knowledge of poker — from game types and strategy to memes, drama, and cultural moments
- Comfort speaking the language of pros, recs, grinders, and railbirds alike
- Hands-on experience managing social platforms (TikTok, Instagram, YouTube Shorts, Twitter/X, Discord, Reddit)
- Understanding of how algorithms work and how to craft platform-native content
- Ability to use engagement metrics to guide strategy and iterate quickly
- Genuine care for the player experience and a fan-first mindset
Preferred Skills:
- Experience with poker-specific platforms or communities
- Fluency in additional languages
- Graphic design or video editing skills
ASSUMPTION: Candidates with experience in the poker industry or a strong passion for the game will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for mid-senior level marketing roles in the United States with remote work)
Benefits:
- Unlimited vacation policy
- Creative freedom
- High autonomy and real impact on product and community
- Remote-friendly work culture
- Access to top-tier engineering, AI, and product teams who love poker
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Online gaming and poker
Company Size: 51-200 employees (Small to mid-size company, offering a less hierarchical structure and more opportunities for impact)
Founded: 2015 (A5 Labs is a relatively young company, providing opportunities for growth and innovation)
Company Description:
- A5 Labs is a team of tech entrepreneurs, AI scientists, online game operators, and die-hard fans committed to shaping the future of online competitive games
- The company focuses on creating secure, fair, and fun gaming entertainment for professionals and fans alike
- A5 Labs operates at the intersection of technology and entertainment, with a strong emphasis on AI, machine learning, and game theory research
Company Specialties:
- Game theory research
- Machine learning
- Business intelligence
- Online gaming
- Game design and development
Company Website: http://a5labs.co
ASSUMPTION: A5 Labs' focus on innovation, technology, and player experience makes it an attractive choice for candidates interested in the intersection of gaming and cutting-edge tech.
📊 Role Analysis
Career Level: Mid-Senior level (This role offers significant responsibility and the opportunity to make a substantial impact on the company's marketing efforts)
Reporting Structure: This role will report directly to the Head of Marketing and work closely with content, community, and product teams (Providing ample opportunities for collaboration and cross-functional learning)
Work Arrangement: Remote (Solely) with a remote-friendly work culture (Offering flexibility and work-life balance)
Growth Opportunities:
- As a growing company, A5 Labs offers opportunities for career progression and taking on new challenges as the team expands
- The marketing team is expected to grow, providing opportunities for mentorship and leadership roles
- This role offers the chance to work closely with various teams, gaining exposure to different aspects of the business
ASSUMPTION: Given A5 Labs' focus on innovation and growth, this role presents excellent opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Remote (No physical office, with all work done remotely)
Office Location(s): United States (With the flexibility to work from anywhere in the country)
Geographic Context:
- The United States offers a large and diverse poker community, providing ample opportunities for engagement and growth
- The remote work arrangement allows for a better work-life balance and the ability to work from preferred locations
- The company's headquarters are in Foster City, California, with a small but growing presence in other regions
Work Schedule: Full-time (40 hours/week) with flexible scheduling (Offering a good balance between work and personal life)
ASSUMPTION: The remote work arrangement and flexible scheduling make this role an attractive option for candidates seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and relevant team members
Key Assessment Areas:
- Poker knowledge and understanding of poker culture
- Marketing strategy and creativity
- Platform management and content creation skills
- Data analysis and interpretation
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your poker-related experience and marketing achievements
- Prepare examples of viral content you've created or contributed to in the past
- Demonstrate your understanding of poker culture and trends in your application materials
- Follow up with the hiring team after your interview to express your enthusiasm for the role and the company
ATS Keywords: Poker, Marketing, Social Media, Content Creation, Viral Marketing, Community Growth, Data Analysis, Player Experience, Fan-First Mindset
ASSUMPTION: A5 Labs' hiring process is designed to assess candidates' skills, knowledge, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, YouTube Shorts, Twitter/X, Discord, Reddit)
- Content creation tools (CapCut, Canva, Adobe Creative Suite)
- Data analysis tools (Google Analytics, social media analytics dashboards)
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: Candidates should be comfortable using various social media platforms, content creation tools, and data analysis tools to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Player-first mindset
- Innovation and continuous learning
- Collaboration and cross-functional teamwork
- Transparency and open communication
Work Style:
- Autonomous and self-driven
- Creative and innovative
- Data-informed and analytical
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you have a deep understanding of poker culture and trends?
- Are you comfortable working autonomously and making data-driven decisions?
- Do you thrive in a collaborative, cross-functional team environment?
- Are you passionate about creating engaging and shareable content?
ASSUMPTION: A5 Labs values candidates who are passionate about poker, innovative, data-driven, and collaborative, with a strong player-first mindset.
⚠️ Potential Challenges
- The fast-paced and ever-changing nature of the online gaming industry may require candidates to adapt quickly and stay up-to-date with trends
- The remote work arrangement may present challenges in maintaining work-life balance and staying connected with the team
- The need to balance creative freedom with on-brand and timely content may require strong self-discipline and organization
- The competitive nature of the online gaming industry may necessitate continuous learning and innovation to stay ahead of the curve
ASSUMPTION: Candidates should be prepared to adapt quickly, maintain a strong work ethic, and stay up-to-date with industry trends to succeed in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on poker-specific marketing and community growth, setting it apart from more general marketing roles in the gaming industry
- Unlike traditional marketing roles, this position requires a deep understanding of poker culture and trends to create authentic and engaging content
- Career progression in this role may involve moving into leadership or specialized positions within the marketing team, as the company grows
ASSUMPTION: This role offers a unique opportunity for candidates interested in the intersection of marketing, poker, and cutting-edge technology.
📝 Sample Projects
- Developing and executing a viral marketing campaign around a major poker event or tournament
- Collaborating with influencers and streamers to create engaging and shareable content that resonates with poker audiences
- Analyzing performance data to identify trends and optimize marketing strategies for maximum virality and community growth
ASSUMPTION: These sample projects highlight the creative, collaborative, and data-driven nature of the role, offering candidates a glimpse into the day-to-day responsibilities and challenges they may face.
❓ Key Questions to Ask During Interview
- How does A5 Labs plan to grow its poker community in the next year, and how will this role contribute to that growth?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does A5 Labs support the professional development and growth of its marketing team members?
- What is the company's long-term vision for its poker products, and how does this role fit into that vision?
- How does A5 Labs foster a remote-friendly work culture, and what resources are available to support remote employees?
ASSUMPTION: These interview questions are designed to provide candidates with a better understanding of the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your poker-related experience and marketing achievements
- Prepare examples of viral content you've created or contributed to in the past
- Demonstrate your understanding of poker culture and trends in your application materials
- Follow up with the hiring team after your interview to express your enthusiasm for the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
