📌 Core Information
🔹 Job Title: Marketing Specialist - Remote (PST Preferred)
🔹 Company: OneDigital
🔹 Location: Remote (PST Preferred)
🔹 Job Type: Full-Time
🔹 Category: Business Consulting and Services
🔹 Date Posted: 2025-05-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing initiatives
- Collaborating with national marketing team to drive sales growth and client retention
- Managing brand awareness activities, content curation, and marketing analysis
- Working with various teams and departments to achieve marketing goals
ASSUMPTION: This role requires a high level of independence, self-motivation, and strong organizational skills to manage multiple projects and deadlines effectively.
📋 Key Responsibilities
✅ Provides development and execution of West Region marketing initiatives
✅ Collaborates with national marketing team to develop goals, strategies, and best practices
✅ Ensures relationships with local office managing principals, client service, and sales leaders
✅ Manages brand awareness activities, regional buzz-building, event marketing, key market messaging, and execution
✅ Curates regional content development and execution for all marketing channels
✅ Develops and executes regional marketing plans, including digital lead generation activities, Eloqua campaigns, content strategies, brand awareness initiatives, print collaterals, webinars, social, and PR
✅ Manages regional and local market relationships with journalists and media
✅ Executes regional event marketing initiatives and provides consulting on event marketing best practices
✅ Monitors, analyzes, and presents the results of marketing efforts to stakeholders
✅ Collaborates with sales, client services, and IT to manage, maintain, scrub, and renew data used for digital marketing initiatives
✅ Leverages and regionalizes national marketing campaigns to drive results for the region
ASSUMPTION: This role requires strong communication, collaboration, and project management skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Public Relations, Information Design, or a related field
Experience: 5+ years of B2B marketing experience in employee benefits, insurance, healthcare, or professional services with increasing responsibilities
Required Skills:
- Proven ability to drive MQLs through integrated and digital marketing campaigns
- Proficient in social media platforms (Hootsuite, LinkedIn, Instagram, Twitter, Facebook, etc.)
- Proficient in digital marketing tools (HubSpot, Microsoft Dynamics, WordPress, UberFlip, Constant Contact, Mail Chimp, Google Analytics, etc.)
- Proficient in design tools (InDesign, Illustrator, Prezi, PowerPoint, etc.)
- Proficient in organizational platforms (Office 365, Trello, Wrike, OneNote, Slack, etc.) and Microsoft Office
Preferred Skills:
- Proven experience with Adobe Creative Cloud
- Experience working with outside vendors to accomplish multiple, concurrent deadlines
ASSUMPTION: Candidates with experience in B2B marketing, digital marketing, and content strategy are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $75,000 to $85,000 per year
Benefits:
- Health, wellbeing, retirement, and other financial benefits
- Paid time off, overtime pay for non-exempt employees
- Robust learning and development programs
- Job-related expense reimbursement, employee perks, and discounts
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on the typical base pay for this role nationwide. Actual compensation may vary based on individual performance, company performance, and location.
📌 Applicant Insights
🔍 Company Context
Industry: OneDigital operates in the business consulting and services industry, focusing on employee benefits, health and ancillary benefits, acquisitions, and financial services.
Company Size: OneDigital has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: OneDigital was founded in 2000 and is headquartered in Atlanta, GA.
Company Description:
- OneDigital’s team of fierce advocates helps businesses and individuals achieve their aspirations of health, success, and financial security.
- Their insurance, financial services, and HR platform provide personalized, tech-enabled solutions for a contemporary work-life experience.
- OneDigital has received the Glassdoor Employees’ Choice Award for Best Places to Work in 2023.
Company Specialties:
- Employee Benefits
- Health and Ancillary Benefits
- Acquisitions
- Dental / Vision
- Consulting
- Global Benefits
- Wellbeing
- Pharmacy Consulting
- Retirement Planning
- Wealth Management
- Human Resources Consulting
- Property and Casualty
- Health Insurance
- Risk Management
- Financial Services
- PEO
Company Website: http://www.onedigital.com
ASSUMPTION: OneDigital's focus on employee benefits and financial services provides opportunities for candidates interested in these fields.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring 5+ years of experience in B2B marketing.
Reporting Structure: The Marketing Specialist reports to the regional marketing manager and collaborates with various teams, including national marketing, sales, client services, and IT.
Work Arrangement: This role is remote, with a preference for PST time zones. Occasional travel may be required for events and meetings.
Growth Opportunities:
- Progression to a regional marketing manager or national marketing role
- Expanding skills and expertise in digital marketing, content strategy, and event management
- Collaborating with various teams to gain a well-rounded understanding of the business
ASSUMPTION: This role offers opportunities for career growth and skill development within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Remote, with occasional travel for events and meetings
Office Location(s): Remote (PST Preferred)
Geographic Context:
- The West Region covers multiple states, requiring strong communication and collaboration skills to work effectively with local offices and teams.
- The PST time zone preference allows for better collaboration with regional and national teams.
- Occasional travel may be required for events, meetings, and client interactions.
Work Schedule: Full-time, 40 hours per week, with flexible hours to accommodate meetings and deadlines
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to work effectively with various teams and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the regional marketing manager and national marketing team members
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Content creation and curation
- Event management and execution
- Data analysis and reporting
- Collaboration and communication skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and OneDigital's mission
- Prepare examples of marketing campaigns, content, or events you've managed to showcase your skills and experience
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: B2B Marketing, Digital Marketing, Content Strategy, Social Media, Event Marketing, Brand Awareness, Data Management, Collaboration, Adobe Creative Cloud, Project Management, Communication, Problem Solving, Organizational Skills, Lead Generation, Public Relations, Market Analysis
ASSUMPTION: OneDigital's hiring process focuses on assessing candidates' marketing skills, experience, and cultural fit within the organization.
🛠️ Tools & Technologies
- Social media platforms (Hootsuite, LinkedIn, Instagram, Twitter, Facebook, etc.)
- Digital marketing tools (HubSpot, Microsoft Dynamics, WordPress, UberFlip, Constant Contact, Mail Chimp, Google Analytics, etc.)
- Design tools (InDesign, Illustrator, Prezi, PowerPoint, etc.)
- Organizational platforms (Office 365, Trello, Wrike, OneNote, Slack, etc.)
- Microsoft Office
ASSUMPTION: Proficiency in the listed tools and technologies is required for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Fierce Advocates: We go above and beyond to support our clients, partners, and each other
- OneDigital Family: We care deeply about our people and foster a culture of belonging
- Growth Mindset: We embrace continuous learning and improvement
- Integrity: We act with honesty and transparency in all that we do
- Excellence: We strive for the highest standards in our work and our relationships
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success
- Adaptable: We embrace change and find creative solutions to challenges
- Results-Driven: We focus on delivering meaningful outcomes for our clients and our team
Self-Assessment Questions:
- How do you demonstrate fierce advocacy in your marketing strategies and tactics?
- How do you balance working independently and collaborating with various teams to achieve marketing goals?
- How do you approach continuous learning and improvement in your marketing skills and knowledge?
ASSUMPTION: OneDigital's culture values strong collaboration, adaptability, and a results-driven approach to marketing and business success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working effectively with various teams and stakeholders remotely
- Adapting to changes in marketing strategies, tools, and technologies
- Occasional travel for events, meetings, and client interactions
ASSUMPTION: The remote work environment, multiple projects, and adaptability requirements may present challenges for some candidates.
📈 Similar Roles Comparison
- This role is similar to regional marketing manager or marketing manager positions in other organizations, with a focus on regional marketing initiatives and collaboration with national marketing teams.
- OneDigital's focus on employee benefits and financial services provides unique opportunities for candidates interested in these fields.
- Career progression in this role may lead to regional marketing manager or national marketing roles within the organization.
ASSUMPTION: This role offers unique opportunities within OneDigital's focus on employee benefits and financial services, with potential for career growth within the marketing department and across the organization.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive sales growth and client retention
- Curating and executing regional content for all marketing channels, including media, website, and social media
- Managing regional event marketing initiatives and providing consulting on event marketing best practices
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.
❓ Key Questions to Ask During Interview
- How does the regional marketing team collaborate with the national marketing team to develop and execute marketing initiatives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does OneDigital support the growth and development of its marketing team members?
- What are the key challenges facing the marketing department, and how can this role address them?
- How does OneDigital foster a culture of belonging and inclusivity for its employees?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, while also providing valuable insights into the position and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Write a cover letter demonstrating your understanding of the role and OneDigital's mission
- Prepare examples of marketing campaigns, content, or events you've managed to showcase your skills and experience
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
