📌 Core Information
🔹 Job Title: Marketing Specialist (RSDS)
🔹 Company: Privia Health
🔹 Location: Houston, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing targeted marketing campaigns to drive brand visibility and patient acquisition.
- Managing social media presence and collaborating on branded marketing materials.
- Analyzing marketing performance metrics and adjusting strategies to optimize ROI.
- Assisting with CRM management to track patient referrals and maintain communication with referring providers.
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving results through strategic marketing campaigns.
📋 Key Responsibilities
✅ Develop and implement targeted in-person & digital marketing campaigns, including SEO, Google Ads, Facebook/Instagram ads, and email marketing.
✅ Create compelling content to highlight RSDS’s unique services, including home and in-lab sleep studies, DME, PFTs, CPAP therapy, and advanced allergy treatments.
✅ Manage RSDS physicians’ social media presence, including content scheduling, engagement, and analytics reporting.
✅ Collaborate with RSDS to design branded marketing materials and referral packets.
✅ Track and analyze marketing performance metrics, adjusting strategies to optimize ROI.
✅ Assist with CRM management to track patient referrals and maintain communication with referring providers.
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven analysis to maximize marketing effectiveness.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field.
Experience: 2+ years of healthcare marketing experience, preferably in a medical practice setting.
Required Skills:
- Proven expertise in digital marketing, social media management, and content creation.
- Strong analytical skills with experience in Google Analytics, CRM systems, and marketing software.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Preferred Skills:
- Familiarity with the healthcare industry and medical terminology.
- Experience with SEO best practices and Google Ads management.
ASSUMPTION: Candidates with a strong background in digital marketing and a passion for the healthcare industry are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in the Houston area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
Working Hours: Full-time (40 hours per week), Monday - Friday, with occasional evenings or weekends as needed
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Privia Health operates in the healthcare industry, focusing on physician-led medical groups and accountable care organizations.
Company Size: Privia Health is a mid-sized company with 501-1,000 employees, providing a structured yet flexible work environment.
Founded: Privia Health was founded in 2007 and has since grown to serve patients across multiple states.
Company Description:
- Privia Health empowers physicians and transforms healthcare by providing tailored solutions for physicians and providers.
- The company works in partnership with health plans, health systems, and employers to better align reimbursements to quality and outcomes.
- Privia Health is committed to creating a work environment that allows employees to bring their whole selves to work.
Company Specialties:
- Health and Wellness
- Population Health
- Disease Management
- Top Doctor Network
- Preventative Medicine
- Health Technology
- Disruptive Technology
Company Website: http://www.priviahealth.com
ASSUMPTION: Privia Health's focus on physician empowerment and patient-centered care creates an environment that values collaboration and innovation.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in marketing, seeking to grow their skills in the healthcare industry.
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate with various departments, including clinical and administrative teams.
Work Arrangement: This is an on-site position, with occasional remote work possible for specific tasks or projects.
Growth Opportunities:
- Advancement to a Senior Marketing Specialist or Marketing Manager role within the company.
- Expanding skills and expertise in healthcare marketing and digital strategies.
- Potential opportunities to work on special projects or initiatives within the organization.
ASSUMPTION: This role offers opportunities for professional growth and development within the healthcare marketing field.
🌍 Location & Work Environment
Office Type: Privia Health's office in The Woodlands, Texas, is a modern, professional environment with a collaborative and supportive work culture.
Office Location(s): 1111 Medical Plaza Dr #250, The Woodlands, TX 77380
Geographic Context:
- The Woodlands is a master-planned community located in the Houston metropolitan area, offering a mix of urban and suburban living.
- The area is known for its high-quality schools, parks, and recreational facilities.
- The Woodlands is home to a diverse range of businesses, providing ample opportunities for networking and professional growth.
Work Schedule: The work schedule is typically Monday - Friday, 8:00 AM - 5:00 PM, with occasional evenings or weekends as needed for events or projects.
ASSUMPTION: The Woodlands offers a desirable work-life balance, with easy access to amenities and a strong sense of community.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review.
- Phone or video screen with the HR department.
- In-person or virtual interview with the Marketing Manager and/or other team members.
- Final interview with the Director of Marketing or another senior leader.
- Background check and offer extension.
Key Assessment Areas:
- Marketing and digital strategy development.
- Content creation and social media management skills.
- Analytical skills and data-driven decision-making.
- Communication and interpersonal skills.
- Cultural fit and alignment with Privia Health's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Demonstrate your understanding of the healthcare industry and Privia Health's mission.
- Prepare examples of successful marketing campaigns or projects you've worked on, focusing on results and ROI.
- Research Privia Health's company culture and be ready to discuss how your values align with theirs.
ATS Keywords: Marketing, Digital Marketing, Social Media Management, Content Creation, SEO, Google Ads, Facebook Ads, Instagram Ads, Email Marketing, Analytics, CRM Management, Project Management, Patient Acquisition, Referral Growth, Brand Visibility, Healthcare Marketing, Medical Practice Marketing
ASSUMPTION: Privia Health's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Google Analytics
- CRM software (e.g., Salesforce, HubSpot, or similar)
- Marketing automation tools (e.g., Mailchimp, Hootsuite, or similar)
- Social media management platforms (e.g., Hootsuite, Buffer, or similar)
- SEO tools (e.g., SEMrush, Ahrefs, or similar)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Physician empowerment
- Collaboration and teamwork
- Innovation and continuous improvement
- Accountability and results-driven approach
Work Style:
- Collaborative and supportive team environment
- Focus on results and ROI-driven marketing strategies
- Strong emphasis on data-driven decision-making
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented work environment?
- Are you comfortable using data and analytics to inform marketing strategies?
- Do you have a strong understanding of the healthcare industry and a passion for improving patient care?
ASSUMPTION: Candidates who align with Privia Health's values and work style are more likely to succeed and find fulfillment in this role.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously, requiring strong organizational skills and time management.
- Adapting to the unique needs and requirements of a healthcare setting, which may differ from other industries.
- Working with a diverse range of stakeholders, including physicians, clinical staff, and administrative teams.
- Keeping up with the latest trends and best practices in digital marketing and healthcare technology.
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Marketing Specialist (Healthcare) vs. Marketing Specialist (Other Industries): Healthcare marketing requires a strong understanding of medical terminology, regulations, and patient-centered care, which may differ from other industries.
- Marketing Specialist (RSDS) vs. Marketing Specialist (Other Medical Practices): RSDS focuses on pulmonary care, sleep medicine, and allergy treatment, which may require specialized knowledge and marketing strategies compared to other medical practices.
- Marketing Specialist (Privia Health) vs. Marketing Specialist (Other Healthcare Organizations): Privia Health's focus on physician empowerment and accountable care organizations may offer unique opportunities and challenges compared to other healthcare organizations.
ASSUMPTION: Understanding the unique aspects of this role within the broader context of healthcare marketing can help candidates tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and executing a targeted social media campaign to increase patient awareness of RSDS's sleep study services.
- Analyzing patient referral data to identify trends and opportunities for targeted marketing campaigns.
- Creating branded marketing materials, such as brochures and flyers, to promote RSDS's unique services and offerings.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from creative content development to data-driven analysis and strategic planning.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Privia Health and RSDS?
- What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
- How does Privia Health support the professional growth and development of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Privia Health collaborate with its physician partners to develop and implement marketing strategies?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the organization's goals and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on healthcare marketing and digital strategies.
- Prepare examples of successful marketing campaigns or projects you've worked on, focusing on results and ROI.
- Research Privia Health's company culture and be ready to discuss how your values align with theirs.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
