Marketing Specialist Senior Consultant

📌 Core Information

🔹 Job Title: Marketing Specialist Senior Consultant

🔹 Company: PwC

🔹 Location: Sydney, Melbourne, Brisbane, Adelaide, Perth

🔹 Job Type: Full-Time

🔹 Category: Business Consulting and Services

🔹 Date Posted: 2025-05-01

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Providing marketing leaders with best practice go-to-market expertise
• Managing and executing marketing programs and campaigns
• Working across multiple programs simultaneously to align with firm needs
• Flexible work options, allowing for a smarter work-life balance

ASSUMPTION: This role requires a high level of organization and project management skills to handle multiple programs at once. It also involves close collaboration with various teams and stakeholders, necessitating strong communication skills.

📋 Key Responsibilities

✅ Provide marketing leaders with best practice go-to-market expertise, campaign management, implementation, and evaluation of marketing programs

✅ Coordinate and execute marketing programs and projects to meet agreed deadlines and budget, ensuring all brand, risk, and legal compliance is adhered to

✅ Design the campaign journey and contribute to the go-to-market approach that best meets the marketing program desired outcomes and best practice principles

✅ Deliver activations at events and conferences; content curation; multi-channel campaigns and post-implementation reporting

✅ Evaluate the success of overall programs and projects through the analysis of various data points to present actionable insights and inform future marketing strategy, operations, and tactics

✅ Develop internal communications plans to support campaign awareness and engagement activities with key stakeholder groups within the firm

✅ Identify opportunities to align as One Firm to ensure marketing activity is streamlined and coordinated for clients

✅ Evolve, enhance, and optimize marketing best practices to deliver a superior client experience and create operating efficiencies

✅ Champion the implementation and integration of Salesforce into the go-to-market approach

✅ Embrace agility and be responsive to support evolving needs of PwC and market dynamics

✅ Ensure all brand, risk, and legal compliance is adhered to

✅ Champion PwC's client-first, one-firm strategic marketing approach, collaborating with fellow marketers across industries, platforms, and businesses to achieve a coherent PwC presence in the market

ASSUMPTION: This role requires a strong understanding of marketing principles, campaign management, and project management. It also involves working with various teams and stakeholders, necessitating excellent communication and collaboration skills.

🎯 Required Qualifications

Education: A bachelor's degree in Marketing, Business, or a related field is preferred

Experience: 5-10 years of experience in marketing, with a focus on campaign management and project management

Required Skills:

• Marketing and communications
• Campaign management
• Project management
• Budget management
• Digital marketing
• Content marketing
• Data analysis
• Client engagement
• Brand management
• Collaboration
• Agility
• Salesforce
• Creativity
• Attention to detail
• Communication
• Continuous learning

Preferred Skills:

• Experience with Salesforce Marketing Cloud and CMS platforms
• Familiarity with the PwC brand and marketing ecosystem

ASSUMPTION: Given the role's focus on campaign management and project management, candidates should have a strong background in these areas. Additionally, experience with Salesforce and familiarity with the PwC brand would be beneficial.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in Australia, the estimated salary range is AUD 120,000 - 160,000 per annum

Benefits:

• Flexible working arrangements
• Health and lifestyle perks
• Gender inclusive 26 weeks paid parental leave
• World-class development opportunities
• Strong mentors
• Networking opportunities
• Dress for your day

Working Hours: Full-time, with flexible work options available

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are based on information provided by PwC and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: PwC operates in the business consulting and services industry, focusing on assurance, tax, and advisory services. The industry is competitive and dynamic, with a strong emphasis on professional services and client relationships.

Company Size: PwC is a large global organization with over 370,000 employees worldwide. In Argentina, it has around 3,000 employees. This size allows for ample opportunities for career growth and development.

Founded: PwC was founded in 1849 and has since grown into one of the largest professional services networks in the world. It has a rich history and a strong reputation for quality and integrity.

Company Description:

• PwC is part of a global network of firms present in 149 countries, with over 370,000 talented professionals committed to delivering quality services in assurance, tax, and advisory
• The company's purpose is to build trust in society and solve important problems. It is driven by values such as integrity, working together, reimagining the possible, being interested, and making a difference
• PwC's vision is to be a trusted professional services firm, attracting the best talent and combining innovative technologies to help organizations build trust and deliver sustainable results

Company Specialties:

• Assurance
• Tax and legal advisory
• Advisory services
• Global outsourcing solutions
• Auditing
• Consulting
• And Acceleration Center

Company Website: http://www.pwc.com/ar

ASSUMPTION: PwC's global presence and extensive service offerings provide ample opportunities for career growth and development. Its strong commitment to values and purpose creates a supportive and engaging work environment.

📊 Role Analysis

Career Level: This role is at the senior associate level, indicating significant experience and expertise in marketing. It is a senior role within the marketing function, reporting directly to marketing managers or directors.

Reporting Structure: The role reports to marketing managers or directors within the firm's internal firm services (IFS) line of service, specifically within the clients and markets team.

Work Arrangement: The role is offered on a hybrid basis, allowing for a combination of remote and on-site work. The specific work arrangement may vary depending on the location and project requirements.

Growth Opportunities:

• PwC offers a range of career development opportunities, including training programs, mentorship, and internal mobility
• The company's large size and diverse service offerings provide ample opportunities for career progression and role expansion
• Given the role's focus on campaign management and project management, there may be opportunities to move into more senior roles or specialize in specific areas of marketing

ASSUMPTION: This role offers significant growth opportunities, both within the marketing function and across PwC's diverse service offerings. The company's commitment to employee development and internal mobility provides a strong foundation for career advancement.

🌍 Location & Work Environment

Office Type: PwC's offices are modern and collaborative workspaces, designed to facilitate teamwork and innovation. They are typically located in central business districts or other major urban areas.

Office Location(s): Sydney, Melbourne, Brisbane, Adelaide, and Perth

Geographic Context:

• Sydney, Melbourne, Brisbane, and Adelaide are major cities in Australia, each with its unique culture, lifestyle, and job market
• Perth is the capital and largest city of Western Australia, with a distinct culture and job market compared to the eastern states
• Each location offers a range of housing, entertainment, and recreational opportunities, with varying costs of living

Work Schedule: The role follows a hybrid work arrangement, with a combination of remote and on-site work. The specific work schedule may vary depending on the location and project requirements.

ASSUMPTION: PwC's offices provide a modern and collaborative work environment, with ample opportunities for teamwork and innovation. The hybrid work arrangement offers flexibility and a better work-life balance, while the diverse locations cater to a range of personal preferences and lifestyle choices.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and technical interviews
• Final round interviews with hiring managers
• Background check and offer

Key Assessment Areas:

• Marketing and communications skills
• Campaign management and project management skills
• Data analysis and reporting skills
• Client engagement and relationship-building skills
• Brand management and compliance skills
• Collaboration and teamwork skills
• Adaptability and agility

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and project management skills and experience
• Demonstrate your understanding of PwC's brand and marketing ecosystem in your application materials
• Prepare for behavioral interviews by reflecting on your past experiences and accomplishments in marketing and project management
• Research PwC's clients and markets team and be prepared to discuss how your skills and experience align with the role's requirements
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Marketing, Campaign Management, Project Management, Brand Management, Client Engagement, Data Analysis, Collaboration, Agility, Salesforce, Marketing Communications, Digital Marketing, Content Marketing

ASSUMPTION: PwC's application process is designed to assess candidates' marketing and project management skills, as well as their cultural fit with the organization. By tailoring your application materials and preparing for behavioral interviews, you can demonstrate your qualifications and increase your chances of success.

🛠️ Tools & Technologies

• Salesforce
• Salesforce Marketing Cloud
• CMS platforms
• Project management software (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: This role requires proficiency in Salesforce and related marketing technologies. Familiarity with project management software and data analysis tools is also beneficial. PwC may provide training and development opportunities to help candidates build their skills in these areas.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Working together
• Reimagining the possible
• Being interested
• Making a difference

Work Style:

• Collaborative and team-oriented
• Agile and adaptable
• Data-driven and analytical
• Client-focused and results-oriented
• Inclusive and respectful

Self-Assessment Questions:

• Do you align with PwC's values, particularly in terms of integrity, working together, and making a difference?
• Are you comfortable working in a collaborative and agile environment, with a focus on client outcomes and results?
• Do you have strong communication and project management skills, with a proven track record in marketing?
• Are you interested in staying up-to-date with industry trends and best practices in marketing and technology?

ASSUMPTION: PwC's values and work style emphasize collaboration, agility, and a strong commitment to client outcomes. Candidates should assess their alignment with these factors to ensure a successful cultural fit.

⚠️ Potential Challenges

• The role requires managing multiple programs simultaneously, which can be challenging and demanding
• PwC's large size and diverse service offerings can present opportunities for career growth but may also require navigating complex organizational structures and politics
• The hybrid work arrangement may present challenges in terms of communication and collaboration, particularly for those who prefer an on-site work environment
• The role may require travel to different locations, depending on project requirements and client needs

ASSUMPTION: While this role offers significant opportunities for career growth and development, it also presents challenges in terms of workload, organizational complexity, and work arrangement. Candidates should carefully consider these factors and assess their ability to thrive in this environment.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a strong emphasis on project management and campaign management skills
• PwC's large size and global presence provide ample opportunities for career growth and development, compared to smaller organizations
• This role is focused on internal firm services, rather than industry-specific marketing. As such, it may offer different career paths and opportunities compared to industry-focused marketing roles

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing roles. Its focus on project management and campaign management, as well as PwC's large size and global presence, make it a distinct and attractive option for marketing professionals.

📝 Sample Projects

• Managing a multi-channel marketing campaign for a major client, from strategy development to execution and evaluation
• Coordinating a series of events and conferences, including speaker management, logistics, and on-site support
• Developing and implementing a content marketing strategy, including blog posts, whitepapers, and social media campaigns
• Conducting a comprehensive analysis of marketing program performance, using data-driven insights to inform future strategy and tactics

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring strong project management, campaign management, and data analysis skills.

❓ Key Questions to Ask During Interview

• Can you describe the typical workload and priorities for this role, and how they may vary depending on the project?
• How does this role collaborate with other marketing teams and stakeholders within PwC?
• What opportunities are there for career growth and development within this role and PwC more broadly?
• How does PwC support work-life balance, particularly for employees working in a hybrid arrangement?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role's requirements, work environment, and career growth opportunities. They also allow candidates to assess their fit with the role and PwC's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and project management skills and experience, with a focus on campaign management and data analysis
• Prepare for behavioral interviews by reflecting on your past experiences and accomplishments in marketing and project management
• Research PwC's clients and markets team and be prepared to discuss how your skills and experience align with the role's requirements
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.