📌 Core Information
🔹 Job Title: Marketing Specialist (SFA)
🔹 Company: Capital Good Fund
🔹 Location: Remote, Georgia Resident
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 3, 2025
🚀 Job Overview
Key aspects of this role include:
1. Developing and executing marketing campaigns tailored to the Georgia BRIGHT Solar for All (SFA) program.
2. Creating engaging content for various platforms, including websites, blogs, social media, and email marketing.
3. Collaborating with internal Marketing & Communications and external marketing vendors to implement marketing strategies.
4. Coordinating and assisting with events, webinars, and other Georgia BRIGHT SFA engagements.
5. Managing marketing collateral and brand assets to maintain consistency and quality.
ASSUMPTION: This role requires a strong understanding of renewable energy concepts, technologies, and market trends. The ideal candidate will have experience in the solar or broader energy industry and be passionate about sustainability and clean energy solutions.
📋 Key Responsibilities
✅ Marketing Campaign Development & Execution:
- Work with internal and external teams to develop and execute marketing campaigns for the Georgia BRIGHT SFA program.
- Create high-quality content for various marketing channels, including websites, blogs, social media, email marketing, white papers, case studies, flyers, and other marketing materials.
✅ Digital Marketing & Analytics:
- Collaborate on digital marketing activities, including SEO, SEM, PPC, and analytics to optimize performance.
- Monitor and report on marketing performance metrics, providing insights and recommendations for improvement.
✅ Event Coordination & Management:
- Coordinate and assist with the execution of events, webinars, and other Georgia BRIGHT SFA engagements.
- Develop and manage event marketing for large and hyperlocal events throughout the state.
✅ Brand Management & Asset Creation:
- Manage marketing collateral and brand assets to maintain consistency and quality.
- Create graphics and other visual content using tools such as Canva and Adobe Creative Suite.
ASSUMPTION: This role may require occasional travel (up to 20% throughout Georgia) for events and meetings.
🎯 Required Qualifications
Education:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
Experience:
- 2+ years of marketing experience, preferably in the renewable energy, solar, or broader energy industry.
Required Skills:
- Strong understanding of renewable energy concepts, technologies, and market trends.
- Excellent written and verbal communication skills.
- Experience with digital marketing tools and platforms (e.g., HubSpot, Google Analytics, social media management tools, WordPress, CRM systems).
- Ability to manage multiple projects and deadlines simultaneously.
- Creative thinking and problem-solving skills.
- Team-oriented with a proactive, self-starter attitude.
- Graphic design experience in Canva, Adobe Creative Suite, and other design software.
Preferred Qualifications
Experience:
- B2B marketing experience within the solar or energy sector.
- Data analysis skills for measuring marketing performance.
- Understanding of Georgia’s landscape with a focus on various marketing segments and solar energy personas.
💰 Compensation & Benefits
Salary Range: $60,000 - $70,000 per year (commensurate with experience)
Benefits:
- Comprehensive health, dental, and vision insurance.
- 401(k) retirement plan with employer match.
- Generous paid time off (vacation, sick, and holidays).
- Flexible work schedule and remote work options.
- Professional development opportunities and training.
- Employee assistance program.
Working Hours: Full-time, 40 hours per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the renewable energy sector. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 11-50 employees
Founded: 2009
Company Description: Capital Good Fund is a social change organization that creates pathways out of poverty through equitable financial services. As a nonprofit, U.S. Treasury certified Community Development Financial Institution (CDFI), they offer families living in poverty one-on-one Financial & Health Coaching and honest, affordable loans.
Company Specialties: microfinance and Financial Coaching
📊 Role Analysis
Career Level: Mid-level marketing professional with a focus on renewable energy and sustainability.
Reporting Structure: This role reports directly to the Chief Business Officer (CBO).
Work Arrangement: Remote work with occasional travel (up to 20%) throughout Georgia for events and meetings.
Growth Opportunities:
- Potential to grow into a senior marketing role as the Georgia BRIGHT SFA program expands.
- Opportunities to gain experience in the renewable energy sector and work on high-impact, mission-driven initiatives.
ASSUMPTION: This role is ideal for a marketing professional looking to make a significant impact in the renewable energy sector and contribute to a mission-driven organization.
🌍 Location & Work Environment
Office Type: Remote, with occasional in-person meetings and events in Georgia.
Office Location(s): The primary work location is remote, with occasional travel to Georgia for events and meetings.
Geographic Context:
- Georgia is a growing market for renewable energy, with a strong focus on solar power.
- The state offers numerous opportunities for marketing professionals to engage with various stakeholders, including homeowners, businesses, and nonprofits.
Work Schedule: Full-time, 40 hours per week, with flexible hours and remote work options.
ASSUMPTION: This role requires a strong understanding of Georgia’s landscape and a commitment to working with diverse stakeholders to promote renewable energy adoption.
💼 Interview & Application Insights
Typical Process:
1. Online application submission.
2. Phone or video screening with the hiring manager (CBO).
3. In-depth phone or video interview with the hiring manager and other team members.
4. Final interview with the CEO and/or other senior leadership.
Key Assessment Areas:
- Marketing campaign development and execution.
- Digital marketing and analytics skills.
- Event coordination and management.
- Graphic design and content creation.
- Understanding of renewable energy concepts and market trends.
- Cultural fit and alignment with Capital Good Fund’s mission and values.
Application Tips:
1. Tailor your resume and cover letter to highlight relevant marketing experience, especially in the renewable energy sector.
2. Prepare examples of marketing campaigns, content, and graphics you’ve created for previous roles.
3. Familiarize yourself with Capital Good Fund’s mission, values, and the Georgia BRIGHT SFA program.
4. Practice your interview skills and be ready to discuss your understanding of renewable energy concepts and market trends.
ATS Keywords: Marketing, Campaign Development, Content Creation, Digital Marketing, SEO, SEM, PPC, Analytics, Event Coordination, Graphic Design, Renewable Energy, Solar, Sustainability, Georgia, BRIGHT, SFA
ASSUMPTION: This role may require applicants to complete a background check and provide references from previous employers.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Graphic design software (e.g., Canva, Adobe Creative Suite, Sketch).
- Project management tools (e.g., Asana, Trello, Jira).
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM).
- Analytics tools (e.g., Google Analytics, Mixpanel, Hotjar).
ASSUMPTION: This role may require applicants to have experience with specific tools and technologies relevant to marketing and renewable energy.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: We are committed to creating pathways out of poverty and promoting sustainability.
- Collaborative: We work together to achieve our goals and support each other’s success.
- Innovative: We embrace new ideas and technologies to drive progress.
- Empowering: We strive to empower our employees and the communities we serve.
Work Style:
- Mission-focused: We prioritize our mission and the impact we can make in the world.
- Data-driven: We use data to inform our decisions and measure our success.
- Adaptable: We are open to change and willing to pivot when necessary.
- Team-oriented: We value collaboration and support each other’s growth.
Self-Assessment Questions:
1. How do you align with Capital Good Fund’s mission to create pathways out of poverty and promote sustainability?
2. Describe a time when you had to adapt to a significant change in a marketing campaign or strategy. How did you handle it, and what was the outcome?
3. How do you approach working with diverse stakeholders, such as homeowners, businesses, and nonprofits, to promote renewable energy adoption?
ASSUMPTION: This role requires a strong cultural fit with Capital Good Fund’s mission, values, and work style. Applicants should be passionate about the organization’s mission and committed to promoting sustainability and renewable energy adoption.
⚠️ Potential Challenges
1. Market Saturation: As the Georgia BRIGHT SFA program grows, there may be increased competition for marketing talent in the renewable energy sector.
2. Regulatory Changes: Changes in regulations and policies related to renewable energy and sustainability may impact marketing strategies and tactics.
3. Stakeholder Management: Balancing the needs and expectations of various stakeholders, including homeowners, businesses, nonprofits, and government agencies, can be challenging.
4. Budget Constraints: As a nonprofit organization, Capital Good Fund may have budget constraints that require creative and cost-effective marketing solutions.
ASSUMPTION: Applicants should be prepared to navigate these challenges and contribute to innovative solutions that drive marketing success in the renewable energy sector.
📈 Similar Roles Comparison
1. Marketing Manager, Solar Energy Company: This role may involve more strategic planning and less hands-on campaign execution than the Marketing Specialist (SFA) role.
2. Communications Specialist, Nonprofit Organization: This role may focus more on internal communications and less on external marketing campaigns compared to the Marketing Specialist (SFA) role.
3. Digital Marketing Specialist, Energy Consulting Firm: This role may require more technical expertise in digital marketing tactics and less focus on event coordination and graphic design compared to the Marketing Specialist (SFA) role.
ASSUMPTION: Applicants should consider their career goals and the specific aspects of the Marketing Specialist (SFA) role that appeal to them when comparing similar roles in the renewable energy sector.
📝 Sample Projects
1. Georgia BRIGHT SFA Program Launch Campaign: Develop and execute a comprehensive marketing campaign to launch the Georgia BRIGHT SFA program, including event planning, content creation, and digital marketing strategies.
2. Solar Energy Awareness Campaign: Create engaging content and coordinate events to raise awareness about solar energy and its benefits for homeowners, businesses, and nonprofits in Georgia.
3. BRIGHT Program Expansion Marketing Plan: Develop a marketing plan to support the expansion of the Georgia BRIGHT SFA program, including strategies to engage new stakeholders and promote the program’s growth.
ASSUMPTION: Applicants should be prepared to discuss their experience with similar marketing projects and their relevance to the Marketing Specialist (SFA) role.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: Can you describe the most challenging marketing campaign you’ve managed, and how you handled any unexpected obstacles?
2. Team Dynamics: How do you approach working with diverse teams, including internal marketing teams and external vendors?
3. Georgia BRIGHT SFA Program: How do you plan to engage with various stakeholders, such as homeowners, businesses, and nonprofits, to promote the Georgia BRIGHT SFA program?
4. Company Culture: How do you see yourself contributing to Capital Good Fund’s mission and values as a Marketing Specialist (SFA)?
5. Growth Opportunities: What are your long-term career goals, and how does this role fit into your plans?
ASSUMPTION: Applicants should be prepared to ask thoughtful questions about the role, the team, and the organization to demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://capitalgoodfund.applytojob.com/apply/0LkGyXqUxT/Marketing-Specialist-SFA).
2. Tailor your resume and cover letter to highlight relevant marketing experience, especially in the renewable energy sector.
3. Prepare examples of marketing campaigns, content, and graphics you’ve created for previous roles.
4. Familiarize yourself with Capital Good Fund’s mission, values, and the Georgia BRIGHT SFA program.
5. Practice your interview skills and be ready to discuss your understanding of renewable energy concepts and market trends.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
