📌 Core Information
🔹 Job Title: Marketing Specialist - Shanghai
🔹 Company: Gensler
🔹 Location: Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with senior staff to design and produce marketing collateral
- Developing and implementing marketing strategies for business development
- Managing marketing projects independently and mentoring junior team members
- Working with diverse project teams in a fast-paced environment
ASSUMPTION: This role requires a high level of independence, strategic thinking, and strong communication skills to succeed in a dynamic, collaborative environment.
📋 Key Responsibilities
✅ Work with principals, senior staff, and regional marketing team members to design, write, and produce proposals, presentations, and other marketing collateral in alignment with brand standards
✅ Participate in and champion strategy and planning sessions
✅ Develop new materials to support business development activities
✅ Facilitate workshops and strategy meetings that support the positioning and increase the visibility of the Shanghai office in the market
✅ Coordinate PR events and activities such as speaking engagements, award submissions, media outreach together with regional PR
✅ Understand and learn Gensler’s portfolio of work, practice areas, and firm-wide capabilities
✅ Coordinate business development activities, including managing capital improvement program information, incoming leads, following-up, and tracking opportunity status
✅ Manage other responsibilities as assigned
✅ Be an integrated Marketing Team member
ASSUMPTION: The role involves a mix of creative and strategic tasks, requiring strong organizational skills and the ability to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Business, Architecture, Interior Design, Graphic Design, Communications, or Marketing
Experience: Minimum 5 years of experience in a marketing position with a design or professional services firm
Required Skills:
- Excellent written and verbal communication skills
- Ability to provide strategic thinking and recognize competitive advantage opportunities for Gensler
- Self-motivator with strong organizational and interpersonal skills
- Ability to mentor junior team members
- Experience working directly with senior staff on business-critical projects with minimal supervision
- Strong organizational skills to coordinate and manage multiple projects and deadlines
- Ability to work with diverse project teams and in a fast-paced work environment
- High degree of competency in InDesign
- Proficiency in Microsoft Office (Word, Excel, and PowerPoint)
Preferred Skills:
- Photography curation and digital archiving knowledge
- Experience working with CRM and other infrastructural and sales tools
ASSUMPTION: Candidates should have a strong understanding of the design industry and the practice areas that Gensler works within, as well as excellent communication and organizational skills.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Specialist role in Shanghai with 5-10 years of experience, the estimated salary range is ¥350,000 - ¥500,000 per year.
Benefits:
- Medical, Dental, Vision, and Disability insurance
- Wellness programs and Flex spending
- Paid Holidays and Paid Time Off
- Profit Sharing Plan and Bonus Opportunities
- Tuition Reimbursement
Working Hours: Full-time position with standard office hours, Monday through Friday
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Architecture and Planning
Company Size: Gensler is a large global architecture, design, and planning firm with over 6,000 professionals across 57 locations worldwide.
Founded: 1965, in San Francisco, California, USA
Company Description:
- Gensler is a global architecture, design, and planning firm with a mission to create a better world through the power of design.
- The company partners with clients in over 100 countries each year, providing integrated services across a wide range of markets.
- Gensler is committed to creating an inclusive workplace and has been recognized for its award-winning culture.
Company Specialties:
- Architecture
- Brand Design
- Consulting
- Interior Design
- Planning + Urban Design
- Product Design
- Sustainability Consulting
- Digital Experience Design
- Hospitality
- Workplace Design
Company Website: http://www.gensler.com
ASSUMPTION: Gensler's global presence and diverse range of services offer applicants the opportunity to work on a wide variety of projects and gain exposure to different markets and cultures.
📊 Role Analysis
Career Level: Senior-level position with opportunities for growth and mentorship
Reporting Structure: The Marketing Specialist reports directly to the Regional Marketing team and works closely with principals, senior staff, and other marketing team members.
Work Arrangement: On-site, full-time position with standard office hours
Growth Opportunities:
- Mentoring junior team members and contributing to their professional development
- Expanding knowledge of Gensler's portfolio, practice areas, and firm-wide capabilities
- Gaining experience in business development and strategy
- Potential career progression to a leadership role within the marketing team
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic, collaborative environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the heart of Shanghai
Office Location(s): One Museum Place, 669 XinZha Road, Shanghai, 200024, CN
Geographic Context:
- Shanghai is a major commercial and financial hub in China, with a vibrant culture and rich history
- The office is conveniently located in the Pudong New Area, close to public transportation and amenities
- The city offers a mix of traditional and modern architecture, with a diverse range of cultural attractions and entertainment options
Work Schedule: Standard office hours, Monday through Friday, with flexibility for occasional evening or weekend work as needed
ASSUMPTION: The office environment is collaborative and dynamic, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Regional Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to present ideas effectively
- Strategic thinking and problem-solving abilities
- Creativity and innovation in marketing collateral design and development
- Understanding of Gensler's portfolio, practice areas, and firm-wide capabilities
- Ability to manage multiple projects and deadlines
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include examples of your marketing collateral design and development work, if available
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Gensler's portfolio and practice areas to demonstrate your understanding of the firm's work
ATS Keywords: Marketing, collateral, proposals, presentations, strategy, business development, project management, InDesign, Microsoft Office, CRM
ASSUMPTION: The interview process will focus on assessing your communication skills, strategic thinking, and ability to work collaboratively in a fast-paced environment.
🛠️ Tools & Technologies
- InDesign
- Microsoft Office (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Design and presentation software (e.g., Adobe Creative Suite, Keynote)
ASSUMPTION: Familiarity with industry-standard marketing and design tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Design Excellence
- Client Focus
- Integrated Design
- Sustainability
- Research & Innovation
- Community
- Growth
- Empowerment
- Diversity
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and continuous improvement
- Committed to creating a positive and inclusive work environment
Self-Assessment Questions:
- How do you align with Gensler's commitment to design excellence and client focus?
- How do you approach working collaboratively with diverse project teams in a fast-paced environment?
- How do you ensure that your work contributes to Gensler's mission to create a better world through the power of design?
ASSUMPTION: Applicants should be able to demonstrate a strong fit with Gensler's values and work style, as well as a commitment to the firm's mission.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with diverse project teams and stakeholders
- Adapting to changes in priorities and project scope
- Navigating a large, global organization with a complex portfolio of services
ASSUMPTION: Applicants should be prepared to manage multiple priorities, work collaboratively, and adapt to changes in a dynamic, global organization.
📈 Similar Roles Comparison
- Compared to other marketing roles in the design industry, this position offers a unique blend of creative and strategic responsibilities, with a strong focus on business development and client relationships.
- Gensler's global presence and diverse range of services provide opportunities for professional growth and development that may not be available in smaller or more specialized firms.
- Career progression in this role may lead to leadership positions within the marketing team or other areas of the firm, depending on the individual's skills and interests.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing a comprehensive marketing campaign to launch a new Gensler-designed building in Shanghai
- Creating a series of presentations to showcase Gensler's capabilities and portfolio to potential clients
- Managing a capital improvement program for an existing Gensler-designed project, including coordinating with architects, engineers, and contractors
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of independence required for this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Gensler's mission to create a better world through the power of design?
- What opportunities are there for professional growth and development within the marketing team and the firm as a whole?
- How does the Regional Marketing team support the work of the Shanghai office, and vice versa?
- What are the key priorities for the first 90 days in this role?
- How does Gensler foster a culture of innovation and continuous improvement within the marketing team?
ASSUMPTION: These questions will help applicants better understand the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Gensler's portfolio and practice areas to demonstrate your understanding of the firm's work
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
