Marketing Specialist (Sport Content Acquisition, Programming & Production : AIS Play)

📌 Core Information

🔹 Job Title: Marketing Specialist (Sport Content Acquisition, Programming & Production : AIS Play)

🔹 Company: AIS

🔹 Location: Bangkok

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• End-to-end sports content management, from acquisition to production
• Collaboration with cross-functional teams for content success
• Working with local and international sports markets and rights landscapes
• Negotiating and managing content rights

ASSUMPTION: This role requires a strong understanding of both local and international sports markets, as well as experience in negotiating and managing content rights.

📋 Key Responsibilities

✅ Identify, evaluate, and negotiate the acquisition of local and international sports content (live and non-live)

✅ Build relationships with rights holders, agencies, and content partners

✅ Analyze viewership data and market trends to inform acquisition strategy

✅ Manage content licensing contracts, renewals, and compliance

✅ Plan and maintain sports content schedules across TV and OTT platforms

✅ Coordinate scheduling to align seasonality, tournaments, and strategic priorities

✅ Maximize content exposure and viewer engagement through programming optimization

✅ Oversee live broadcast and studio production planning for sports content

✅ Liaise with production vendors and internal teams to ensure quality and timely delivery

✅ Manage post-production timelines and editorial packaging for VOD and replay content

✅ Work closely with marketing, analytics, legal, and platform teams to ensure content success

✅ Support promotional campaigns, social media highlights, and platform UX/content positioning

ASSUMPTION: This role involves working under pressure, especially around live events, and requires excellent organizational and communication skills with attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree in media, business, sport management, or related field

Experience: 5+ years of experience in sports content acquisition, programming, or production

Required Skills:

• Strong knowledge of local and international sports markets and rights landscapes
• Experience in negotiating and managing content rights
• Excellent organizational and communication skills, with attention to detail
• Comfortable working under pressure, especially around live events

Preferred Skills:

• Experience in both linear TV and OTT content management
• Familiarity with rights management systems, content planning tools, or production workflows
• Passion for sports and awareness of emerging digital trends

ASSUMPTION: Candidates with experience in both linear TV and OTT content management, as well as familiarity with relevant tools and systems, may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Salary information not provided. According to industry standards, a Marketing Specialist with 5-10 years of experience in Thailand can expect to earn between 60,000 - 120,000 THB per month.

Benefits:

• Not specified

Working Hours: Full-time position, with standard working hours Monday to Friday, 8:30 AM to 5:30 PM. May require flexibility to accommodate live events and production timelines.

ASSUMPTION: While the salary range is an estimate based on industry standards, the actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications. AIS is the leading digital service provider in Thailand, focusing on mobile, high-speed home broadband, and digital services.

Company Size: 10,001+ employees. As a large organization, AIS offers extensive resources and opportunities for growth and development.

Founded: 1990. AIS has a long history in the telecommunications industry and has established itself as a trusted provider of digital services.

Company Description:

• Advanced Info Service Public Company Limited (AIS) is the 5G Digital Service Provider with the most spectra to provide service, totalling 1420MHz.
• The company has the most subscribers in Thailand, counting over 45.7 million in September 2022.
• AIS is ready to power Thailand with 5G technology, covering 77 provinces through 3 core businesses: mobile phones, high-speed home broadband through AIS Fibre, and Digital Services in 5 aspects of video, the Cloud, digital payments, the Internet of Things (IoT) and services provided jointly with partners.

Company Specialties:

• Telecommunications services
• 5G technology
• Mobile phones
• High-speed home broadband
• Digital services

Company Website: http://www.ais.th

ASSUMPTION: AIS is a well-established company with a strong presence in the telecommunications industry, offering a range of digital services to its customers.

📊 Role Analysis

Career Level: Mid-level. This role requires a significant amount of experience and expertise in sports content acquisition, programming, and production.

Reporting Structure: This role reports directly to the Recruiter, Aksorn Peuchsing.

Work Arrangement: On-site. This role requires working on-site at the AIS headquarters in Bangkok.

Growth Opportunities:

• Potential to expand responsibilities based on performance and company growth
• Opportunities to work on high-profile sports content and events
• Possibility to collaborate with cross-functional teams and gain exposure to various aspects of the business

ASSUMPTION: This role offers opportunities for growth and development within the company, as well as the chance to work on exciting sports content and events.

🌍 Location & Work Environment

Office Type: Corporate. AIS has a corporate office environment, with a focus on professionalism and collaboration.

Office Location(s): 414 Phaholyothin Rd., Phayathai, Bangkok, 10400, TH

Geographic Context:

• Bangkok is the capital and most populous city in Thailand, with a vibrant culture and diverse population
• The city is known for its bustling street life, historic temples, and modern shopping districts
• Bangkok offers a wide range of dining, entertainment, and cultural experiences

Work Schedule: Standard working hours Monday to Friday, 8:30 AM to 5:30 PM. May require flexibility to accommodate live events and production timelines.

ASSUMPTION: Working in Bangkok offers a dynamic and multicultural environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person interviews with hiring manager and relevant team members
• Final decision and offer

Key Assessment Areas:

• Sports content knowledge and experience
• Negotiation and communication skills
• Problem-solving and decision-making abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in sports content acquisition, programming, and production
• Tailor your resume and cover letter to emphasize skills and qualifications that match the job requirements
• Prepare for behavioral and situational interview questions that focus on your experience and problem-solving abilities

ATS Keywords: Sports content acquisition, programming, production, negotiation, communication, organizational skills, sports knowledge, viewership analysis, contract management, scheduling, collaboration, marketing, social media, post-production, digital trends, rights management

ASSUMPTION: AIS uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Not specified

ASSUMPTION: While specific tools and technologies are not mentioned, candidates should be prepared to use relevant software and platforms for content acquisition, programming, and production.

👔 Cultural Fit Considerations

Company Values:

• Not specified

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality content
• Adaptable and able to work under pressure, especially around live events

Self-Assessment Questions:

• Do you have a strong passion for sports and a deep understanding of both local and international sports markets?
• Are you comfortable working under pressure and able to manage multiple tasks and deadlines effectively?
• Do you have excellent communication and organizational skills, with a keen attention to detail?

ASSUMPTION: AIS values candidates who are passionate about sports, results-driven, and able to work effectively in a collaborative and fast-paced environment.

⚠️ Potential Challenges

• Managing multiple content acquisition, programming, and production tasks simultaneously
• Working under tight deadlines and pressure, especially around live events
• Navigating complex sports rights landscapes and negotiating contracts
• Adapting to changes in the sports industry and digital trends

ASSUMPTION: This role presents unique challenges related to the fast-paced and dynamic nature of the sports industry, as well as the need to manage multiple tasks and deadlines effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on end-to-end sports content management for AIS Play, requiring a broad range of skills and experience
• Similar roles in other organizations may have a more narrow focus on specific aspects of content acquisition, programming, or production
• Career progression in this role may involve expanding responsibilities or moving into related areas, such as content strategy or business development

ASSUMPTION: While this role is unique in its scope, candidates with experience in related areas may find the skills and knowledge gained in this role to be transferable to other positions within the industry.

📝 Sample Projects

• Negotiating and securing the rights to a major international sports event
• Developing and implementing a programming strategy to maximize viewer engagement for a specific sports content package
• Overseeing the production of a live sports broadcast, including coordination with vendors and internal teams

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, from content acquisition and programming to production and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader organization?
• What are the most significant challenges facing the sports content team currently, and how does this role address them?
• How does AIS support the professional development and growth of its employees in this role?
• What are the key priorities for this role in the first 90 days?
• How does AIS approach work-life balance, especially for roles that may require flexibility around live events?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as to assess the potential for growth and development in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in sports content acquisition, programming, and production
• Prepare for interview questions that focus on your experience and problem-solving abilities, as well as your cultural fit and alignment with company values
• Follow up with the recruiter, Aksorn Peuchsing, after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.